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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

36:51

Patrick Rowe And Darren Talk About Managing Agency...

Managing Marketing ·

2023/09/19

Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency in the world, with offices worldwide. The advertising industry is often accused of being obsessed with the new and bedazzled by change. But what about longevity? What about the challenges of sustaining long-term business success? Pat

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30:56

Pete Randeria And David Angell Discuss The World Of Wine

Managing Marketing ·

2023/09/12

Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, brand experience and communications that has to be upheld in this challenging and complex category, many of which are transferable to other industries. Listen on Apple:

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36:48

Skye Lambley And Darren Discuss When PR Takes The...

Managing Marketing ·

2023/09/05

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with but influence a wide range of essential audiences – from consumers and customers to shareholder and regulators, employees and more. Mainly today, most

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54:32

Supermassive And David Angell Discuss The Birth Of A...

Managing Marketing ·

2023/08/29

Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them forward in helping redefine the advertising and agency landscape for the better. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify:

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41:08

Jason Tonelli And Darren Chat About Media Brawn...

Managing Marketing ·

2023/08/22

Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact this is having on media, increasingly, the discussion is about brains over brawn. Jason shares his view and experience on how data and research can be

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42:15

Nick Hand And Darren Chat On The Impact Of AI On...

Managing Marketing ·

2023/08/15

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of all types and the effect it will have on agency fees. While much of the industry discussion about AI has been focused on the opportunities and the impact on employment, it is equally important to ensure that

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34:54

Mike Rebelo And Darren Talk The Good And The Bad Of...

Managing Marketing ·

2023/08/01

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way. With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-shop. But more recently we are witnessing the rise of the integrated agency offering. This offering comes in many shapes and sizes. But no matter what

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47:01

Peter Levitan And Darren Discuss How To Build A...

Managing Marketing ·

2023/07/18

Peter Levitan is the agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. In a world where some may argue there is already a glut of advertising agencies, Peter argues there is still room for a kick-ass agency to thrive. His first book was The Levitan Pitch. Buy this book. Win

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45:13

Arthur Fleischmann And Darren Chat The Impact Of CMO...

Managing Marketing ·

2023/07/11

Arthur Fleischmann, Group CEO and Country Manager for WPP, with the experience of not just launching and growing his own successful agency, but also managing one of the major holding company groups here in Canada. In the past two decades, we hear reports CMO tenure is getting shorter, some reporting it at less than 2 years on average and that agency tenure is headed the same way. But it is not just the duration of these relationships that are taking a toll. It is also the way they are defined

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44:41

Leah Power And Darren Discuss Qualification Based...

Managing Marketing ·

2023/07/04

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead on the development of the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies, and explores the solutions for clients wanting a better way to select an advertising agency or any type. Leah shares how as an agency finance professional, the pitch process was the thing she most wanted to change,

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44:52

Scott Knox And Darren Talk About Pitch Watch And A...

Managing Marketing ·

2023/06/27

Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of either publishing another industry guideline on how to do it, or joining the chorus of those wanting to ‘ditch the pitch’, they launched Pitch Watch, a confidential service that enables agencies to report both negative &

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42:32

Liam Walsh And Darren Discuss The Corporate Charade

Managing Marketing ·

2023/06/20

Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, aspiring ally for gender equality, a tad Dyslexic (but not heaps) and now an author, with the release of his book The Corporate Charade, why not just be yourself at work? Since the COVID pandemic, there have been major changes in the way we work and continued discussion and conjecture on the way we should work in the future. But no matter if you are a Work From Home or Return to the Office or somewhere

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34:47

Jeremy Taylor And Gina Larter Chat Agencies at the...

Managing Marketing ·

2023/06/06

Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies, (global, regional and local) and hear the plans they have for the coming year. Jeremy and Gina sit down to discuss the emerging trends and innovation they saw and heard and share their insights into the state of the agency market

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45:29

Jo Reilly And David Discuss Consumer Psychology,...

Managing Marketing ·

2023/05/30

Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced by consumers trying - or not really trying - to save for their retirement, and how best to tread the line of best marketing communications in a category that is simultaneously low interest to many, but high

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37:46

Chris Gilroy And Darren Chat About The Challenges Of...

Managing Marketing ·

2023/05/23

Chris Gilroy has built his career with the a keen focus on the tp and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated and more accountable that ever. The proximity to the point of the sale and the moment of truth makes retail marketing particularly challenging and exciting in this day of data and technology. Chris shares his experiences from

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41:24

Mahesh Enjeti And Darren Talk About Strategy,...

Managing Marketing ·

2023/05/16

Mahesh Enjeti is the "Thinkerer" at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his return visit to Managing Marketing, we discuss the role of strategy in marketing and why strategy is more important for marketers than ever before. If you listen to industry conversations, strategy plays an important part in marketing. Most marketing organisations will be either developing their marketing strategy, reviewing it, updating it, or finessing it. So,

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47:39

Claire Fenner And David Discuss Trials, Tribulations...

Managing Marketing ·

2023/05/09

Claire Fenner is the newly appointed CEO of Atomic 212, one of the most established media indies in Australia. David and Claire discuss what the role of CEO means in today’s industry and why that has to be different to what it was 10 years ago; agency brand reputation building and re-building; the hot topics of media measurement and impending changes to the Privacy Act; and what it all means for the industry. Listen on Apple:

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43:21

Sue Blatchford And Darren Discuss 20 Years Of Digital...

Managing Marketing ·

2023/05/02

Sue Blatchford, co-founder of PayPerClick Australia, is a results driven digital marketers who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 years’ experience in one day. While it may feel like we have been talking about digital marketing and digital media forever, the fact is it’s only the last two decades. Before digital marketing, it was called online marketing, interactive media and multimedia marketing. In this episode

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39:28

Nicola Mansfield And Darren Talk Brand, Growth and...

Managing Marketing ·

2023/04/26

Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins, she has also been the Global Creative Director at natural skincare brand, Jurlique, Director of experience design and brand at Deloitte and Managing Director at Interbrand Australia. While marketing spends a lot of time and effort discussing the importance of brand and branding, the brand is still not

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37:34

Carolyn Bendall and David Discuss Transition,...

Managing Marketing ·

2023/04/11

Carolyn Bendall is CMO at Swinburne University of Technology. David and Carolyn discuss her transition from Financial Services to Higher Education; which is best, de-centralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid marketing and tech; contrasting feelings about ChatGPT and its predicted rise; and the role of cultural leadership to get the best out of agency partnerships. Listen on Apple:

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