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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

arts design

All Episodes

01:07:40

S02.EP09 - Building A Million Dollar Strategic Agency...

JUST Branding ·

2021/05/03

Mash Bonigala is a brand strategist & owner of Spellbrand, a brand strategy & design agency. Mash reveals his rollercoaster entrepreneurial journey of growing his first agency, going bankrupt, how he overcame these adversities and then how he built up his now, million-dollar agency, Spellbrand. Mash shares all the techniques he has used to sell design & strategy over the years, with some compelling & unconventional methods that will be sure to blow your mind. You’ll be

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01:00:27

S02.EP08 - Logos VS Brands with Bill Gardner

JUST Branding ·

2021/04/19

Bill Gardner joins Jacob Cass and Matt Davies to discuss the differences between logos and brands, Jennifer Aawker’s brand personality framework, the discovery process with clients, objectivity VS subjectivity, establishing design briefs, how to sell the value of branding, logo design trends and magic. Yes, magic! Bill Gardner is the owner and president of Gardner Design, where he and his team have produced effective and award winning results for such industry leaders as NFL, Pepsi, Pizza Hut,

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00:57:54

S02.EP07 - Primal Human Desires with Nathan Hendricks

JUST Branding ·

2021/04/05

Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands. Nathan holds a bachelor’s degree in industrial design from The Ohio

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00:41:27

S02.EP06 - Brand Building Mistakes with Jacquelin...

JUST Branding ·

2021/03/22

Learn what NOT to do when it comes to developing your brand. Listen in as we discuss with brand strategist, Jacquelin Lieberman, the most common mistakes brands make as they grow & market their brand. This is a juicy episode, where we discuss the brand purpose, core values, uncovering brand truths, brand management, creating value and so much more. If you want to learn how to create an enduring brand that matters, this episode is for you! Jacquelin Lieberman is the founder of the brand

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00:42:33

S02.EP05 - Cracking Complexity with David Benjamin

JUST Branding ·

2021/03/08

David Benjamin is the author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast (Nicholas Brealey; 2019). He is the co-founder of Syntegrity and the Chief Architect behind its implementation of the Complexity Formula as laid out in Cracking Complexity. David regularly guides leaders and their teams through their application of the formula, helping them get to decisions and action in days, no matter the industry, type of challenge, or nature of the

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00:43:10

S02.EP04 - How to Use Curiosity, Improvisation &...

JUST Branding ·

2021/02/22

Natalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity. We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious and how asking more of the "why", "what if" and "how" questions create more value for organisations. Take the leap with us and Natalie Nixon in this value-packed episode.

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00:46:03

S02.EP03 - Creative Bravery with Lisa Hastings

JUST Branding ·

2021/02/08

Lisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. She's experienced working all over the world including the far east. In this episode, we dig into coming up with ideas and being brave. Lisa shares her techniques and ideas in this space and shows how asking the right questions and digging into problems in a deeper way can lead to the solutions that add real value. Along the way she gives live examples from some of her work and inspires

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00:50:43

S02.EP02 - Brand & Culture Fusion with Denise Lee Yohn

JUST Branding ·

2021/01/25

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for

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01:08:18

S02.EP01 - The 7 Key Business Strategies Businesses...

JUST Branding ·

2021/01/11

Kevin Duncan is a business consultant and best selling author - known for his snappy no-nonsense wisdom packed books on business strategy. In this episode we dig into Kevin's approach and his overview of 7 strategies businesses need to create to be successful from his book "The Smart Strategy Book". The seven strategies we touch on are: Commercial, Brand, Customer, Sales, People, Innovation and Communication. We especially dig into brand strategy, discover how this fits into the other six

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01:39:51

Best of Season 1 - 2020

JUST Branding ·

2021/01/04

Listen in as we reveal our favourite outtakes from Season 1 of the JUST Branding Podcast in 2020, including branding insights from creative minds such as Marty Neumeier, Chris Do, Michael Johnson, Melinda Livsey, Michael Janda, Tom Ross, Rob Meyerson, Stephen Houraghan, Stef Hamnerlink, Tobias Dahlberg, Valerie Jacobs, Motto and more. Don't miss this one!

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01:03:25

S01.EP23 - Building Stronger Brands with Peter Wilken

JUST Branding ·

2020/12/28

Dolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy. Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time. His book ‘Dim Sum Strategy’ is

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00:41:58

S01.EP22 - Building FMCG Brands with Folkert van der...

JUST Branding ·

2020/12/21

What's it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. Coming from a humble background where he grew up learning from his families farming and other small businesses, Folkert went on to work for various businesses before finding himself working in FMCG (fast moving consumer goods). He did this initially for corporations in-house

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00:40:28

S01.EP21 - Making a Difference with Michael Johnson

JUST Branding ·

2020/12/14

Michael Johnson is the founder and creative director of Johnson Banks, an incredible design consultancy based in London, responsible for the rebranding of companies such as Virgin Atlantic, Think London, Christian Aid and many more. His company is known for how they define, then design, brands that make a difference and that’s what we discuss in this episode, as well as Michael's incredible book “Branding in 5.5 Steps” which is focused on the branding process, from the lens of both strategy

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01:00:10

S01.EP20 - The Future of Branding with Valerie Jacobs

JUST Branding ·

2020/12/07

Look into Valerie Jacobs’s crystal ball and see what lies ahead for the future of branding. You’ll go back to the future, by following Valerie’s journey to becoming a master trend forecaster and how she uses these techniques to innovate & grow brands for Fortune 500 brands. You will learn how to gather consumer & market insights, and more importantly how to use these insights for “future-fluency”, a skill that will provide you with “future-forward design intelligence” that you can use

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00:49:53

S01.EP19 - How to Grow Real Brands with Dava Guthmiller

JUST Branding ·

2020/11/23

Dava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding & design agency in San Francisco. In this episode, you will discover what it takes to be a “real brand” - one that is bold, honest and centred around emotional connections. You will learn how Dava used this philosophy to rapidly scale her agency, including a deep dive into her process of working with Uber and various other lifestyle brands. Dava shares her past failures, with key insights on why

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01:04:02

S01.EP18 - Growth, Mentorship & Strategy with Philip...

JUST Branding ·

2020/11/09

Join Philip VanDusen as we discuss personal growth, mentorship and how to use the power of strategy, design and marketing to build bullet-proof brands & businesses. PHILIP VANDUSEN Philip VanDusen is the founder of Verhaal Brand Design, a YouTube Star and has over 20 years experience in branding & design including roles like ECD at Landor, Head of Design for Global Snacks at PepsiCo, P&G Old Navy.

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01:06:29

S01.EP17 - Personal Branding with Tom Ross & Michael...

JUST Branding ·

2020/10/26

Grow your personal brand with confidence. Tune in with Michael Janda & Tom Ross as we explore what it takes to maximise your personal brand’s success! These “Biz Buddies” run multi 7-figure businesses and in this episode, you’ll hear the lessons they’ve picked up along the way. MICHAEL JANDA Michael Janda is an agency veteran, business coach, and best-selling author of Burn Your Portfolio. He helps creative freelancers and agencies run their businesses with confidence and make more

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00:43:47

S01.E16 - Nike & Brand DNA with Matt Watson

JUST Branding ·

2020/10/12

What does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his affinity for the Nike logo. Watson will make you think about your brand and market differently after you hear how his firm handles the branding process. We discuss brand audits, consumer research including both creative & analytical sides, the power of brand DNA, plus some key insights on how to take a position

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00:48:02

S01.E15 - Brand Mastery with Tobias Dahlberg

JUST Branding ·

2020/09/28

Get to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background

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00:43:20

S01.E14 - Psychology-Driven Brand Strategy with Kaye...

JUST Branding ·

2020/09/14

In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands. We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how

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