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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

15:27

Lessons from 30 Years in the Industry

Content Amplified ·

2025/12/11

Send us a text In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group, in Phoenix, about what has and has not changed in marketing since 1987. What you'll learn in this episode: How print first workflows and hard deadlines created intentional marketers before metrics existedWays to apply old school rigor to modern tools so campaigns do not rely on guessworkHow to treat AI and ChatGPT as a sharp assist...

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16:42

How to Capture Customer Stories That Close Deals Faster

Content Amplified ·

2025/12/10

Send us a text Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Marketing at FranConnect, to discuss why your marketing should stop leading with the product—and start leading with the customer. Kelsey shares his strategic pivot from traditional product-led pitches to authentic, customer-led storytelling. He explains why future customers trust the voices of their pee...

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14:53

Can Content Marketing Tackle Invasive Catfish?

Content Amplified ·

2025/12/09

Send us a text In this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he uses creative campaigns to get people to eat invasive blue catfish. What you'll learn in this episode: How a state agency turned a serious environmental problem into a memorable content story anchored in a blue catfish eating competition at the Maryland State FairWhy Matthew pushed the initial amateur contest idea further by partnering with Major...

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15:21

Personalize your webinars at scale with AI

Content Amplified ·

2025/12/04

Send us a text In this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to personalize webinars from registration to recap. He and host Ben Ard walk through the exact systems he uses to turn a “standard” webinar into a tailored experience that actually drives action. What you'll learn in this episode: How to build dynamic registration forms that change questions based on who is signing upSimple ways to...

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17:26

Is Your AI Content Just Noise?

Content Amplified ·

2025/12/03

Send us a text In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it. What you'll learn in this episode: How to shift AI from content factory to research assistant so you actually understand your customers instead of guessingWhy overwhelm is the default state for modern buyers and how to create content that feels like a relief, not more spamPractical ways to use AI for audience insights: behaviors, cha...

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16:32

Can Experiential Marketing Transform Your B2B Strategy?

Content Amplified ·

2025/12/02

Send us a text In this episode we interview Laliv Hadar, SVP of Marketing at Invision Communications, an experiential marketing agency, about how brands can use live experiences to build real human connection in B2B. What you'll learn in this episode: How experiential shifted from “nice to have” booths and dinners to a core channel in the B2B marketing mixWays to use content before, during, and after events so your experience becomes an ongoing conversation, not a single momentHow to th...

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18:52

Do We Still Need Human Writers?

Content Amplified ·

2025/11/20

Send us a text In this episode we interview Crystalee Beck, founder of Comma Copywriters, a content marketing agency, and a long-time champion of words that connect. She shares how her team blends AI tools with human creativity while protecting what makes a brand’s voice worth reading. What you'll learn in this episode: Why Crystalee believes every piece of content still needs a human touch before it goes live.The phases of content production and where AI truly shines—research, ideation, and ...

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17:20

Are Form Fills Finally Dead?

Content Amplified ·

2025/11/19

Send us a text In this episode we interview Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, a go-to-market growth firm. She shares two decades of experience helping brands shift from shallow lead gen to trust-building content that actually wins deals. What you'll learn in this episode: Why prospects no longer trust forms, blast emails, and banner ads—and what that distrust reveals about your funnel.The three traits of truly quality content: detailed, data-backed, and unm...

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18:54

Is AI Rewriting Content Authority Rules?

Content Amplified ·

2025/11/18

Send us a text In this episode we interview Paramita Bhattacharya, a full stack marketing leader with 25 years in technology, spanning Fortune 500 giants and high growth startups across brand, product marketing, demand generation, and go to market. What you'll learn in this episode: Why AI has shifted content discovery from search rankings to credibility and citations across analysts, PR, and trusted channels. How to use AI for first drafts while keeping humans in charge of storyte...

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21:15

Is Authenticity The New Professionalism?

Content Amplified ·

2025/11/13

Send us a text In this episode we interview Rachel Grace, journalist turned marketer and founder of Gallant Creative. She shares how brands can win by being more human, not more polished. What you'll learn in this episode: Why low fidelity content often outperforms high production campaigns.How Gen Z’s craving for authenticity is reshaping brand storytelling.How to use simplicity and honesty as growth tools in marketing.Why people follow people—not corporations—and how leaders can use that to...

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16:01

Are Your Workflows Built To Scale?

Content Amplified ·

2025/11/12

Send us a text In this episode we interview Amanda Lucidi. She brings a journalist’s clarity to content systems that grow without burning teams out. What you'll learn in this episode: How to anchor strategy to clear goals, not vibes.How to map approvals, owners, and handoffs so the work flows, not stalls.How to pick starting channels by audience reality, not wishful thinking.How to size the data you need before you scale output.How to translate analytics into creative briefs that makers actu...

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18:32

Is Content Your Revenue Lever?

Content Amplified ·

2025/11/11

Send us a text In this episode we interview Kim Kanary. What you'll learn in this episode: How to reframe content from cost center to growth engine by tying it to pipeline influence, deal velocity, and win rate.A simple measurement start: pick two or three outcome metrics that your execs care about, then build up.When to use media mix modeling versus multi touch attribution, and why using both sharpens decisions.Why digitally native creative can outperform repurposed TV spots, including a rea...

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18:14

Are You Writing For The Right Persona?

Content Amplified ·

2025/11/06

Send us a text In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments. What you'll learn in this episode: How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small...

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16:40

Can You Tell a Story in Six Words?

Content Amplified ·

2025/11/05

Send us a text In this episode we interview Ravi Pimplaskar, a marketing leader and storyteller with over 20 years of experience in ad tech. Ravi blends performance storytelling with campaign strategy, showing how emotion and structure can transform even the most technical B2B content into something people actually feel. What you'll learn in this episode: The six-word storytelling method that sharpens every campaign.Why every great marketer needs a moral — and a message.How to design for emot...

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19:03

Are You Moving Fast Enough Online?

Content Amplified ·

2025/11/04

Send us a text In this episode we interview Knyckolas Sutherland, a B2B content strategist and creative marketer who blends behavioral economics with storytelling to make even the most technical topics human. What you'll learn in this episode: How timing transforms impact: why 10 minutes can matter more than a week.The art of “terminally online” — staying current without burning out.How to define creative boundaries so you can move fast without breaking trust.A 50/50 strategy for balancing fo...

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16:27

Weaponized Curiosity

Content Amplified ·

2025/10/30

Send us a text In this episode we interview Eric Hultgren, Director of Brand Strategy at Advance Local and lifelong storyteller. Eric shares his concept of weaponized curiosity—a mindset that transforms ordinary observations into powerful stories, sharper marketing, and deeper human connections. What you'll learn in this episode: What “weaponized curiosity” really means—and how to use it to see wonder where others see routine.How to replace cynicism with play and childlike exploration in your...

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15:31

Are You Writing or Just Posting?

Content Amplified ·

2025/10/29

Send us a text In this episode we interview Ricky Baizas, marketing leader, storyteller, and former actor turned creative strategist. He reveals how storytelling, discipline, and craft converge to create marketing that actually moves people. What you'll learn in this episode: Why great storytellers start as super-consumers—reading, watching, and absorbing human patterns.How writing by hand on a 3×5 card can sharpen your storytelling instincts.The secret to brevity: economy of words as the key...

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18:17

Are You Chasing Content or Revenue?

Content Amplified ·

2025/10/28

Send us a text In this episode we interview Kara Smith Brown, CEO of Lead Coverage, a go-to-market consultancy serving freight and supply chain leaders. She explains how to build a repeatable revenue engine by prioritizing the right buyers at the right moment. What you'll learn in this episode: Why you should stop paying for “records” and commodity content—and invest in strategy and distribution instead.How to fuel your revenue engine: own the emails for your finite TAM and share timely...

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18:13

Where Should AI End and Humans Begin?

Content Amplified ·

2025/10/23

Send us a text In this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity. What you'll learn in this episode: How to decide where AI belongs—and where it doesn’t—by using authenticity as your compass.The most valuable places to apply...

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19:09

Do Thought Leadership Ads Actually Work?

Content Amplified ·

2025/10/22

Send us a text In this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility. What you'll learn in this episode: How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC...

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