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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

34:30

Twin River’s Bold Blueprint for Blueberry Growth

The Business of Blueberries ·

2025/10/30

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Ben Escoe, president and CEO of Twin River Berries. Twin River is a vertically integrated berry company built on a foundation of family farming and global reach. Escoe leads a network of U.S. farms and partners across Mexico, Chile and Peru, working to ensure year-round availability of high-quality blueberries, raspberries and

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34:54

Berry Business Leadership — A Conversation With...

The Business of Blueberries ·

2025/10/22

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Garland Reiter Jr., chief commercial officer (CCO) for Driscoll’s of the Americas and a fourth-generation berry industry leader. Reiter is known for driving innovation, sustainability and strategic growth across the berry category, which spans many global markets. In his current role, he oversees sales strategy, market

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12:15

Meet the Blueberry Boost Accelerator Finalists

The Business of Blueberries ·

2025/10/06

In this episode of “The Business of Blueberries,” Inez Be, U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC) director of marketing, is joined by the finalists from the Blueberry Boost Accelerator. The accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, the finalists exemplify the future of the power of

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37:41

Inside Chile’s Blueberry Engine

The Business of Blueberries ·

2025/09/29

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Matias Allesandrini, commercial manager at LaFrut and a member of the Chilean Blueberry Committee (CBC) Board of Directors. With his dual roles, which are both commercial and technical, Allesandrini is uniquely positioned to connect on-farm decisions with market demands, helping growers adapt and exporters stay

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38:43

Blueberries as a First Food: A Conversation With...

The Business of Blueberries ·

2025/09/17

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Minghua Tang, Ph.D., and Leslie Wada, Ph.D. Tang is an associate professor and the Lillian Fountain Smith Endowed Chair in the Department of Food Science and Human Nutrition at Colorado State University. Wada is the USHBC’s sr. director of nutrition and health research. Tang and Wada share some exciting results found

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25:33

Accelerating Innovation: How Blueberries Are Driving...

The Business of Blueberries ·

2025/09/12

In this episode of “The Business of Blueberries,” Inez Be, director of marketing at the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by VentureFuel Founder and CEO Fred Schonenberg. VentureFuel is an innovation advisory firm that helps major brands, such as Netflix and General Mills, unlock growth through startup collaborations. The USHBC has partnered with VentureFuel to launch the Blueberry Boost Accelerator, a first-of-its-kind program supporting

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22:35

BerrySmart Field Insights With Tim Hyde of SWAN Systems

The Business of Blueberries ·

2025/09/03

In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySmart Field program, who is joined by Tim Hyde, CEO and co-founder of SWAN Systems. They’re coming to you live from the fields at this year's Washington State Berrysmart Field Demo Day in Mount Vernon, Washington. Together, they discuss how tech innovation and data can help solve problems and increase profitability for producers. Hyde shares about the

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45:23

Data-Driven Accountability and Guidance for the...

The Business of Blueberries ·

2025/08/21

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Harry Kaiser, Ph.D., a professor at Cornell University. Kaiser directs the Cornell Commodity Promotion Research Program and conducts economic evaluations for national agricultural marketing programs, including the USHBC. In this interview, Kaiser discusses his career in measuring the impact of agricultural promotion programs and the

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33:24

The Future of Blueberry Gatherings: Innovation,...

The Business of Blueberries ·

2025/08/12

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Amanda Griffin, vice president of engagement and education for USHBC/NABC. Cronquist and Griffin discuss how blueberry industry events have evolved throughout the years, and why gatherings like The Blueberry Convention, October 8-10 in Seattle, are must-attend for knowledge building, networking and more.“We wanted to focus on

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40:32

Inside the Council: Bryan Sakuma on Guiding the...

The Business of Blueberries ·

2025/08/01

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by USHBC Chair Bryan Sakuma. As a fourth-generation grower, Sakuma brings deep industry experience to his role as a leader of strategic initiatives for the blueberry industry. His passion for blueberries and vision for collaboration among producers is helping shape the future of the industry. In this episode, Sakuma discusses efforts to

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38:46

From Farm to Economy - Measuring the Blueberry Effect

The Business of Blueberries ·

2025/07/23

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Dennis Tootelian, Ph.D., an emeritus professor of marketing in the College of Business at California State University, Sacramento. Tootelian is also a nationally recognized expert in economic impact research for agriculture, with two landmark studies quantifying the U.S. highbush blueberry industry’s multi-billion dollar economic

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37:47

How the BerrySmart Fields Program Is Shaping the...

The Business of Blueberries ·

2025/07/14

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields already established, Mantle is here to share where we are today, where we’re headed and why the BerrySmart Fields program is just getting started. He

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47:23

From Insight to Action - What the Blueberry Industry...

The Business of Blueberries ·

2025/07/03

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ken Gilliam, vice president of predictive analysis at The Directions Group, and Cassidy Marn, account executive at The Directions Group. Together, Gilliam and Marn turn insights into real-world game plans, get teams on board and help teams move in the right direction to drive impactful decisions across organizations

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47:05

From Data to Decisions: AI’s Role in Blueberry Success

The Business of Blueberries ·

2025/06/13

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Lucas Thelosen, founder and CEO of Gravity, and Joe Vargas, director of business intelligence for USHBC and NABC. Thelosen has been at the forefront of leveraging technology to transform industries, and today he and Vargas discuss what this means for blueberries and for agriculture. “ What if we could bring the same level of

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43:47

Innovation, Impact and International Growth: The...

The Business of Blueberries ·

2025/06/10

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mario Steta, chair of the International Blueberry Organization (IBO) and vice president of sustainability, compliance and public affairs for Driscoll’s Europe, Middle East and Africa. With deep experience in global berry production and trade, Steta is helping lead the charge on innovation, sustainability and international

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39:58

Developments in Blueberry Breeding With Paul...

The Business of Blueberries ·

2025/06/03

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Paul Sandefur, Ph.D., vice president of research and development at Fall Creek Farm and Nursery. Sandefur received his bachelor’s and master’s degrees in horticulture from the University of Arkansas, and his doctoral degree from Washington State University. He leads the mid- and high-chill blueberry breeding program based in

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41:53

The Power of Blues: Nutrition, Policy and Public Health

The Business of Blueberries ·

2025/05/09

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is once again joined by Leslie Wada, Ph.D., and Alyssa Houtby. Dr. Wada is our very own senior director of nutrition and health research at the U.S. Highbush Blueberry Council. She’s responsible for furthering the reputation and appreciation for the health benefits of blueberries and USHBC’s health research program. Houtby is the director

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42:07

Expanding Global Blueberry Trade: Success Stories and...

The Business of Blueberries ·

2025/04/28

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Haiying Zhang, USHBC director of global business development. Zhang has a strong background in the agriculture industry and was previously the senior director of global marketing for American Pistachio Growers. In her role at USHBC, she works to expand global blueberry trade by increasing consumption in international markets

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43:52

Talking Trade With Brian Kuehl of the Agriculture...

The Business of Blueberries ·

2025/04/18

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council, is joined by Brian Kuehl, executive director of the Agriculture Trade Education Council. The Agriculture Trade Education Council is the premier resource for education on the value of agricultural trade policies, practices and structures. Its mission is to provide understandable and reliable information on trade to inform and empower

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31:07

Farming, Finance and The Future With JC Clinard of...

The Business of Blueberries ·

2025/03/21

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by JC Clinard, a third-generation farmer and CEO of berries at Frutura. Clinard is also very active in the councils, serving as the USHBC Finance Committee chair, USHBC Treasurer and a member of the Executive Committee. He shares about his background in blueberries, his new role with Frutura and his current focus with

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227 results

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