PODCAST

How to Scale a Business

Amplafy Media

Everything you need to know about scaling a business online

business entrepreneurship

All Episodes

23:42

How John Roman Used Content + Community to Lower CAC

How to Scale a Business ·

2026/04/17

John Roman, CEO of BattleBox, breaks down how BattleBox went from a 2015 “outdoor gear subscription box” idea to a mature eight-figure business — including the early days of acquiring customers on Facebook for under $5, the hard (and expensive) lessons of running a cash-intensive subscription model, and the hire that changed everything: bringing in a true finance leader/CFO to fix cash flow and decision-making. John also shares how the brand’s biggest growth inflection point came from a Netflix

27:46

How Lauren Apple Helps Parents Scale Without Burning Out

How to Scale a Business ·

2026/04/14

Lauren Apple shares how CEO parents can scale a business without losing the very flexibility they set out to create. She walks through the “success trap,” why cookie-cutter advice breaks down when family responsibilities increase, and how to diagnose the real bottleneck instead of fixing symptoms. Lauren explains how intentional planning, clear boundaries, and built-in buffers protect energy and create consistent margin, plus how outsourcing and modern AI tools can reduce household and operational

26:27

How Rob Haynie Helped Clients Unlock 6.5x More Value...

How to Scale a Business ·

2026/04/03

Rob Haynie has spent more than three decades building a business in life settlements—an industry that, in Rob’s words, still hasn’t truly “started yet” because awareness is so low. In this episode, Rob breaks down the core growth lever behind his success: relentless education. He shares how his team survived multiple major market disruptions, why most professionals default to the wrong “option” for clients, and how focusing on clarity, credibility, and distribution (even through AI-driven search

24:05

How Justin Michael Uses “Frame” Psychology to Get...

How to Scale a Business ·

2026/03/27

JustinMichaelsharesapracticalframeworkforcombiningspirituality,identitywork,anddisciplinedactiontodrivereal-worldperformanceinsales,consulting,andbusinessbuilding.Theyunpackwhytitles,promises,andspecificitymatterincontent,butquicklymoveintothedeeperbottleneck:self-perceptionandidentity.Justinexplainswhyaffirmationsandvisionboardsoftenfailwithout“being”work,howserviceandROIcreatesustainableabundance,andhowtobalancefaithwithinspiredaction.Theconversationcoversflowversusgrinding,the80/20principleineffor

16:56

How Jen Manswell Built a $110M Pipeline by Fixing One...

How to Scale a Business ·

2026/03/20

Hector sits down with Jen Manswell, a revenue architecture expert who has helped identify over $110 million in pipeline opportunities throughout her career. Jen shares her journey from performing arts to corporate communications to demand generation, and how she discovered that most businesses—large and small—suffer from the same fundamental problem: they treat marketing as a cost center instead of a revenue engine. She reveals the biggest pitfalls that keep companies stuck in feast-and-famine

24:46

How Marcel Petitpas Turned Profitability from a...

How to Scale a Business ·

2026/02/24

Marcel Petitpas, co-founder and CEO of Parakeeto, reveals why most service-based businesses struggle with profitability—and it's not what you think. Drawing from his experience building multiple businesses across four industries, Marcel explains why profitability isn't a finance problem but an operations challenge. He shares the story of how one agency grew 45%, 60%, and then 90% year-over-year while tripling profitability and reducing team burnout, all through better visibility into their business

27:38

How Estefany Marte Beat the Odds When 75% of Mergers...

How to Scale a Business ·

2026/02/06

Hector sits down with leadership transition expert Estefany Marte, who took over her family business at just 20 years old and scaled it 8x in five years before a successful exit. Estefany reveals why 75% of mergers fail due to cultural clashes, the critical mistakes leaders make during transitions, and her framework for thriving through major business changes. She shares her "first 100 days" approach to leadership transitions, explains why leaders must scale themselves before their business can

24:01

How Kurt Elster Built a Shopify Empire and Turned One...

How to Scale a Business ·

2026/01/30

In this episode of How to Scale a Business, host Hector Santiesteban sits down with Kurt Elster, the "unofficial mayor of Shopify," to uncover the secrets behind building a thriving e-commerce agency. Kurt shares his journey from a failed startup during the 2009 recession to becoming one of the most recognized Shopify experts in the world. He reveals the pivotal moments that transformed his business, including the power of specialization over being a generalist, the switch to fixed-price project

29:14

How David Reske Identifies the 2 Critical Factors for...

How to Scale a Business ·

2026/01/23

Hector Santhe Esteban sits down with David Reske, CEO and founder of NowSpeed and author of "100X Entrepreneur," to explore the evolution of digital marketing and the cutting-edge strategies businesses need to scale in 2026. With 30 years in the industry—from building websites with Notepad in the 90s to pioneering Generative Engine Optimization (GEO) today—David shares invaluable insights on how marketing fundamentals remain unchanged while tactics evolve rapidly. He explains why AI search is

27:40

How Ty Crandall Helps Entrepreneurs Access $1M in...

How to Scale a Business ·

2026/01/16

Hector sits down with Ty Crandall, founder of Credit Suite, to demystify business funding and credit. Ty shares his journey from building a 7-figure mortgage company to losing everything in the 2008 crisis, and how that experience led him to become an expert in business credit and alternative financing. He reveals why 60% of loan applications get denied before lenders even look at credit scores or revenue, and breaks down the exact steps any entrepreneur can take to build business credit without

27:25

How Mark Zweig Helped a CEO Turn $27M Into $400M With...

How to Scale a Business ·

2026/01/09

Mark Zweigher has spent 45 years in management consulting, built multiple Inc. 5000 companies, and analyzed over a thousand small businesses through his work as an entrepreneur, board member, and professor at the Walton College of Business. In this episode, Mark reveals the brutal truth about why most small businesses fail to scale—from the "word of mouth marketing" trap to family business dysfunction to the fundamental misunderstanding of what creates business value. He shares the exact $35 million

26:04

How Keith Lucas Aligns Personal Purpose with Team...

How to Scale a Business ·

2026/01/02

Hector Santisteban sits down with Keith Lucas, former Chief Product Officer and CTO at Roblox and author of "Impact," to explore the essential balance between high performance and creativity in scaling startups. Keith shares his journey from aerospace engineer to Silicon Valley leader, revealing how aligned autonomy and mission athletes create teams that innovate consistently. He discusses the transformative power of gratitude in leadership, the importance of aligning personal purpose with

29:55

How Gresham Harkless Leverages AI to 10X His Business...

How to Scale a Business ·

2025/12/26

Hector sits down with Gresham Harkless, founder of Blue 16 Media and a serial entrepreneur who discovered his calling at just 10 years old when he started a family newspaper. Gresham shares his journey from selling potato chips on the playground to building a digital marketing business, launching a franchise brokerage, and hosting multiple podcasts for entrepreneurs. He reveals why every business owner should think of themselves as a media company and how content creation is the common thread

23:46

How Nick Anderson Scaled From Zero to Leading a...

How to Scale a Business ·

2025/12/19

In this episode, Nick Anderson shares his unconventional journey from high school dropout to banking executive to CEO of One Accord, a management consulting firm that's been helping businesses navigate transition and growth for 25 years. Nick reveals the #1 constraint killing most businesses—owner dependence—and explains how he's solving it in his own company using fractional executives. He breaks down the real order of operations for scaling: revenue first, then operations, then marketing. Nick

26:37

How Sean Penrith Focuses on 3 Core Offerings Instead...

How to Scale a Business ·

2025/12/12

Sean Penrith, CEO of Gordian Knot Strategies, shares his journey from running a lucrative but unfulfilling business in South America to becoming a leader in climate finance. After sailing across the Atlantic and around Cape Horn, Sean returned home to pursue his MBA and started a glass recycling business that set him on a path toward purposeful work. Through founding nine different businesses, including a functional beverage company and a climate finance consultancy, Sean developed a powerful

25:08

How Katie Krispin Avoids the $15M Tax Trap Most...

How to Scale a Business ·

2025/11/25

Katie Krispin, founder of Katie Krispin Law, reveals why estate planning isn't just for the wealthy or elderly—it's a critical business protection strategy that most entrepreneurs ignore until it's too late. Through real-world stories, including three young children who lost their mother without a plan, Katie explains how proper estate planning protects your business during incapacity (which affects 67% of people before death), avoids probate court delays of 12-18 months, and can save millions in

28:01

How Dan Cumberland Built an AI System That Eliminates...

How to Scale a Business ·

2025/11/20

Hector sits down with AI strategist Dan Cumberland to explore how businesses can effectively leverage AI beyond the hype. Dan introduces his POWER Framework for giving AI the context it needs—Person (persona), Others (audience), Work (output format), Expression (style), and References (examples)—and explains why most people get generic outputs. He shares real client success stories, including a consultant who reduced a 2-week hospital assessment report to just a couple of afternoons, and his own

29:05

How Jay Berkowitz Built 1 Million YouTube Views...

How to Scale a Business ·

2025/11/18

In this episode, Hector sits down with Jay Berkowitz, founder of the Ten Golden Rules and a digital marketing pioneer who's been in the internet space since before most people knew what Google was. Jay shares his journey from managing a $40 million ad budget at McDonald's to running a $60 million online diet company in the early 2000s, giving him unprecedented insights into internet marketing before it became mainstream. He reveals his Ten Golden Rules framework that's helped countless businesses

27:03

How Ryan Pereus Uses 3 Objectives to Make Every Cold...

How to Scale a Business ·

2025/11/10

Hector sits down with Ryan Pereus, the Cold Call CEO, to explore how cold calling has evolved in 2025 and why it's still one of the most effective channels for B2B growth when done right. Ryan shares his journey from offering cold call scripts on Fiverr to building a premium outsourced SDR agency that's tested messaging across 100+ industries. He breaks down the Product Relevance Pyramid, revealing why some businesses struggle with cold calling not because of the channel itself, but because their

24:23

How Patrick Doyle Brown Built Global Teams to Scale...

How to Scale a Business ·

2025/10/31

Founders don’t scale by working harder; they scale by capturing the “essence” of the work locally, then documenting, delegating, and automating the repeatable parts with the right global talent. In this conversation, systems architect Patrick Doyle Brown explains how retention outperforms simple labor arbitrage, why automations need human oversight, how to map a customer journey before you spend on acquisition, and practical first wins like offloading social monitoring, inbox triage, and competitor

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How to Scale a Business

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