The FMCG Guys

44:19

354. Fez Ahmad, Head of Industry - CPG & Retail at...

The FMCG Guys ·

2026/10/03

Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world's largest FMCG brands to help them tap into one of the internet's most influential communities. Reddit has become a place where millions of people go to ask questions, compare products and get unfiltered opinions from real people. In this episode, Fez joins us to discuss why Reddit matters for FMCG, how brands can learn from the conversations already happening around them, and what it takes to show up without

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46:22

353. David Milner, Chairman at Crosta Mollica:...

The FMCG Guys ·

2026/09/30

David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old Continent. David will be the new CEO of this new 1BN sales entity. In this conversation, recorded in London before summer, we reflect on David's career, which has had two very differentiated episodes: the first, a "conventional" corporate career at P&G, Mars and

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45:55

352. Kaan Aykac, Director DTC and E-Commerce at...

The FMCG Guys ·

2026/09/26

Kaan Aykac is the Director DTC and E-Commerce Europe at appliances leader Electrolux, In this episode we explore what great DTC looks like in a high-consideration category, where the website is not just a sales channel, but the digital flagship of the brand. We look at how consumer expectations are increasingly shaped by the best digital experiences across industries, why consistency matters as much as perfection, and how Electrolux is evolving the online customer journey. Tune in to hear about:

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50:41

351. Marcin Bruś, Group Director of Advertising at...

The FMCG Guys ·

2026/09/23

Marcin Bruś is Group Director of Advertising at Allegro, one of Central Europe's leading e-commerce platforms and Poland's undisputed number one. With a career spanning P&G, Facebook, venture-backed businesses and now Allegro, he brings a broad perspective on how marketing is evolving. In this episode, we explore the rise of retail media, why brands are shifting more spend toward measurable, closed-loop environments, and how Allegro is building its advertising proposition around data, technology and

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52:30

350. Max Sinclair, CEO & Founder at Azoma: A big...

The FMCG Guys ·

2026/09/19

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the impact of LLMs and AI Agents on the relationship between brands and consumers, from discovery to purchase. Max has placed his business and himself at the forefront by being unapologetically Agentic-first, hosting their own events and actively sharing

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01:01:37

349. Simon Swan, Director of E-commerce Development...

The FMCG Guys ·

2026/09/16

Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why e-commerce cannot succeed in isolation, why digital shelf excellence should be treated as a business basic rather than a standalone initiative, and why retail media investment only works when the fundamentals are already in place. They also explore how AI and LLMs

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55:10

348. Laurence Whyatt, Head of EU Beverages Research...

The FMCG Guys ·

2026/09/12

Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from whether Gen Z is really turning away from alcohol to the role of affordability, demographics and changing health perceptions. Tune in to hear about: Are people really drinking less? The myth (or not) of the sober Gen Z Affordability and the economics of

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46:16

347. Roman Putsch, Chief of Marketing & Digital at...

The FMCG Guys ·

2026/09/09

Roman Putsch is the UEFA's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why football commands attention like few other platforms can, what makes the Champions League such a powerful and consistent global brand, and how UEFA is helping partners turn passion and fandom into real commercial impact. From sponsorship and first-party

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48:56

346. Tony Lorman, President – EMEIA Pacific at...

The FMCG Guys ·

2026/09/05

Tony Lorman is the President – EMEIA Pacific at Edgewell Personal Care, the company behind iconic brands like Hawaiian Tropic, Wilkinson Sword, Bulldog and Wet Ones. In this episode, we say goodbye to summer by evoking childhood memories through the unique scent of an iconic suncream, explore a business built on a mix of heritage and new-generation brands that share a common challenger mindset, and learn how Tony approaches leadership in this context and in today's environment. Tune in to hear

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49:36

345. The State of Supply Chain in 2026 with Özge Kaya...

The FMCG Guys ·

2026/09/02

Our yearly "State of Supply Chain" episode is back! One can argue whether the world is getting better or worse, but one thing is clear: it isn't getting any simpler. Operations teams arguably feel this instability more than most, as they deal with rising costs, disrupted trade routes, geopolitical tensions and plenty of other "fun" challenges. To explore the biggest challenges and opportunities facing Supply Chain today, how the function can become more strategic to the business, and what it takes

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43:33

344. Camille Lavenant, Global Sales and Category...

The FMCG Guys ·

2026/08/29

Camille Lavenant is Global Sales and Category Director at Danone, where she leads the sales agenda for the company's Specialized Nutrition Division across Baby and Medical Nutrition. With a career spanning Nielsen, Campbell's, Kimberly-Clark and Danone, Camille has built her experience across data, category management, trade marketing, e-commerce and global sales, consistently embracing new markets, functions and ways of working. In this episode, we discuss: Why staying curious and moving fast has

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48:20

343. Marco Kormann, WW Partner Leader, Retail at AWS...

The FMCG Guys ·

2026/08/26

Our AWS x The FMCG Guys series is back! In this episode, Efrain and Daniel are accompanied by AWS' WW Partner Leader for Retail, Marco Kormann and Mike Charalambous, Co-CEO at Threedium. Threedium and AWS partner to help companies maximise the power of 3D. How? By being a key enabler in the entire product lifecycle, from product development and packaging, manufacturing, eCommerce, Marketing and, of course, Consumer Experience. Tune in to hear about: - How brands are using 3D to accelerate speed to

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32:10

342. Juan Lavista, VP Marketing Commerce at Mercado...

The FMCG Guys ·

2026/08/19

Watch on YouTube: https://youtu.be/OHuzgvaa5KU Juan Lavista is VP Marketing Commerce at Mercado Libre, leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years at P&G, Juan discusses brand building, retail media, creators, AI and why breaking down silos is critical

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45:14

341. Vidyut Kaul, President - Head of Growth Region...

The FMCG Guys ·

2026/08/12

Watch on YouTube: https://youtu.be/31JGipOYt4U Vidyut Kaul is the SVP of Philips' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen

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30:00

340. Olin Novák, CEO International at Rohlik Group:...

The FMCG Guys ·

2026/08/05

Olin Novák is the CEO International at Rohlik Group, one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight

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01:03:01

339. Maurits Priem, FMCG, Retail & Media Leader:...

The FMCG Guys ·

2026/08/01

Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the

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47:44

338. Ronnie Kwesi Coleman, CEO and Co-Founder at...

The FMCG Guys ·

2026/07/29

Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie

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52:05

337. Thiago Maia, GM LATAM and Mexico at Wella...

The FMCG Guys ·

2026/07/25

Watch on YouTube: https://youtu.be/RQk7EXKzVKo Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L'Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach

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45:32

336. Sandra Wagner (AuraVeo), Roisin Devine...

The FMCG Guys ·

2026/07/22

In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by Sandra Wagner, CEO at AuraVeo, a company that transforms products into intelligent brand assets; Roisin Devine, Senior Digital Manager Pringles at Kellanova; and Amy Andrews, President at Mars United Commerce. Watch on Youtube: https://youtu.be/oBOLZN01QL0 Product Packaging is an often overlooked aspect of FMCG Marketing. And now, a part from being that first impression consumers get, it is now

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42:25

335. Rudolf Schneider (Amazon Ads) and Marlies...

The FMCG Guys ·

2026/07/18

View on YouTube: https://youtu.be/jNUoov9EBfM Rudolf (Rudi) Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes. The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where

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