Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Hello, hello! Today I’m coming at you with another solo episode, this time to introduce our first monthly theme: clarity. We’re starting off with clarity because it’s something that makes running a business so much easier, but is honestly pretty hard to nail down. At least for me. In this episode, I dive into how values-aligned brand messaging brings clarity to your business (and what brand messaging even is). RESOURCES MENTIONED: Craft your ideal audience persona with the Power To The Persona

Hello, hello! Welcome to the very first episode of the Purpose & Progress Podcast. To be honest, the idea of having an episode entirely about me made me VERY uncomfortable. But as I thought more about it, this hesitance to talk about ourselves is the exact issue my clients struggle with. And because integrity is one of my core values, I decided to walk the walk and put myself out there as a confident, conscious business owner, just like the women I work with and highlight on this show. So, this

Welcome to the Purpose and Progress Podcast, where values spark action. I’m your host, Ashlee Sang, a values-aligned brand messaging strategist and consultant, wife and mama, thrifter, and traveler. And this is a podcast for women who want to lift up, learn from, and work with each other as you build a business that feels and does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy, and my guests touch on every other aspect of