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PODCAST

Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4

business design

All Episodes

39:37

340: WWLD: Year End Review, Part 1, The 4 Step Profit...

Window Treatments for Profit with LuAnn Nigara ·

2025/11/03

Today on Window Treatments for ProfitAs the year winds down, it’s time to stop the hustle long enough to take a real look at your business—what’s working, what’s not, and what needs to change before you roll into 2026. In this episode, LuAnn walks you through The 4-Step Profit Fix—a powerful year-end review process built around four key lenses: mindset, finances, marketing, and operations. You’ll learn how to uncover the beliefs holding you back, identify where your profits are leaking, see which

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51:01

339: WWLD: Marketing on a Budget, How to Get Found...

Window Treatments for Profit with LuAnn Nigara ·

2025/10/27

Today on Window Treatments for ProfitYou don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too. Whether you're in a slow season or booked out for months, one thing stays true: you should always be marketing. Tune in and learn:

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10:03

338: WWLD: Sun Shading Expo NA: How to Future-Proof...

Window Treatments for Profit with LuAnn Nigara ·

2025/10/20

Today on Window Treatments for Profit Sun Shading Expo North America: Will You Be In the Room Where It Happens? Join LuAnn Nigara at the 2025 Sun Shading Expo North America in Indianapolis. This isn’t just another trade show, it’s where the leaders of our industry gather to shape what’s next. You’ll walk away with new ideas, stronger connections, and practical strategies to grow your window treatment business profitably. From AI and automation to marketing and operations, this event covers what

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24:07

337: WWLD: Volume or Value? Two Proven Models to Grow...

Window Treatments for Profit with LuAnn Nigara ·

2025/10/13

Today on Window Treatments for ProfitIf you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building. In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients. Both models work. Both can generate millions. But the key is knowing which one you are

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19:16

336: WWLD: Think Like a CEO, Sell Like a Pro: The KPI...

Window Treatments for Profit with LuAnn Nigara ·

2025/09/29

Today on Window Treatments for ProfitIf you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset. In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with clarity and accountability, and why this mindset isn’t just for

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49:45

335: WWLD: Too Much Competition in Your Area? Raise...

Window Treatments for Profit with LuAnn Nigara ·

2025/09/22

Today on Window Treatments for ProfitTwo window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems and standards that elevate your client experience and boost your

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34:01

334: What Would Lu Do: "Someday” Is Not a Strategy:...

Window Treatments for Profit with LuAnn Nigara ·

2025/09/15

Today on Window Treatments for Profit Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving. In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 12-month CEO plan, this episode is your roadmap to clarity, control,

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14:54

333: What Would Lu Do?: Not Deciding Is a Decision

Window Treatments for Profit with LuAnn Nigara ·

2025/09/08

Today With LuAnn Nigara:If 2025 has felt unpredictable, up and down, or just plain stuck—you’re not alone. But here’s the hard truth: not deciding what to do next is still a decision. And it might be the one that’s keeping your business from real growth. In this solo episode of Window Treatments for Profit, LuAnn breaks down the difference between business owners who spin and those who scale—especially in uncertain times. You’ll hear: What smart CEOs do when the economy wobbles Why

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49:17

332: Laura Nelson: 30 Years of Custom Work and Community

Window Treatments for Profit with LuAnn Nigara ·

2025/09/01

Today With Laura Nelson:In today’s episode, LuAnn welcomes longtime friend and industry expert Laura Nelson, owner of Sew Nice in West Lafayette, Indiana. With over 30 years of experience in custom window treatments and soft furnishings, Laura has built a business rooted in craftsmanship, consistency, and care. They talk about Laura’s journey from solo workroom to respected leader in the WCAA, the roles she’s played at both the national and local chapter levels, and what’s kept her motivated

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38:58

331: What Would Lu Do?: Stuck at 7 Figures? These 5...

Window Treatments for Profit with LuAnn Nigara ·

2025/08/18

Today With LuAnn Nigara:In this solo What Would Lu Do episode, I’m pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren’t feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business. We’ll cover: The CEO mindset shift that starts it all—and why it’s harder (and more important) than you think Why the systems that got you here will absolutely hold you back

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25:49

330: What Would Lu Do?: One Hour That Industry...

Window Treatments for Profit with LuAnn Nigara ·

2025/08/04

Today With LuAnn Nigara:Would you ever leave your kid standing on the field after practice because you were “too busy” with work? Of course not. So why are you willing to stand up your business week after week? In this episode of Window Treatments for Profit, I’m breaking down the CEO Hour—the one meeting you can’t afford to skip. We’ll talk about: Why business owners constantly blow off their own CEO time (and how to stop) The costly mistakes that happen when you skip it The ROI that

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64:19

329: Bound by Business: Jessica Harling - Her...

Window Treatments for Profit with LuAnn Nigara ·

2025/07/28

Today With Jessica Harling: Welcome to Window Treatments For Profit! Jessica is back for part two of our conversation, and today we're flipping the script. Instead of focusing on what Jessica learned from interviewing others in her 'Bound by Business' series, we're diving into her own personal journey working in a family business for years. Jessica gets vulnerable about her experiences, sharing the four key things she learned from reflection—from recognizing when you're being supported more than

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72:01

328: On-Air Strategy Session: Oana Molodoi: The...

Window Treatments for Profit with LuAnn Nigara ·

2025/07/21

Today With Oana Molodoi:Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service. With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between markets—it's about having capacity to serve everyone who wants to

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55:14

327: Tara Kennedy: Customer Service Is Your Secret...

Window Treatments for Profit with LuAnn Nigara ·

2025/07/14

Today With Tara Kennedy:Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership, and how they've built lasting relationships with dealers through

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27:51

326: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/07/07

Today With LuAnn Nigara:In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table. Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps in your process and shares six concrete action steps to build a system

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20:31

325: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/06/30

Today With LuAnn Nigara:“Maybe” feels polite. Safe. Hopeful. But in sales? It’s a silent killer. In this episode of Window Treatments for Profit, I break down the 6th Deadly Sales Sin: mistaking vague responses for real opportunities. You’ll learn why “maybe” doesn’t pay the bills, how to stop waiting in limbo, and the exact scripts to lead your client to a clear yes—or an honest no. If your pipeline is full of “we’ll think about it,” this is your wake-up call. Listen now and take back your

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17:05

324: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/06/23

Today With LuAnn Nigara:If you're doing beautiful consultations and still walking away without a signed agreement—this episode is for you. In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical steps you can take today to lead your consults with clarity and

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21:13

323: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/06/16

Today With LuAnn Nigara: In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It’s what happens when you adjust your tone, your process—or even your pricing—just to stay in the client’s comfort zone. The problem? You’re not leading the sale anymore… you’re following it. In this episode, LuAnn breaks down: The difference between empathetic communication and giving away your power How trying to be “easy to work with” can quietly weaken your

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24:02

322: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/06/09

Today With LuAnn Nigara:Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles...but what you’re really doing is overwhelming them and missing the mark. Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatments you deliver—will improve their life, their home, and their peace of

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22:38

321: What Would Lu Do?: The 7 Deadly Sins That are...

Window Treatments for Profit with LuAnn Nigara ·

2025/06/02

Today With LuAnn Nigara:Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets? In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bigger closes. This episode is packed with real-world examples,

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340 results

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