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PODCAST

Confessions of a Higher Ed CMO — with Jaime Hunt

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you"re a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful

business marketing

All Episodes

00:38:37

Ep. 92: The “Why College Matters” Campaign

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/11/26

Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed’s relevance and societal impact. If you’re wondering how to counter declining

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00:42:44

Ep. 91: What it Really Takes to Counsel a President

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/11/12

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional

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00:27:09

Confessions Crossover: Decades in Higher Ed,...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/30

Jaime sits down with Jenny Li Fowler, host of Confessions of a Higher Ed Social Media Manager, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the

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00:38:20

Ep. 90: Finding Fit Beyond the Campus Walls

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/29

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing

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00:45:32

Ep. 89: Busting Silos Between Marketing and Admissions

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/15

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're

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00:44:31

Ep. 88: Why and How to Report Marketing Impact

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/01

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to

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00:49:44

Ep. 87: Breaking Free of “Best Kept Secret” Status

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/09/12

‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a

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00:52:45

Ep. 86: Data Without the Drama: Practical Tips for...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/29

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained

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00:33:38

Ep. 85: Authenticity First: A Case for More...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/15

Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priorities of Gen Z students—from major-first decision-making to the critical importance of digital campus "vibes." If you're crafting a marketing strategy for student recruitment or aiming to improve yield, this is an episode you don’t want to miss.The 2025 College Decision Playbook:

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00:46:47

Ep. 84: Skeptics Welcome: A Practical Path to...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/01

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore how higher education institutions can adopt AI ethically and intentionally. They reflect on past tech disruptions—like the chaotic rollout of university websites and social media—and offer strategies to prevent similar pitfalls with AI. Nikki shares how Miami University is proactively building a

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00:40:01

Ep. 83: More Than a Plus-One: Understanding Today’s...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/07/18

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle

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00:40:56

Ep. 82: From the Sidelines to the C-Suite: Navigating...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/07/04

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications leadership roles. Together, they unpack how higher education marketers can position themselves for VP- and CMO-level roles—and how to build relationships with search firms that actually lead to job offers. This insightful conversation covers what presidents often misunderstand about the CMO role, how to

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00:43:14

Ep. 81: Stories that Stick: Humanizing Higher Ed’s...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/06/20

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your

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00:52:07

Ep. 80: Proving the Promise: Reframing the Value of...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/06/06

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the value of a college degree. Together, they dig into the real drivers behind skepticism—not the return, but the investment—and unpack how institutions can better align academic offerings, improve cost transparency, and reclaim the narrative around higher ed's true impact.Columbia Southern University is

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00:45:15

Ep. 79: {First Name} is Not Personalization:...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/05/23

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation. The conversation dives deep into how AI is enabling smarter personalization, unlocking insights from previously untapped data, and helping institutions move beyond guesswork to strategic student support. Whether you’re grappling with summer melt or thinking about

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00:44:35

Ep. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/05/09

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing. From dissecting branding stagnation to exploring the evolving role of AI in creativity, this conversation dives deep into how institutions can—and must—break free from outdated visuals and messaging to truly connect with today’s students. If you're feeling stuck in the same old

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00:46:08

Ep. 77: How to Start Strong as a Higher Ed CMO

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/04/25

In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook. The conversation dives deep into how new and seasoned leaders alike can thrive in higher ed by mastering the fundamentals of trust, credibility, and commitment—while navigating modern leadership challenges like burnout, crises, and emerging AI tools. Whether you're stepping into a VP role or eyeing

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00:53:54

Ep. 76: The Future Demands Better Higher Ed Leaders

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/04/11

Jaime Hunt sits down with Ellen Whitlock Baker — executive coach, leadership consultant, and founder of EWB Coaching — for a candid, no-holds-barred conversation on what truly makes a good leader in higher education. They tackle toxic workplace norms, explore the role of empathy in leadership, and dig into how AI and generational shifts are reshaping leadership expectations. If you're rethinking what it means to lead well in this evolving higher ed landscape, this is your blueprint.Guest Name: Ellen

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00:34:54

Ep. 75: Doing It All: Marketing Graduate Programs...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/03/28

Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house. Cristina shares how her small but mighty team generates millions in ad spend, executes content marketing strategies, and drives enrollment growth—all without the help of an external agency. She also reveals how leveraging AI, optimizing real-time data, and fostering close

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00:42:16

Ep. 74: “We All Play a Role”: A President’s...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/03/14

Social mobility is a defining mission for many regional public universities, but what does it take to truly move the needle? In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Ellen Neufeldt, President of Cal State San Marcos, to discuss how institutions can break down barriers for first-generation and underrepresented students. From innovative dual enrollment programs to rethinking enrollment marketing strategies, Neufeldt shares actionable insights on how

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