PODCAST

How to Scale a Business

Amplafy Media

Everything you need to know about scaling a business online

business entrepreneurship

All Episodes

27:25

How Mark Zweig Helped a CEO Turn $27M Into $400M With...

How to Scale a Business ·

2026/01/09

Mark Zweigher has spent 45 years in management consulting, built multiple Inc. 5000 companies, and analyzed over a thousand small businesses through his work as an entrepreneur, board member, and professor at the Walton College of Business. In this episode, Mark reveals the brutal truth about why most small businesses fail to scale—from the "word of mouth marketing" trap to family business dysfunction to the fundamental misunderstanding of what creates business value. He shares the exact $35 million

26:04

How Keith Lucas Aligns Personal Purpose with Team...

How to Scale a Business ·

2026/01/02

Hector Santisteban sits down with Keith Lucas, former Chief Product Officer and CTO at Roblox and author of "Impact," to explore the essential balance between high performance and creativity in scaling startups. Keith shares his journey from aerospace engineer to Silicon Valley leader, revealing how aligned autonomy and mission athletes create teams that innovate consistently. He discusses the transformative power of gratitude in leadership, the importance of aligning personal purpose with

29:55

How Gresham Harkless Leverages AI to 10X His Business...

How to Scale a Business ·

2025/12/26

Hector sits down with Gresham Harkless, founder of Blue 16 Media and a serial entrepreneur who discovered his calling at just 10 years old when he started a family newspaper. Gresham shares his journey from selling potato chips on the playground to building a digital marketing business, launching a franchise brokerage, and hosting multiple podcasts for entrepreneurs. He reveals why every business owner should think of themselves as a media company and how content creation is the common thread

23:46

How Nick Anderson Scaled From Zero to Leading a...

How to Scale a Business ·

2025/12/19

In this episode, Nick Anderson shares his unconventional journey from high school dropout to banking executive to CEO of One Accord, a management consulting firm that's been helping businesses navigate transition and growth for 25 years. Nick reveals the #1 constraint killing most businesses—owner dependence—and explains how he's solving it in his own company using fractional executives. He breaks down the real order of operations for scaling: revenue first, then operations, then marketing. Nick

26:37

How Sean Penrith Focuses on 3 Core Offerings Instead...

How to Scale a Business ·

2025/12/12

Sean Penrith, CEO of Gordian Knot Strategies, shares his journey from running a lucrative but unfulfilling business in South America to becoming a leader in climate finance. After sailing across the Atlantic and around Cape Horn, Sean returned home to pursue his MBA and started a glass recycling business that set him on a path toward purposeful work. Through founding nine different businesses, including a functional beverage company and a climate finance consultancy, Sean developed a powerful

25:08

How Katie Krispin Avoids the $15M Tax Trap Most...

How to Scale a Business ·

2025/11/25

Katie Krispin, founder of Katie Krispin Law, reveals why estate planning isn't just for the wealthy or elderly—it's a critical business protection strategy that most entrepreneurs ignore until it's too late. Through real-world stories, including three young children who lost their mother without a plan, Katie explains how proper estate planning protects your business during incapacity (which affects 67% of people before death), avoids probate court delays of 12-18 months, and can save millions in

28:01

How Dan Cumberland Built an AI System That Eliminates...

How to Scale a Business ·

2025/11/20

Hector sits down with AI strategist Dan Cumberland to explore how businesses can effectively leverage AI beyond the hype. Dan introduces his POWER Framework for giving AI the context it needs—Person (persona), Others (audience), Work (output format), Expression (style), and References (examples)—and explains why most people get generic outputs. He shares real client success stories, including a consultant who reduced a 2-week hospital assessment report to just a couple of afternoons, and his own

29:05

How Jay Berkowitz Built 1 Million YouTube Views...

How to Scale a Business ·

2025/11/18

In this episode, Hector sits down with Jay Berkowitz, founder of the Ten Golden Rules and a digital marketing pioneer who's been in the internet space since before most people knew what Google was. Jay shares his journey from managing a $40 million ad budget at McDonald's to running a $60 million online diet company in the early 2000s, giving him unprecedented insights into internet marketing before it became mainstream. He reveals his Ten Golden Rules framework that's helped countless businesses

27:03

How Ryan Pereus Uses 3 Objectives to Make Every Cold...

How to Scale a Business ·

2025/11/10

Hector sits down with Ryan Pereus, the Cold Call CEO, to explore how cold calling has evolved in 2025 and why it's still one of the most effective channels for B2B growth when done right. Ryan shares his journey from offering cold call scripts on Fiverr to building a premium outsourced SDR agency that's tested messaging across 100+ industries. He breaks down the Product Relevance Pyramid, revealing why some businesses struggle with cold calling not because of the channel itself, but because their

24:23

How Patrick Doyle Brown Built Global Teams to Scale...

How to Scale a Business ·

2025/10/31

Founders don’t scale by working harder; they scale by capturing the “essence” of the work locally, then documenting, delegating, and automating the repeatable parts with the right global talent. In this conversation, systems architect Patrick Doyle Brown explains how retention outperforms simple labor arbitrage, why automations need human oversight, how to map a customer journey before you spend on acquisition, and practical first wins like offloading social monitoring, inbox triage, and competitor

33:21

How Jake Wysocki Stops Leaders from Jumping to...

How to Scale a Business ·

2025/10/22

Jake Wysocki, founder of Intention Craft, shares how design thinking, structured exercises, and tiny experiments help leaders scale by solving the right problems in the right order. We explore the Double Diamond framework, human‑centered research, constraints that spark creativity, and how to use AI to think better rather than outsource judgment. We close with Jake’s surprising “secret” to scaling: make it fun and make it human.- 00:00:00 – Intro: Jake's path to entrepreneurship- 00:03:55 – Talk to

25:46

How John Meese's Strategy Starts with a High-Ticket...

How to Scale a Business ·

2025/09/16

In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or

27:49

How Nolan Uses A Family-First Calculation to Define...

How to Scale a Business ·

2025/09/11

In this episode of How to Scale a Business, host Hector Santiesteban sits down with Nolan Bradbury founder of Bradfield Accounting & Advisory to uncover why so many entrepreneurs achieve their financial targets but still feel unfulfilled. Nolan introduces his Numbers for Freedom Framework, a practical system that helps business owners align their finances with the life they truly want. From the dangers of chasing the wrong goals to reorienting your business around freedom, Nolan shares

22:55

How Justin Rashidi Hires for “Smart Problem Solvers”...

How to Scale a Business ·

2025/09/01

In this episode of How to Scale a Business, host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for “smart problem solvers” over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail

20:40

How Wilson Raised $60M—And Why Money Alone Isn’t Enough

How to Scale a Business ·

2025/08/22

Hector Santiesteban talks with Wilson Zehr, CEO of Cendix and Zairmail, about his career as a serial entrepreneur. Wilson shares his journey from software engineer to entrepreneur, driven by a desire for more control over the direction of his career. He discusses how he navigated challenges like the triple whammy of the dot-com meltdown, 9/11, and the anthrax scare. Wilson explains how his company's responsible financial management during these contractions allowed them to acquire their largest

26:37

How Brianna Greenspan Uses Questions to Fuel...

How to Scale a Business ·

2025/08/08

In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why

28:41

How Madi Waggoner Builds Teams That Run Without You

How to Scale a Business ·

2025/08/01

Scaling a remote business isn’t just about growth—it’s about creating operational clarity and building systems that don’t depend on the founder. In this episode, Hector sits down with operations strategist Madi Waggoner to unpack the L.I.F.T. Framework, a powerful four-part system focused on Leadership, Infrastructure, Fuel, and Team. Madi shares real-world tactics for overcoming founder bottlenecks, setting up trust-building weekly reports, and using tools like Slack and Asana the right way. If

22:51

How Eric Collett Unlocks the ROI of Better Sleep...

How to Scale a Business ·

2025/07/08

Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale

25:37

How Dr. Lani Jones Merged Psychology with...

How to Scale a Business ·

2025/06/27

In this episode of How to Scale a Business, Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate

25:05

How Cassie Shea Uses AI as Her Co-Founder to Scale...

How to Scale a Business ·

2025/05/27

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M

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How to Scale a Business

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