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PODCAST

Retail Refined

Retail Refined, hosted by Melissa Gonzalez, is designed for retail leaders and lovers alike, and explores the in-store technology of the future, challenges the industry’s preconceived notions and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

business marketing

All Episodes

25:30

Having Funding Isn't Enough, Entrepreneurs of Color...

Retail Refined ·

2022/02/09

Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, digital, and influencer marketing agency focused on growing brands from organic communities since 2016, recently launched BrainTrust Founders Studio. This membership-based community platform creates inclusive economic opportunities for Black Beauty and Wellness Founders, increases business performance, and builds sustainable growth and wealth creation

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8:30

Pop-Up Retailers Will Finally Have Analytics to Chart...

Retail Refined ·

2022/01/25

This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance the buying and selling experience. George Shaw, founder of Pathr.ai, and Melissa Gonzalez of The Lionesque Group discussed the technology that is set to transform retail environments throughout the world.“We’ve announced an analytics in a box solution which is the first way to be able to do full deep analytics in a pop-up shop,”

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8:30

Pop-Up Retailers Will Finally Have Analytics to Chart...

Retail Refined ·

2022/01/25

This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance the buying and selling experience. George Shaw, founder of Pathr.ai, and Melissa Gonzalez of The Lionesque Group discussed the technology that is set to transform retail environments throughout the world.“We’ve announced an analytics in a box solution which is the first way to be able to do full deep analytics in a pop-up shop,”

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34:08

The New Profile of the Store Associate

Retail Refined ·

2022/01/11

The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that build bonds versus being transactional only can see shopper value increase. Discussing this buzzy topic, Retail Refined host Melissa Gonzalez welcomed two experts, Bob Phibbs, Founder of theRetail Doctor, and Oscar Sachs, CEO and Co-Founder ofSalesfloor.Phibbs has a rich retail history as a coach, author, and speaker. He launched SalesRX

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22:46

How CPGs Are Using Retail Sales Data to Set Their...

Retail Refined ·

2022/01/11

With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ.At NielsonIQ’s SMB segment, Criezis and his group work with small start-ups and brands that haven’t had a lot of experience working with data and understanding the marketplace and how to enter

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24:13

How Will Sustainability Go Together with the...

Retail Refined ·

2022/01/11

Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin and values.Jones founded Ohi when he had an injury that left him bedridden, and he realized he couldn’t order any of the products he needed and get them faster than within two or three days unless it was from Amazon. He created Ohi as a result. Ohi integrates into brand websites and runs data analytics to understand where demand is coming from

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25:19

How Will Sustainability Go Together with the...

Retail Refined ·

2021/12/21

Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin and values.Jones founded Ohi when he had an injury that left him bedridden, and he realized he couldn’t order any of the products he needed and get them faster than within two or three days unless it was from Amazon. He created Ohi as a result. Ohi integrates into brand websites and runs data analytics to understand where demand is coming from

en-us

23:09

How CPGs Are Using Retail Sales Data to Set Their...

Retail Refined ·

2021/12/14

With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ.At NielsonIQ’s SMB segment, Criezis and his group work with small start-ups and brands that haven’t had a lot of experience working with data and understanding the marketplace and how to enter

en-us

34:08

The New Profile of the Store Associate

Retail Refined ·

2021/11/23

The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that build bonds versus being transactional only can see shopper value increase. Discussing this buzzy topic, Retail Refined host Melissa Gonzalez welcomed two experts, Bob Phibbs, Founder of theRetail Doctor, and Oscar Sachs, CEO and Co-Founder ofSalesfloor.Phibbs has a rich retail history as a coach, author, and speaker. He launched SalesRX

en-us

29:27

Data is Shifting the CPG-Retailer Relationship

Retail Refined ·

2021/11/16

CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-Retailer Relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite AI.Insite AI offers a solution built on AI and customer relationships, enabling retailers and CPG brands to make the best decisions. Powell has a

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24:29

One Company Wants to Fix How eCommerce is Built

Retail Refined ·

2021/11/03

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25:20

Live Streaming Has a Permanent Place in Retail....

Retail Refined ·

2021/10/20

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27:35

How Revlon Thinks Through Its Innovation Process

Retail Refined ·

2021/10/12

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25:03

Ecommerce Websites Have the Same Basic Structure....

Retail Refined ·

2021/09/22

Ecommerce adoption has never been higher, but that doesn’t mean shoppers want standard shopping experiences. They’re expecting more and for brands to delight them. Many of these companies are investing in experiential ecommerce. Retailed Refined host Melissa Gonzalez spoke with Neha Singh, the Founder and CEO ofObsess, about this topic. Singh, a returning guest, started Obsess, an experiential ecommerce platform, to enable companies to create visual, immersive, branded online shopping

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0:43

Will Stores Carve Out More Space for Ecommerce...

Retail Refined ·

2021/08/05

Over the past year, ecommerce and online shopping, as well as BOPIS, saw a significant bump. Now, even with reopening marching along, will stores continue to use more of their space for ecommerce fulfillment?Retail Refined host Melissa Gonzalez shared her insights in this MarketScale soundbite."Will stores continue to use their space for ecommerce fulfillment? The answer is undoubtedly yes. Stores will continue to play multiple purposes as a point of discovery and a point of fulfillment as consumers

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1:09

How Brick and Mortar Stores Will Personalize the...

Retail Refined ·

2021/08/04

With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest experience?For insights, MarketScale turned to Retail Refined host Melissa Gonzalez."The answer is yes, but it will be to varying degrees. We're seeing a long spectrum of where we can go when it comes to personalization.The good part is, as consumers are getting more and more integrated [with mobile] over the past 12 months and shopping on their mobile device and on the

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22:08

Will Flexible Work be a Permanent Part of the Retail...

Retail Refined ·

2021/07/13

Flexible work schedules and work-life balance were a thing before the pandemic, but COVID-19 accelerated the work-from-home model. It also pushed it firmly into the public's psyche that finding balance in the workplace should be a priority, particularly for women.On this episode of Retail Refined, Host Melissa Gonzalez talked with Greg Hanover, CEO of Liveops, a leader and pioneer in the virtual contact center space. They have pushed the ideas of flexible workforces and crowdsourcing serving

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25:31

How To Solve The Online Conversion Arithmetic

Retail Refined ·

2021/07/06

Connecting consumers to products they want to buy can sometimes be a complicated venture. Converting a shopper to a paid customer can be challenging, especially in an online environment.On this episode of Retail Refined, Host Melissa Gonzalez talked with Nilay Oza, the CEO and Co-Founder of Klevu, a powerful and extensible eCommerce search solution that delivers search results based on shopper intentions and behavior in real-time. They dug into online retail conversion rates, Klevu, and how Oza’s

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27:55

How Your Brand Can Capitalize on the International...

Retail Refined ·

2021/07/06

Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access to growth outside their home markets, many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities.Will this massive expansion of global e-commerce continue unabated? To discuss current trends in cross-border e-commerce and whether these changes in consumer behavior are sticky, host Melissa

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1:50

How Retailers Plan to Bring Back Shoppers This Summer

Retail Refined ·

2021/06/02

On this episode of MarketScale's Retail Refined, host Melissa Gonzalez dove into what the move into a post-pandemic summer could mean for retailers in the United States and beyond."Well, we are officially in June, and we are getting close to the official start of summer. Stores are opening. People are coming out. Mask mandates are evolving, and we're seeing continued evidence that consumers had pent-up demand. They are ready to spend.Now, it's really about leaning into the right experiences when it

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181 results

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