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PODCAST

The In Search SEO Podcast

Similarweb"s In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO"s most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you

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All Episodes

00:17:43

How to Explain the Value of SEO to your Clients, in 3...

The In Search SEO Podcast ·

2022/10/11

Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including: 1. Timing 2. Targeting 3. Transactional For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:18:00

5 ways to optimise your images for visual searches on...

The In Search SEO Podcast ·

2022/10/03

Are you taking advantage of SEO image optimization on Google? If not, you may well wish to pay attention to today's episode. In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger

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00:23:08

5 things you need to know if you want to move into...

The In Search SEO Podcast ·

2022/09/27

Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing? In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale For more Episodes of the In Search SEO

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00:23:54

5 things to look for in a Core Web Vitals report -...

The In Search SEO Podcast ·

2022/09/20

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing

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00:21:00

3 key elements of SEO for news publishers - with...

The In Search SEO Podcast ·

2022/09/13

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? In this episode, Barry shares three key episodes of SEO for news publishers, including: 1. It's all about Top Stories Boxes on SERPs 2. Speed matters 3. The headline is the key to optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger

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00:17:52

5 stages to level-up your video SEO - with Dre de Vera

The In Search SEO Podcast ·

2022/09/06

So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website? In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including: 1. Pre-publishing 2. Establishing expertise 3. Establishing authoritativeness 4. Establishing trust 5. Post publishing For more Episodes of the In Search SEO

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00:20:44

5 ways that UX overlaps with SEO - with Pedro Dias

The In Search SEO Podcast ·

2022/08/30

UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO? That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias. In this episode, Pedro shares five ways that UX overlaps with SEO, including: 1. Website architecture and internal linking 2. Friendly URLs 3. Alt text 4. Organize internal linking and breadcrumbs 5. PageSpeed and Core Web Vitals For more Episodes of

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00:20:11

Four Content Localization Mistakes to Avoid - with...

The In Search SEO Podcast ·

2022/08/17

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well. In this episode, Isaline will share four content localization red flags, including: 1. Unusually low KPIs for a translated language 2. Receiving traffic from another country that's not in your target market 3. Translating keyword research 4. When customer

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00:19:23

5 SEO Tasks Which Are Better Handled on The Edge -...

The In Search SEO Podcast ·

2022/08/09

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge. The five tasks are: 1. Split testing 2. Redirect management 3. Bot access logging 4. Sitemap building/management 5. Injecting content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:17:33

7 Tips for PPC & SEO Agencies to Work Together - with...

The In Search SEO Podcast ·

2022/08/02

How can you become more effective at SEO by working more closely with PPC? In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool For more

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00:23:00

3 types of backlinks you need to build right now -...

The In Search SEO Podcast ·

2022/07/26

What link types are you actively trying to build your website right now? Do you even differentiate between the different types of links that you build? In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building. The backlink types are: 1. Links that bring SEO benefits 2. Links that boost your authority 3. Links that build brand awareness For more Episodes of the In Search SEO

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00:22:56

9 Ways the Google SERPs are Changing - with Gerald...

The In Search SEO Podcast ·

2022/07/19

How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done? In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including: 1. SERP-Less 2. Complex SEO Behaviours 3. SERP Feature Evolution 4. Quality Importance for Ranking 5. Integration of Different Engines on Each Engine 6. Keyword/Query Understanding 7. Devices/Mobile 8. Zero Clicks 9. Personalization For more Episodes of the In Search SEO

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00:25:48

5 Steps to Creating Spectacular Content with the help...

The In Search SEO Podcast ·

2022/07/12

Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The steps are: Research, research research Make an outline Use an AI writer to generate content Make a Standard Operating Procedure (SOP) Optimize AI content with Surfer SEO

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00:20:09

4 Steps to Get Started with Zero Volume Keywords -...

The In Search SEO Podcast ·

2022/07/05

Do you ignore zero volume keywords? If so, that could be a big mistake. That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK. In this episode, Mark will be sharing four steps to getting started with zero search volume keywords. The tips are: Forecasting with Zero Volume Keywords Researching Zero Volume Topics Planning Zero Volume Content Discovering New Zero Volume Opportunities For more Episodes of the In Search SEO

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00:21:51

5 Steps to Create a Harmonic Marketing Campaign,...

The In Search SEO Podcast ·

2022/06/28

Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn. Joseph shares five steps to creating a harmonic marketing campaign powered by SEO. The steps are: 1. Keyword Intention 2. SEO Content 3. Email Campaigns 4. Social Campaigns 5. CRM

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00:17:26

5 mistakes to avoid when migrating your website -...

The In Search SEO Podcast ·

2022/06/21

In this episode, Sara Moccand shares 5 site migration mistakes to avoid. The mistakes are: 1. Poor planning 2. Not testing redirects 3. Not auditing the staging 4. Migrating in a period of high demand 5. Having the staging indexed For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:23:22

6 Steps to Effectively Build Topic Clusters - with...

The In Search SEO Podcast ·

2022/06/14

How do you go about building and honing topic clusters? And how do you measure their effectiveness? In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic. The steps are: 1. Understanding topic clusters 2. Understanding the benefits of topic clusters 3. How to strategize your content clusters 4. Mistakes to avoid 5. Promotion and distribution 6. Measure the impact For more Episodes of the In Search SEO

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00:18:46

4 Ways to Determine Search Intent for a B2B Audience...

The In Search SEO Podcast ·

2022/06/07

How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent? In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including: 1. Streamline buyer personas 2. Keyword research and clustering 3. Keyword mapping 4. Create your content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank

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00:20:41

5 Things You need to Know about Shopify SEO - with...

The In Search SEO Podcast ·

2022/05/31

In Episode #107 of the In Search SEO Podcast, Iky Tai gives us 5 essential Shopify SEO tips. The tips are: 1. Collection or category vs product page 2. Product page writing (Don't copy) 3. Keyword cannibalization 4. Wise Internal linking strategy 5. Common Tech SEO issues For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:20:45

10 Things You Need to Include in Your SEO Strategy -...

The In Search SEO Podcast ·

2022/05/24

What are the key items that you need to include in your SEO strategy? In episode #106 of the In Search SEO Podcast, Irina Serdyukovskaya explains 10 elements to include to skyrocket your SEO success. The elements are: 1. Website structure 2. Content for Commercial pages 3. Content for a blog or news section 4. Create a sitemap 5. Internal linking 6. External links and brand mentions 7. PageSpeed optimization 8. Solve any security issues 9. Conversion optimization 10. Go beyond the text For more

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222 results

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