x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

15:14

How to Build Profitable Promotions

Bringing Business to Retail ·

2026/03/03

You plan a promotion. You send the emails. You post on social media. And the sales do not come in the way you expected. So you assume the offer was not strong enough. You increase the discount. You add free shipping. You stack more value. But what if the offer was never the problem? In this episode, I break down why most promotions underperform and what to fix before you touch your pricing again. The mistake I see retailers make over and over is starting in the middle. They start with the offer

en

22:10

Your "Gut Feel" Might Be Costing You More Than You Think

Bringing Business to Retail ·

2026/02/24

Four different retail businesses. Four completely different niches. One identical complaint. "I feel like it's not working." In this episode, we unpack why so many retail and ecommerce founders misdiagnose marketing problems and how that mistake quietly erodes profit. When sales dip, most retailers assume: Customers are not spending The offer was wrong The discount was not strong enough The marketing agency dropped the ball But feelings are not facts. This episode walks you through why

en

32:40

How to Buy Inventory That Drives Sales and Protects...

Bringing Business to Retail ·

2026/02/17

What does hunting for Airbnb properties have to do with buying inventory? More than you think. In this episode, I break down how searching for rental properties to grow my Airbnb portfolio completely reframed how retailers should approach inventory buying. When I inspect a property, I do not ask, Do I like it? I ask: Will it generate cash flow? What is the risk? How quickly will I see a return? What happens if demand shifts? Yet when many retailers place inventory orders, they lead

en

26:57

Stop Guessing What Will Sell: Do This Instead

Bringing Business to Retail ·

2026/02/11

You know that moment when you place a stock order and feel equal parts excited and anxious. You've done the maths. You've picked the colours. You've crossed your fingers. And then the stock arrives… and it doesn't sell the way you hoped. In this episode, Salena breaks down why ordering stock on hope is one of the biggest reasons retailers end up with cash stuck on shelves, reactive marketing, and constant discounting. You'll learn why selling should never be the reward for ordering, how treating

en

09:40

Stop Training Customers to Forget You

Bringing Business to Retail ·

2026/02/03

Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could. And then everything went quiet. When she finally ran a promotion, nobody responded. In this episode, Salena Knight breaks down why inconsistent marketing doesn't just slow growth – it actively works against you. You'll learn the three invisible costs of inconsistency that most retailers never factor in, why your promotions fall flat after a quiet period, and how inconsistency trains customers to forget you

en

15:36

3 Sneaky Ways Your Product Strategy Is Draining Your...

Bringing Business to Retail ·

2026/01/27

Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These issues compound quietly over time. You'll learn why premium customers do not buy premium in every category, how to calculate true landed cost properly, and where opportunity cost is silently eroding

en

23:15

Busy Isn't Your Problem - This Is

Bringing Business to Retail ·

2026/01/21

Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they're bad at business, but because they're spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, practical time allocation framework designed specifically for independent retailers and ecommerce founders. You'll learn: Why being busy does not equal progress The four categories of CEO work and where your

en

34:14

Mastering TikTok Marketing - Ian Page

Bringing Business to Retail ·

2026/01/13

TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales. What You'll Learn Why TikTok is nothing like Amazon or Meta ads, and how to rethink your entire marketing approach for disruptive, scroll-based buying behavior. The simple product formula that wins on TikTok — identifying the right pain point, showing the solution

en

21:27

Just How Fun Making Money Can Be

Bringing Business to Retail ·

2026/01/06

Bringing Business to Retail is the podcast for retail and e-commerce owners who are ready to stop guessing and start making money on purpose. Each episode delivers sharp strategy, real-world stories, and practical insights to help you scale smarter and more profitably. What You'll Learn How to think like a CEO, not just a store owner, so every decision you make is rooted in profit, clarity, and long-term growth. Proven retail and e- commerce strategies that improve cash flow, margins, and

en

22:44

RE-RUN: Steal The Marketing Secrets Of Lululemon &...

Bringing Business to Retail ·

2025/12/25

What if you could steal the marketing secrets behind powerhouse brands like Lululemon and Pottery Barn, and use them to grow your own retail or ecommerce business? In this episode, Sal sits down with fractional CMO Jessica Shirra, who has led global campaigns, shaped iconic brand identities, and helped companies of all sizes create marketing that builds true community. Jessica breaks down the strategies big brands rely on, and more importantly, how you can adapt them without big budgets, huge teams,

en

18:27

Re-Run: Do This To Get More Sales

Bringing Business to Retail ·

2025/12/18

As the holiday season reaches its peak, this re-run of one of our most-loved episodes is the perfect pause-and-reset moment. If you're heading into 2026 wanting to get more sales and more customers, this episode is where you start. Sal breaks down three simple but powerful strategies retailers consistently miss — and they're some of the easiest ways to boost visibility and bring in better customers. Whether you're bricks and mortar, ecommerce, or both, these are grassroots tactics that work even

en

16:27

The Smart Way to Do Post-Christmas Sales

Bringing Business to Retail ·

2025/12/11

Most retailers panic on Boxing Day and end up giving away their December profits. In this episode, Sal shares a simple, strategic framework to discount smart, not desperately. Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas. If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow

en

23:34

The Returns Strategy Every Retailer Needs

Bringing Business to Retail ·

2025/12/04

Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue. You'll learn simple ways to streamline your returns process, reduce unnecessary returns, and create an experience that builds trust rather than frustration. If you've ever wondered how to make returns easier,

en

22:19

3 Quick Wins for Your Busiest Season

Bringing Business to Retail ·

2025/11/27

Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect plan Subscription box gold: How 400 monthly subscribers created guaranteed revenue and transformed an entire business model Three stories. Three

en

39:07

From 1 Store to 100+ in 5 Years - How PayMore Did It

Bringing Business to Retail ·

2025/11/20

How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. Stephen shares the real story behind PayMore's explosive growth, including: 💡 How a 20-year journey led to a "brand-new" retail category 🔌 The

en

39:21

Redefining Sales - Andee Hart

Bringing Business to Retail ·

2025/11/13

Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you're a retailer, wholesaler, or product-based business, this episode will help you fall back

en

23:18

Before You Discount This Black Friday, Listen to This

Bringing Business to Retail ·

2025/11/06

Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover

en

25:57

Keep Customers Spending After Black Friday

Bringing Business to Retail ·

2025/10/30

You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working. 🎧 Listen now and

en

25:05

$400K Tied Up in Stock She Couldn't Sell

Bringing Business to Retail ·

2025/10/23

Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 product could generate over $1 million in revenue in just 16 weeks—if you stop holding onto dead stock. Ready to free up cash and space for products that

en

34:23

Meta Suspended My Ads Account (Here's What Happened...

Bringing Business to Retail ·

2025/10/16

Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.

en

605 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...