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PODCAST

The In Search SEO Podcast

Similarweb"s In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO"s most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you

technology

All Episodes

00:17:16

The key 3 spectrums of a modern SEO professional with...

The In Search SEO Podcast ·

2024/09/25

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

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00:16:59

AI Wars: How publishers can evolve their organic...

The In Search SEO Podcast ·

2024/09/18

Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.

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00:20:30

How to interview for junior SEO roles with Dan Taylor

The In Search SEO Podcast ·

2024/09/11

Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.

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00:18:16

5 tips on becoming a successful manager with Andy...

The In Search SEO Podcast ·

2024/09/03

Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!

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00:16:10

4 Ways To Optimize Your Content for Google Lens with...

The In Search SEO Podcast ·

2024/08/29

Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.

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00:19:53

5 Tips to Managing Content Writers for Maximum Impact...

The In Search SEO Podcast ·

2024/08/20

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.

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00:17:12

how user behavior plays a decisive role in the...

The In Search SEO Podcast ·

2024/08/13

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

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00:20:48

9 ways to use aged domains for link building with...

The In Search SEO Podcast ·

2024/08/07

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.

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00:19:04

Challenges & opportunities of big brands SEO with...

The In Search SEO Podcast ·

2024/07/31

Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on preparing for generative search and building the future of beauty SEO.

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00:18:47

What to include in your content briefs to make them...

The In Search SEO Podcast ·

2024/07/23

Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.

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00:17:23

5 key things to incorporate in your SEO reports with...

The In Search SEO Podcast ·

2024/07/09

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.

en

00:17:18

How to categorize (cluster) keywords with the use of...

The In Search SEO Podcast ·

2024/07/01

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).

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00:16:33

How SEO and PPC can work better together to achieve...

The In Search SEO Podcast ·

2024/06/13

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.

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00:17:26

How to build a successful international PR strategy

The In Search SEO Podcast ·

2024/05/25

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.

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00:16:44

4 stpes to writing content that will attract customers

The In Search SEO Podcast ·

2024/05/08

How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.

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00:16:49

End to end query term weighting and why it's...

The In Search SEO Podcast ·

2024/05/01

What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com

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00:18:36

5 steps to recovering from an algorithm penalty

The In Search SEO Podcast ·

2024/04/16

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.

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00:19:02

Why should you prioritize building an organic...

The In Search SEO Podcast ·

2024/04/10

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.

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00:17:51

What are the key metrics to measure local SEO...

The In Search SEO Podcast ·

2024/04/03

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result.Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

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00:18:43

SEO vs AI: What do we need to worry about? - Erik...

The In Search SEO Podcast ·

2024/03/27

Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.

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222 results

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