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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

16:17

Using AI for Mega Trend Research and Smarter Content...

Content Amplified ·

2026/03/25

In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend analysis rather than just content creation. Tuesday walks through her process of identifying mega trends using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) and how she leverages tools like ChatGPT, Claude, and Miro to consume and synthesize massive amounts of resea...

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16:19

Why Trust-Driven Content Comes from People, Not Brands

Content Amplified ·

2026/03/24

In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds, owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polished corporate messaging. Tiffanie shares why subject matter experts and authentic customer stories outperform traditional brand content, citing research that storytelling is 20 times more memorable than corporate messaging and that consumers trust SMEs 63% more than corporate brands. She highlights brands like T...

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16:10

Content to Close Special: How Do You Turn a Failed...

Content Amplified ·

2026/03/20

One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again. Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate against a competitor — she listened to the call, put herself in his shoes, and built something most enablement teams have never thought to create: a choose-your-own-adventure playbook that mirrors the actual flow of a real sales conversation. In this episode o...

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16:29

How to use AI without flooding the internet with...

Content Amplified ·

2026/03/19

AI slop isn't about tools being bad. It's about skipping the thinking and hitting publish anyway. Joya Scarlata cuts through the hype to show you where teams go wrong—and how to use AI as a partner without losing your brand voice. The moment AI made content creation easy, most teams started creating more, faster, and with less intention. The result is the homogenized noise Joya calls "automation without intention." Here's how to spot it, stop producing it, and leverage AI in ways that strengt...

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16:40

What does your brand actually do for customers—and...

Content Amplified ·

2026/03/18

Every click and conversion tells a story, but it's not the full story. Greg Silverman unpacks the hidden role your brand plays in customer decisions—and why ignoring it costs you revenue and long-term growth. Performance marketing wins every metrics battle. But when brands invest in understanding their actual role in the buying journey, performance improves dramatically. Greg reveals the gap between what moves a deal today and what shapes preference over time—and the research framework that r...

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15:28

How do you connect content creation to actual...

Content Amplified ·

2026/03/17

Most marketers create content and hope it moves deals forward. Katerina Maerefat shows you the exact system to prove it does—then build more of what works. Content becomes powerful the moment you stop treating it separately from your revenue funnel. In this episode, Katerina walks through how to map content performance to pipeline stages, identify which pieces actually influence closed deals, and use that data to shape your next creation priorities. What you'll learn in this episode: - How to...

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17:29

How Can SMBs Build a Go-To-Market Strategy Without...

Content Amplified ·

2026/03/13

Most SMBs believe they need expensive tools, massive teams, and enterprise playbooks to build a real go-to-market engine. Launa Rich disagrees—and she explains why the best strategies often start with far less. In this episode of Content to Close, (our bonus Content Amplified Friday episodes!) Launa shares how smaller companies can drive real revenue with a clear brand, authentic partnerships, and systems that work long before expensive tools enter the picture. From “baby leads” to signal-bas...

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16:54

How Can You Build a Scalable Thought Leadership...

Content Amplified ·

2026/03/12

What if your company already has dozens of thought leaders—you just haven’t unlocked them yet? In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura’s team built a program that taps into engineers, product experts, customer success leaders, and others across the company. The result: a steady stream of authentic thought leadership powered by real conversati...

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19:54

How Can Marketers Turn Internal Knowledge Into Better...

Content Amplified ·

2026/03/11

What if your best marketing asset isn’t another campaign—but the knowledge already sitting inside your company? In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge management program that transformed marketing, improved proposals, accelerated employee development, and even reduced insurance premiums. What started with binders on a closet floor eventually became a strategic advantage for the entire firm. Katie explains h...

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20:53

How Do You Create B2B Content Customers Actually Care...

Content Amplified ·

2026/03/10

Most B2B content fails for a simple reason: it talks about the company instead of the customer. In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what customers actually care about—and why anything else turns into what he calls a “glorified pamphlet.” Nick shares a practical approach for uncovering real customer insight, mapping it to the buyer journey, and turning features into stories that people remember...

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14:03

How Should You Balance Brand and Demand to Drive Real...

Content Amplified ·

2026/03/05

Should marketing focus on brand or demand? That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong? In this episode of Content Amplified, Benjamin Ard sits down with Filippa Noghani — global marketing leader, former first marketing hire at multiple startups, and builder of international teams across the U.S., Europe, and Latin America — to unpack how brand and demand actually work together. Filippa has built marketing functio...

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17:57

How Do You Cut Through Marketing Noise with...

Content Amplified ·

2026/03/04

Everyone says “cut through the noise.” Almost no one explains how. In this episode of Content Amplified, Benjamin Ard sits down with Jessica Thames, Director of Marketing at Assurance Financial, to unpack one of the biggest challenges in modern marketing: attention is scarce, notifications are endless, and relevance is everything. Jessica brings 20 years of marketing experience — from sticking labels on trophies in her family’s small business to leading nationwide marketing systems in the mor...

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16:35

How Do You Build a Content Engine Around Real...

Content Amplified ·

2026/03/03

What if your best marketing asset isn’t your copy — but your customers? In this episode of Content Amplified, Benjamin Ard sits down with Carol Wade, Senior Director of Marketing at Watchfire Signs, to unpack a simple truth: the most powerful stories aren’t scripted — they’re lived. Carol’s journey from small-town morning radio host to B2B marketing leader reveals a throughline most brands miss. When you give real people a platform, you create connection. When you center outcomes, you create ...

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13:37

How Do You Build a Content Engine That Actually...

Content Amplified ·

2026/02/26

Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine. In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real business outcomes. Drawing from his experience scaling B2B companies 8x and 30x—and building revenue systems from the ground up—he shares how content can become the central fabric across marketing, sales, product, and customer success. His core belief is simp...

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19:12

How Can B2B Brands Actually Win on Instagram?

Content Amplified ·

2026/02/25

Most B2B brands think Instagram isn’t for them. Jenn Herman disagrees—and she has the data, strategy, and real-world results to prove it. With nearly 3 billion monthly active users, Instagram isn’t just a playground for lifestyle brands—it’s one of the largest directories of human attention on the planet. And in B2B, you’re still selling to humans. In this episode, Jenn (known globally as Jenn’s Trends) breaks down how B2B companies can stop treating Instagram like a billboard and start using...

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24:29

How Can First-Party Research Turn B2B Content Into a...

Content Amplified ·

2026/02/24

What if your best-performing content didn’t start with a blog post—but with a question no one else thought to ask? In this episode of Content Amplified, Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack how quarterly first-party research became the backbone of their content strategy—and a serious competitive edge. Donna doesn’t treat research like a one-off campaign. She runs it like a product: structured, repeatable, defensible, and built for distribution. With a le...

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16:51

How Can You Use AI to Create Authentic,...

Content Amplified ·

2026/02/19

What if AI didn’t replace your creativity—but amplified it? In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity? Mandy has spent over 15 years in marketing—from the music industry to tech education—and she’s learned one simple rule: always start with a real story. AI can help you scale, refine, and repurpose. But connec...

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16:13

How Can a Niche Attack Strategy Help You Win More B2B...

Content Amplified ·

2026/02/18

Most B2B companies don’t lose because they lack opportunity. They lose because they try to be everything to everyone. In this episode of Content Amplified, Amie Milner, EVP of Marketing and Sales Enablement at Abstrakt, breaks down how a focused niche attack strategy fuels predictable pipeline growth—and why specialization, not scale, drives stronger close rates. Amie shares how Abstrakt grew into an $80M business by narrowing its focus, aligning sales reps to specific industries, and telling...

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17:28

Is AI Ruining Thought Leadership in B2B—or Raising...

Content Amplified ·

2026/02/17

Everyone is publishing. Few are saying anything new. In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and managing partner of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algorithmic noise. Jake brings a rare combination of hands-on industry experience and marketing acumen....

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17:45

How Do Custom GPTs Help Teams Create More Without...

Content Amplified ·

2026/02/12

Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter. In this episode of Content Amplified, host Ben Ard sits down with Fred Faulkner, SVP of Marketing at McFadden Digital, to unpack how leaders and teams can use custom GPTs as true collaborators—not replacements. Fred shares how he builds AI “bench strength,” trains GPTs to reflect real human thinking, and uses voice-based workflows to turn raw ideas into polished strate...

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417 results

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