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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

28:51

SEO Is About To Change Forever (and nobody realizes why)

Leveling Up with Eric Siu ·

2025/11/06

I’ve completely rebuilt my SEO playbook for 2025.In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can

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8:59

90% of Marketers Will Be Replaced by AI – Here’s How,...

Leveling Up with Eric Siu ·

2025/11/05

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance.Key takeaways: • AI won’t replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not

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8:53

Top MCP Use Cases for Driving Revenue

Leveling Up with Eric Siu ·

2025/10/31

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot.TIMESTAMPS (00:00) Introduction to Model Context Protocols (MCPs) and revenue (00:55)

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9:26

Is The AI Bubble Really About To Burst?

Leveling Up with Eric Siu ·

2025/10/27

AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now.TIMESTAMPS (00:00) The AI bubble debate (01:00) Lessons from the dot-com era (02:15) Real AI use cases in business (04:00) Why AI adoption keeps accelerating (08:00) Why AI’s future is just beginning How to Connect IG: / ericosiu X: /

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9:43

2026 LinkedIn Marketing Strategies That Actually...

Leveling Up with Eric Siu ·

2025/10/23

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your

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7:02

SEO Isn't Hard It's Misunderstood

Leveling Up with Eric Siu ·

2025/10/20

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery.TIMESTAMPS (00:00) Why SEO is

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8:58

SEO Will Change in 2026

Leveling Up with Eric Siu ·

2025/10/16

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search.KEY TAKEAWAYS AI won’t replace human SEOs—adapt, don’t fear Optimize for AI overviews and brand

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9:38

Setting Up Marketing Agents in Minutes: A...

Leveling Up with Eric Siu ·

2025/10/15

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep

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14:30

12 Marketing Agents You Need to Make You Mega Rich

Leveling Up with Eric Siu ·

2025/10/13

In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine.Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can

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14:13

8 Boring Marketing Strategies That Always Make Money

Leveling Up with Eric Siu ·

2025/10/08

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering

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10:54

I Built 5 Agents in 30 Minutes to Save Me 20+ Hours...

Leveling Up with Eric Siu ·

2025/10/06

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work.TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead

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11:10

$0.25 AI SEO: Crush Your Competitors

Leveling Up with Eric Siu ·

2025/09/25

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing.TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52)

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11:27

Snapchat Ads Complete Beginner’s Guide

Leveling Up with Eric Siu ·

2025/09/22

If you’re not running Snapchat Ads right now, you’re leaving money on the table.In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits

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12:06

6 INSANE ChatGPT-5 Use Cases to Grow Your Business

Leveling Up with Eric Siu ·

2025/09/17

If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind.In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more. Whether you’re running marketing campaigns,

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27:08

I Built 6 AI Employees in 10 Minutes (They Don't Sleep)

Leveling Up with Eric Siu ·

2025/09/10

If you’re not building AI employees right now, you’re already falling behind.In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities

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17:51

Proven Marketing Strategies To Create Explosive...

Leveling Up with Eric Siu ·

2025/09/01

The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it.In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share

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14:50

Cursor + Claude Code + MCPs Will Actually Make You...

Leveling Up with Eric Siu ·

2025/08/27

Claude Code might be the secret weapon marketers didn’t know they needed.In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03)

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11:12

8 AI Marketing Workflows That Will Drive INSANE Growth

Leveling Up with Eric Siu ·

2025/08/25

If you’re not automating your marketing yet, you’re already behind.In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business. TIMESTAMPS (00:00) Automating Marketing Workflows (02:56) Lead Qualification and Follow-Up

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12:35

THE Ultimate Guide to AI for Business | Best...

Leveling Up with Eric Siu ·

2025/07/23

AI is the edge your business needs right now.I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations. Get the Free PDF Guide here: https://drive.google.com/file/d/1eJKfQd-lDrCNKjANtlhxklu8Ha_WdARI/view TIMESTAMPS (00:00) Introduction to AI in

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13:09

How to Use ChatGPT for Marketers for 100x ROI

Leveling Up with Eric Siu ·

2025/07/21

I break down how I’m using ChatGPT and other AI tools to level up marketing and business strategy by focusing on quality inputs for quality outputs. From sharpening copywriting and campaign reporting to streamlining competitor research and hiring, I show how AI can boost productivity and creativity while making better strategic decisions.TIMESTAMPS (00:00) Unlocking the Power of ChatGPT in Marketing (02:43) Mastering Copywriting with AI (06:02) Streamlining Campaign Reporting and

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72 results

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