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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

arts design

All Episodes

39:20

Cable ties, sandbags, sanity: A wedding florist’s...

Behind the Stems ·

2025/11/01

Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).Who it’s for: Florists who work outside (so… us), are sick of “It’ll be fine,” and want a calm plan that doesn’t rely on luck. Listen if: you’re tired of winging it, sick of soggy blooms and ready to be the calmest person on-site no matter what BOM

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25:37

The Comparison Trap (and How to Climb Out of It) | Ep 21

Behind the Stems ·

2025/10/29

I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit hole of envy, doubt and mental gymnastics over who booked what and why it wasn’t you. In this chat, I’m breaking down what’s actually happening when comparison hits and how to shift it from something that drains you to something that drives you

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31:06

More weddings ≠ More money | Ep 20

Behind the Stems ·

2025/10/21

When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity. I thought being busy meant I was successful. But somewhere along the way, I built a business that was running me instead of the other way around. In this episode, I share how saying yes to everything led to exhaustion, anxiety, and, ironically, less profit. I talk about the moment I realised that more weddings don’t equal more growth

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31:53

Stop attracting nitpicky clients: How to get couples...

Behind the Stems ·

2025/10/03

Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micromanage their designs, but it doesn’t have to be this way. In this episode, I’m breaking down why this keeps happening and, more importantly, how you can change it. We’ll talk about how your marketing might accidentally be inviting picky,

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12:15

From panic ordering to profit ordering: Why you don’t...

Behind the Stems ·

2025/09/30

Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve been panic-ordering “just in case” stems, this is your sign to shift into profit ordering so your designs still feel generous while your margins finally make sense. We're going toget practical: how to design with function in mind, use every part

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12:03

The day I threw my bouquet in the bin (and what it...

Behind the Stems ·

2025/09/26

Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did) In this episode, I’m sharing the messy, unfiltered story of: Stormingout of TAFE after an argument with my teacher (yes, I literally binned my bridal bouquet and walked out). Clashing with the old-school floristry rules; Foam, wiring, symmetry, “just follow the brief” Making my first real wedding bouquets…

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36:13

Stop competing on price! 10 reasons couples will...

Behind the Stems ·

2025/09/20

I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road. Spoiler: couples don’t buy with spreadsheets; they buy with feelings and justify it later I’m walking you through 10 specific reasons couples happily choose the higher-priced florist, things like response speed, brand positioning, referrals, friction-free booking,

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25:37

Why generic coaching doesn’t work for wedding...

Behind the Stems ·

2025/08/18

This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very first $12k wedding. Cue happy tears. It got me thinking: why did she get that breakthrough with me, even though she was already in a big-name coaching program? The answer is simple, most advice out there just isn’t specific to wedding florists. And

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11:37

The $9 jacket that changed how I price my wedding...

Behind the Stems ·

2025/08/11

It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany. In this episode, I share the story of how one surprise moment in a curated vintage shop flipped the way I think about pricing in floristry and why breaking down your costs line-by-line isn’t just exhausting, it’s keeping you from booking your dream clients. You’ll hear: The mindset shift that took me from cost-based pricing to

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19:58

Florist Burnout: How to keep going when you’re ready...

Behind the Stems ·

2025/08/09

This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep talk + practical game plan you need. I’ll share the same three simple shifts I gave a florist in a strategy session this week, the ones that’ll help you: Stop chasing the ever-moving goalpost and actually celebrate the wins you’ve already earned. Design a daily success

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24:04

Cult Status: The strategy behind brands people are...

Behind the Stems ·

2025/07/30

Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for weeks. Inside Wildflower Academy, we just kicked off a brand new module called Cult Statusand I’m so excited to bring a taste of it to the podcast. If you’ve ever watched a cult doco and thought, “Why am I so obsessed with this?”… you’re not alone. Weirdly, that obsession has

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15:16

The secret marketing moves of booked-out Florists...

Behind the Stems ·

2025/07/14

Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content? You’re not alone, I feel it too, there's another way!You can build an incredible, high-end wedding floristry business without relying solely on social media. In this episode, I break down three powerful, data-backed marketing strategies that top florists are using right now to stay fully booked without burning out. We’ll cover: 🤝 Why

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23:02

Doing your friend’s wedding? Listen to this before...

Behind the Stems ·

2025/07/03

Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what happens next is where so many florists go wrong. In this episode, I’m spilling the full story on how I’ve flowered 10 of my friends’ weddings (three of them as a bridesmaid!) and never once had a horror story. Not because I’m lucky, but because I built a clear policy, set solid

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28:38

These thoughts are keeping you broke in business | Ep 9

Behind the Stems ·

2025/06/29

What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories? In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how your beliefs, environment, and identity silently dictate what you feel “allowed” to charge and how to rewire that from the inside out. We’re covering: → Why charging based on emotion keeps you stuck in survival mode → How your environment quietly becomes your ceiling → Why your

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29:12

Selling flowers while the world burns | Ep 8

Behind the Stems ·

2025/06/21

What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?" I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this one’s for you. In this episode, I’m sharing: → A personal story from the early days of lockdowns

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27:31

How my CRM made me thousands (and saved me from a...

Behind the Stems ·

2025/06/17

Let’s talk about the least sexy part of your business... Your systems. Now, I know, when you think “profit,” you probably think marketing, bookings or big installs but I’m here to tell you that your CRM might just be your biggest money-maker. In this episode, I’m spilling the real-life stories of how using Dubsado has made me thousands of dollars, not hypothetically, but in actual booked weddings, saved refunds and premium client experiences that convert like magic. You’ll hear: 💸 The

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20:45

Shake the Tree! How I Make My Best Money Moves in...

Behind the Stems ·

2025/06/13

You know what’s scarier than a quiet inbox in winter?A florist who believes they just have to “wait it out” This episode is your no-fluff, no-excuses pep talk to stop hibernating like a bear and start using winter as your business glow-up era. I share: The moment I realised her income wasn’t capped (and how I proved it to my accountant 👏) Why cutting costs isn’t the same as growing smart How winter became the season I made the most money, booked the dreamiest clients and built a multiple

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21:29

The Business book that changed everything in my...

Behind the Stems ·

2025/06/11

In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The 4-Hour Work Week. This book completely shifted the way I saw my business. I stopped thinking I had to do it all manually and started building a business that actually worked for my brain (hello, undiagnosed ADHD). Spoiler: it involved a lot less panic-quoting and a lot more

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30:17

From stuck to booked out: Sophie’s 75K floral...

Behind the Stems ·

2025/06/06

In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year. From feeling stuck, scared to post, and unsure if floristry could ever be a "real business"... To fully booked seasons, over $75K revenue, 20 weddings, 10k budgets, dream freelance gigs and finally stepping into the creative, strategic business owner she always was. We talk about: The mindset shift that changed everything Her

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17:33

What I put in my proposals to increase bookings...

Behind the Stems ·

2025/06/04

Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets? In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without feeling like I’m “selling.” Whether you're sending a Google Doc or a beautifully designed PDF, this approach will help you turn interest into commitment faster and with less effort. We’ll cover: → What a visual proposal actually is (and how it’s different from a quote or

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