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PODCAST

The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

business management

All Episodes

53:20

Kristof Neirynck, CMO at Avon: How to Reinvent a...

The FMCG Guys ·

2025/12/20

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

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19:52

291. Andrew Lipsman, Retail Media Analyst Live from...

The FMCG Guys ·

2025/12/17

Watch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are

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15:17

290. Rob Edwards, Head of Media and Digital at Arla...

The FMCG Guys ·

2025/12/13

Watch on YouTube: https://youtu.be/YVCxn035iQI Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can

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42:08

289. Nicco Gloazzo: Challenging the Career Norm,...

The FMCG Guys ·

2025/12/10

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the "boring" broth category The flywheel effect behind retail media growth Why "velocity" beats

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53:39

288. Richard Bowden, Marketing and Digital Director...

The FMCG Guys ·

2025/12/06

Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial

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42:07

287. Sara Richter, CMO at SAP Emarsys: Loyalty has...

The FMCG Guys ·

2025/12/03

Sarah Richter is the Chief Marketing Officer at SAP Emarsys. A marketing leader with a deep view across customer engagement, data and loyalty, she joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections in a fast-changing consumer world. Why "loyalty isn't what it used to be" The six loyalty types and the rise of trend

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27:46

The CPG Guys: A Culture of Innovation with PepsiCo's...

The FMCG Guys ·

2025/11/29

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola*

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16:59

286. Benjamin Lickfett, Global VP Breakthrough...

The FMCG Guys ·

2025/11/26

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech,

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24:36

285. The Hot Seat with Lisa Tan: Retail Media in...

The FMCG Guys ·

2025/11/22

Watch on YouTube: https://youtu.be/ATxKgfca_5w The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech

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54:48

284. Bastien Parizot, SVP IT & Digital, Marketing &...

The FMCG Guys ·

2025/11/19

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness of being an FMCG Executive with a background in Sporting Goods How he links digitalisation with

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25:05

Aaron Gallagher, MD and Head of Sales at Head of...

The FMCG Guys ·

2025/11/15

Watch on YouTube: https://youtu.be/LY2w1o-wpmQ Aaron Gallagher is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier's very own Media Network. He joins Daniel live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition. Tune in to hear about: The uniqueness of an airline media network and all the different touchpoints with passengers Consumers' unique behavioral pattern when traveling How

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58:38

212. Tara Loftis, Global President, Dermatological...

The FMCG Guys ·

2025/11/12

Tara Loftis is the Global President, Dermatological Skincare at Galderma, globally representing brands like Cetaphil, Defferin, Alastin and Benzac. In this conversation, you'll hear about a leader that soul and gut feeling and scientific rigour, she keeps her ears tuned to what's happening in the culture to create "viral bets" that resonate with the zeitgeist and the contemporary consumer. Tune into this conversation to hear about: Tara's role leading Galderma's global Dermatological Skincare

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23:44

281. Lucia Mastromauro, Global VP of Advertising at...

The FMCG Guys ·

2025/11/08

Watch on YouTube: https://youtu.be/gztCQqP5KZY Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia's career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The

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01:04:09

280. Hanneke Faber, Chief Executive Officer at...

The FMCG Guys ·

2025/11/05

Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she's approaching the future at the US and Swiss-based company. Tune in to hear about: How being a youth champion diver brought Hanneke to do her bachelors in the USA Her 20-year stint at P&G, experience in

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26:25

279. Petr Lizner, Head of Strategy at Rohlik Group:...

The FMCG Guys ·

2025/11/01

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality. We discuss: Petr's career journey from Consulting to Retail Rohlík Group's rapid expansion across

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50:06

278. Alejandra Restrepo, Head of Mercado Ads (Mercado...

The FMCG Guys ·

2025/10/29

Watch on YouTube: https://youtu.be/mhJh7MuMaD8 Mercado Libre is Latin America's eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre's Mexico City Office with Alejandra Restrepo, Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America's largest e-commerce platform is rapidly evolving into a full-scale media ecosystem — connecting commerce, fintech, and entertainment across the region. Alejandra shares her career

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31:11

277. The Hot Seat with Morgan Chapman (Fluent)

The FMCG Guys ·

2025/10/25

Watch on YouTube: https://youtu.be/xO8ljWS9miU The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent’s Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau

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45:14

276. Helen Tomlinson, Managing Director Spain at...

The FMCG Guys ·

2025/10/22

Helen Tomlinson is Kenvue’s recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she’s developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you’ll hear some examples of how some specific situations like “putting a hand up” can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more. Topics covered include: The

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53:36

275. Rick Swinkels, CEO at TCC Global: Delighting...

The FMCG Guys ·

2025/10/18

A year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels, CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30 This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper “promiscuity” under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting

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44:01

274. Selim Tansug, COO at The Quality Group:...

The FMCG Guys ·

2025/10/15

Today’s guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today’s volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed,

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355 results

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