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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

00:57:42

S08.EP16 - Does Purpose Really Sell? The TOMS Story...

JUST Branding ·

2026/10/03

Does purpose really sell?TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model transformed a simple shoe purchase into a story millions of people wanted to join. Former TOMS brand leader Justin Herber joins us to examine the argument from inside one of the world’s best known purpose led brands. We explore how TOMS became a cultural movement, why its story resonated, what the company got right and wrong, and whether purpose can

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01:12:10

S08.EP15 — Customer Experience Psychology: How to...

JUST Branding ·

2026/09/17

What makes a customer experience memorable?Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands. Drawing from his book, Customer Experience Thinking, Si explains how behavioural science can help brands create stronger customer relationships. They explore the role of expectations, emotion, identity, effort, personalisation and

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00:51:28

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing...

JUST Branding ·

2026/08/31

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy.Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, about the changing relationship between brands, buyers and AI. Asha explains how AI is compressing the traditional customer journey, influencing brand discovery and creating a new kind of AI enabled

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01:04:25

S07.E13 - Why Story Still Wins in Brand Building with...

JUST Branding ·

2026/08/13

Why do stories move people in ways that facts, features and clever messaging rarely can?Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leading voices on business storytelling. Park explains why story remains one of the most powerful tools in brand building, what separates a memorable narrative from an interesting one and how brands can

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01:06:17

S07.EP12 - Creative Leadership & The Future of...

JUST Branding ·

2026/07/30

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving.As AI accelerates execution and businesses face more complex cultural, technological, and commercial challenges, the value of creativity is shifting. It is no longer enough for designers and brand leaders to simply make things look good. The real

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00:55:58

S07.EP11 - Pricing Creative Work with Jonathan Stark

JUST Branding ·

2026/07/09

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work.Together, Jacob, Matt and Jonathan explore the difference between fixed fees and true value pricing, how to run better sales conversations, why pricing is deeply connected to positioning, and how authority changes the way clients

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01:01:24

S07.EP10 - The Science of Brand Associations with...

JUST Branding ·

2026/06/25

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations people hold in memory. In this conversation, we unpack one of the most important and often misunderstood areas of branding: how associations are formed, strengthened, measured, and used to drive real business

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00:43:42

S07.EP09 - From Execution to Expertise with David C....

JUST Branding ·

2026/06/08

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses.Learn more at https://justcreative.com/podcast Together, they explore what actually becomes valuable in a world where production is abundant. We discuss: • The difference between execution and expertise • Why many creative firms still struggle to position themselves clearly • What clients are

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00:41:34

S07.EP08 - Why Most Agencies Sound The Same + How to...

JUST Branding ·

2026/05/25

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.Learn more at https://justcreative.com/podcast Emily is the creator of the Fully Saturated report and founder of a micro studio focused on positioning and voice. Together, we explore why so many agencies struggle to stand out, what strong positioning actually looks like today, and how agencies can build relevance

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00:54:37

S07.EP7 - Founder Branding with Amelia Sordell

JUST Branding ·

2026/05/09

Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.We explore how founders can show up without overshadowing the business, how to align personal voice with company positioning, and why posting more does not automatically mean building authority. You’ll also learn where to start if you are building from zero, what content habits actually move the needle, and how to think about ROI from founder branding.

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00:44:30

S07.EP07 - UX & UI — The Brand Experience Gap w/...

JUST Branding ·

2026/04/21

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show.They get into where brand strategy ends and UX begins (and whether that line even makes sense), what happens when brand and product teams are pulling in different directions, and why beautiful brands so often feel

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01:07:42

S07.EP05 - Why Most Designers Won’t Last (and What AI...

JUST Branding ·

2026/03/31

Why do some designers build lasting careers while others fade out?In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack what really sustains creative success over time and what quietly destroys it. Learn more at https://justcreative.com/podcast While many designers are chasing visibility, speed, and short-term attention, James makes the case for something deeper: reputation, craft, taste, and care. We explore why reputation is more valuable

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00:57:45

S07.EP04 - Designers Don’t Build Brands with Kevin Finn

JUST Branding ·

2026/03/13

In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry.Kevin argues that designers and agencies don’t build brands. Businesses do. Brands are not logos, identities, or positioning statements. They are the result of consistent delivery, earned trust, and meaning that accumulates over time in the minds of customers. In this

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00:56:10

S07.EP03 - B2B Branding: The Unsexy Truth with Martin...

JUST Branding ·

2026/02/25

B2B rebrands do not fail because of the logo.They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable realities of branding inside complex organisations. If you work with complex B2B organisations or aspire to operate at board level, this conversation will sharpen how you think about brand as a financial asset, not a

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00:40:22

S07.EP02 - PR Isn’t Promotion. It’s How Brand...

JUST Branding ·

2026/02/05

We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe.With over 15 years leading communications and PR strategy for global brands like Amazon, Meta, and Ryder, Nikkia has worked at the sharp end of branding. Where positioning meets public perception. Where reputation is built or quietly eroded. And where strategy either earns attention or disappears.

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00:54:20

S07.EP1 - Beyond Personal Branding: Debbie Millman on...

JUST Branding ·

2026/01/15

We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift.Learn more at https://justcreative.com/podcast Debbie is the host of Design Matters, the longest running podcast on design, launched in 2005. She is the co founder and chair of the Masters in Branding program at School of Visual Arts, and spent two decades at Sterling Brands leading work for global icons like Burger King and

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00:59:55

S06.EP21 - Best of 2025 (Season 6)

JUST Branding ·

2025/12/29

We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding.This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay Stanier, Jay Clouse, and more. In this best of episode, Jacob and Matt pull the sharpest clips, biggest lessons, and most repeated themes that matter if you’re building a brand that lasts. What you’ll

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00:56:36

S06.EP20 - From Kickstarter to Cult Brand w/ Brandon...

JUST Branding ·

2025/12/19

From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest.Learn more at https://justcreative.com/podcast In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers. We get into the real strategy behind their early momentum, including how they positioned in a crowded category, what they got

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00:54:17

S06.EP19 - Make Your Brand Famous with Dan Cushing...

JUST Branding ·

2025/11/20

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they’re building Thumbcorp: an agency that sits at the

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00:35:37

S06.EP18 - Transforming Amazon: Behind the Brand...

JUST Branding ·

2025/11/04

How do you reimagine one of the world’s most powerful brands?Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.” Matt and Jacob dive into how to design at scale, build internal alignment, and create systems that

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146 results

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