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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

arts design

All Episodes

99:15

You’re Not Stuck, You’re Just Believing the Wrong...

Behind the Stems ·

2026/01/13

This episode started as a conversation about mindset — and turned into one of the most grounding, clarifying, and honestly relieving conversations I’ve had in a long time. I’m joined by Giorgio, a mindset coach who works with high-performers, creatives, business owners, and people who feel like they should be doing better… but keep feeling stuck anywayThis isn’t an inspirational pep talk. It’s a practical, honest conversation about how humans actually work — and how much lighter business

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26:58

Instagram Is a Free Money Machine (If You Stop Being...

Behind the Stems ·

2026/01/09

I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch.I saw thousands of people yelling at the head of Instagram because their posts weren’t getting views and it sparked something I think a lot of business owners need to hear: You are not entitled to success on social media. In this episode, I unpack the quiet entitlement, resentment, and victim mentality that sneaks into our marketing, especially

en

81:25

From Freelance to Founders: Building Sonder Studio...

Behind the Stems ·

2026/01/06

In this episode, I’m sitting down with Yen from Sonder Studio.We talk about what actually happens when you move from freelancing into business ownership, why “just vibing it” works… until it really doesn’t, and how Sonder Studio grew quickly without having a plan, then had to slow down, reassess, and rebuild in a way that didn’t destroy their nervous systems. Yen shares her journey from corporate finance to floristry, the mental health reckoning that pushed her to change paths, and how

en

45:31

Florists! Stop Hiding. Your Face Is Your Best...

Behind the Stems ·

2026/01/05

I recorded this episode in a hotel-grade robe, drinking what accidentally turned into garlic tea, which honestly feels on brand for how this year is starting. This episode is for the wedding florists who know they should be showing up on camera… and are still hiding behind bouquet shots, pretty installs, and silent Reels. You’re not lazy. You’re not bad at marketing. You’re just avoiding something that feels mildly terrifying. I get it, I hated talking on camera too. I had braces, a lisp,

en

27:03

The Things I Didn’t Buy (and Still Booked $30–40K...

Behind the Stems ·

2026/01/01

I’ve been a wedding florist for over 15 years, booking $20–40K+ weddings… and I don’t have a van, a cool room, or a fancy logo.I'm talking through the things I don’t think you need to invest in when you’re growing your floristry business (even though everyone tells you that you do), and the things I genuinely believe are worth your money early on. This is very much based on my own experience, what worked, what didn’t, and what I wish I’d known sooner. If you’re feeling overwhelmed, behind,

en

95:14

Turns Out We Were the Drama: Creativity, Control &...

Behind the Stems ·

2025/12/30

I’m joined by JoshJay a former wedding photographer turned business coach who somehow went from hating structure to becoming obsessed with helping creatives understand money, energy, and how business actually works. Josh started shooting weddings ridiculously young, built a seriously successful photography career, and then did the plot twist none of us expect, he fell in love with the business side of things. Not in a spreadsheets-for-fun way, but in a “how do we make this work for creative

en

27:47

The Story You’re Telling Yourself That’s Costing You...

Behind the Stems ·

2025/12/17

For years, I told myself I didn’t want high-budget weddings.I said they were boring. Too basic. Too polished. Too “not me.” Butthe reality was they scared me and I was avoiding doing the hard workSo I criticised them instead of chasing them. In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again. If this hits close to home, I’ve left a free resourcefor you with3

en

26:00

The Birth of The Bunch Cruncher | Ep 26

Behind the Stems ·

2025/12/12

I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory lane.This episode is about the years I wore my chaotic creative energy like a badge of honour, especially at the flower markets. No recipes. No plan. Just vibes. And while it looked romantic from the outside, behind the scenes it was costing me money, sleep, confidence, and my

en

21:58

I am a delicate wilting flower (Surviving heat waves...

Behind the Stems ·

2025/12/04

In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30. I share why I blocked out December and January from my calendar, what it took to design my business so I could afford to do that, and how I still end up at sweltering weddings anyway. I walk you through everything I did for a recent 40-degree setup at Redleaf – from hiring a last-minute cool room, bringing on extra

en

25:05

When the Plan Falls Apart: How to Lead, Pivot, and...

Behind the Stems ·

2025/11/23

I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (orcrispy flowers).I also answer a Wildflower Academy member’s question about what to do when a venue gives you incorrect information, the client wants something physically impossible, and you have to make a call on the day. We chat about: How I handle last-minute changes with confidence The questions I ask

en

29:48

People Pleaser Ash and dealing with Leadership...

Behind the Stems ·

2025/11/14

In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying on her and absolutely no idea how to direct them.For a long time, I felt like I was doing it all wrong. I hated the idea of telling people what to do, so I over-explained everything. I didn’t want to come across as bossy, so I softened all my instructions. And then I wondered

en

39:20

Cable ties, sandbags, sanity: A wedding florist’s...

Behind the Stems ·

2025/11/01

Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).Who it’s for: Florists who work outside (so… us), are sick of “It’ll be fine,” and want a calm plan that doesn’t rely on luck. Listen if: you’re tired of winging it, sick of soggy blooms and ready to be the calmest person on-site no matter what BOM

en

25:37

The Comparison Trap (and How to Climb Out of It) | Ep 21

Behind the Stems ·

2025/10/29

I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit hole of envy, doubt and mental gymnastics over who booked what and why it wasn’t you. In this chat, I’m breaking down what’s actually happening when comparison hits and how to shift it from something that drains you to something that drives you

en

31:06

More weddings ≠ More money | Ep 20

Behind the Stems ·

2025/10/21

When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity. I thought being busy meant I was successful. But somewhere along the way, I built a business that was running me instead of the other way around. In this episode, I share how saying yes to everything led to exhaustion, anxiety, and, ironically, less profit. I talk about the moment I realised that more weddings don’t equal more growth

en

31:53

Stop attracting nitpicky clients: How to get couples...

Behind the Stems ·

2025/10/03

Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micromanage their designs, but it doesn’t have to be this way. In this episode, I’m breaking down why this keeps happening and, more importantly, how you can change it. We’ll talk about how your marketing might accidentally be inviting picky,

en

12:15

From panic ordering to profit ordering: Why you don’t...

Behind the Stems ·

2025/09/30

Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve been panic-ordering “just in case” stems, this is your sign to shift into profit ordering so your designs still feel generous while your margins finally make sense. We're going toget practical: how to design with function in mind, use every part

en

12:03

The day I threw my bouquet in the bin (and what it...

Behind the Stems ·

2025/09/26

Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did) In this episode, I’m sharing the messy, unfiltered story of: Stormingout of TAFE after an argument with my teacher (yes, I literally binned my bridal bouquet and walked out). Clashing with the old-school floristry rules; Foam, wiring, symmetry, “just follow the brief” Making my first real wedding bouquets…

en

36:13

Stop competing on price! 10 reasons couples will...

Behind the Stems ·

2025/09/20

I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road. Spoiler: couples don’t buy with spreadsheets; they buy with feelings and justify it later I’m walking you through 10 specific reasons couples happily choose the higher-priced florist, things like response speed, brand positioning, referrals, friction-free booking,

en

25:37

Why generic coaching doesn’t work for wedding...

Behind the Stems ·

2025/08/18

This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very first $12k wedding. Cue happy tears. It got me thinking: why did she get that breakthrough with me, even though she was already in a big-name coaching program? The answer is simple, most advice out there just isn’t specific to wedding florists. And

en

11:37

The $9 jacket that changed how I price my wedding...

Behind the Stems ·

2025/08/11

It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany. In this episode, I share the story of how one surprise moment in a curated vintage shop flipped the way I think about pricing in floristry and why breaking down your costs line-by-line isn’t just exhausting, it’s keeping you from booking your dream clients. You’ll hear: The mindset shift that took me from cost-based pricing to

en

33 results

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