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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:05:45

Ethics Over Endorsements: Weird Al's Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/25

In this unexpected twist on marketing wisdom, we explore a powerful lesson from the king of parody himself, Weird Al Yankovic. Join us as we dive into the story of how Weird Al turned down a $5 million beer endorsement to stay true to his values and protect his young fanbase. Discover how this decision highlights the importance of ethics in marketing and the long-term value of building trust and authenticity with your audience. Tune in to learn why aligning your brand with your values can be the

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00:06:51

Van Gogh's Ear: The Untold Story and Its Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/24

In this captivating episode of "The Deep Dive: Marketing Gone Wild," we unravel the lesser-known, mind-blowing truth behind the infamous story of Van Gogh and his ear. Discover how a simple act of compassion towards an 18-year-old maid named Gabrielle Berlantier reveals a powerful lesson in authenticity and empathy that brands can learn from today. Join us as we explore how genuine storytelling and human connection can transform brand narratives, build trust, and create loyal customers. Tune in

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00:06:47

Moon Moments: Finding Your Unique Edge in Business

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/23

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected lessons from the moon landing that can transform your business strategy. While Neil Armstrong's iconic "one small step" is etched in history, it's Buzz Aldrin's quirky claim to fame that offers a surprising marketing insight. Discover how embracing the unexpected and finding your "peeing on the moon" moment can make your brand unforgettable. We'll dive into real-world examples like Google and TOMS Shoes,

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00:05:46

Dolphin Dynamics: Navigating Marketing's Ocean

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/22

Dive into the fascinating world of marketing with a splash of dolphin wisdom in this episode of "The Deep Dive: Marketing Gone Wild." Discover how these intelligent marine mammals inspire marketers to stay alert, adapt, and find balance in the ever-changing digital landscape. From curating your information diet to leveraging real-time data, we explore strategies to stay ahead of trends without succumbing to burnout. Learn the art of adaptability and the importance of setting boundaries in a

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00:09:12

The Chicken Sandwich Chronicles: Unpacking Innovation...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/21

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of marketing through the unlikely lens of a chicken sandwich. Join us as we unravel the story of a 2015 legal battle where someone attempted to copyright the chicken sandwich, and discover the valuable marketing lessons hidden within. Learn how innovation doesn't always mean inventing something new, but rather improving and differentiating existing ideas. We'll discuss how to make your product stand out in a

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00:06:49

The Blanket Octopus Strategy: Outsmarting the Giants

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/20

In this captivating episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of the blanket octopus and uncover powerful lessons for small businesses facing giant competitors. Discover how these remarkable creatures use strategy over size to thrive in the ocean's vast ecosystem. We'll draw parallels to the business world, offering insights on how small enterprises can leverage their unique strengths, build loyal communities, and stay adaptable in a constantly changing

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00:09:10

Lost in History: Marketing Lessons from the Sultana...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/19

In this captivating episode of "The Deep Dive: Marketing Gone Wild," we uncover the forgotten story of the Sultana, a steamboat disaster that claimed over 1,100 lives but was overshadowed by the Titanic and other historical events. Join us as we explore the chilling tale of the Sultana and extract three powerful marketing lessons that can transform your business strategy. Discover why timing is everything, how quality trumps quantity, and the undeniable power of storytelling. Plus, we challenge

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00:07:59

Unboxing the Experience: Lessons from Apple's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/18

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the art and science behind Apple's iconic unboxing experience. Discover how the tech giant transforms a simple act of opening a box into a memorable event that enhances product value and builds brand loyalty. We'll dive into the meticulous design principles that make Apple's packaging a masterclass in user experience, and how these principles can be applied to elevate your own projects, even if they're not physical products. From

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00:08:35

Monkeys, Myths, and Marketing: Lessons from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/17

In this intriguing episode of "The Deep Dive: Marketing Gone Wild," we explore an unexpected tale from World War II involving Winston Churchill, a dwindling population of macaques, and the strategic preservation of British control over Gibraltar. Discover how Churchill's actions during the war offer timeless marketing insights that are still relevant today. We dive into the power of unique symbols, the importance of proactive strategies, and the necessity of investing in the future. Join us as we

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00:07:51

The Sam Kee Building: Turning Constraints into...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/16

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of the Sam Kee Building in Vancouver, the world's narrowest commercial building. Discover how Chang Toi transformed a major setback into a unique landmark and a powerful marketing lesson. Join us as we delve into the art of turning limitations into opportunities, drawing parallels with successful brands like GoPro. Learn how to embrace constraints, fuel creativity, and craft compelling narratives that make

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00:06:12

Unlocking Big Ben: Hidden Marketing Secrets Revealed

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/15

Welcome back, Deep Divers, to Episode 16 of "The Deep Dive: Marketing Gone Wild." This week, we're venturing into the unexpected as we explore the iconic London landmark, Big Ben, not for its clock tower tours, but for the marketing gold hidden within its history. Join us as we uncover intriguing lessons from Big Ben's secret prison room and learn how to apply these insights to your brand. Discover how to unearth hidden opportunities, embrace unique angles, and harness the power of storytelling to

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00:06:17

Tittles the Tabby: Unleashing Feline Marketing Wisdom

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/14

In this wildly unexpected episode of "The Deep Dive: Marketing Gone Wild," we explore the unconventional yet insightful marketing lessons from Tittles, the famous tabby cat of Paddington Station. Discover how this furry celebrity mastered niche marketing, built genuine relationships, and adapted to unexpected opportunities—all from the ladies' room of a bustling train station. Join us as we unravel the surprising strategies that businesses can learn from Tittles' tale, and find out how you can

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00:07:25

Genetic Engineering & Marketing: Crafting the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/13

In this mind-bending episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating parallels between cutting-edge genetic engineering and innovative marketing strategies. Join us as we dive into the world of epigenome engineering and the potential of merging human DNA with the resilience of tardigrades. Discover how these scientific breakthroughs can inspire marketers to push boundaries, adapt to ever-changing environments, and think long-term. From the power of A/B testing to the

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00:05:25

The Vitamin A Paradox: Avoiding Marketing Overload

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/12

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of polar bears and their vitamin A-rich livers as a metaphor for modern marketing strategies. Just like too much vitamin A can be toxic, overloading your audience with marketing tactics can backfire. Join us as we discuss the importance of balance in SEO, social media, and email marketing. Learn how to engage your audience without overwhelming them, and discover the perfect recipe for a successful marketing

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00:06:49

Madonna's Marketing Matrix: Lessons from the Queen of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/11

In this unexpected deep dive, "The Deep Dive: Marketing Gone Wild" explores the surprising marketing wisdom we can glean from the Queen of Pop herself, Madonna. Discover how her decision to turn down a role in The Matrix offers valuable insights into the world of marketing. Join us as we unpack three key lessons: embracing new opportunities, overcoming the fear of the unknown, and learning from past decisions. With examples from iconic brands like Lego and Netflix, this episode is a must-listen

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00:08:26

The 1982 SAT Paradox: Lessons in Adaptability and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/10

In this intriguing episode of "The Deep Dive: Marketing Gone Wild," we unravel the fascinating story of the 1982 SAT debacle, where a flawed math question stumped over 300,000 students. But this isn't just a tale of academic blunders—it's a powerful lesson in adaptability and the limitations of expertise. Join us as we explore how this paradoxical question serves as a mirror to our own rigid thinking and the importance of embracing flexibility in problem-solving. Discover how the College Board's

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00:07:36

Ditch the Cowbell: Finding Your Marketing Whistle

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/09

In this episode of "The Deep Dive: Marketing Gone Wild," we journey back to the early 1900s hockey games where cowbells reigned supreme, only to be replaced by the clarity of a whistle. This quirky historical anecdote serves as a powerful metaphor for modern marketing strategies. Join us as we explore how to recognize when your marketing efforts are just creating noise and how to pivot towards strategies that truly resonate with your audience. We'll dive into the importance of adaptability,

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00:09:33

The Handwashing Revolution: Lessons from Ignaz...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/08

In this unexpected deep dive, we explore the fascinating and tragic story of Ignaz Semmelweis, the 19th-century doctor who discovered the life-saving power of handwashing. Despite having compelling data, Semmelweis faced fierce resistance from the medical community, ultimately leading to his downfall. Join us as we uncover the profound marketing lessons hidden within his story. Discover how even the simplest, most beneficial ideas can be met with skepticism and learn strategies to champion your

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00:06:42

From Punishment to Progress: Reframing the Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/07

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the surprising history of the treadmill and its transformation from a tool of punishment in 19th-century British prisons to a symbol of personal progress and fitness today. Join us as we draw parallels between this evolution and the often monotonous grind of marketing. Discover how a simple shift in perspective can turn the marketing treadmill from a soul-crushing routine into a path of growth and discovery. We'll dive into the

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00:07:05

Penguin Power: Marketing Lessons from the Antarctic

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/06

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the surprising world of chinstrap penguins and uncover valuable marketing insights from their daily habits. Discover how these fascinating creatures, with their 10,000 micro-naps and constant vigilance, can teach us about balance, adaptability, and brand reputation. Learn how to incorporate micro moments of rest, make data-driven tweaks, and protect your brand like a penguin guards its eggs. Join us for a unique perspective on

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