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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

19:43

Drones in the Blueberry Patch: The Future of...

The Business of Blueberries ·

2025/12/22

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Jaclyn Bennett, general manager at Parabug, a company that’s changing the game when it comes to pest management. We caught up with Bennett at The Blueberry Convention back in October. Founded in 2016, Parabug uses drone technology to enhance the efficiency and affordability of biological pest control for growers. She shares

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34:28

Peru’s Blueberry Boom: Insights from Miguel Bentin...

The Business of Blueberries ·

2025/12/16

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Luis Vegas, general manager of Proarándanos, and Miguel Bentin, founder of Valle y Pampa. Vegas leads his organization’s efforts to represent and promote Peru’s blueberry industry worldwide, providing critical market data, industry insights and strategic direction for growers and exporters. Bentin serves as the general manager

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19:11

Blueberry Convention Reflections With Alex Cornelius...

The Business of Blueberries ·

2025/12/08

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), brings us back to Seattle for an episode recorded at The 2025 Blueberry Convention. He’s joined by Georgia blueberry grower Alex Cornelius and dried fruit producer and processor Dominic Meduri. Cornelius shares the impact the USHBC and NABC have had on the industry, the value he finds in being involved in the convention and future efforts

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38:12

Advocating for Agriculture: A Conversation With Ray...

The Business of Blueberries ·

2025/11/21

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ray Starling, general counsel for the North Carolina Chamber of Commerce and an adjunct professor at the University of North Carolina at Chapel Hill. Starling serves North Carolina’s business community through statewide outreach, blending his lifelong passions for public service, agriculture, law and policy. He’s also the

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38:26

Live from Blueberry Lane: Meet the Blueberry Boost...

The Business of Blueberries ·

2025/11/10

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC), is joined by the finalists from the Blueberry Boost Accelerator. These interviews were recorded on Blueberry Lane at The Blueberry Convention 2025 in Seattle, Washington. Cronquist interviews each finalist about their business, and recognizes the winner and runner up of this first cohort.The Blueberry Boost Accelerator was launched earlier

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34:30

Twin River’s Bold Blueprint for Blueberry Growth

The Business of Blueberries ·

2025/10/30

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Ben Escoe, president and CEO of Twin River Berries. Twin River is a vertically integrated berry company built on a foundation of family farming and global reach. Escoe leads a network of U.S. farms and partners across Mexico, Chile and Peru, working to ensure year-round availability of high-quality blueberries, raspberries and

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34:54

Berry Business Leadership — A Conversation With...

The Business of Blueberries ·

2025/10/22

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Garland Reiter Jr., chief commercial officer (CCO) for Driscoll’s of the Americas and a fourth-generation berry industry leader. Reiter is known for driving innovation, sustainability and strategic growth across the berry category, which spans many global markets. In his current role, he oversees sales strategy, market

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12:15

Meet the Blueberry Boost Accelerator Finalists

The Business of Blueberries ·

2025/10/06

In this episode of “The Business of Blueberries,” Inez Be, U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC) director of marketing, is joined by the finalists from the Blueberry Boost Accelerator. The accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, the finalists exemplify the future of the power of

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37:41

Inside Chile’s Blueberry Engine

The Business of Blueberries ·

2025/09/29

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Matias Allesandrini, commercial manager at LaFrut and a member of the Chilean Blueberry Committee (CBC) Board of Directors. With his dual roles, which are both commercial and technical, Allesandrini is uniquely positioned to connect on-farm decisions with market demands, helping growers adapt and exporters stay

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38:43

Blueberries as a First Food: A Conversation With...

The Business of Blueberries ·

2025/09/17

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Minghua Tang, Ph.D., and Leslie Wada, Ph.D. Tang is an associate professor and the Lillian Fountain Smith Endowed Chair in the Department of Food Science and Human Nutrition at Colorado State University. Wada is the USHBC’s sr. director of nutrition and health research. Tang and Wada share some exciting results found

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25:33

Accelerating Innovation: How Blueberries Are Driving...

The Business of Blueberries ·

2025/09/12

In this episode of “The Business of Blueberries,” Inez Be, director of marketing at the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by VentureFuel Founder and CEO Fred Schonenberg. VentureFuel is an innovation advisory firm that helps major brands, such as Netflix and General Mills, unlock growth through startup collaborations. The USHBC has partnered with VentureFuel to launch the Blueberry Boost Accelerator, a first-of-its-kind program supporting

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22:35

BerrySmart Field Insights With Tim Hyde of SWAN Systems

The Business of Blueberries ·

2025/09/03

In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySmart Field program, who is joined by Tim Hyde, CEO and co-founder of SWAN Systems. They’re coming to you live from the fields at this year's Washington State Berrysmart Field Demo Day in Mount Vernon, Washington. Together, they discuss how tech innovation and data can help solve problems and increase profitability for producers. Hyde shares about the

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45:23

Data-Driven Accountability and Guidance for the...

The Business of Blueberries ·

2025/08/21

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Harry Kaiser, Ph.D., a professor at Cornell University. Kaiser directs the Cornell Commodity Promotion Research Program and conducts economic evaluations for national agricultural marketing programs, including the USHBC. In this interview, Kaiser discusses his career in measuring the impact of agricultural promotion programs and the

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33:24

The Future of Blueberry Gatherings: Innovation,...

The Business of Blueberries ·

2025/08/12

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Amanda Griffin, vice president of engagement and education for USHBC/NABC. Cronquist and Griffin discuss how blueberry industry events have evolved throughout the years, and why gatherings like The Blueberry Convention, October 8-10 in Seattle, are must-attend for knowledge building, networking and more.“We wanted to focus on

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40:32

Inside the Council: Bryan Sakuma on Guiding the...

The Business of Blueberries ·

2025/08/01

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by USHBC Chair Bryan Sakuma. As a fourth-generation grower, Sakuma brings deep industry experience to his role as a leader of strategic initiatives for the blueberry industry. His passion for blueberries and vision for collaboration among producers is helping shape the future of the industry. In this episode, Sakuma discusses efforts to

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38:46

From Farm to Economy - Measuring the Blueberry Effect

The Business of Blueberries ·

2025/07/23

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by Dennis Tootelian, Ph.D., an emeritus professor of marketing in the College of Business at California State University, Sacramento. Tootelian is also a nationally recognized expert in economic impact research for agriculture, with two landmark studies quantifying the U.S. highbush blueberry industry’s multi-billion dollar economic

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37:47

How the BerrySmart Fields Program Is Shaping the...

The Business of Blueberries ·

2025/07/14

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields already established, Mantle is here to share where we are today, where we’re headed and why the BerrySmart Fields program is just getting started. He

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47:23

From Insight to Action - What the Blueberry Industry...

The Business of Blueberries ·

2025/07/03

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ken Gilliam, vice president of predictive analysis at The Directions Group, and Cassidy Marn, account executive at The Directions Group. Together, Gilliam and Marn turn insights into real-world game plans, get teams on board and help teams move in the right direction to drive impactful decisions across organizations

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47:05

From Data to Decisions: AI’s Role in Blueberry Success

The Business of Blueberries ·

2025/06/13

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Lucas Thelosen, founder and CEO of Gravity, and Joe Vargas, director of business intelligence for USHBC and NABC. Thelosen has been at the forefront of leveraging technology to transform industries, and today he and Vargas discuss what this means for blueberries and for agriculture. “ What if we could bring the same level of

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43:47

Innovation, Impact and International Growth: The...

The Business of Blueberries ·

2025/06/10

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mario Steta, chair of the International Blueberry Organization (IBO) and vice president of sustainability, compliance and public affairs for Driscoll’s Europe, Middle East and Africa. With deep experience in global berry production and trade, Steta is helping lead the charge on innovation, sustainability and international

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232 results

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