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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

arts design

All Episodes

27:47

The Story You’re Telling Yourself That’s Costing You...

Behind the Stems ·

2025/12/17

For years, I told myself I didn’t want high-budget weddings.I said they were boring. Too basic. Too polished. Too “not me.” Butthe reality was they scared me and I was avoiding doing the hard workSo I criticised them instead of chasing them. In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again. If this hits close to home, I’ve left a free resourcefor you with3

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26:00

The Birth of The Bunch Cruncher | Ep 26

Behind the Stems ·

2025/12/12

I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory lane.This episode is about the years I wore my chaotic creative energy like a badge of honour, especially at the flower markets. No recipes. No plan. Just vibes. And while it looked romantic from the outside, behind the scenes it was costing me money, sleep, confidence, and my

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21:58

I am a delicate wilting flower (Surviving heat waves...

Behind the Stems ·

2025/12/04

In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30. I share why I blocked out December and January from my calendar, what it took to design my business so I could afford to do that, and how I still end up at sweltering weddings anyway. I walk you through everything I did for a recent 40-degree setup at Redleaf – from hiring a last-minute cool room, bringing on extra

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25:05

When the Plan Falls Apart: How to Lead, Pivot, and...

Behind the Stems ·

2025/11/23

I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (orcrispy flowers).I also answer a Wildflower Academy member’s question about what to do when a venue gives you incorrect information, the client wants something physically impossible, and you have to make a call on the day. We chat about: How I handle last-minute changes with confidence The questions I ask

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29:48

People Pleaser Ash and dealing with Leadership...

Behind the Stems ·

2025/11/14

In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying on her and absolutely no idea how to direct them.For a long time, I felt like I was doing it all wrong. I hated the idea of telling people what to do, so I over-explained everything. I didn’t want to come across as bossy, so I softened all my instructions. And then I wondered

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39:20

Cable ties, sandbags, sanity: A wedding florist’s...

Behind the Stems ·

2025/11/01

Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my butt (and my bouquets).Who it’s for: Florists who work outside (so… us), are sick of “It’ll be fine,” and want a calm plan that doesn’t rely on luck. Listen if: you’re tired of winging it, sick of soggy blooms and ready to be the calmest person on-site no matter what BOM

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25:37

The Comparison Trap (and How to Climb Out of It) | Ep 21

Behind the Stems ·

2025/10/29

I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit hole of envy, doubt and mental gymnastics over who booked what and why it wasn’t you. In this chat, I’m breaking down what’s actually happening when comparison hits and how to shift it from something that drains you to something that drives you

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31:06

More weddings ≠ More money | Ep 20

Behind the Stems ·

2025/10/21

When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity. I thought being busy meant I was successful. But somewhere along the way, I built a business that was running me instead of the other way around. In this episode, I share how saying yes to everything led to exhaustion, anxiety, and, ironically, less profit. I talk about the moment I realised that more weddings don’t equal more growth

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31:53

Stop attracting nitpicky clients: How to get couples...

Behind the Stems ·

2025/10/03

Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micromanage their designs, but it doesn’t have to be this way. In this episode, I’m breaking down why this keeps happening and, more importantly, how you can change it. We’ll talk about how your marketing might accidentally be inviting picky,

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12:15

From panic ordering to profit ordering: Why you don’t...

Behind the Stems ·

2025/09/30

Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve been panic-ordering “just in case” stems, this is your sign to shift into profit ordering so your designs still feel generous while your margins finally make sense. We're going toget practical: how to design with function in mind, use every part

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12:03

The day I threw my bouquet in the bin (and what it...

Behind the Stems ·

2025/09/26

Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did) In this episode, I’m sharing the messy, unfiltered story of: Stormingout of TAFE after an argument with my teacher (yes, I literally binned my bridal bouquet and walked out). Clashing with the old-school floristry rules; Foam, wiring, symmetry, “just follow the brief” Making my first real wedding bouquets…

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36:13

Stop competing on price! 10 reasons couples will...

Behind the Stems ·

2025/09/20

I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road. Spoiler: couples don’t buy with spreadsheets; they buy with feelings and justify it later I’m walking you through 10 specific reasons couples happily choose the higher-priced florist, things like response speed, brand positioning, referrals, friction-free booking,

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25:37

Why generic coaching doesn’t work for wedding...

Behind the Stems ·

2025/08/18

This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very first $12k wedding. Cue happy tears. It got me thinking: why did she get that breakthrough with me, even though she was already in a big-name coaching program? The answer is simple, most advice out there just isn’t specific to wedding florists. And

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11:37

The $9 jacket that changed how I price my wedding...

Behind the Stems ·

2025/08/11

It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany. In this episode, I share the story of how one surprise moment in a curated vintage shop flipped the way I think about pricing in floristry and why breaking down your costs line-by-line isn’t just exhausting, it’s keeping you from booking your dream clients. You’ll hear: The mindset shift that took me from cost-based pricing to

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19:58

Florist Burnout: How to keep going when you’re ready...

Behind the Stems ·

2025/08/09

This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep talk + practical game plan you need. I’ll share the same three simple shifts I gave a florist in a strategy session this week, the ones that’ll help you: Stop chasing the ever-moving goalpost and actually celebrate the wins you’ve already earned. Design a daily success

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24:04

Cult Status: The strategy behind brands people are...

Behind the Stems ·

2025/07/30

Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for weeks. Inside Wildflower Academy, we just kicked off a brand new module called Cult Statusand I’m so excited to bring a taste of it to the podcast. If you’ve ever watched a cult doco and thought, “Why am I so obsessed with this?”… you’re not alone. Weirdly, that obsession has

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15:16

The secret marketing moves of booked-out Florists...

Behind the Stems ·

2025/07/14

Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content? You’re not alone, I feel it too, there's another way!You can build an incredible, high-end wedding floristry business without relying solely on social media. In this episode, I break down three powerful, data-backed marketing strategies that top florists are using right now to stay fully booked without burning out. We’ll cover: 🤝 Why

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23:02

Doing your friend’s wedding? Listen to this before...

Behind the Stems ·

2025/07/03

Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what happens next is where so many florists go wrong. In this episode, I’m spilling the full story on how I’ve flowered 10 of my friends’ weddings (three of them as a bridesmaid!) and never once had a horror story. Not because I’m lucky, but because I built a clear policy, set solid

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28:38

These thoughts are keeping you broke in business | Ep 9

Behind the Stems ·

2025/06/29

What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories? In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how your beliefs, environment, and identity silently dictate what you feel “allowed” to charge and how to rewire that from the inside out. We’re covering: → Why charging based on emotion keeps you stuck in survival mode → How your environment quietly becomes your ceiling → Why your

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29:12

Selling flowers while the world burns | Ep 8

Behind the Stems ·

2025/06/21

What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?" I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this one’s for you. In this episode, I’m sharing: → A personal story from the early days of lockdowns

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