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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

00:54:17

S06.EP19 - Make Your Brand Famous with Dan Cushing...

JUST Branding ·

2025/11/20

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they’re building Thumbcorp: an agency that sits at the

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00:35:37

S06.EP18 - Transforming Amazon: Behind the Brand...

JUST Branding ·

2025/11/04

How do you reimagine one of the world’s most powerful brands?Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.” Matt and Jacob dive into how to design at scale, build internal alignment, and create systems that

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00:43:56

S06.EP17 - The Strategic Enemy: Why Great Brands Need...

JUST Branding ·

2025/10/21

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.

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00:41:57

S06.E16 - De-Positioning: A Bold New Playbook for...

JUST Branding ·

2025/10/02

What if the key to standing out wasn’t finding your niche… but attacking the norm?Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how

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00:54:36

S06.Ep15 - What Smart Brands Do Differently with...

JUST Branding ·

2025/09/01

Branding legend David Aaker returns to JUST Branding to unpack what separates truly strategic brands from the sea of sameness in 2025.We also spotlight the updated edition of Aaker on Branding and wrap with a fast-paced quickfire round you won’t want to miss. If you care about building brands that actually matter—this is essential listening.

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00:45:55

S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How...

JUST Branding ·

2025/08/29

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike. But this isn’t your standard SEO conversation. We explore: • Why brands should stop relying on Google for

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01:04:49

S06.E13 - Branding in an Age of Autocracy: Marty...

JUST Branding ·

2025/07/30

As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates?Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. We unpack: • Why branding depends on openness, trust, and shared meaning •

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00:56:41

S06.EP12 - Creator Branding 101: How to Build a...

JUST Branding ·

2025/07/10

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a brand-led creator business that scales trust and stays aligned.

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00:44:32

S06.Ep11 - Inside DixonBaxi: Building Brands That...

JUST Branding ·

2025/06/26

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

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01:12:24

S06.Ep10 - Problem Framing: Rewire How You Think,...

JUST Branding ·

2025/06/10

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

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01:09:21

S06.EP09 - Coaching for Brand Builders: Guide Clients...

JUST Branding ·

2025/05/29

In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business.Learn more at https://justcreative.com/podcast If you’re a creative shifting into strategy, leading workshops, or simply trying to manage client relationships without losing your mind, this one’s for you.

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00:44:28

S06.EP08 - Making Brands Relevant: How to Connect...

JUST Branding ·

2025/05/06

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective.We explore: • What “brands in culture” really means (hint: it’s more than just riding trends) • The difference between cultural resonance and “culture-washing” • How to authentically engage with

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01:02:56

S06.EP7 - Smarter Brand Growth: How to Align...

JUST Branding ·

2025/04/25

We unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

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00:56:30

S06.E06 - Unlocking Innovation: How Play & Creativity...

JUST Branding ·

2025/04/09

Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie—innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business.If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss! 🎧 Tune in now!

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01:07:20

S06.EP05 - Branding is Dead & More Marketing Bullsh*t...

JUST Branding ·

2025/03/24

Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still

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00:58:40

S06.EP04 - Should Brands Get Political? with Jeroen...

JUST Branding ·

2025/03/12

With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.We explore: ✅ The pros and cons of brands getting involved in political discourse ✅ Real-world examples of brand activism—both successful and catastrophic ✅ How companies can navigate political engagement

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00:56:44

S06.EP03 - Brand Alignment with Brandon Coleman Jr

JUST Branding ·

2025/02/25

With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment.We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.

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00:55:37

S06.EP02 - Building Influence: How to Authentically...

JUST Branding ·

2025/02/11

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why traditional authority isn’t enough anymore • Lida’s 10-step process for building influence and why “why” matters • How storytelling can help leaders

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00:54:29

S06.EP01 - How to Go From Bland to Brand with Steve...

JUST Branding ·

2025/02/02

If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you!👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the

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00:54:29

S06.EP01 - How to Go From Bland to Brand with Steve...

JUST Branding ·

2025/01/28

If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you!👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the

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