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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

51:50

Michael Moszynski And Darren Chat On The Technology...

Managing Marketing ·

2025/10/14

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships. Michael shares the challenges faced by agencies in a technology-driven environment, the value of long-term relationships, and the need for creativity in marketing. The conversation also

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49:34

Katie Dally And Darren Discuss Two Sides Of The...

Managing Marketing ·

2025/10/07

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group. Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition. She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the

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48:26

Kathryn Illy And Darren Chat On Navigating The Modern...

Managing Marketing ·

2025/09/30

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for

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51:35

Kim Russell And Darren Talk On The Challenges And...

Managing Marketing ·

2025/09/23

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part

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46:03

Suzie Shaw, Paul Edwards And Darren Talk About The...

Managing Marketing ·

2025/09/16

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public.But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation

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43:06

Richard Benyon And Darren Chat On The Role of...

Managing Marketing ·

2025/09/09

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics. They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the

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36:56

Kimberley Palmer And Anton Discuss Spinning A...

Managing Marketing ·

2025/09/02

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. Despite economic challenges, Kimberly has achieved double-digit growth in direct-to-consumer sales by elevating the brand's visual appeal and connecting with both existing and new

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39:17

Cheryl Sing And Anton Discuss The Laptop Initiative -...

Managing Marketing ·

2025/08/26

Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go

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38:37

Oksana Koriakova And Anton Discuss Making Branded...

Managing Marketing ·

2025/08/19

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers. She discusses her journey from starting a hamper company to establishing Impero,

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50:24

Jed Simpfendorfer And Darren Discuss What Marketers...

Managing Marketing ·

2025/08/12

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies

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55:36

Friends of Rhonda And Ellie Angell Discuss What It Is...

Managing Marketing ·

2025/08/05

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Friends of Rhonda provides in connecting and supporting the queer community; and the aspirations of the group

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48:53

Lisa Overall And Darren Discuss Bridging The Gap...

Managing Marketing ·

2025/07/29

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity. In 1964, when Marshall McLuhan wrote “The medium is the message” there has been an on-going advertising conundrum – is it the

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53:09

Mark Smith, Jeremy Taylor And Darren Discuss How To...

Managing Marketing ·

2025/07/22

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging

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49:04

Stewart Gandolf And Darren Talk About The Trends And...

Managing Marketing ·

2025/07/15

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers. Stewart Gandolf shares the significance of specialization in healthcare marketing, the challenges faced

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54:44

Ellie Angell, Darren Woolley And Anton Buchner...

Managing Marketing ·

2025/07/08

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some of these people are marketing famous, but many are telling their story on a podcast for the first

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53:29

Jacquie Ally, Margie Reid And Darren The Benefit And...

Managing Marketing ·

2025/07/01

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell.Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in the family business, on and off, for much of her career. Margie built a career by rising through the ranks of major network agencies to become Managing

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40:07

Kate Ferguson And Anton Discuss Transforming...

Managing Marketing ·

2025/06/24

Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future aspirations for pediatric healthcare. Additionally, Kate encourages professionals to consider

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59:14

Chloe Hooper And Ellie Talk About Putting Values In...

Managing Marketing ·

2025/06/17

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt that many face, particularly women in leadership roles. The conversation highlights the

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42:41

Hilary Badger And Ellie Talk About The Life and Love...

Managing Marketing ·

2025/06/10

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that humans remain in the industry; and what clients and agencies need to do to keep the creative flame burning.Listen on Apple:

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53:10

Darren O’Meara, Troy Graham And Darren Talk About The...

Managing Marketing ·

2025/06/03

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also

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