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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

16:23

Authentic Marketing Strategies for the Age of...

Content Amplified ·

2026/01/28

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience. In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates mediocre ideas rather than challenging them. Andy explains why marketers must treat AI as a partner rather than a repla...

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22:02

6 Strategic Pillars to Amplify Your Content and Drive...

Content Amplified ·

2026/01/27

Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "content chaos" to clarity by building a dedicated content strategy function from the ground up. Jennifer reveals how to take an organization with hundreds of fragmented assets and transform that library into a strategic engine that fuels every stage of the bu...

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16:37

The Untapped Power of Your About Page and Founder...

Content Amplified ·

2026/01/22

Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on your website. They dive deep into how founder stories, employee advocacy, and authentic community narratives can build trust and cut through the noise of modern marketing. In this episode, you will learn: Why the "About Us" page is the best place to hum...

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16:25

Using Creative Risks To Stand Out In Niche Industries

Content Amplified ·

2026/01/21

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive...

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17:16

How Core Customers Drive Content and Growth Through...

Content Amplified ·

2026/01/20

Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro to discuss why your most loyal customers are your best marketing channel and how to turn their advocacy into a powerful content engine. In this episode, we cover: The Loyalty Loop: Why advocacy is the bridge that shortcuts the marketing funnel and lead...

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15:00

The end of brand "martial law."

Content Amplified ·

2026/01/15

For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law". But in a world of infinite channels and user-generated content, rigidity is a weakness. If your brand cannot flex, it breaks. In this episode, Lee Phenner (formerly of Fitch and Hill Holliday) argues that modern brands need a soul, not just a style guide. The Evidence: The Pivot: Why we are moving from "martial law" to "consistency with flexibility...

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15:26

Surviving the ChatGPT Era of Slop Through Radical...

Content Amplified ·

2026/01/14

Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts. In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to dissect the pendulum swing between AI efficiency and human connection. As content volume explodes, Chantal argues that the "old way" of strategic insight and storytelling is not dead—it is actually your greatest competitive advantage. They discuss why brands m...

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16:18

Authentic Product Marketing and Storytelling in the...

Content Amplified ·

2026/01/13

Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketing leader Christine Jennings to discuss why today’s marketers can no longer afford to be AI novices and how to use technology as a partner rather than a replacement. Christine shares her insights on navigating the "sea of sameness" in B2B content, the power o...

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14:40

How to Personify Your Brand Through Vulnerability and...

Content Amplified ·

2026/01/08

The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...

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17:09

Why Your PR, Social, and Paid Teams Must Stop...

Content Amplified ·

2026/01/07

Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes. In this episode, Nikki Little, CMO at Franco, joins the show to explain how to dismantle the barriers between your marketing departments. She breaks down exactly how to utilize the PESO model (created by Gini Dietrich) to ensure that a single piece of owned content doesn't just si...

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15:11

Stop Posting "AI Slop": How to Build a Human-Led...

Content Amplified ·

2026/01/06

What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate. In this episode, Lee Densmer, content marketer and author, joins the show to dismantle the "anonymous corporate marketing" playbook. She argues that to survive in a sea of AI noise and generic posts, companies must shi...

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0:51

Content Amplified will be back in 2026!

Content Amplified ·

2025/12/22

Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays! Text us what you think about this episode!

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18:12

Are Sales and Marketing Truly Aligned?

Content Amplified ·

2025/12/18

In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll learn in this episode: Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chatHow to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomesThe simple meeting rhythm that keeps marketing close to the forecast and c...

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18:03

How Do Insights Sharpen Your Positioning?

Content Amplified ·

2025/12/17

Learn how to sharpen positioning with real customer feedback. In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes positioning that actually lands. What you'll learn in this episode: Where to find the highest signal customer feedback across sales, support, and successHow to turn scattered insight into a clear voice of customer narrativeWhen and how to use AI to organize feedback without losing nuanceHow to validate messaging through conversatio...

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16:12

How Do You Win Media Placement?

Content Amplified ·

2025/12/16

In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud. What you'll learn in this episode: How to pick channels based on who you want to reach Why “share of voice” changes your media strategy How to think about competitors before you spend a dollar What to measure at the top vs bottom of the funnel How to use pre post studies and A B test markets...

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15:27

Lessons from 30 Years in the Industry

Content Amplified ·

2025/12/11

Send us a text In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group, in Phoenix, about what has and has not changed in marketing since 1987. What you'll learn in this episode: How print first workflows and hard deadlines created intentional marketers before metrics existedWays to apply old school rigor to modern tools so campaigns do not rely on guessworkHow to treat AI and ChatGPT as a sharp assist...

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16:42

How to Capture Customer Stories That Close Deals Faster

Content Amplified ·

2025/12/10

Send us a text Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Marketing at FranConnect, to discuss why your marketing should stop leading with the product—and start leading with the customer. Kelsey shares his strategic pivot from traditional product-led pitches to authentic, customer-led storytelling. He explains why future customers trust the voices of their pee...

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14:53

Can Content Marketing Tackle Invasive Catfish?

Content Amplified ·

2025/12/09

Send us a text In this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he uses creative campaigns to get people to eat invasive blue catfish. What you'll learn in this episode: How a state agency turned a serious environmental problem into a memorable content story anchored in a blue catfish eating competition at the Maryland State FairWhy Matthew pushed the initial amateur contest idea further by partnering with Major...

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15:21

Personalize your webinars at scale with AI

Content Amplified ·

2025/12/04

Send us a text In this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to personalize webinars from registration to recap. He and host Ben Ard walk through the exact systems he uses to turn a “standard” webinar into a tailored experience that actually drives action. What you'll learn in this episode: How to build dynamic registration forms that change questions based on who is signing upSimple ways to...

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17:26

Is Your AI Content Just Noise?

Content Amplified ·

2025/12/03

Send us a text In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it. What you'll learn in this episode: How to shift AI from content factory to research assistant so you actually understand your customers instead of guessingWhy overwhelm is the default state for modern buyers and how to create content that feels like a relief, not more spamPractical ways to use AI for audience insights: behaviors, cha...

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391 results

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