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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

16:14

Fck It, Here's My $100M SEO Strategy

Leveling Up with Eric Siu ·

2025/12/30

In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.Key takeaways: -Search everywhere optimization

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7:30

Give Me 7 Minutes and I'll Tell You Why Your...

Leveling Up with Eric Siu ·

2025/12/24

In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.Key

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7:54

Ho To Do AEO The Right Way

Leveling Up with Eric Siu ·

2025/12/18

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeEric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how

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11:20

Copy These 5 "Boring" AI Automations — They Will Blow...

Leveling Up with Eric Siu ·

2025/12/11

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeIn this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half. I walk you through the exact workflows, why they

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6:43

This Stupid Simple SEO Strategy Is Making Us Millions

Leveling Up with Eric Siu ·

2025/12/04

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeWe made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query,

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13:46

The New Rules of B2B Marketing 2026

Leveling Up with Eric Siu ·

2025/11/27

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeThe old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore. We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023. Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their

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8:22

Google's AI Overviews Are Changing Everything

Leveling Up with Eric Siu ·

2025/11/20

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeGoogle's AI Overviews are changing SEO forever, and most marketers are already behind the curve. Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions. In this video, I break down exactly how to rank in Google's new AI-powered search. If you want to stay ahead of the AI SEO curve and capture traffic while others

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7:56

The New Way to Get High-Intent Traffic (ChatGPT SEO)

Leveling Up with Eric Siu ·

2025/11/19

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to

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5:25

Build an AI Agent in 5 Minutes (Easy)

Leveling Up with Eric Siu ·

2025/11/13

I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools.By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you

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10:10

Rank Your Website on Google AND on LLMs, Complete...

Leveling Up with Eric Siu ·

2025/11/12

I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook. TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what’s next How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of

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28:51

SEO Is About To Change Forever (and nobody realizes why)

Leveling Up with Eric Siu ·

2025/11/06

I’ve completely rebuilt my SEO playbook for 2025.In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can

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8:59

90% of Marketers Will Be Replaced by AI – Here’s How,...

Leveling Up with Eric Siu ·

2025/11/05

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance.Key takeaways: • AI won’t replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not

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8:53

Top MCP Use Cases for Driving Revenue

Leveling Up with Eric Siu ·

2025/10/31

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot.TIMESTAMPS (00:00) Introduction to Model Context Protocols (MCPs) and revenue (00:55)

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9:26

Is The AI Bubble Really About To Burst?

Leveling Up with Eric Siu ·

2025/10/27

AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now.TIMESTAMPS (00:00) The AI bubble debate (01:00) Lessons from the dot-com era (02:15) Real AI use cases in business (04:00) Why AI adoption keeps accelerating (08:00) Why AI’s future is just beginning How to Connect IG: / ericosiu X: /

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9:43

2026 LinkedIn Marketing Strategies That Actually...

Leveling Up with Eric Siu ·

2025/10/23

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your

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7:02

SEO Isn't Hard It's Misunderstood

Leveling Up with Eric Siu ·

2025/10/20

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery.TIMESTAMPS (00:00) Why SEO is

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8:58

SEO Will Change in 2026

Leveling Up with Eric Siu ·

2025/10/16

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search.KEY TAKEAWAYS AI won’t replace human SEOs—adapt, don’t fear Optimize for AI overviews and brand

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9:38

Setting Up Marketing Agents in Minutes: A...

Leveling Up with Eric Siu ·

2025/10/15

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep

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14:30

12 Marketing Agents You Need to Make You Mega Rich

Leveling Up with Eric Siu ·

2025/10/13

In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine.Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can

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14:13

8 Boring Marketing Strategies That Always Make Money

Leveling Up with Eric Siu ·

2025/10/08

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering

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82 results

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