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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

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All Episodes

21:43

You're Not Too Creative to Niche, You're Too Scared |...

Behind the Stems ·

2026/03/29

If your website has 57 different inquiry pages, your calendar is full but your bank account isn't, and you've nearly started a retail shop, a wreath business, a ceramics side hustle and a workshop series all in the same year, this episode is going to make you a little bit uncomfortable. Good.Because here's what I actually think is going on. The multi-passionate, jack-of-all-trades, chaotic creative identity that you're holding onto so tightly? A lot of the time it's not a personality

en

104:01

She Books You Without a Quote and She's Not Sorry...

Behind the Stems ·

2026/03/25

Six years in, Chloe from Your Day By Chloe has planned and styled some of the most beautiful weddings in NSW and I interrogated her. About quotes (she doesn't believe in them), about petal tosses (she's over it), about florists who send a stranger on the day without a style brief (we don't talk about those people), and about eggs as a wedding trend (yes, eggs, stay with us). This episode is essentially a masterclass in what happens on the other side of your inbox. Chloe breaks down the

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14:54

The Magic Book Everyone's Asking About | Ep 39

Behind the Stems ·

2026/03/15

So my comments have been absolutely wild lately and I owe you guys an answer.If you saw my recent carousel about my business journey, you'll know I mention a book that changed the way I thought about business. And now I have dozens of comments all asking the same thing: What's the book? I've been avoiding answering because I don't want you to think it's some magical solution that's going to make you suddenly good at business. It's not. So in this episode I'm finally answering the question

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19:43

My 3 lazy Instagram strategies (and why they work)

Behind the Stems ·

2026/03/07

Okay, confession: I started a third Instagram account. I'm not proud of it. But it forced me to get really ruthless about how I'm spending my time on social media, and the three strategies I landed on are working well enough that I wanted to share them.In this episode I'msharingexactly what I'm doing on Instagram in 2026. Trial reels — Instagram's tool for getting your content in front of people who don't already follow you. No ads required. I'm batching simple 7-second clips, slapping on

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50:13

The Content Series That Actually Books Weddings with...

Behind the Stems ·

2026/02/08

In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because… no), and built an incredibly intentional brand by doing one bold thing: she committed to a 52-week design challenge. We talk about what it really looks like to go from “I make pretty things” to "I run a business" and how Jade used consistency, series content, and more client-centred storytelling to attract higher-budget,

en

19:58

What's working for me on Instagram right now | Ep 36

Behind the Stems ·

2026/02/02

I accidentally started a third Instagram account.And no, this is not something I ever wanted to do. In this episode, I’m sharing a very honest, behind-the-scenes snapshot of how I’m using Instagram in 2026, why marketing feels so different to even a few years ago, and the exact systems I’m using to grow multiple accounts without letting social media take over my life. This year, I’m running: my wedding floristry business Wildflower Academy and a small, local flower market that

en

108:08

Wild Flowers and Wild Focus. Flower Farming with Luen...

Behind the Stems ·

2026/01/28

In this episode, I’m sitting down with Luen Free — flower farmer, former DJ and radio host, and one of the most thoughtful voices I know in the local growing space. We talk about Luen’s path from nightlife and DJ booths to permaculture-style flower farming, and what it really looks like to build a values-led business that actually suits your nervous system, your energy, and your brain (especially if you’ve got ADHD). This conversation weaves through: How Luen accidentally fell into

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24:29

This Is What's Damaging the Floral Industry | Ep 34

Behind the Stems ·

2026/01/21

Okay, so this episode started as a casual drive to a friend’s house… and somehow turned into a full-blown rant about what I actually think is damaging the floristry industry. (You’ve been warned.) In this episode, I’m talking about the moment I nearly got kicked out of a floral Facebook group — all because I didn’t join the pile-on when another florist launched a $16 DIY wedding flower ebook. The thing is, the reaction to that ebook said way more about scarcity, fear, and misdirected blame

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99:15

You’re Not Stuck, You’re Just Believing the Wrong...

Behind the Stems ·

2026/01/13

This episode started as a conversation about mindset — and turned into one of the most grounding, clarifying, and honestly relieving conversations I’ve had in a long time. I’m joined by Giorgio, a mindset coach who works with high-performers, creatives, business owners, and people who feel like they should be doing better… but keep feeling stuck anywayThis isn’t an inspirational pep talk. It’s a practical, honest conversation about how humans actually work — and how much lighter business

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26:58

Instagram Is a Free Money Machine (If You Stop Being...

Behind the Stems ·

2026/01/09

I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch.I saw thousands of people yelling at the head of Instagram because their posts weren’t getting views and it sparked something I think a lot of business owners need to hear: You are not entitled to success on social media. In this episode, I unpack the quiet entitlement, resentment, and victim mentality that sneaks into our marketing, especially

en

81:25

From Freelance to Founders: Building Sonder Studio...

Behind the Stems ·

2026/01/06

In this episode, I’m sitting down with Yen from Sonder Studio.We talk about what actually happens when you move from freelancing into business ownership, why “just vibing it” works… until it really doesn’t, and how Sonder Studio grew quickly without having a plan, then had to slow down, reassess, and rebuild in a way that didn’t destroy their nervous systems. Yen shares her journey from corporate finance to floristry, the mental health reckoning that pushed her to change paths, and how

en

45:31

Florists! Stop Hiding. Your Face Is Your Best...

Behind the Stems ·

2026/01/05

I recorded this episode in a hotel-grade robe, drinking what accidentally turned into garlic tea, which honestly feels on brand for how this year is starting. This episode is for the wedding florists who know they should be showing up on camera… and are still hiding behind bouquet shots, pretty installs, and silent Reels. You’re not lazy. You’re not bad at marketing. You’re just avoiding something that feels mildly terrifying. I get it, I hated talking on camera too. I had braces, a lisp,

en

27:03

The Things I Didn’t Buy (and Still Booked $30–40K...

Behind the Stems ·

2026/01/01

I’ve been a wedding florist for over 15 years, booking $20–40K+ weddings… and I don’t have a van, a cool room, or a fancy logo.I'm talking through the things I don’t think you need to invest in when you’re growing your floristry business (even though everyone tells you that you do), and the things I genuinely believe are worth your money early on. This is very much based on my own experience, what worked, what didn’t, and what I wish I’d known sooner. If you’re feeling overwhelmed, behind,

en

95:14

Turns Out We Were the Drama: Creativity, Control &...

Behind the Stems ·

2025/12/30

I’m joined by JoshJay a former wedding photographer turned business coach who somehow went from hating structure to becoming obsessed with helping creatives understand money, energy, and how business actually works. Josh started shooting weddings ridiculously young, built a seriously successful photography career, and then did the plot twist none of us expect, he fell in love with the business side of things. Not in a spreadsheets-for-fun way, but in a “how do we make this work for creative

en

27:47

The Story You’re Telling Yourself That’s Costing You...

Behind the Stems ·

2025/12/17

For years, I told myself I didn’t want high-budget weddings.I said they were boring. Too basic. Too polished. Too “not me.” Butthe reality was they scared me and I was avoiding doing the hard workSo I criticised them instead of chasing them. In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again. If this hits close to home, I’ve left a free resourcefor you with3

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26:00

The Birth of The Bunch Cruncher | Ep 26

Behind the Stems ·

2025/12/12

I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory lane.This episode is about the years I wore my chaotic creative energy like a badge of honour, especially at the flower markets. No recipes. No plan. Just vibes. And while it looked romantic from the outside, behind the scenes it was costing me money, sleep, confidence, and my

en

21:58

I am a delicate wilting flower (Surviving heat waves...

Behind the Stems ·

2025/12/04

In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30. I share why I blocked out December and January from my calendar, what it took to design my business so I could afford to do that, and how I still end up at sweltering weddings anyway. I walk you through everything I did for a recent 40-degree setup at Redleaf – from hiring a last-minute cool room, bringing on extra

en

25:05

When the Plan Falls Apart: How to Lead, Pivot, and...

Behind the Stems ·

2025/11/23

I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (orcrispy flowers).I also answer a Wildflower Academy member’s question about what to do when a venue gives you incorrect information, the client wants something physically impossible, and you have to make a call on the day. We chat about: How I handle last-minute changes with confidence The questions I ask

en

29:48

People Pleaser Ash and dealing with Leadership...

Behind the Stems ·

2025/11/14

In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying on her and absolutely no idea how to direct them.For a long time, I felt like I was doing it all wrong. I hated the idea of telling people what to do, so I over-explained everything. I didn’t want to come across as bossy, so I softened all my instructions. And then I wondered

en

39:20

Cable ties, sandbags, sanity: A wedding florist’s...

Behind the Stems ·

2025/11/01

Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).Who it’s for: Florists who work outside (so… us), are sick of “It’ll be fine,” and want a calm plan that doesn’t rely on luck. Listen if: you’re tired of winging it, sick of soggy blooms and ready to be the calmest person on-site no matter what BOM

en

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