x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sub Club by RevenueCat

David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

43:51

How to Boost Retention with Subscription Lifecycle...

Sub Club by RevenueCat ·

2023/04/05

On the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like both tactically and strategically, and how to spot users before they churn. She shares insight into why focusing on CRMs for win-back strategies is only part of the story, and the best campaigns to entice users to stick with their subscriptions.Top Takeaways:📧 Email is good for two things: drip campaigns — offering a staggered, increasing discount to entice signups — and

en

48:38

Lessons From Building a 70 Person Growth Team — Jason...

Sub Club by RevenueCat ·

2023/03/22

On the podcast we talk with Jason about some of Strava’s big growth wins, the importance of feature education, and whether or not all product teams should actually be growth teams.Top Takeaways🛠 The shift in mindset that comes with "growth engineering" — it's about a greater focus on the user and a willingness to go a little faster than usual...🌀 While chaos in an app business may be unavoidable, the secret is learning to embrace "managed chaos"🔬 How the key to growth is testing — and

en

48:21

Channel Experimentation and the Tiktokification of...

Sub Club by RevenueCat ·

2023/03/08

On the podcast I talk with Ryan about the TikTokification of video ads, how partnerships help increase the value of premium subscription tiers, and why you should be thinking about retention, not just downloads, when working with influencers.Top Takeaways🗣️ User acquisition can be more challenging for apps with niche audiences, which is why you should focus on channels where you can target by interest and search.🎯 SEO feeds the retargeting funnel more than it drives direct conversions —

en

82:37

Top Growth and Monetization Insights for Subscription...

Sub Club by RevenueCat ·

2023/02/22

On the podcast I talk with Sylvain about the top subscription app insights you should be thinking about, how important cohorting is when looking at growth metrics, and why good advice can turn bad if you apply it at the wrong stage.Top Takeaways💎 In an early stage, engagement is more important than growth💎 When looking at retention for your subscription apps, segment your users based on their subscription status💎 Launching only a monthly plan first can help you improve the product💎

en

48:55

The Key Trends and Opportunities for Apps in 2023 —...

Sub Club by RevenueCat ·

2023/02/08

On the podcast we talk with Lexi about data.ai’s State of Mobile report, the countries subscription apps should focus on for growth, and why things still look bright for apps despite a decline in overall spend.Top Takeaways🕹️ Mobile app spend is down, but that may not be a bad thing🤳 Non-gaming apps see additional growth with resilient spend✍️ The subscription model underpins growth for non-gaming apps📈 Look to non-U.S. markets for new opportunities💝 The most successful apps will offer

en

49:07

How to Build a Great Kids App with Minimal Data —...

Sub Club by RevenueCat ·

2023/01/25

On the podcast we talk with Brennan about the challenge of building and growing kids apps in 2022, how to make effective decisions with minimal data, and why AppsFlyer had to build Sago Mini a custom SDK.Top Takeaways🧒 Building and growing kids apps is hard🤔 Making effective decisions with minimal data is a challenge💕 Find the right partner to invest in solving tough challenges together — especially if it’s a custom jobAbout Brennan Clark👨‍💻 Director of Product at Sago Mini, which has

en

81:38

How’s Your App Really Doing? The State of...

Sub Club by RevenueCat ·

2023/01/17

On the podcast we talk about RevenueCat’s State of Subscription Apps report, all the nuance that didn’t make it into the report, and why your app landing in the bottom quartile of some metrics might not be as bad as it seems.Top Takeaways🤔 Understand your own business model and unique leverage📈 Consider the stage of your app when looking at benchmarks 🖐️ 5 key insights: conversions, renewals, retention and moreLinks & Resources‣ The report: State of Subscription Apps 2023‣ Give us

en

54:07

Why You Should Test Everything and How To Do It —...

Sub Club by RevenueCat ·

2023/01/04

On the podcast we talk with Osman about Duolingo’s culture of experimentation, data and testing as a moat, and why passive aggressive push notifications actually work in the right context.Top Takeaways🧪 Leverage a culture of experimentation to create a top user experience📊 Data and testing are Duolingo’s best moat👍 Passive-aggressive push notifications might work in the right contextAbout Osman Mansur👨‍💻 Product Manager (PM) at Duolingo, the global language learning app with close to

en

71:30

How Will Apple Play the Digital Markets Act? — John...

Sub Club by RevenueCat ·

2022/12/21

On the podcast we talk with John about the far reaching implications of the European Union’s Digital Markets Act, how app developers should be thinking about the opportunities created, and why Apple making so much money from the App Store might be bad for Apple long-term.Top Takeaways⚖️ The EC’s DMA is set to shake things up in a big way — but how isn’t completely clear🪟 Don’t panic, app developers — the DMA creates opportunities, too🤑 The profitability of the App Store might not be good

en

63:27

Why You Shouldn’t Let Perfect Be the Enemy of...

Sub Club by RevenueCat ·

2022/12/07

On the podcast I talk with Dan about how to design experiments that answer the right questions, common A/B testing pitfalls to avoid, and how a simple checklist might just save your complex experiment.Top Takeaways🍞 Conclusions from tests sometimes go stale faster than you realize👌 Minimizing the cost of running tests will improve decision making🤪 Check your sanity — or don’t live and die by statistical significanceAbout Dan Pannasch👨‍💻 Senior Product Manager at RevenueCat💪 Dan saw

en

58:37

Why More Apps Need To Be More Than Just Apps —...

Sub Club by RevenueCat ·

2022/11/23

On the podcast I talk with Melissa and Félix about why more apps should be more than just apps, the benefits of a hard paywall, and why a lower price might actually make you more money even if the A/B test shows it didn’t.Top Takeaways📱 More apps should be more than just apps💳 Hard paywalls can (and do) sometimes pay off💵 How a price change can lead to big returns — if the quality is thereAbout Melissa Cash & Félix Boudreau👨‍💻 Melissa is Co-Founder and CEO and Félix is Head of

en

42:22

How Ethical Design at Blinkist Led to 23% Growth –...

Sub Club by RevenueCat ·

2022/11/09

On the podcast we talk with Jaycee about how Blinkist increased trial starts by 23%, how to balance user experience with business objectives, and why telling people how to cancel can actually lead to fewer cancellations.Top Takeaways⚖️ Balancing ethics and business means making tough decisions, but taking a smart approach lets you master both🤝 Helping people unsubscribe isn’t the most intuitive thing for subscription app businesses, but ethical design patterns might be better for business

en

50:34

How Consumer Subscriptions May Perform in a Recession...

Sub Club by RevenueCat ·

2022/10/26

On the podcast we talk with Eric about the largest consumer marketplace that’s ever existed, the growing exit opportunities for Consumer Subscription Software businesses, and why the CSS industry may be relatively recession-proof.Top Takeaways👀 Simply occupying eyeballs isn’t the game plan anymore💰The CSS space could be recession-proof👴 The data and tooling landscape has matured, making it easier to build and grow subscription businessesAbout Eric Crowley👔 Partner at GP Bullhound, a

en

53:47

How Elevate Labs Hit Cash Flow Positive in 2022 —...

Sub Club by RevenueCat ·

2022/10/12

On the podcast we talk with Andrew about the journey to cash flow positive for Elevate Labs, the importance of creative, and why spending less money can sometimes be the key to figuring out paid user acquisition.Top Takeaways📈 The journey to cash flow positive is a long one, demanding tough decisions along the way💵 Spending less money can sometimes be the key to figuring out paid user acquisition🎨 Control and collaboration are key elements of a creative cultureAbout Andrew Maguire⚙️

en

54:20

From Spreadsheets to Data Science: Tools for Apps of...

Sub Club by RevenueCat ·

2022/09/28

On the podcast we talk with Adam about when and why to use an MMP, which subscription events to track in your analytics, and why A/B testing doesn’t always work the way you think it works.Top Takeaways📏 Understand what your users are doing to help define — and then achieve — your goal📈 Spreadsheets are a great start, but growing sophistication requires something more long-term🔧 Turning events into actions is difficult but necessaryAbout Adam Landis👨‍💻 Founder and CEO at AdLibertas💪

en

51:44

From Zero Revenue to a Full-Time Gig in Less Than a...

Sub Club by RevenueCat ·

2022/09/14

On the podcast we talk with Emmanuel about the magic of affiliate marketing, how to best use Stripe payments, and why you should probably build a web app before you build a native one.Top Takeaways✉️ Don’t skip user registration — and do it early in onboarding💰 The road to subscription revenue isn’t a straight one📈 The little things add up over timeAbout Emmanuel Crouvisier👨‍💻 Founder at CardPointers, an app that makes it easy to optimize credit card rewards and has saved users over

en

45:57

Building a Product Improvement Loop — Darrell Stone,...

Sub Club by RevenueCat ·

2022/08/31

On the podcast I talk with Darrell about going from zero to an 8-figure ARR in just 18 months, building a product improvement loop combining user research and A/B testing, and why expecting failure is one of the keys to success.Top Takeaways📈 Going from 0 to an 8-figure ARR in 18 months is doable🙈 Sharing and selling data isn’t necessary to build and scale subscription apps🎰 Structuring product development as a “bet” liberates you from needing to be rightAbout Darrell Stone👨‍💻 Head of

en

48:59

Tinder: From Free App to $1B in Revenue — Phil...

Sub Club by RevenueCat ·

2022/08/10

On the podcast we talk with Phil about the thesis behind Tinder’s monetization strategy, the importance of product differentiation, and why some companies shouldn’t use subscriptions.Our guest today is Phil Schwarz, Partner at Corazon Capital, a leading Chicago-based venture fund investing in early stage tech companies. Prior to joining Corazon, Phil served as the Chief Marketing Officer at Tinder during the rollout of subscriptions. He was also previously Head of Growth Initiatives at

en

38:41

Brand Marketing, Product-Market Fit, & App Growth —...

Sub Club by RevenueCat ·

2022/07/27

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.In this episode, you’ll learn:How to build a moat around your brandPaired’s growth stack & favorite data

en

44:44

Running Effective In-App Experiments — Giancarlo...

Sub Club by RevenueCat ·

2022/07/13

On the podcast we talk with Giancarlo about soft vs. hard paywalls, how to think about product experiments, and why removing friction from onboarding didn’t actually help.Our guest today is Giancarlo Musetti, Growth Product Manager at Ad Hoc Labs. Ad Hoc Labs makes several apps including Firewall and Dialed, but is most well known for Burner, an app that allows you to create multiple phone numbers to protect your privacy and better manage communication.In this episode, you’ll learn:How to

en

161 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs