x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

17:09

How Can Brands Bridge the Gap Between Human Quality...

Content Amplified ·

2026/02/05

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency? How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated creative partner. Katrine breaks down the "Digital Twins" philosophy, explaining why the secret to high-end vi...

en

13:43

Is AI Rewriting the Rules of Your Content Strategy?

Content Amplified ·

2026/02/04

Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible. In this episode of Content Amplified, Benjamin Ard sits down with Bridget Folliard Terrones, VP of Marketing and Communications at the Institute of Real Estate Management (IREM). Bridget shares her unique journey from forensic science to marketing leadership and provides a roadmap for navigating the s...

en

23:34

Are You Creating Content Based on Beliefs or Just...

Content Amplified ·

2026/02/03

Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader with deep roots in both B2C and B2B, to explore the shift from surface-level demographics to belief-level audience insights. April reveals her "scrappy" methods for uncovering what keeps your customers up at night and explains why PR is no longer just "...

en

15:08

Creating High Performing Newsletters Using AI and...

Content Amplified ·

2026/01/29

Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase open rates by over 15% and click-through rates by 3%. Key takeaways from this episode include: How t...

en

16:23

Authentic Marketing Strategies for the Age of...

Content Amplified ·

2026/01/28

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience. In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates mediocre ideas rather than challenging them. Andy explains why marketers must treat AI as a partner rather than a repla...

en

22:02

6 Strategic Pillars to Amplify Your Content and Drive...

Content Amplified ·

2026/01/27

Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "content chaos" to clarity by building a dedicated content strategy function from the ground up. Jennifer reveals how to take an organization with hundreds of fragmented assets and transform that library into a strategic engine that fuels every stage of the bu...

en

16:37

The Untapped Power of Your About Page and Founder...

Content Amplified ·

2026/01/22

Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on your website. They dive deep into how founder stories, employee advocacy, and authentic community narratives can build trust and cut through the noise of modern marketing. In this episode, you will learn: Why the "About Us" page is the best place to hum...

en

16:25

Using Creative Risks To Stand Out In Niche Industries

Content Amplified ·

2026/01/21

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive...

en

17:16

How Core Customers Drive Content and Growth Through...

Content Amplified ·

2026/01/20

Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro to discuss why your most loyal customers are your best marketing channel and how to turn their advocacy into a powerful content engine. In this episode, we cover: The Loyalty Loop: Why advocacy is the bridge that shortcuts the marketing funnel and lead...

en

15:00

The end of brand "martial law."

Content Amplified ·

2026/01/15

For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law". But in a world of infinite channels and user-generated content, rigidity is a weakness. If your brand cannot flex, it breaks. In this episode, Lee Phenner (formerly of Fitch and Hill Holliday) argues that modern brands need a soul, not just a style guide. The Evidence: The Pivot: Why we are moving from "martial law" to "consistency with flexibility...

en

15:26

Surviving the ChatGPT Era of Slop Through Radical...

Content Amplified ·

2026/01/14

Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts. In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to dissect the pendulum swing between AI efficiency and human connection. As content volume explodes, Chantal argues that the "old way" of strategic insight and storytelling is not dead—it is actually your greatest competitive advantage. They discuss why brands m...

en

16:18

Authentic Product Marketing and Storytelling in the...

Content Amplified ·

2026/01/13

Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketing leader Christine Jennings to discuss why today’s marketers can no longer afford to be AI novices and how to use technology as a partner rather than a replacement. Christine shares her insights on navigating the "sea of sameness" in B2B content, the power o...

en

14:40

How to Personify Your Brand Through Vulnerability and...

Content Amplified ·

2026/01/08

The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...

en

17:09

Why Your PR, Social, and Paid Teams Must Stop...

Content Amplified ·

2026/01/07

Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes. In this episode, Nikki Little, CMO at Franco, joins the show to explain how to dismantle the barriers between your marketing departments. She breaks down exactly how to utilize the PESO model (created by Gini Dietrich) to ensure that a single piece of owned content doesn't just si...

en

15:11

Stop Posting "AI Slop": How to Build a Human-Led...

Content Amplified ·

2026/01/06

What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate. In this episode, Lee Densmer, content marketer and author, joins the show to dismantle the "anonymous corporate marketing" playbook. She argues that to survive in a sea of AI noise and generic posts, companies must shi...

en

0:51

Content Amplified will be back in 2026!

Content Amplified ·

2025/12/22

Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays! Text us what you think about this episode!

en

18:12

Are Sales and Marketing Truly Aligned?

Content Amplified ·

2025/12/18

In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll learn in this episode: Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chatHow to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomesThe simple meeting rhythm that keeps marketing close to the forecast and c...

en

18:03

How Do Insights Sharpen Your Positioning?

Content Amplified ·

2025/12/17

Learn how to sharpen positioning with real customer feedback. In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes positioning that actually lands. What you'll learn in this episode: Where to find the highest signal customer feedback across sales, support, and successHow to turn scattered insight into a clear voice of customer narrativeWhen and how to use AI to organize feedback without losing nuanceHow to validate messaging through conversatio...

en

16:12

How Do You Win Media Placement?

Content Amplified ·

2025/12/16

In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud. What you'll learn in this episode: How to pick channels based on who you want to reach Why “share of voice” changes your media strategy How to think about competitors before you spend a dollar What to measure at the top vs bottom of the funnel How to use pre post studies and A B test markets...

en

15:27

Lessons from 30 Years in the Industry

Content Amplified ·

2025/12/11

Send us a text In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group, in Phoenix, about what has and has not changed in marketing since 1987. What you'll learn in this episode: How print first workflows and hard deadlines created intentional marketers before metrics existedWays to apply old school rigor to modern tools so campaigns do not rely on guessworkHow to treat AI and ChatGPT as a sharp assist...

en

395 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...