PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

16:35

Beyond Metrics: Rethinking Creator Partnerships with...

Future of Consumer Marketing ·

2025/05/09

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a comprehensive business platform for content creators, enabling them to monetize their content across various social platforms through multiple revenue streams. With over 7 million users, Beacons has recently expanded their ecosystem with "Beacons for Brands," connecting advertisers with relevant creators for partnerships. Throughout the conversation,

26:22

Multi-Channel Mastery: Mad Rabbit's DTC to Retail...

Future of Consumer Marketing ·

2025/05/08

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integrated tattoo care brand providing solutions from pre-chair artist supplies to daily care essentials for tattooed consumers. The brand began in 2019 as a dorm room side hustle and has since grown to double-digit millions in revenue, with expanded distribution across direct-to-consumer, Amazon, retail partnerships, and a growing wholesale business

36:28

Why Une Femme Abandoned DTC to Focus on Major Brand...

Future of Consumer Marketing ·

2025/04/24

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jen Pelka, Co-Founder and CEO of Une Femme Wines. Growing from a small in-house brand at her champagne bars to the third-largest canned wine company in the United States in just five years, Une Femme has transformed its go-to-market strategy from traditional fine dining and boutique retail to securing enterprise-level partnerships with companies like Delta Airlines, Virgin Voyages, and major hotel chains. Pelka shares

35:45

From Finland to Silicon Valley: Kristian Ranta's...

Future of Consumer Marketing ·

2025/04/23

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his brother to suicide, Kristian leveraged his background in healthcare technology to build a virtual mental health clinic that takes a functional medicine approach rather than relying solely on traditional psychiatry. Meru Health operates in all 50 states, partnering with insurance companies and employers to deliver a comprehensive care model that

50:40

Beyond Cookies: Building a Marketing System Without...

Future of Consumer Marketing ·

2025/04/23

In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a personal health crisis that included five brain surgeries, Charles dedicated his energy to creating a platform that helps people

29:23

Amy Carr: Why DTC Brands Must Escape the Promotion...

Future of Consumer Marketing ·

2025/04/11

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she's transforming their approach by balancing data-driven performance marketing with emotional brand storytelling while simplifying their technology stack. Amy shares

29:58

How Lick Built a £15M Paint Brand Through Supply...

Future of Consumer Marketing ·

2025/04/11

In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick has evolved from an online-only DTC model to a sophisticated omnichannel business with a projected £13-15 million in revenue this year

34:17

Building for Fanatics: Hodinkee's 2.5M Monthly...

Future of Consumer Marketing ·

2025/04/11

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the "New York Times for wristwatches." Adam shares how the company evolved from a trusted editorial voice to an explosive commerce business during the pandemic, and then strategically pivoted back to its

37:05

Weaponizing Asset Volatility: Timeless' Retention Secret

Future of Consumer Marketing ·

2025/04/08

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Malte Häusler, Founder and CEO of Timeless Investments. Initially backed by Porsche for a blockchain-based car documentation platform, Timeless pivoted to become an alternative investment marketplace that has raised over €30 million. Their platform enables fractional ownership of high-value collectibles starting at just €50, making previously inaccessible asset classes like rare watches, classic cars, iconic sneakers,

28:08

How Moment Built 4,000 Creator Partnerships Without...

Future of Consumer Marketing ·

2025/04/04

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 to 20 employees, refocusing on organic growth and their core mission of supporting creators. Alec shares how they've built a thriving

22:44

The Modern Uniform: How Jaanuu Turned Medical Scrubs...

Future of Consumer Marketing ·

2025/04/03

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revolutionizing medical apparel. Sara shares how Jaanuu is transforming the traditionally uninspired medical uniform market through product innovation and fashion-forward design. Founded by a female physician tired of standard vending machine scrubs, Jaanuu has created a modern uniform that healthcare professionals can wear comfortably both during and

34:24

From Product to Psychology: How Second Nature...

Future of Consumer Marketing ·

2025/04/01

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavioral change program for sustainable weight loss. Founded a decade ago, Second Nature has evolved from an NHS healthcare service to a consumer brand that's raised over $40 million in funding. The company stands out in the notoriously low-trust weight loss industry by focusing on behavioral science, offering personalized coaching, and publishing clinical

26:06

AI Content Creation: How Spread Group Cut Costs While...

Future of Consumer Marketing ·

2025/04/01

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel strategy with a stronger emphasis on branding and retention. Through her journey, she reveals how

34:36

Brett Wigdortz: Turning Child Minders into Successful...

Future of Consumer Marketing ·

2025/03/31

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded Tiney to address the shortage of quality childcare. By applying "war for talent" principles to childminding, Tiney is creating a new marketplace that

34:26

How Ida Tin Built Clue into a $60M Femtech Pioneer

Future of Consumer Marketing ·

2025/03/31

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ida Tin, founder of Clue, who pioneered the femtech vertical and has raised over $60 million in funding. Ida shares her journey of creating a scientifically-grounded, globally relevant product in a category that was initially dismissed as "niche" despite serving half the world's population. Through building a trusted brand in the sensitive space of menstrual health tracking, Clue has navigated complex cultural taboos,

34:14

How Circle Health Turned Practitioner Content into...

Future of Consumer Marketing ·

2025/03/31

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Peter Malmqvist, Co-Founder of Circle Health. After scaling Frontier Car Group to a €150M+ exit with 4,000 employees across 10 markets in 2019, Peter made an unconventional pivot to healthcare following his own frustrating experiences with traditional medicine. Despite being told his eczema was an incurable chronic condition, Peter found complete symptom relief through holistic approaches—inspiring him to build Circle

29:13

From MIT Project to 200,000 Customers: Sam Shames'...

Future of Consumer Marketing ·

2025/03/28

In this episode of The Future of Marketing, we speak with Sam Shames, Co-founder and COO of Embr Labs, the wearable thermal technology company that has raised over $60 million in funding. Embr Labs has pioneered a "personal thermostat" wearable that applies temperature sensations to the wrist to control overall body comfort. Sam shares the 12-year journey from MIT student project to category-creating consumer technology company with over 200,000 customers in more than 100 countries. Through

43:39

Beyond ROI: Selling Wellbeing to CEOs When Metrics...

Future of Consumer Marketing ·

2025/03/24

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Kimberly Breuer, psychologist and founder of LikeMinded, which recently merged with competitor Nilo Health to become the DACH market leader in B2B mental health solutions. After pivoting from B2C to B2B during the pandemic, Kimberly shares how they've built a scalable mental health platform that achieves remarkable engagement rates and successfully positions clinical expertise in corporate environments. Her insights

45:26

Scaling Zumper to 78M Annual Visitors w/ Anthemos...

Future of Consumer Marketing ·

2025/03/19

In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.Key Topics

39:02

"We Want Fans, Not Customers": WeRoad's Tribal...

Future of Consumer Marketing ·

2025/03/13

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy's fastest-growing travel startups. WeRoad organizes group trips for millennials who don't know each other, creating a unique solution to modern social isolation while revolutionizing travel experiences. Fabio shares how WeRoad grew from 250 travelers to 100,000 annually by building a distinctive brand personality, leveraging content-first marketing strategies, and creating

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