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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

14:49

Should I Pay My Team Bonuses

Bringing Business to Retail ·

2023/12/21

I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

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33:38

The Episode You Were Never Meant To Hear

Bringing Business to Retail ·

2023/12/19

For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end

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55:47

TikTok Tactics That Work - Tom Moult

Bringing Business to Retail ·

2023/12/07

Ok, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table. In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple

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34:00

Use These Tips To Sell More

Bringing Business to Retail ·

2023/11/30

The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible. Jump into this week’s Bringing

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47:57

Simple Strategies To Get Your Customers To Buy More -...

Bringing Business to Retail ·

2023/11/26

Ever found yourself in the midst of a pushy sales conversation? It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale? I don’t know about you, but it’s a big no from me. There’s a reason sales have such a negative perception around them. Most salespeople? They suck. They’re trying to push a sale, all without actually understanding the person they’re talking to. Their customer isn’t a human - they’re just

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44:53

From Retail Owner To Exit: One Woman's Journey To...

Bringing Business to Retail ·

2023/11/17

Why are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business. She shares her journey navigating the

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38:09

4 Things You Need To Triple The Value Of Your Business

Bringing Business to Retail ·

2023/11/09

Do you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream? Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy. Dive into this week’s episode to discover the 4 things you

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38:29

Customers Don’t Care About Your Products - John Chan

Bringing Business to Retail ·

2023/11/02

Your customers don’t care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn’t to find the best products. It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’. On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in

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22:59

The 3 Most Under-used (but Free!) Ways To Get More...

Bringing Business to Retail ·

2023/10/26

If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website? In the always-changing world of retail and eCommerce, you’ve got to be nimble to grow and survive. I’m taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers without spending a

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19:34

Using Black Friday To Uncover What Customers Are...

Bringing Business to Retail ·

2023/10/19

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that’s not what the data is saying SPENDING IS UP! And customer wallets are indeed open. Our Retail Academy retailers are

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45:48

Money Is Just A Story - And You Get To Write The Next...

Bringing Business to Retail ·

2023/10/12

I can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm! Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire. If you want to learn how to make money, hit play right now. You’ll get all the secrets

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38:02

4 Leadership Mistakes I Find Myself Repeating

Bringing Business to Retail ·

2023/10/06

It's 7:59 am, and I'm just about to hop on to our daily team meeting. Our meetings are pretty light-hearted, we share a joke, walk through issues that have come up and review what's happened over the last 24 hours. When my coach told me I HAD to implement them, I did so begrudgingly. But, he was right. Daily team meetings have changed our business and really increased team engagement. But I got a little complacent... Because the meetings were going so well, I stopped looking at our daily CEO

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01:09:34

Creating A Profitable Paid Ads Strategy For Black...

Bringing Business to Retail ·

2023/09/29

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

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42:43

Ashley's $60,000 Cash Flow Boost - Ashley Stewart

Bringing Business to Retail ·

2023/09/22

Who doesn't want a sale? As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in. Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!

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20:35

How Cynthia Made $17500 In Sales In Just 5 Hours

Bringing Business to Retail ·

2023/09/15

Who doesn't want to make $17,500 in just 5 hours? Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!

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32:38

The Simple Question To Answer Your Biggest Hiring...

Bringing Business to Retail ·

2023/09/08

Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff? Find out... -why she WASN'T a bad hire -who to hire as your business grows -the simple equation for the right hire (almost) every time

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28:12

Your Great Ideas Are Running Your Business Into The...

Bringing Business to Retail ·

2023/08/22

Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business. She was doing well... She had significantly increased revenue since purchasing the business... She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement. I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast. But, even though

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54:28

How You Can Use AI To Streamline Your Retail/Ecom...

Bringing Business to Retail ·

2023/08/04

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?) In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.

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33:41

Things I’ve Said No To Recently And Don’t Feel Guilty...

Bringing Business to Retail ·

2023/07/28

Saying no is challenging, and to be honest, it made me feel like a failure. But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago. In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.

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43:22

How To Increase Sales With NO Inventory (And It’s Not...

Bringing Business to Retail ·

2023/07/19

Lately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return. We're too obsessed with using influencers. Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!

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598 results

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