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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

36:53

Fueling Loyalty: Insights from Shell’s Go+ Team on...

Let"s Talk Loyalty ·

2026/01/08

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, Charlie Hills is joined by Jakub and John from the Global and UK Shell Go+ Teams.Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Membership program in Europe. Jakub is a strong

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40:44

Instant Loyalty: How Cashpoints is Revolutionizing...

Let"s Talk Loyalty ·

2026/01/06

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth.Ian Sutcliffe, co-creator of Cashpoints, shares the journey of building a real-time, multi-partner loyalty ecosystem from the ground up—covering instant point issuance,

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02:05

We’re Taking a Short Festive Break (See You Soon!)...

Let"s Talk Loyalty ·

2025/12/23

This short episode explains our plans for the holidays this year and when we'll be back with new episodes for you.Happy Christmas and Happy New Year from all at Let's Talk Loyalty and Loyalty TV.

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51:24

Virgin Active Rewards: Turning Wellness into Lasting...

Let"s Talk Loyalty ·

2025/12/18

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys. Hosted by Joanna WitschThis episode

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49:30

Loyalty Beyond Points: Designing Experiences That...

Let"s Talk Loyalty ·

2025/12/16

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Steve Habbi, award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.Hosted by Nyeleti Sue-Angel NkunaShow notes:1)

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36:19

Now Built the Way People Travel – Choice Hotels’...

Let"s Talk Loyalty ·

2025/12/11

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Over the past yearChoice Hotelshas made changes to their customer loyalty and rewards program,Choice Privileges, and following theirmost recent announcementwe were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships forChoice Hotels International.The conversation flows from her impressive career in Travel and Retail loyalty at

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47:29

30 years of Award-Winning Loyalty Leadership in...

Let"s Talk Loyalty ·

2025/12/09

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year. Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate

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52:44

The Art of Loyalty: Insights from Nectar (#728)

Let"s Talk Loyalty ·

2025/12/04

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development forNectar.Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his career, he’s led the development and launch of innovative loyalty and marketing propositions for some of the

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45:35

DLF Mall Rewards: Blending Human and Digital to...

Let"s Talk Loyalty ·

2025/12/02

In this Wiser Loyalty episode we speak with Shivaji Choudhary, Assistant General Manager of Marketing atDLFMalls and one of the key principles in building out and recently launchingDLFMall Rewards.He talks about 'theDLFway' and how his team is combining experience and experimentation to create delight at their destination malls.DLFis a 78 year oldreal-estate development, management and investment services firm in India.It is the largest publicly listed real estate company in India with residential,

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39:25

How Landmark Reimagined Loyalty: The Shukran Program...

Let"s Talk Loyalty ·

2025/11/27

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode ofLet's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members.They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty.Hosted by Lisa Brightwell.Show Notes:1) Aoun Raza2) Emily

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42:04

Global Loyalty at Shell: Insights, Strategy & Impact...

Let"s Talk Loyalty ·

2025/11/25

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode ofLet’s Talk Loyalty and Loyalty TV,Oleksandr Koliakin andKanan Nabar from Shell share how they build and run a loyalty program across25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.Hosted by

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38:13

Connecting Consumers and SMBs: Insights on Loyalty...

Let"s Talk Loyalty ·

2025/11/20

Canada is very well known for its coalition loyalty programs and proprietary programs that expand earn and redemption opportunities through strong partnerships.RMG Loyalty, nearing its 25thyear, specializes in small business loyalty solutions and manages partnerships that link SMBs to major rewards programs.Specifically, they have managed SMB programs for theAIR MILES rewards programandMore Rewards, which has extended the earning opportunities for members of these programs.Kate Boothis the President

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40:21

Loyalty Innovation in Global FMCG and...

Let"s Talk Loyalty ·

2025/11/18

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today's interview features insights fromMSET,a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications.We're joined by Co-FounderSuky Bal, and Lead Campaign ManagerRajesh Srimalani, who enjoyed a great conversation in person in our studio with

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29:04

Australian Loyalty Insights Report 2025 (#722)

Let"s Talk Loyalty ·

2025/11/13

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In its 3rd year, the Australian Loyalty Insights Report reveals three main themes. This report is brought to the loyalty industry by The Australian Loyalty Association and the Association's CEO,SarahRichardson unveils the insights to us in this podcast.The top three themes revolve around The AI revolution, cost of living crisis and the role loyalty plays to combat this and the need for

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58:56

Brand Before Business: How Tekla Turns Experience...

Let"s Talk Loyalty ·

2025/11/11

In this episode of Let’s Talk Loyalty & Loyalty TV we sit down withKristoffer Windall Juhl, Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base. From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and how meaningful interactions drive loyalty without relying on conventional points-based programs

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44:54

How Carnival Cruise Line is Redefining Customer...

Let"s Talk Loyalty ·

2025/11/06

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalty program launching in 2026, Carnival Rewards.Sid shares how new and upgraded ships, destination

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50:35

Enterprise Plus: la estrategia de lealtad de...

Let"s Talk Loyalty ·

2025/11/04

This episode of Let's Talk Loyalty & Loyalty TV is in SpanishHoy en Let’s Talk Loyalty en español converso con Max Everett, Director de Lealtad en Enterprise Mobility. Desmenuzamos Enterprise Plus, la estrategia de lealtad de la marca, su relación con Emerald Club y Emerald Aisle, y cómo juntos crean valor real para el viajero. Hablamos del rol del loyalty en la estrategia de la empresa, sus líneas de negocio y su posición de liderazgo en EE. UU. También abordamos métricas clave y cómo aprenden

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07:25

Paula's Final Episode (#718)

Let"s Talk Loyalty ·

2025/10/31

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here - proud Founder and CEO of Let's Talk Loyalty and Loyalty TV.... with my final ever episode for you as a host of our show. It's been an incredible experience to interview so many incredible guests and loyalty leaders but now it's time for me to let our amazing global panel of hosts take over. I hope you enjoy listening (or watching) as I exit from behind the microphone to

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55:14

Emirates Skywards Silver Jubilee - 25 Years...

Let"s Talk Loyalty ·

2025/10/30

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here today, hosting perhaps the most special and significant episode of our show for me personally - and I can't imagine a more perfect guest and topic today than the Silver Jubilee of the Emirates Skywards programme - the very programme that inspired my career in loyalty 25 years ago! To celebrate this incredible milestone, we’ve recorded a VERY special episode which we shot

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44:41

ACCOR Plus Innovates Again as a Leading Lifestyle...

Let"s Talk Loyalty ·

2025/10/28

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show.And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve had over the years directly from Mehdi Hemici, the Chief Loyalty and eCommerce officer of ACCOR.Mehdi joins me again

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218 results

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