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PODCAST

SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Coach & Lead Gen Strategist

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How

business marketing

All Episodes

43:21

The 3-Step Process I’m Following to Get Found on Google

SEO for Established Entrepreneurs: The Basic B ·

2026/04/24

Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts

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14:45

Optimize Your Core Website Pages—NO Keyword Research...

SEO for Established Entrepreneurs: The Basic B ·

2026/04/17

One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.But the worst offender is the one I’m guiding you through today.→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize

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13:26

Blogging isn’t Dead—You’ve Been Doing it Wrong

SEO for Established Entrepreneurs: The Basic B ·

2026/04/10

“A blog that gets you found online gets you PAID.”I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.A blog full of only “how to” articles is a really bad blogging strategy… Because blogs can be—should be—SO much more.Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money.So… here are 5 things you need to do to achieve that.→ Get the full

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11:28

SEO Best Practice #5: Meta Descriptions 📲

SEO for Established Entrepreneurs: The Basic B ·

2026/04/03

As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.You may not know what a “meta description” is called, but I guarantee you know what it is.You’ve seen it before in the wild—follow me... → You go to Google→ You type something in the search bar→ You hit enter & see all those websites & blogsThe couple of grey sentences is

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10:02

Substack ain’t it—Not if You Want to Get Started with...

SEO for Established Entrepreneurs: The Basic B ·

2026/03/27

“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”I’ve got a bone to pick with Substack.Well… not with Substack, but with the stupid Substack craze that’s going on right now.Everyone—maybe you—is losing their ever loving mind over this platform.I get it, but there are some yellow flags that are obvious to me as an SEO expert.Specifically SEO pitfalls that you’ll want to consider IF you’re a business owner…

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10:26

I Ignored My Own SEO—Here’s How I’m Fixing It

SEO for Established Entrepreneurs: The Basic B ·

2026/03/20

“I prioritized client work, and my SEO strategy paid the price.”It's probably surprising that an SEO would ignore her own SEO, but here we are. And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is. You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.The great news is that hope is NOT lost! There’s a way to fix it &

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19:26

Fix Your Lead Gen Problem with SEO in 4 Steps

SEO for Established Entrepreneurs: The Basic B ·

2026/03/13

“Has anyone ever used a lead gen specialist?”This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all about. Because you can—and should—be weaving in SEO into

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32:02

SEO and Website Design Are Sisters, NOT Frenemies

SEO for Established Entrepreneurs: The Basic B ·

2026/03/06

After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients! 🎉As you’ll hear in this latest case study interview…It’s never too late to start

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27:21

The SEO Shift Every Podcaster (*and* Business Owner)...

SEO for Established Entrepreneurs: The Basic B ·

2026/02/27

Liz Chapman was already super familiar with SEO—for podcasts.She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO.Liz is another recent SEO & Grow graduate (my 3-month group

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27:46

SEO & Keyword Research: The Ultimate Confidence Booster

SEO for Established Entrepreneurs: The Basic B ·

2026/02/20

As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me. 🤭)Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience! Discover everything from how she first heard about me to what she started optimizing for SEO first to why in the world she updated

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38:07

How to Love Intentionally as an Entrepreneur Couple

SEO for Established Entrepreneurs: The Basic B ·

2026/02/13

We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.As Angela shares—“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”I mean, exactly! So then the age-old question comes up… is it even possible to have both a thriving professional AND

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16:58

No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit

SEO for Established Entrepreneurs: The Basic B ·

2026/02/06

There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.Time, money, and…Not feeling “ready.” 👀I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.There’s having a website that’s set up to work for you and… not.I have this conversation a lot, so I know it’s an important thing to speak to.To really paint the picture of what can happen in a YEAR, I’m introducing you to Julia, a nutrition coach for

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17:31

How to Create a Case Study Blog Post (w/ SEO)

SEO for Established Entrepreneurs: The Basic B ·

2026/01/30

“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO optimized case study!Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.And that just so happens to be exactly what I’m walking you through in this episode!Tune in to

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22:33

SEO Q+A: Blogging, Coaching, & Podcast Guesting

SEO for Established Entrepreneurs: The Basic B ·

2026/01/23

Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too. I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit! I had so many actual questions asked by actual entrepreneurs just like you tha...

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19:22

How SEO Actually *Helped* Erin Rewrite Her Website Copy

SEO for Established Entrepreneurs: The Basic B ·

2026/01/16

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)[Ep 137] “I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online

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18:25

Top 5 Lies About Blogging & SEO: EXPOSED 🔎

SEO for Established Entrepreneurs: The Basic B ·

2026/01/09

📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 136] Let’s get right to it because—we desperately need to talk about blogging. Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!). Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic. That’s totally fair. Despite the fact that it’s been around for years, there are still

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10:54

Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found...

SEO for Established Entrepreneurs: The Basic B ·

2026/01/02

📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 135] I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And… I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO. → 5 things you can do with SEO to help you get found online in 2026. There’s a little bit of everything in here—quick tasks, a little more time consuming

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10:11

3 Steps to Get Found on Google (NO Posting on Social...

SEO for Established Entrepreneurs: The Basic B ·

2025/12/26

📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 134] If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works. And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required! Remember → DM me

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15:45

Why SEO & Grow Students are FINALLY Getting Leads...

SEO for Established Entrepreneurs: The Basic B ·

2025/12/19

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)[Ep 133] In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.I really love teaching! It's the biggest reason why I started this SEO group coaching program.And the peeps in the program? They ask really good questions. In this episode, I'm sharing

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10:46

SEO Best Practice #4: Use Headings to Get Found via...

SEO for Established Entrepreneurs: The Basic B ·

2025/12/12

📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 132] I hate to break it to you, but… you’ve been doing headlines all wrong. ❌ I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things! Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.

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