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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

53:28

Best of the Back Catalogue: The Truth About Customer...

Let"s Talk Loyalty ·

2026/04/14

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.We’re revisiting one of our standout conversations from the archives in this Best of the Back Catalogue episode. Originally released in November 2019, this discussion features insights from KPMG, one of the world’s leading professional services firms and part of the “Big Four,” with operations in over 150 countries.In this episode, we explore KPMG’s advisory

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40:16

Qantas Loyalty: Redefining Member Rewards &...

Let"s Talk Loyalty ·

2026/04/09

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode of Let's Talk Loyalty and Loyalty TV, Andrew Glance CEO of Qantas Loyalty, takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members.Andrew dives into the recent program

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37:59

Best of the Back Catalogue: The British Airways Club...

Let"s Talk Loyalty ·

2026/04/07

In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club—a loyalty programme designed to engage and reward frequent flyers worldwide.Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance data shape the airline’s strategy.From increasing reward seat availability to recognising high-value

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38:17

Flying Tiger Copenhagen: Loyalty, Omnichannel &...

Let"s Talk Loyalty ·

2026/04/02

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how a brand built on surprise, discovery, and in-store experience approaches loyalty and growth at global scale.Our guest is Mathilde Yung Bruyant, Marketing Director of Flying Tiger Copenhagen. She shares how the brand is translating its distinctive DNA — playful, accessible, and locally relevant — into a modern membership and customer engagement strategy

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41:10

Best of the Back Catalogue: An Award-Winning Loyalty...

Let"s Talk Loyalty ·

2026/03/31

Sports fans are some of the most passionate and loyal audiences in the world—often supporting their clubs across generations. So what drives a football club like AS Roma to invest in a structured loyalty programme?This episode is one of the best of the back catalogue, exploring the smart strategy behind AS Roma’s approach, developed in partnership with Advice Group—an initiative that led to three wins at the 2018 Loyalty Magazine Awards, including Best Regional Champion of the Year (Western

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49:16

Flight Centre’s World360 Rewards: Loyalty and...

Let"s Talk Loyalty ·

2026/03/26

This episode is also available in video format on www.Loyalty.TV.In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with James Kavanagh, Global Leisure CEO at the Flight Centre Travel Group, to explore the future of travel loyalty. With 29 years in the travel industry, James shares insights into transforming global leisure operations, scaling brands across eight markets, and launching World360 Rewards—the new travel loyalty program in Australia.Leadership lessons, loyalty insights,

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53:36

Best of the Back Catalogue: Loyalty at 7-Eleven Denmark

Let"s Talk Loyalty ·

2026/03/24

7-Eleven Denmark has redefined convenience retail by evolving from a traditional kiosk model into a modern, food-focused destination—earning the title of International Convenience Retailer of the Year.In this Let’s Talk Loyalty episode, Managing Director Jesper Østergaard shares how shifting customer needs, healthier offerings, and brand innovation are shaping their approach to loyalty.From our Best of the Back Catalogue, we revisit this conversation on transforming convenience into meaningful

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32:29

My RYOBI: Building Loyalty That Lasts with Data,...

Let"s Talk Loyalty ·

2026/03/19

This episode is also available in video format on www.Loyalty.TV.Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.Hosted by Carly Neubauer Show Notes:1) Locky Wright2) My RYOBI 3) TLDR

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04:32

Pausing Spanish Episodes – Listen to Today’s Episode...

Let"s Talk Loyalty ·

2026/03/17

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.This episode is in Spanish.We’re pausing our Spanish-language episodes for now.In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion.Don’t forget to share your

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43:53

Loyalty Strategy with Evert de Boer (Archive Episode)...

Let"s Talk Loyalty ·

2026/03/12

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasonsThis re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.Hosted by Aaron Dauphinee.Show Notes:1)

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41:06

Best of the Back Catalogue: Award-Winning Loyalty...

Let"s Talk Loyalty ·

2026/03/10

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland.In this conversation, Siobhan Lynch, Loyalty Manager at Three Plus Ireland, shares the story behind the programme, what it offers customers, and the impressive results it has delivered.Show Notes:1) Siobhan Lynch2) Three Plus Ireland

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43:42

Behavioral Science, AI & Innovation in Loyalty — A...

Let"s Talk Loyalty ·

2026/03/05

In this episode I am delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.Peter joined Collinson in 2013 to add his expertise from a 25-year international career in eCommerce, product, and loyalty management across a wide range of travel companies, including

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50:28

Best of the Back Catalogue – Raymond Rewards and...

Let"s Talk Loyalty ·

2026/03/03

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode.Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme

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38:03

bp Southern Africa Demonstrates How Loyalty can be an...

Let"s Talk Loyalty ·

2026/02/26

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.This episode is also available in video format on www.Loyalty.TV.Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level.Reflecting on the 18 months following the loyalty

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37:42

Leading Telco Loyalty: TELUS Rewards is Redefining...

Let"s Talk Loyalty ·

2026/02/24

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they've evolved their interactions with TELUS Services customers (mobility, internet, security and TV) through a new national tiered program, TELUS Rewards, that

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40:00

Hornby Hobbies: Turning Collectibles into Loyalty...

Let"s Talk Loyalty ·

2026/02/19

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.This episode is also available in video format on www.Loyalty.TV.Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business.They had to pivot from

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46:21

How Beer Culture, Category, and Loyalty Evolved a...

Let"s Talk Loyalty ·

2026/02/17

This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how beer culture, category dynamics, and customer loyalty have evolved in the decade following AB InBev’s acquisition of SABMiller — one of the most significant moments in the global beer industry.Our guest is DeWet Bisschoff. He has spent more than two

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42:47

Scaling Loyalty with TenX (#745)

Let"s Talk Loyalty ·

2026/02/12

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode we are delighted to interview Ben Stirling, an experienced commercial executive with a track record of scaling loyalty platforms, transforming sales organisation and delivering GTM strategies that drive acquisition and ARR growth. He has led commercial transformation at Expedia, Tenerity and Capillary, launched new solutions, expanded into international markets and

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35:09

PetSmart Treats Rewards: Behavior, Belonging &...

Let"s Talk Loyalty ·

2026/02/10

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart.From rewarding engagement over transactions to moving beyond one-size-fits-all loyalty, the conversation highlights tiered rewards, emotional

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38:20

Club Yogi Rewards: Loyalty Lessons from the Great...

Let"s Talk Loyalty ·

2026/02/05

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.On this episode of The Wiser Loyalty Podcast, our guest today is Lauri Hart, Loyalty Manager for Club Yogi Rewards. This conversation examines an unexplored area of the entertainment and travel industry – campgrounds and all that the great outdoors has to offer. Club Yogi Rewards is the long-standing loyalty program operated Camp Jellystone, a Franchisor of Yogi Bear Jellystone Park™

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245 results

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