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PODCAST

The Biz Book Broadcast

Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated. She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot. Now, she"s a business strategist and a Mastermind coach and she"ll help you do equally spectacular things with your business. Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many

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All Episodes

00:30:00

Course Creator Selector: Which Type Will You Pick? |...

The Biz Book Broadcast ·

2025/03/03

If you’ve spent any time online recently + you run a business of almost any sort, you’ve probably been inundated with courses on… how to create courses. Thing is, there are many more types oof courses out there than these ads lead you to believe. So today’s show is designed to help you choose the one for you… and if they’re even a good fit at all. My pal Ron Tester is back with us + we sift through the different styles + delivery methods that can make or break your course. We share our

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00:30:01

Be a Niche Celebrity | Unpopular Opinion with Michael...

The Biz Book Broadcast ·

2025/03/01

Michael F. Schein’s back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook.Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this

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00:30:45

Fiction Pop-Up: February | Fiction with Candice L Davis

The Biz Book Broadcast ·

2025/02/26

It's another Fiction Pop-Up with the fabulous Candice L. Davis. Huzzah.We're sharing fave reads, kvetching about weak endings + discussing the tedious territory of lengthy reads. Barbra Streisand, we're looking at you. We discuss Stephen King (king of the weak endings, it would seem), in a surprise move I rave about a wildly well-reviewed book (bear with me - it's often the sign of a dud) = we happily nerd out about our latest literary obsessions. If you love this strand - look for more

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00:30:01

Salon Masterminds - You Want One of These |...

The Biz Book Broadcast ·

2025/02/24

Mastermind Groups: They're not just for business strategy.If you caught our Mastermind Smorgasbord show, you'll have heard me mention Salon Masterminds - a concept I've only been sharing with clients + colleagues until now. Today I'm going into detail with my biz bestie Ron Tester. And fear not, we're not talking haircuts - think more 18th-century literary salons (minus the powdered wigs). We explore how to create modern versions of these intellectual gatherings, from intimate dinner

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00:30:10

What if Rumpelstiltskin Was About Consumer Research?...

The Biz Book Broadcast ·

2025/02/22

It’s another classics episode. This time Kathryn McGarvey + I unpack Rumpelstiltskin. Using a business lens on the old fairy tale, we uncover a need for deep research, client testing + the power of overhearing the right information. Kathryn McGarvey is a seasoned marketer, client researcher + founder of Nosy HQ. She’s got a sharp eye for insights, a passion for problem-solving + a fabulous giggle. Look for more episodes in this Classics strand. There’re some absolute corkers such as Jack and

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00:29:57

Mastermind Smorgasbord: Which type will you pick? |...

The Biz Book Broadcast ·

2025/02/20

Which Mastermind is right for you? In today's episode, I explore the full spectrum of Mastermind types - from high-powered executive retreats to more intimate implementation groups.I'm joined again by Ron Tester - you'll remember him from our recent episode where he decided to launch his own Mastermind. We use his service + health-based business as a case study to examine which Mastermind format would serve him best. Whether you're just starting to think about running a group or ready to

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00:30:40

Is It Time To Kill Your Avatar? | Unpopular Opinion...

The Biz Book Broadcast ·

2025/02/17

If you’ve spent even a moment online looking at how to improve your business, you’ll have read endless versions of ‘identify your client Avatar’. And as far as I’m concerned, yes you should, but… Rachel Allen copywriter + owner of Bolt from the Blue Copywriting is with us again to share that just maybe you should put your avatar out of its misery instead. Because today’s show is another Unpopular Opinion + this one is quite spicy indeed. Oddly, I actually agree with her – but killing

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00:29:47

What if The Emperor's New Clothes Was About Branding?...

The Biz Book Broadcast ·

2025/02/14

Branding expert, Appelbaum is back with us today. He’s the author of The Brand Positioning Workbook so is the perfect person to discuss The Emperor’s New Clothes with – because obviously, if you look at it right – it’s all about branding, right?Ulli shares insights on groupthink, the power of dissenting voices + how to navigate the tricky waters of product testing without falling prey to confirmation bias. Plus there’s a lot of giggling. This episode is part of our Classics series, where for

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00:33:54

Pitch Like a Screenwriter | Book Huddle with Avery O...

The Biz Book Broadcast ·

2025/02/12

Nobody knows pitching better than a screenwriter. So I asked Avery O Williams into the studio to share insights on selling an idea – something every business needs even if you don’t think of it as pitching. Avery knows of which he speaks - he’s a talented screenwriter, director + professor at two different universities. We look at how to sell your ideas + yourself effectively, whether in person or over Zoom. He shares his insights on code switching, building rapport, + the importance of

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00:30:52

What if Harold and the Purple Crayon was a biz book?...

The Biz Book Broadcast ·

2025/02/10

Today we’re digging into the classic US kids book – Harold and the Purple Crayon. My partner in foolishness is Izolda Trakhtenberg – she’s an expert in communication + creativity and has a wealth of experience, from her background in education at NASA to her work as a speaker + podcaster + even, Victorian caroler. We looked at the importance of ingenuity + lateral thinking in overcoming challenges, drawing parallels between imaginative problem-solving and the entrepreneurial journey. We look

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00:30:29

FBI Secrets for Modern Marketers | Book Huddle with...

The Biz Book Broadcast ·

2025/02/08

In this episode, I chat with Todd + Leah Rae Getts about "The Like Switch" - a book that reveals how FBI agents build trust and influence. This alone is interesting, but what make it even more so is how Todd + Leah Rae have taken these powerful relationship-building techniques + translated them into the digital world. The Getts are an absolute delight, sharing their journey from network marketing struggles to running their successful online business, Digital Trailblazers. Whether you're

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00:29:54

Cinderella + the Hostile Takeover | Classics with...

The Biz Book Broadcast ·

2025/02/05

Today, I’m thrilled to welcome back Kirsten Lund - brilliant mediator and creator of Collaboration-in-a-Box. For our classic tale, we dive into the darkly twisted world of Cinderella, exploring the original Brothers Grimm version that’s far from the fairy tale we usually think of. With a focus on the hostile work environment Cinderella endures, we unpack the not-so-pretty dynamics of her family life + the shocking fate of her stepsisters. Kirstin shares her insights on conflict resolution +

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00:31:59

How to Be an Inclusive Leader | Author Interview with...

The Biz Book Broadcast ·

2025/02/03

In this episode, I chat with Jennifer Brown - the brilliant mind behind todays book, How to Be an Inclusive Leader. We look at the importance of creating cultures of belonging in the workplace, exploring big concepts like privilege, implicit bias + the what inclusive leadership actually means day-to-day. Jennifer shares her insights on how small businesses can foster a happier, more equitable environment for everyone. Look for more shows in this Author Interview strand where we explore

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00:31:03

The Art of Explanation | Book Huddle with Eugene Choi

The Biz Book Broadcast ·

2025/02/01

Eugene K. Choi is with us today. He’s a leadership coach with a deep interest in peak performance + mindset. We discuss the book, the Art of Explanation and how to make complex ideas clear + engaging. We dig into the challenges of expert knowledge, the importance of empathy in communication, + how a good explanation can create those lightbulb moments for clients. Look for more shows in this Book Huddle strand where we have experts share their Books discussed in this episode: The Art of

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00:29:26

Use Your Book Effectively: Author Example | Your Biz...

The Biz Book Broadcast ·

2025/01/29

Biz Book regular, Jessica Bantom is back with us again – she’s a DEI expert + interior designer. Today she’s sharing how she uses her excellent book - Design for Identity – in her work. We look at how the book fills a gap in the design market. And how she uses it to bring in more work for herself while raising awareness within the design community. Thought-provoking + practical, our conversation shows how you might want to use your own book too. This episode is part of our Your Biz Needs a

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00:30:47

Is Rapunzel about Marketing? | Classics with Debbie...

The Biz Book Broadcast ·

2025/01/27

Debbie Jenkins is back with us today – she’s an author + publishing expert who’s helped nearly 200 people bring their book to fruition. But today, we’re unpacking marketing through the unlikely medium of the Grimm Brothers' Rapunzel. We use it as a jumping off point for a discussion on marketing your biz (or book). This odd lens gives us a different look at a big topic. Plus, there’s quite a of giggling. Look for more shows in this Classics strand where we view well known tales through a

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00:30:01

Stories That Connect and Conversations That Matter |...

The Biz Book Broadcast ·

2025/01/25

Marsha Shandor is back with us again. She’s an expert in storytelling + persuasive communication. She deeply understands how narrative shapes our lives + influences our interactions – and if that sounds dull, this conversation is filled with her wild enthusiasm for how us humans light up when we’re told a good story. We discuss how story connects us with others + how to use it to navigate difficult conversations with empathy + curiosity. We discuss books focused on both those things. Look

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00:30:00

Cake + Creativity: Inside a Writing Retreat | Your...

The Biz Book Broadcast ·

2025/01/22

In today’s episode, I chat with Charlie Haynes, doyenne of fabulous writing retreats. We discuss what they are, how they work + why they can be a game changer for writers. Charlie shares her decades of experiences running retreats, the importance of carving out time for creativity + the essential role of cake in the process. We also cover how to run them yourself at home or even… online. Yes, online writing retreats are a thing and Charlie’s run them. Plus, we give you first hints of my

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00:31:40

Give a Mouse a Cookie: It's About Boundaries? |...

The Biz Book Broadcast ·

2025/01/20

It’s another Classic book episode – where we take a book that very much is not a biz book and discuss it as though it was. And to get into the weeds with me, business coach Michael Roderick is back. He’s an expert on messaging, access, + referability and has quite the background including being a Broadway producer + even a teacher. The classic kids book we consider today is ostensibly a cute tale about a mouse, but actually throws up a lot of questions around boundaries + burnout and how

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00:31:08

So You Want To Start a Podcast | Book Huddle with...

The Biz Book Broadcast ·

2025/01/18

Today’s guest is Michi Lantz - podcast producer + writer with extensive experience in the world of audio storytelling. She has a background in film, gaming + professional podcasting, so is the perfect person to discuss my fave book on starting a podcast, So You Want to Start a Podcast by Kristin Meisner. We get into the essential elements - from finding your unique voice to understanding your audience. Michi shares her behind-the-scenes experience on what goes into creating a successful

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