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PODCAST

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David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

27:26

How Condé Nast Experiments, Bundles, and Wins —...

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2025/10/29

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.Top Takeaways:🌱 Growth Follows ValueSustainable growth comes from consistently adding value, not just short-term tactics. Success lies in constantly evolving your product to meet users' needs. By regularly introducing new features and improving the user experience, premium products

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67:30

Buying vs. Building: Scaling Beyond a Single App —...

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2025/10/15

On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in months, not years.Top Takeaways:🎯 Build to sell, but build smartFlipping an app in under a year is still possible, but the skill that matters most now is marketing. With AI lowering the barrier to development, distribution has become the real differentiator. Founders who master organic channels,

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48:31

What Subscription Apps Can Learn About Monetization...

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2025/10/01

On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rewarded ads, season passes, and other tactics from gaming.Top Takeaways:🎨 Viral flywheels can out-perform massive paid campaignsRelying on salaries instead of ad budgets, a lean team can ship constant creative that rides cultural waves. Most experiments flop quietly, but the occasional viral hit

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47:07

Value-Driven Growth: LinkedIn's Billion-Dollar...

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2025/09/17

On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year.Top Takeaways:🌱 Growth follows valueThe surest path to long-term growth is adding features and benefits that genuinely help people achieve their goals. Growth tactics may bring a spike, but sustainable revenue comes from a product that keeps evolving so members find new

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54:40

The Post-Attribution Playbook for Growth — Eric...

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2025/09/03

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.Top Takeaways: 📊 Broken measurement kills growthThe biggest pitfall isn’t creative or channel choice—it’s disorganized measurement. When finance, product, and UA each use different models, growth stalls. The fix isn’t another dashboard; it’s alignment. Build one coherent,

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93:02

Signal Engineering: Strategic Data Filtering for...

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2025/08/20

On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now.Top Takeaways:🧠 The biggest AI opportunity in ads is smarter analysis, not faster productionAI is now good enough to produce ad-quality video and variants at scale — but that’s where 95% of the industry focus stops. The underused frontier is AI for analysis: spotting winning hooks, predicting performance, and even

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48:23

Optimizing Funnels, Pricing, and Retention at Zumba —...

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2025/08/06

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube.Top Takeaways:🗣️ Listening has driven 24 years of product evolutionEvery Zumba breakthrough — from instructor certifications born out of VHS buyer calls, to an app tailored for shy beginners —

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137:11

The Past, Present, and Future of Building on Apple —...

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2025/07/23

On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset.Top Takeaways:🕹️ The 1980s: Apple’s developer DNA was born Apple’s earliest wins came from nurturing third-party developers, even spinning off its own apps to avoid competing with outsiders.💸 Microsoft saved Apple (literally) Apple’s near-bankruptcy in the ’90s

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45:26

Turning a Side Project into a Six-Figure Subscription...

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2025/07/09

On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building.Top Takeaways:🔍 Demand-first discipline winsTesting for willingness to pay before writing a line of code can spare you five years of false starts. Quick interviews or landing pages that capture real purchase signals reveal genuine demand—an

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72:35

WWDC 2025: What Subscription Apps Need to Know

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2025/06/18

On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat.Top Takeaways:🫧 A style refresh is a growth hackA major UI overhaul—like Apple’s new “liquid glass” design—creates a once-in-cycle chance to stand out. Apps that ship the new look on day one

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64:36

Building Apps Faster: How AI and React Native are...

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2025/06/11

On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language.Top Takeaways:⚡ Instant iteration cycles unlock agility React Native and Expo supercharge development by collapsing long build times into mere seconds. With tools like Expo Go enabling live updates, teams can experiment, test, and improve their apps in real time. This instant

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44:09

What Reading.com Learned Testing Prices and Funnels —...

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2025/05/28

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.Top Takeaways: 🔁 Replace trials with trust to attract high-intent usersA 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a stronger signal to ad platforms, helping them optimize for the right users. And

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56:31

Freemium Done Right: Lessons From a...

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2025/05/14

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term.Top Takeaways:🧮 Data has limitsShort-term data can lie. When every experiment looks like a win in isolation, it’s easy to miss the slow erosion of trust happening in the background. Real harm often builds quietly and cumulatively — too subtle

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67:00

Boost Conversion and Retention with Jobs to Be Done —...

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2025/05/02

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong.Top Takeaways:🎯 Your app is a means to an endUsers don’t care about how many features you have — they care about achieving something in their lives. Apps that focus on the user’s goal, rather than their own functionality, become essential. Instead of selling

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53:37

The Subscription Growth Formula: Churn Math,...

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2025/04/16

On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps.Top Takeaways:💸 ROI-first thinking helps teams prioritize what actually moves the needleEvery project has a cost - whether or not you calculate it. Estimating the ROI of a sprint, even with rough assumptions, can reveal when you’re investing $50K of dev time

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56:41

Fueling Growth with AI and Viral Product Features —...

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2025/04/02

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions.Top Takeaways:🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely.Apps built around real-time interaction, emotional context, and personalized content wouldn’t have been possible just a year ago. That means product-market fit

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49:11

The 2025 State of Subscription Apps Report

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2025/03/17

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native.Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/reportTop Takeaways:📊 AI apps: Higher revenue per user, but differentiation is keyAI-powered apps don’t convert users at a higher rate, but they earn more per subscriber. People are willing to pay for AI-enhanced

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15:33

How to Build More Successful Paywalls — Sylvain Gauchet

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2025/03/14

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.Top Takeaways:🔐 Your paywall is only as good as the story leading up to itA well-placed paywall won’t convert if users aren’t primed to see value. Guide users with a clear

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19:38

How to Optimize User Acquisition Across Major Ad...

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2025/03/13

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.Top Takeaways:📡 Signal recovery is improving ad efficiencyiOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data

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20:44

How to Maximize Web Subscriptions for Sustainable...

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2025/03/12

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.Top Takeaways:💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunityMany apps start exploring web payments to avoid platform fees, but the real advantage is flexibility. The web

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140 results

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