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PODCAST

The Biz Book Broadcast

Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated. She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot. Now, she"s a business strategist and a Mastermind coach and she"ll help you do equally spectacular things with your business. Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many

arts books

All Episodes

00:30:00

Bad Reviews Read Aloud | Holiday Foolishness with Ron...

The Biz Book Broadcast ·

2025/12/20

What happens when book reviewers completely miss the point? Ron Tester joins me for our holiday special where we read the most baffling book reviews we could find.We discuss readers who don't understand how fiction works, demands for warning labels on perfectly normal books + one truly spectacular misunderstanding about a Holocaust book. Plus, the most audacious demand of a publisher you've ever heard. This might be the best show we've ever done - it's certainly the most ridiculous. Books

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00:28:16

Babar's Guide to Losing Yourself in Business |...

The Biz Book Broadcast ·

2025/12/13

What if getting funded means losing yourself?Kym Medina is back to discuss the problematic colonial 'classic' Babar the Elephant + what happens when someone else's money changes everything about who you + your business. We discuss how external funding disconnects you from your roots, how authority based on dazzle rather than competence creates imposter syndrome + the ongoing issue of entrepreneurs giving it all up... just as it gets truly profitable. A working biz, shouldn't be boring. Look

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00:29:35

When Do You Need a Coach? | Coaching Series with Ron...

The Biz Book Broadcast ·

2025/12/06

How do you know when it's time to stop figuring everything out alone? Fan fave, Ron Tester joins me to discuss the specific signs that scream you need a coach right now.We discuss why strategy matters more than just working harder, how to work out when you need a thinking partner versus a course + why hiring the wrong people repeatedly means something's wrong inside your biz. This is part 2 of our Coaching Series where real clients + coaches discuss what coaching is really like. Ron's

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00:28:59

Fiction Pop-Up: Nov | Pop-Up with Rachel Allen

The Biz Book Broadcast ·

2025/11/29

Random book browsing at airports makes me genuinely concerned for the nation's reading habits.Rachel Allen joins me to discuss fiction that’s so good, it’ll have you planning your reading list ahead of your vacation wardrobe. We nerd about books that make you feel complicit in the story, split timelines done right + why authors sometimes need therapy instead of publishing. For more great recommendations - look for more in this Fiction Pop-Up strand Books discussed in this episode: Plain

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00:29:27

Stop Crying Wolf in Your Marketing | Classics with...

The Biz Book Broadcast ·

2025/11/24

Tired of false scarcity marketing that treats you like an idiot? There's an ancient fable that perfectly explains why this approach backfires.Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility. We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the

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00:30:01

The Science of Memorable Brands | Author Interview...

The Biz Book Broadcast ·

2025/11/22

What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's? Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them. We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences. Look for more Author Interviews where we

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00:29:43

The Dark Truth About English Country Houses | Book...

The Biz Book Broadcast ·

2025/11/18

Those gorgeous English country houses you see on Downton Abbey? Turns out they were built on the backs of enslaved people. Aneeta Madhavan joins me to discuss The Countryside by Corrine Fowler - which takes us on walks through Britain's most "English" places + reveals where the money actually came from. Spoiler: sugar plantations, slavery + colonial exploitation. We chat about how this book made Aneeta rethink global connectedness in business, what it's like being a British Indian after

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00:30:01

The Tudor Guide to Office Politics | Classics with...

The Biz Book Broadcast ·

2025/11/15

What if the key to surviving cutthroat office politics was mastered in 1536? Juliet Corbett joins me to discuss Hilary Mantel's Wolf Hall + Bring Up the Bodies - and the business lessons from Thomas Cromwell's rise at Henry VIII's court. We discuss how Cromwell mastered managing up to volatile leaders, why his network crossed every level of hierarchy + why mentors are meant to be outgrown. Plus, why checking your sources matters + how training people who leave still benefits you. Look for

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00:30:01

Why Leaders Sabotage Their Own Success | Book Huddle...

The Biz Book Broadcast ·

2025/11/10

Why do smart leaders torpedo their own success? Sometimes the biggest obstacle isn't your competition - it's you. Tamika Stewart joins me to discuss The Mountain Is You + how internal blocks show up at work. We discuss perfectionist managers who demoralise their teams, leaders who avoid difficult conversations + why "everyone has trauma" might be oversimplifying things. Plus, why you can't just read self-help books in isolation + the difference between leadership coaching + therapy. Look for

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00:30:02

Unfollow Your Passion | Author Interview with Terri...

The Biz Book Broadcast ·

2025/11/07

What if chasing your passion is actually keeping you stuck?Terri Trespicio's TED talk has 8 million views and her book on the same subject challenges everything you've been told about finding work you love. Terri shares why waiting to find your passion delays action, why you should expand your comfort zone rather than step out of it + why you shouldn't monetize everything you love. Plus, did you know boredom led Walt Disney to invent Disneyland. We should all embrace boredom now and

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00:29:49

Put Your Local Business on the Map | Your Biz Needs a...

The Biz Book Broadcast ·

2025/11/03

What if your local business could become the unofficial welcome guide for your neighborhood? Ron Tester joins me to answer a listener’s question – his was focused on churches – we expand it out to any local business dependent on their local community for business. We discuss Rick Warren's 40-million-copy success that filled his church, how to use the book to build relationships, maybe even with local donors + how a beautiful neighborhood guide beats any leaflet. Look for more episodes in

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00:29:54

The Gingerbread Man's Guide to Losing Customers |...

The Biz Book Broadcast ·

2025/11/01

Ever been hounded by a salesperson who just won't take no for an answer? Oddly enough, there's a centuries-old folk tale that perfectly captures why pushy marketing makes everyone want to run away. Rachel Allen joins me to discuss the spectacularly annoying Gingerbread Man. We discuss what six inches of overconfident dough can teach us about boundaries + the difference between being present versus being pushy. Look for more Classics episodes where we take stories that definitely aren't

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00:30:01

Fiction Pop-Up: Oct | Pop-Up with Sarah Benvenuti

The Biz Book Broadcast ·

2025/10/27

Need a break from the endless parade of mediocre business content? Sarah Benvenuti joins me to discuss the fiction books that remind us what good writing looks like. We geek out about magical realism, world-building done right + why sometimes the setting matters more than the plot. Plus what happens when authors get the balance between explanation + mystery just right. Look for more Fiction Pop-Ups - they're roughly every month. Books discussed in this episode: Emily Wilde's Encyclopedia

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00:29:54

Someone Read Hundreds of Business Books So You Don't...

The Biz Book Broadcast ·

2025/10/25

What if someone really smart read hundreds of business books + curated only the ones that actually work?Well, as it happens… Todd Sattersten returns to discuss his beautifully designed guide to the biz books worth your time. Todd discusses his three criteria for inclusion into his list of lists, why Tiny Habits beats all other habit books (you’ll be nodding too) + how the best biz books often blur work + life. This is part 4 of our mini-series with Todd: Catch up with parts 1-3 - how Bard

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00:29:58

What If We All Listened Like Horton? | Classics with...

The Biz Book Broadcast ·

2025/10/20

What if your customers are screaming feedback at you but you can't hear them?If we listened as carefully as Horton the Elephant we might hear more clearly. Kathryn McGarvey joins me to discuss the Dr Seuss classic, Horton Hears a Who. We discuss why being truly heard is so rare + how to listen for the small, quiet insights that matter most. Plus, why the quietest signals often tell you everything + how silos stop vital feedback reaching the people who need it. Look for more Classics

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00:29:40

Belonging + Why Isolation Hurts | Book Huddle with...

The Biz Book Broadcast ·

2025/10/18

Why do some communities create genuine belonging while others feel like mandatory meetings with snacks?Jeffrey Davis joins me to discuss three books on building actual community rather than just collecting people in a room. We discuss the five types of conversations that create belonging, why isolation literally damages your genes + how starlings only sync with their seven closest neighbours. Relatable. Plus, the difference between five-sense friends and screen friends + why forcing people

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00:31:24

This Number Determines Book Success | Your Biz Needs...

The Biz Book Broadcast ·

2025/10/13

The publishing industry has a rule of thumb that if a book can sell 10,000 copies in the first year - it'll make steady sales. Todd Sattersen of Bard Press shares his research - does the number hold up? Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion. This is part 3 of our mini-series with Todd: Catch up with part

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00:30:03

The Tortoise Was Right: Double Your Timeline |...

The Biz Book Broadcast ·

2025/10/11

Think slow and steady is boring? Tim Brownson joins me to discuss why the tortoise's approach is actually the secret to business success.We dig into Aesop's classic fable about persistence versus instant gratification - why 90% of podcasters quit before episode three, how Tim built his business through years of blogging + why you should double whatever timeline you think your business will take. Plus, the one thing the arrogant hare got right + why the tortoise's challenge was actually pure

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00:30:01

What's It Like Being Coached? | Coaching Series with...

The Biz Book Broadcast ·

2025/10/06

Ever wondered what actually happens in a coaching session? Whether it's worth the money or just an expensive way to get advice you could probably Google? Emily Hitchcock joins me for the first in a new series where we discuss what coaching actually feels like from the inside. We discuss why she avoided coaching for years, the difference between resistance + the idea being wrong, + why she now actually craves homework. Plus, the revelation that changed everything + why having someone think

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00:30:02

Only 37 Business Books Sell 1,000+ Copies Weekly |...

The Biz Book Broadcast ·

2025/10/04

Why do only 37 business books sell over 1,000 copies weekly?Todd Sattersen returns with the brutal mathematics of book sales + what it actually takes to hit six figures. Todd discusses the difference between frontlist + backlist success, why half of bestselling books are over five years old + how to spot well books versus pond books. We discuss evergreen topics versus fads + why distribution beats product every time. Plus, the terrifying data about weekly sales + why second editions extend

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