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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

40:05

Inside Maxol: A CEO’s Vision for Customer Loyalty (710)

Let"s Talk Loyalty ·

2025/10/07

This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands.Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, a carbon offset

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47:51

From Data Chaos to Loyalty Success: Insights with...

Let"s Talk Loyalty ·

2025/10/02

This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Join us withDustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn aboutpurposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.Hosted by Lisa BrightwellShow Notes:1) Dustyn Smith2) Luke Cann3) HEMOdata4) The ONE Thing5) Business Stripped Bare

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38:53

PAYBACK (Germany) Shares Its Latest World Class...

Let"s Talk Loyalty ·

2025/09/30

To mark the 25thPAYBACKanniversary, we are delighted to show you once again our interview withBerni Brugger, CEO of thePAYBACKGroup.This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.PAYBACKis an award-winning customer loyalty program which began in Germantwenty-five years ago, and now operates in multiple countries worldwide.The business is part of the American Express Group and it also operates as a multi-channel marketing platformand

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53:37

Walmart Mexico: Loyalty Through Trust, Not Points (#707)

Let"s Talk Loyalty ·

2025/09/25

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel.In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, and habitual engagement with

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46:50

Panel: Loyalty no es marketing; es EBITDA (#706)

Let"s Talk Loyalty ·

2025/09/23

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live. Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte con metodología que genera conocimiento del cliente y rentabilidad. Debatiremos la tesis:la lealtad de las marcas a sus clientes no es un tema de marketing; es un factor fundamental de generación de EBITDA.Comúnmente las empresas confunden los

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35:16

Nedbank Greenbacks delights its clients through...

Let"s Talk Loyalty ·

2025/09/18

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards atNedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.Hosted by Amanda Cromhout

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01:00:06

From Best Kept Secret to Industry Movement: Loyalty...

Let"s Talk Loyalty ·

2025/09/16

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” .Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and Speedway, among others.Chris Sandstrom, Vice President of Sales and Marketing at Loyalty Methods,

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44:34

Marriott Bonvoy Leads the Way in Global Hospitality...

Let"s Talk Loyalty ·

2025/09/11

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. Jitendra Jain is VP PRISMA EMEA forMarriottBonvoy.PRISMA stands for Partnerships, Revenue Operations, Insights, StrategyMarriottBonvoy & Analytics.MarriottBonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members atMarriotthotels worldwide.MarriottBonvoy has an impressive ecosystem of partnerships, as well as a rational-based customer

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39:43

SAS Group in Scandinavia - Global Alliance Strategy...

Let"s Talk Loyalty ·

2025/09/09

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia.Like many airlines, the SAS Group has made significant changes to its corporate

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44:43

Inside Travelex Plus: Chris Frost on Personalisation...

Let"s Talk Loyalty ·

2025/09/04

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty forTravelex.Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty atTravelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer engagement, personalisation, and product innovation, he helps global brands turn data into impactful,

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33:11

How Metcash is Redefining Loyalty with the Relaunched...

Let"s Talk Loyalty ·

2025/09/02

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares how IGA is focusing on targeted offers and cashback rewards while ensuring customers feel seen, heard, and understood. From her early inspiration with cereal box promotions

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48:58

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs,...

Let"s Talk Loyalty ·

2025/08/28

This episode is also available on Loyalty TV.In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA.Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands and partnerships for Visa clients, focusing on every aspect from new business development to existing portfolio enhancement.Andy brings

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48:19

Fidelización a escala global en hotelería: el caso...

Let"s Talk Loyalty ·

2025/08/26

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el nuevo episodio de Let’s Talk Loyalty en Español conversé con María Romero Panizo, de MeliáRewards (Hoteles Meliá). Hablamos de cómo está diseñado el programa, cómo se opera en la red global de hoteles, y del rol de la data y del apoyo C-level para convertir la lealtad en una verdadera palanca de negocio. En este episodio:·La estructura de MeliáRewards y sus pilares.·Cómo escalar la operación del programa a nivel mundial sin

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38:11

Amtrak’s Embarking on its New Ambition (#697)

Let"s Talk Loyalty ·

2025/08/21

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In today's episode Aaron Dauphinee, from the Wise Marketer Group speaks withLisaCopeland who is theVP of Loyalty and Customer Engagement forAmtrak.Amtrakis the national passenger railroad company for the United States with more than 32 million passengers stepping aboardAmtrak’s trains in 2024 and the rail line also sees 87Krides on300+ trains daily.Prior toLisa's career she held a balance

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40:43

Loyalty Lessons ex Starbucks USA – Joy Das Gupta (#696)

Let"s Talk Loyalty ·

2025/08/19

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. Our guest Joy Das Gupta has built an incredible career in loyalty, spending over thirteen years shaping many of the most exciting and innovative propositions at Starbucks in the US market.Now an independent loyalty consultant, Joy works with clients such as Brooks Running and has previously supported global brands including Coca-Cola, Stanley Black & Decker, Cisco

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44:59

Head of Myer One Shows Why It’s the World’s Best...

Let"s Talk Loyalty ·

2025/08/14

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.The most decorated loyalty brand in global awards isMyer One. Rob Pope, GM Customer atMyertalks us through the turnaround. Myerhas been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2ndlargest apparel retailer. There is no question that data is at the heart of the transformation which creates a customer-first success story.Hosted by Amanda

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41:24

Lisa Brightwell from Bright Insights Consulting Joins...

Let"s Talk Loyalty ·

2025/08/12

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE.Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for some of the best known and most respected brands in this region.In

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47:33

Loyalty That Saves Lives: How Blood Donation Programs...

Let"s Talk Loyalty ·

2025/08/07

In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation. We discuss how Lifeblood balances humor, advocacy, and intrinsic motivation to create a compelling donor experience, applying loyalty

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52:12

Forjando Lealtad Duradera: Estrategia y Gestión...

Let"s Talk Loyalty ·

2025/08/05

This episode of Let's Talk Loyalty and Loyalty TV is in Spanish. ¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de "Let's Talk Loyalty en Español", contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico nos revela cómo diseñar programas de lealtad que ofrezcan mucho más que solo puntos, la receta para lograr un desarrollo exitoso y cómo asegurar

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53:41

Accelerating AI Adoption for Customer Loyalty -...

Let"s Talk Loyalty ·

2025/07/31

In thisepisode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience.They explore how innovative companies are using AI to drive hyper-personalization, respond to evolving customer expectations, and embed loyalty across the customer journey.The conversation touches on navigating investment risks, overcoming legacy system challenges,

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193 results

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