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PODCAST

Confessions of a Higher Ed CMO — with Jaime Hunt

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you"re a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful

business marketing

All Episodes

00:45:51

Ep. 99: What AI Search Means for College Marketing

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2026/03/04

Jaime Hunt sits down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for colleges. As AI tools like ChatGPT and Gemini increasingly shape the student journey, institutions must rethink their approach to SEO for higher education and digital visibility.Jason introduces OHO’s new AI Visibility Scorecard and shares eye-opening insights into where AI models pull information from—and why that matters for

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00:44:02

Ep. 98: How a Rebrand Boosted Enrollment 50%

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2026/02/18

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed’s “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering’s distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you’re looking for a marketing strategy for student

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00:38:43

Ep. 97: The Alumni Magazine Makeover: What Modern...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2026/02/04

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesign of JWU’s alumni magazine—one that transforms the publication from a static print piece into a dynamic, multi-channel storytelling engine. If you're still treating your alumni magazine like a mailbox-only moment, this is your wake-up call.Guest Name:

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00:45:22

Ep. 96: Marketing Academic Programs

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2026/01/21

Jaime Hunt welcomes Adam Stoltz, Director of Enrollment Marketing at the University of Idaho, for a candid conversation on one of higher ed’s toughest challenges: marketing academic programs in a decentralized, siloed environment. From tackling the “order taker” mentality to building partnerships between colleges, admissions, and marketing teams, Adam shares how he’s helped bridge institutional gaps to drive strategic enrollment growth. If you’ve ever felt stuck translating institutional priorities

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00:44:12

Ep. 95: Culture as a Competitive Edge: The Case for...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2026/01/07

Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management. Hiller shares how Purdue's Brand Studio is not only delivering exceptional marketing but also cultivating a high-performing, emotionally intelligent team culture. This episode is a must-listen for higher ed marketers looking to future-proof their teams and foster stronger leadership pipelines.Guest Name: Kelly Hiller, Chief

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00:58:32

Ep. 94: Mission as a Megaphone: Leading with Courage...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/12/24

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jen Brock, Vice President for Marketing and Communications at Mount Holyoke College. Together, they explore the evolving role of marketing leaders in higher ed during politically charged times, what it means to be radically mission-driven, and how inclusive, gender-diverse institutions like Mount Holyoke navigate a fraught national landscape. Brock shares candid insights on balancing bold storytelling with

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00:45:41

Ep. 93: Navigating a Website Redesign

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/12/10

Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition. From overhauling outdated pages to building authentic buy-in through internal communications, Meaghan shares how a multi-year strategy helped UA Little Rock redefine its web presence—without losing the campus community along the way. If you're staring down the barrel of a major website overhaul,

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00:38:37

Ep. 92: The “Why College Matters” Campaign

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/11/26

Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed’s relevance and societal impact. If you’re wondering how to counter declining

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00:42:44

Ep. 91: What it Really Takes to Counsel a President

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/11/12

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional

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00:27:09

Confessions Crossover: Decades in Higher Ed,...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/30

Jaime sits down with Jenny Li Fowler, host of Confessions of a Higher Ed Social Media Manager, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the

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00:38:20

Ep. 90: Finding Fit Beyond the Campus Walls

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/29

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing

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00:45:32

Ep. 89: Busting Silos Between Marketing and Admissions

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/15

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're

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00:44:31

Ep. 88: Why and How to Report Marketing Impact

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/10/01

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to

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00:49:44

Ep. 87: Breaking Free of “Best Kept Secret” Status

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/09/12

‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a

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00:52:45

Ep. 86: Data Without the Drama: Practical Tips for...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/29

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained

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00:33:38

Ep. 85: Authenticity First: A Case for More...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/15

Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priorities of Gen Z students—from major-first decision-making to the critical importance of digital campus "vibes." If you're crafting a marketing strategy for student recruitment or aiming to improve yield, this is an episode you don’t want to miss.The 2025 College Decision Playbook:

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00:46:47

Ep. 84: Skeptics Welcome: A Practical Path to...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/08/01

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore how higher education institutions can adopt AI ethically and intentionally. They reflect on past tech disruptions—like the chaotic rollout of university websites and social media—and offer strategies to prevent similar pitfalls with AI. Nikki shares how Miami University is proactively building a

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00:40:01

Ep. 83: More Than a Plus-One: Understanding Today’s...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/07/18

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle

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00:40:56

Ep. 82: From the Sidelines to the C-Suite: Navigating...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/07/04

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications leadership roles. Together, they unpack how higher education marketers can position themselves for VP- and CMO-level roles—and how to build relationships with search firms that actually lead to job offers. This insightful conversation covers what presidents often misunderstand about the CMO role, how to

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00:43:14

Ep. 81: Stories that Stick: Humanizing Higher Ed’s...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2025/06/20

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your

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