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PODCAST

SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Strategist, Consultant, & Coach

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How

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All Episodes

34:15

The Best Way to Learn SEO in 2024 w/ Matt Diamante

SEO for Established Entrepreneurs: The Basic B ·

2024/06/05

📲 Text me! (Seriously—just click this)The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Matt SEO questions of my own. So… I asked him if he’d be up for

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19:40

How Justin *Finally* Got Headlines w/ Personality...

SEO for Established Entrepreneurs: The Basic B ·

2024/06/04

📲 Text me! (Seriously—just click this)If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…In this fan favorite case study interview, walk through Justin’s journey to update his headlines so they have both personality and keywords!With this episode you’ll be able

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12:51

[Quick Win] Image Optimization for Blogs & Podcast...

SEO for Established Entrepreneurs: The Basic B ·

2024/05/31

📲 Text me! (Seriously—just click this)Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether you’re applying to be a podcast guest in 2024 OR you’re just looking for tips to efficiently & effectively optimize images for SEO in your blog posts

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38:36

Accessibility in SEO & Podcast Marketing w/ Erin Perkins

SEO for Established Entrepreneurs: The Basic B ·

2024/05/29

📲 Text me! (Seriously—just click this)You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin Perkins is here to help us! (And to remind us that it’s Progress Over Perfection.) Tune in (or read the transcript) to learn more about how you

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12:00

Figure Out Who You are & Do it on Purpose

SEO for Established Entrepreneurs: The Basic B ·

2024/05/24

📲 Text me! (Seriously—just click this)This week we heard from Sarah Weiss on what it’s like to be on this entrepreneurial journey—and what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are exactly who someone wants to work with! But if you’re not clear about who you are—not only are you unable to help those looking for you—you’re missing out

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32:20

The Entrepreneur Journey & Personal Growth w/ Sarah...

SEO for Established Entrepreneurs: The Basic B ·

2024/05/22

📲 Text me! (Seriously—just click this)The entrepreneur journey sounds like such an easy & luxurious one—until you’re in it. And then, at every single turn, you’re faced with your… stuff. Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really cool chicks talking about how they took their power back & started taking up space again. This lil story is about you! And you’re about to press

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11:12

Healing Your Relationship with & Mindset about: Money

SEO for Established Entrepreneurs: The Basic B ·

2024/05/17

📲 Text me! (Seriously—just click this)Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next level—with more money, more time freedom, & more peace? Well… that’s exactly what it does. I’m taking this episode to share my journey with money & what people, tools, & programs have supported me along the way. Don’t skip this one friend—even & especially if it feels uncomfortable. ❤️With this

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45:18

The Sacred Money Archetypes w/ Kelly Marshall

SEO for Established Entrepreneurs: The Basic B ·

2024/05/15

📲 Text me! (Seriously—just click this)Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your business & personal life. With this episode you’ll be able to:Get

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12:01

Self-Care Tips & Tools for Entrepreneurs

SEO for Established Entrepreneurs: The Basic B ·

2024/05/10

📲 Text me! (Seriously—just click this)You must take care of YOU in order to take care of anything or anyone else—especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉Related Episodes:Mindset Coaching w/ CeliBreathwork for Business Owners w/ KathleenHuman Design w/ RachaelBook Review: Stories That StickAkashic Records w/ DonnaMy 3/5 HD Profile ExperienceLinks & People:2024

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36:54

Nervous System Regulation for Business Owners w/...

SEO for Established Entrepreneurs: The Basic B ·

2024/05/08

📲 Text me! (Seriously—just click this)Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’re going to enjoy this real, raw, & relatable conversation

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21:04

4 Important On-Page SEO Factors

SEO for Established Entrepreneurs: The Basic B ·

2024/05/03

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35:04

LinkedIn Frequently Asked Questions w/ Salina Yeung

SEO for Established Entrepreneurs: The Basic B ·

2024/05/01

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32:41

Jess Brooks’ Case Study Training Experience as a...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/26

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37:31

[Case Study] DFY Case Study Copywriting w/ Ashleigh...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/26

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29:13

[Case Study] Amanda Walker’s SEO Packet

SEO for Established Entrepreneurs: The Basic B ·

2024/04/24

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25:08

Everything You Need to Know About the Case Study...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/19

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50:59

Optimizing Case Studies for YouTube (& Blogs) w/...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/17

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31:14

Human Design Marketing & Messaging Strategies w/...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/12

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉With this episode you’ll be able to:Discover the power of using your Human Design chart to market

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33:41

Mindi Trimble's Experience in The Case Study Training...

SEO for Established Entrepreneurs: The Basic B ·

2024/04/10

There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work

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14:56

How to Increase Sales—and NOT Feel Salesy

SEO for Established Entrepreneurs: The Basic B ·

2024/04/05

Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing!With this episode

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