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PODCAST

The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

business management

All Episodes

39:37

303. Sharon Gee, SVP Product, AI at Commerce:...

The FMCG Guys ·

2026/02/11

Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ Sharon Gee is the SVP Product, AI at Commerce, the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity. Tune in to hear about: - Commerce's rebrand and how they are combining a Data and Commerce - The Shift to

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51:01

302. Marina Nesterenko, Global Category and Customer...

The FMCG Guys ·

2026/02/07

Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is

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55:19

301. Felix James and James Grundy, Co-Founders at...

The FMCG Guys ·

2026/02/04

Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more. Tune in to hear about: What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who

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54:49

300. Uri Knorovich (CEO and Co-Founder at Nimble) and...

The FMCG Guys ·

2026/01/31

Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc In this episode recorded live in New York City, we are joined by Julie Averill, former Chief Information Officer at lululemon and Uri Knorovich, co-Founder and CEO at Nimble. Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conversation, you'll hear more about the possibilities that this opens, but as well how senior executives are

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44:44

299. James Hay (Barrows Connected Store) and Georgia...

The FMCG Guys ·

2026/01/28

This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their

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57:38

298. Gentiane Barret, Global Head of Media eCommerce...

The FMCG Guys ·

2026/01/24

Watch on YouTube: https://youtu.be/V43RZy5M1Bw Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about: How her unorthodox background (within Consumer Goods)

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46:19

297. Charles Waters, President International at...

The FMCG Guys ·

2026/01/21

Watch on YouTube: https://youtu.be/NZl3R8U19yM Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that included filing Chapter 11. Tune in to hear about: How he started his career being an entrepreneur and

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41:04

296. Lavinia Capresi, Senior Marketing Director EMEA...

The FMCG Guys ·

2026/01/14

Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more. Tune in to hear about: - Lavinia's Marketing Career - Curiosities about the Toy category - COVID's impact on

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55:02

295. Rutger Rozendaal, CEO at The Vegetarian Butcher:...

The FMCG Guys ·

2026/01/10

Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader. Tune in to hear about: Rutger's career path from Consulting to Unilever and now leading a business The status of the plant-based category after years of ups and downs

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46:09

294. Natalie James, Head of eCommerce Europe at...

The FMCG Guys ·

2026/01/07

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry. Tune in to hear about: Her career: FMCG, going into self-employed Consulting and leading eCommerce Developing a premium eB2B DTC proposition for French "Cavists" How Digital can be a

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01:03:50

293. Xenia Barth, CEO at Merz Lifecare Holding: OTC,...

The FMCG Guys ·

2026/01/03

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today. Tune in to hear about: Her career in FMCG

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42:23

292. Meet the Hosts with Christine Nikolaou, Efrain...

The FMCG Guys ·

2025/12/31

In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice

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53:20

Kristof Neirynck, CMO at Avon: How to Reinvent a...

The FMCG Guys ·

2025/12/20

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

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19:52

291. Andrew Lipsman, Retail Media Analyst Live from...

The FMCG Guys ·

2025/12/17

Watch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are

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15:17

290. Rob Edwards, Head of Media and Digital at Arla...

The FMCG Guys ·

2025/12/13

Watch on YouTube: https://youtu.be/YVCxn035iQI Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can

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42:08

289. Nicco Gloazzo: Challenging the Career Norm,...

The FMCG Guys ·

2025/12/10

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the "boring" broth category The flywheel effect behind retail media growth Why "velocity" beats

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53:39

288. Richard Bowden, Marketing and Digital Director...

The FMCG Guys ·

2025/12/06

Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial

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42:07

287. Sara Richter, CMO at SAP Emarsys: Loyalty has...

The FMCG Guys ·

2025/12/03

Sarah Richter is the Chief Marketing Officer at SAP Emarsys. A marketing leader with a deep view across customer engagement, data and loyalty, she joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections in a fast-changing consumer world. Why "loyalty isn't what it used to be" The six loyalty types and the rise of trend

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27:46

The CPG Guys: A Culture of Innovation with PepsiCo's...

The FMCG Guys ·

2025/11/29

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola*

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16:59

286. Benjamin Lickfett, Global VP Breakthrough...

The FMCG Guys ·

2025/11/26

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech,

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367 results

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