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Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and

business marketing

All Episodes

20:30

Showing Your Personal Side Without Sacrificing Your...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/11/04

It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show your personal side WITHOUT sacrificing your privacy.And that personal touch, that human element is SO essential when it comes to empathetic, conscious, human-first marketing and business. For the full show notes, visit https://www.ashleesang.com/episode102 RESOURCES MENTIONED: Sign

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65:56

Being Perfect & Leaving Space For Better with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/10/21

I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”.For the full show notes, visit https://www.ashleesang.com/episode101 RESOURCES MENTIONED: Check out Perfectly Better:

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16:09

Prompts To Take Values-Aligned Action (For...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/10/07

In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action. Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing. The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create

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25:44

Reclaiming Perfectionism (Not Recovering From It)

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/09/30

We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal. I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making. For the full show notes,

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59:05

Audience-Centric Design That Goes Beyond A Basic Logo...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/09/16

I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way.For the full show notes, visit https://www.ashleesang.com/episode98 RESOURCES MENTIONED: Check out Your Brand Spark: https://yourbrandspark.com Listen to my interview with Yellow Co Founder Joanna Waterfall:

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16:49

Flexible Consistency to Evolve Your Brand Without...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/09/02

Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context. For the full show notes, visit https://www.ashleesang.com/episode97 RESOURCES MENTIONED: Listen to Episode 61—Committing To Consistency Amidst Constant Change:

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01:01:52

Rewriting the Rules with Heather Vickery

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/08/19

I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same.For the full show notes,

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27:35

First Impressions “About You Audit” Feedback with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/08/05

In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with. I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You

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11:27

Balancing Jargon & Voice To Be Anything But Generic

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/07/29

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts. So when it comes to your brand messaging strategy, think about all the ways you can jump off the page. For the full show notes, visit https://www.ashleesang.com/episode94 RESOURCES

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01:07:47

Blending Simplicity, Style, and Systems with Jia Zheng

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/07/15

I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business.While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choose—at least not for now. She can be her multi-faceted self and bring all parts of her to the

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40:46

Reckoning With My Why (+ 14 Prompts To Connect You...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/07/01

We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD. I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you

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58:17

Unapologetically You In Business And On Social Media...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/06/17

I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a business that fulfills (rather than drains) you.For the full show notes, visit https://www.ashleesang.com/episode91 RESOURCES MENTIONED: Check out Creative Gravity Social Media: www.creativegravityllc.com Listen to my interview with Sara

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41:58

Using AI in Human-First Business — Reflections,...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/06/03

There’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging, marketing, and decision-making. Especially if your vision is to have a human-first, values-led business.My reflections, these crowdsourced use cases, and some bonus research give you lots of food for thought as you leverage (or avoid) AI in your life and business. For the full show

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01:03:07

Excavating Your Brilliance to Share Your...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/05/20

I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your own brilliance in this episode.For the full show notes,

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22:45

Tools For High Achievers To Show Up On Their Own Terms

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/05/06

Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too.And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence or personal brand or business idea. That’s what I work with my clients on. And that’s what we work

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19:23

5 Signs It’s Time For A Rebrand

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/04/29

Today’s we’re talking about the golden question: how do I know if I need a rebrand? The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced. For the full show notes, visit https://www.ashleesang.com/episode87 RESOURCES MENTIONED: Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73 Listen to Episode 50—Celebrating Milestones For Continued Momentum:

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58:14

Publishing Your Book and Staying True To Yourself...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/04/15

I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way.For the full show notes, visit https://www.ashleesang.com/episode86 RESOURCES MENTIONED: Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64 Book a Quick Win Consulting Call with me:

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16:08

Sharing Small Progress In Public (And Giving Others...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/04/01

Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action. BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence. For the full

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01:07:28

From Stodgy Networking To Collaborative...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/03/18

I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.For the full show notes, visit https://www.ashleesang.com/episode84 RESOURCES MENTIONED: Check out District Bliss:

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24:22

Letting Go Of The “Sheer Determination” Mindset — How...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/03/04

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care

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