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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:05:45

From Fortune to Fizzle: Lessons in Lasting Success

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/03/05

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the captivating yet cautionary tale of a young boy who won a million dollars from McDonald's in 1988. While the initial thrill of hitting the jackpot is exhilarating, we delve into the stark reality of what happens when luck meets a lack of strategy. Join us as we unpack the importance of long-term planning in both life and marketing. Discover how to transform fleeting successes into enduring relationships and

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00:06:45

The Ear That Launched a War: Unpacking the Ripple...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/03/04

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the astonishing tale of the War of Jenkins's Ear—a severed ear that ignited a conflict between England and Spain in the 18th century. Join us as we unravel how a seemingly insignificant event can escalate into monumental consequences, drawing parallels to the world of marketing today. Discover how small actions, from viral social media posts to exceptional customer service, can create powerful ripple effects that

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00:06:04

Hidden Connections: The Art of Subtle Marketing

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/03/03

In this episode of "The Deep Dive - Marketing Gone Wild," we journey to Australia to uncover the unexpected parallels between two distant Garden Islands and the world of marketing. Join us as we explore how seemingly random elements can create powerful connections in your marketing strategy. Discover the importance of subtlety in branding and how it can lead to deeper customer engagement. We’ll break down practical examples, like launching a fitness tracker, to show you how to weave hidden

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00:05:46

From Orphan to Icon: Nurturing Potential in Marketing

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/03/02

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the inspiring story of Benny Benson, the 13-year-old orphan who designed the Alaska flag. Join us as we delve into how Benny's journey from a children's home to national recognition serves as a powerful metaphor for recognizing and nurturing talent in marketing and beyond. We'll discuss the parallels between Benny's creative process and modern marketing strategies, like A-B testing, and the importance of

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00:08:06

Unearthing Success: The Power of Niche Marketing at...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/03/01

In this episode of "The Deep Dive - Marketing Gone Wild," we take you on a fascinating journey to Wyoming, where a unique roadside attraction—the Fossil Cabin—has thrived for nearly a century, built entirely from dinosaur bones! Join us as we explore the unexpected success of this quirky landmark and uncover the secrets of niche marketing. Discover how focusing on a specific audience can lead to passionate customer loyalty and sustainable growth. We’ll discuss practical strategies for

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00:06:40

Navigating the Trash: Lessons from the Mobro 4000

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/28

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating and somewhat bizarre journey of the Mobro 4000, a garbage barge that set sail from New York in 1987, only to be rejected by six states and three countries over five long months. Join us as we uncover the marketing lessons hidden within this tale of trash and turmoil. Discover how the Mobro 4000's creators overlooked the importance of public perception and audience understanding, leading to a PR nightmare that

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00:05:33

Crisis Creativity: Lessons from a Food Poisoning Fiasco

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/27

In this episode of "The Deep Dive - Marketing Gone Wild," we explore a jaw-dropping marketing lesson from an unexpected source: a major airline's food poisoning crisis. Join us as we recount the incredible story of Japan Airlines, where 197 passengers fell ill from contaminated omelets, leading to a logistical nightmare in Copenhagen. Discover how the airline turned a potential PR disaster into a masterclass in resourcefulness by leveraging local Japanese restaurants for translation services. We'll

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00:08:06

Pretty Lights & Marketing Insights: The Charles...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/26

In this captivating episode of "The Deep Dive - Marketing Gone Wild," we explore the remarkable journey of architect Charles Luckman, whose passion for design was ignited by a simple encounter with a chandelier. Join us as we uncover how this seemingly ordinary moment can teach marketers invaluable lessons about inspiration, curiosity, and the power of clear communication. Discover how to create "aha moments" for your audience, frame your offerings as solutions to their needs,

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00:06:46

Crossing Borders: Unconventional Marketing Paths...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/25

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating story of Point Roberts, Washington—a unique geographical anomaly that challenges conventional boundaries. Join us as we uncover how this tiny peninsula, cut off from the rest of the U.S. by Canada, serves as a metaphor for the creative routes marketers must take to reach their target audiences. From the daily school bus journey that crosses international borders to the historical quirks that led to this

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00:07:34

The Face of Your Brand: Visual Strategies That Speak...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/24

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating world of brand visuals and their undeniable impact on consumer perception. Ever wondered how a logo or color scheme can influence your first impression of a brand? Join us as we uncover the science behind visual strategy and how it can make or break a brand's success. From color psychology to font choices and imagery, we break down the essential elements that create a cohesive brand identity. Whether

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00:06:38

High Stakes Marketing: Lessons from Wheel Well Stowaways

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/23

In this gripping episode of "The Deep Dive - Marketing Gone Wild," we explore the perilous world of wheel well stowaways and uncover the shocking parallels to marketing strategies. With survival rates as low as 24%, these daring individuals risk it all for a chance at a better life—much like businesses that gamble on poorly planned marketing efforts. Join us as we dissect the importance of understanding your audience, crafting targeted messages, and making informed decisions in an

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00:06:51

Snails, Knights, and Marketing: Unearthing the Power...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/22

In this episode of "The Deep Dive - Marketing Gone Wild," we embark on a whimsical journey through the bizarre world of medieval manuscripts, where knights battle giant snails and unexpected visuals reign supreme.Join us as we explore how these quirky illustrations hold timeless marketing lessons that can elevate your brand. Discover the magic of visual metaphors and learn how to craft compelling stories that resonate with your audience.From the unforgettable Old Spice commercials to the

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00:06:24

Microwave-Safe: The Truth Behind the Label

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/21

In this eye-opening episode of "The Deep Dive - Marketing Gone Wild," we tackle the often-misunderstood concept of microwave-safe plastics.Join us as we unravel the truth behind this seemingly straightforward label and explore the implications of chemical leaching into our food. We discuss the importance of transparency in marketing and how companies can build trust with savvy consumers. Are you really making informed choices when it comes to the products you use?Tune in for a critical

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00:06:31

Unleashing Creativity: Lessons from Tropic Thunder's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/20

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the unexpected sources of creativity that can elevate your marketing campaigns to new heights. Join us as we dive into the behind-the-scenes magic of the cult classic *Tropic Thunder*, where Ben Stiller and Tom Cruise teamed up to create one of cinema's most memorable characters: Les Grossman. Discover how Cruise's bold decision to play the outrageous studio head transformed the film and learn how you can apply

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00:06:32

Marshmallows & Marketing: Sweet Lessons from Ancient...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/18

In this episode of "The Deep Dive - Marketing Gone Wild," we embark on a delicious journey through time, exploring the surprising 4,000-year history of marshmallows and the invaluable marketing lessons they offer. From their origins in ancient Egypt as a medicinal treat to their transformation into the gooey campfire favorite we know today, discover how the evolution of marshmallows mirrors the ever-changing landscape of marketing.Join us as we uncover the timeless strategies that have

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00:08:00

From Whales to Kerosene: Uncovering Marketing's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/18

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising connection between kerosene and whale oil, revealing how a simple innovation transformed an entire industry and inadvertently saved whale populations. Join us as we delve into the historical context of whaling, the rise of kerosene as a lighting fuel, and the profound lessons this story holds for modern marketers.Discover how understanding your audience's needs can lead to groundbreaking innovations

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00:05:52

Lessons from Ancient Rome: Marketing Strategies...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/17

In this episode of "The Deep Dive - Marketing Gone Wild," we journey back to ancient Rome to uncover powerful marketing lessons from the rivalry between Octavian and Mark Antony. Discover how Octavian's cunning strategy to obtain Antony's will—guarded by the untouchable Vestal Virgins—offers timeless insights into understanding your target audience.Join us as we explore the importance of finesse over brute force in marketing, and learn how to navigate the complexities of consumer

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00:07:00

Brewing Ideas: Marketing Lessons from 17th Century...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/16

In this episode of "The Deep Dive - Marketing Gone Wild," we take a fascinating journey back to 17th century Europe, where the rise of coffee houses sparked a revolution in creativity and collaboration.Join us as we explore how these vibrant hubs of intellectual exchange, dubbed "Penny Universities," can inspire modern marketing strategies. Discover the power of open dialogue, diverse perspectives, and the importance of creating spaces that foster innovation.Whether you're a

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00:06:00

Unearthing Marketing Gold: The Power of the Unexpected

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/15

In this episode of "The Deep Dive - Marketing Gone Wild," we take you on an extraordinary journey to a grocery store in Dublin, Ireland, built atop ancient archaeological ruins. Discover how this unique shopping experience transforms the mundane into the memorable, blending history with modern retail in a way that captivates customers.Join us as we explore the marketing principles behind this innovative approach, including the Van Ristorff effect and the art of creating unexpected

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00:09:57

Mapping Success: Timeless Marketing Lessons from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/14

Join us in this captivating episode of "The Deep Dive - Marketing Gone Wild" as we journey back to the early 1800s to explore the remarkable maps created by William Clark during the legendary Lewis and Clark expedition. Discover how these historical navigational tools can illuminate the path to modern marketing success.We’ll draw fascinating parallels between Clark's meticulous surveying techniques and the essential marketing principles that stand the test of time. From understanding

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