x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

34:14

Mastering TikTok Marketing - Ian Page

Bringing Business to Retail ·

2026/01/13

TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales. What You'll Learn Why TikTok is nothing like Amazon or Meta ads, and how to rethink your entire marketing approach for disruptive, scroll-based buying behavior. The simple product formula that wins on TikTok — identifying the right pain point, showing the solution

en

21:27

Just How Fun Making Money Can Be

Bringing Business to Retail ·

2026/01/06

Bringing Business to Retail is the podcast for retail and e-commerce owners who are ready to stop guessing and start making money on purpose. Each episode delivers sharp strategy, real-world stories, and practical insights to help you scale smarter and more profitably. What You'll Learn How to think like a CEO, not just a store owner, so every decision you make is rooted in profit, clarity, and long-term growth. Proven retail and e- commerce strategies that improve cash flow, margins, and

en

22:44

RE-RUN: Steal The Marketing Secrets Of Lululemon &...

Bringing Business to Retail ·

2025/12/25

What if you could steal the marketing secrets behind powerhouse brands like Lululemon and Pottery Barn, and use them to grow your own retail or ecommerce business? In this episode, Sal sits down with fractional CMO Jessica Shirra, who has led global campaigns, shaped iconic brand identities, and helped companies of all sizes create marketing that builds true community. Jessica breaks down the strategies big brands rely on, and more importantly, how you can adapt them without big budgets, huge teams,

en

18:27

Re-Run: Do This To Get More Sales

Bringing Business to Retail ·

2025/12/18

As the holiday season reaches its peak, this re-run of one of our most-loved episodes is the perfect pause-and-reset moment. If you're heading into 2026 wanting to get more sales and more customers, this episode is where you start. Sal breaks down three simple but powerful strategies retailers consistently miss — and they're some of the easiest ways to boost visibility and bring in better customers. Whether you're bricks and mortar, ecommerce, or both, these are grassroots tactics that work even

en

16:27

The Smart Way to Do Post-Christmas Sales

Bringing Business to Retail ·

2025/12/11

Most retailers panic on Boxing Day and end up giving away their December profits. In this episode, Sal shares a simple, strategic framework to discount smart, not desperately. Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas. If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow

en

23:34

The Returns Strategy Every Retailer Needs

Bringing Business to Retail ·

2025/12/04

Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue. You'll learn simple ways to streamline your returns process, reduce unnecessary returns, and create an experience that builds trust rather than frustration. If you've ever wondered how to make returns easier,

en

22:19

3 Quick Wins for Your Busiest Season

Bringing Business to Retail ·

2025/11/27

Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect plan Subscription box gold: How 400 monthly subscribers created guaranteed revenue and transformed an entire business model Three stories. Three

en

39:07

From 1 Store to 100+ in 5 Years - How PayMore Did It

Bringing Business to Retail ·

2025/11/20

How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. Stephen shares the real story behind PayMore's explosive growth, including: 💡 How a 20-year journey led to a "brand-new" retail category 🔌 The

en

39:21

Redefining Sales - Andee Hart

Bringing Business to Retail ·

2025/11/13

Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you're a retailer, wholesaler, or product-based business, this episode will help you fall back

en

23:18

Before You Discount This Black Friday, Listen to This

Bringing Business to Retail ·

2025/11/06

Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover

en

25:57

Keep Customers Spending After Black Friday

Bringing Business to Retail ·

2025/10/30

You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working. 🎧 Listen now and

en

25:05

$400K Tied Up in Stock She Couldn't Sell

Bringing Business to Retail ·

2025/10/23

Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 product could generate over $1 million in revenue in just 16 weeks—if you stop holding onto dead stock. Ready to free up cash and space for products that

en

34:23

Meta Suspended My Ads Account (Here's What Happened...

Bringing Business to Retail ·

2025/10/16

Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.

en

49:26

Sell Smarter Using Buyer Psychology with Phill Agnew

Bringing Business to Retail ·

2025/10/08

What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity (“12 per customer”) to why “National Days” actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks. You’ll learn how to speak to your customer’s instinctive brain, create offers that trigger real

en

34:09

Build Recurring Revenue That Lasts with Sarah Williams

Bringing Business to Retail ·

2025/10/02

What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it. Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create

en

25:46

The “Customers Are Already Buying” Trap

Bringing Business to Retail ·

2025/09/25

You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don’t need to do anything — they’re already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I’m pulling back the curtain on one of the most expensive assumptions I ever made: believing that busy seasons mean you can stop actively marketing. Here’s the truth: just because customers are buying doesn’t mean they’re spending as much as they could —

en

21:02

5 Step Framework to Choose the Right Products

Bringing Business to Retail ·

2025/09/18

Are you sure you’ve got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here’s what you’ll learn: 🎁 Why stocking “good products” isn’t enough for holiday sales 🎁 The 3 biggest product mix mistakes retailers make every year 🎁 How to run “The Gift Test”

en

41:01

What Makes A Product Sell Out

Bringing Business to Retail ·

2025/09/11

In this episode of the Bringing Business to Retail Podcast, I’m joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you’re stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann Taylor, her own boutiques, and now as founder of the Babel Fair Showroom. We talk about: How to buy like a pro (even if you’re not a big box store)

en

26:45

You Can’t Afford to Miss This January Plan

Bringing Business to Retail ·

2025/09/04

What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You’ll hear the story of Kelly, a retailer who transformed her holiday season by reverse engineering her goals, mapping her promotions, and executing with intention

en

27:46

Why Customers Want to Give You Money (If You Let Them)

Bringing Business to Retail ·

2025/08/28

Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You’ll discover: Why customers budget for holiday spending months in advance How gift-giving flips normal price sensitivity The role urgency and deadlines play in driving sales Why customers want you to “show up” during the holidays—even without

en

598 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...