PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

25:38

How 127 Hotel Rooms Became a Daily Sales Channel

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with Phil Pirkovic, former Director of Brand and Partnerships at Shinola. Phil built the brand's storytelling infrastructure from scratch — shifting Shinola from a product-and-factory narrative into a full lifestyle brand rooted in emotional memory. He shares how he engineered experiential touchpoints across 21 stores, a Detroit hotel, and a small but disciplined marketing team to compete in a $6 billion watch industry

27:05

Why Outdoor Marketing's Aspirational Default Is a Trap

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with John St. Juliana, SVP of Marketing at Backcountry — the 25-year-old premium outdoor retailer that has quietly become one of the most resilient e-commerce brands in a category currently littered with Chapter 11 filings and store closures. While competitors chase aspirational "top of mountain" imagery, John is rethinking what it means for an outdoor brand to show up in everyday life — and rebuilding a loyalty program

28:52

When Brand and Performance Marketing Collide

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with Yulia Popyk, Head of Brand at Petcube — a smart pet tech company that has spent 13 years building connected devices for pet parents. What started as a single camera to monitor pets at home has grown into a full ecosystem of hardware and software: GPS trackers, smart fountains, and a new AI-powered app bringing health monitoring, vet access, and device data into one place. Yulia unpacks how Petcube markets emotionally

30:20

From 50 to 1,000 Clients: The Revenue Factory Model

Future of Consumer Marketing ·

2026/03/04

In this episode of The Future of Marketing, host Andres Figueira sits down with Mads Wedderkopp, Chief Revenue Officer at Flowbox, a UGC platform working with over 1,000 consumer brands across fashion, cosmetics, fitness, and home goods. Mads unpacks how the smartest consumer brands are turning authentic customer content into their most durable competitive advantage — and why the brands that win in the next decade will be the ones that make community their moat, not their product.Topics

22:15

The Hyperlocal Content Gap Franchise Brands Ignore

Future of Consumer Marketing ·

2026/02/27

In this episode of The Future of Marketing, host Andres Figueira speaks with Matthew Cancino, founder of Candid Collective, a video content agency specializing in hyperlocal content strategy for franchise brands and multi-location businesses. Over two years, Candid Collective has grown to serve 20+ monthly retainer clients by solving a distribution problem most national brands quietly struggle with: how do you make a national brand feel local at scale when your entire creative team is in one

28:15

The Three P's Framework That Scaled Mammaly to Market...

Future of Consumer Marketing ·

2026/02/27

In this episode, host Andres Figueira speaks with Bernd Kruschewski, COO of Mammaly, Europe's #1 dog supplement brand. Built from zero to market leader across DACH in just five years, Mammaly scaled from a pure D2C startup to an omnichannel brand across 1,000+ retail doors — all while staying ruthlessly focused on a single category, a single region, and a lean operational model. Bernd shares the operational and organizational principles that allowed Mammaly to grow fast without breaking, and what's

41:42

From Medtech to Public Safety: A Category Reframe...

Future of Consumer Marketing ·

2026/02/26

In this episode of The Future of Marketing, host Andres Figueira speaks with Katerina Miras, VP of Marketing at Avive Solutions, a public safety technology company reimagining emergency cardiac response. With survivability rates from sudden cardiac arrest unchanged for decades despite hundreds of thousands of AEDs already in the market, Avive diagnosed the real problem as connectivity - not devices. Katerina walks through how a sub-100-person team is executing a sophisticated B2G/B2B marketing

33:25

5,000 to 500K Units: Retail Demo Strategy That Scaled

Future of Consumer Marketing ·

2026/02/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews David Lee, Co-founder and CEO of Nex. Nex has built Next Playground, an active play system that's transforming how families engage with screen time by turning living rooms into interactive fitness and gaming experiences. Starting as a basketball training app called Home Court that went viral during the pandemic, the company pivoted to create a motion-tracking camera system that has now sold 350,000 units and secured

32:19

Building Word-of-Mouth in a Category Nobody Talks About

Future of Consumer Marketing ·

2026/02/25

In this episode of The Future of Marketing, host Andres interviews Jazmyn Williams, Vice President of Brand at The Honey Pot Company — the first brand to span both sides of the feminine care aisle, offering plant-derived period care and vaginal wellness products. With just a 20-person marketing team and roughly 70 employees total, Honey Pot has scaled to over 36,000 retail doors across the US while building one of the most culturally resonant brands in a category that has historically lived in the

29:01

Brand Worlds vs. Brand Logos: What Actually Drives...

Future of Consumer Marketing ·

2026/02/25

In this episode of The Future of Marketing, host Andres Vieira speaks with Ben Hudson, founder of Hudson or Hudson, a brand marketing consultancy that has shaped some of the most culturally resonant consumer brands of the past two decades. From building live activations for Panasonic at NASCAR races to architecting Brooklyn Brewery's global expansion, Ben has developed a sharp perspective on what it actually takes to earn consumer trust in an era of AI saturation, screen fatigue, and institutional

23:16

Why AI Makes Your Brand Sound Like Everyone Else

Future of Consumer Marketing ·

2026/02/25

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira speaks with Todd Anthony, founder of Pinwheel Agency, a senior-only creative shop built as a deliberate counterpoint to the bloated big-agency model. After decades inside holding companies and client-side roles at Yahoo and CBS, Todd built Pinwheel around a simple but contrarian thesis: strip out the juniors, kill the bait-and-switch, and let expensive talent run fast without supervision. Eleven years in,

33:14

Marketing AAA Games: Why Positioning Beats Advertising

Future of Consumer Marketing ·

2026/02/24

In this episode of The Future of Marketing, host Andres Figueira interviews Pierre Miazga, Studio Marketing and Communications Director at Ubisoft Bordeaux. Pierre reveals how AAA game marketing has evolved from traditional campaign-based promotion to embedded development marketing - where marketers function as "enablers" rather than sellers, working directly with creative teams from concept phase through launch. With Assassin's Creed Mirage as a case study, Pierre unpacks how Ubisoft Bordeaux

23:46

Reddit, YouTube & Fresh Content: The AEO Playbook

Future of Consumer Marketing ·

2026/02/23

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Anders Figueira interviews Abdo Mazloum, Founder & CEO of Webtmize, a Montreal-based performance marketing agency. While Webtimize operates in the B2B space, Abdo shares critical insights about modern digital marketing infrastructure, the emerging shift from Search Engine Optimization to Answer Engine Optimization, and data-driven campaign methodology that consumer marketers can apply to their own brands. From scaling

32:56

No Retainers, No Contracts: Performance-Only Agency...

Future of Consumer Marketing ·

2026/02/23

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Nadim Kuttab, CEO and Co-Founder of Xevio, a performance-based native advertising agency that's rewriting the rules of agency economics. In just three years, Xevio has grown to nearly $100 million in annual ad spend with a 50-person team across Europe, built on a radical premise: no retainers, no locked contracts, and pure performance-based fees. Operating in the relatively unknown native

26:32

Studying Attention Economics: Platform Strategy for...

Future of Consumer Marketing ·

2026/02/20

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Jake Kurtz, CEO and Founder of Brick Media Group. Brick Media has evolved from a general digital marketing agency into a specialized social media powerhouse that helps established brands modernize their online presence through comprehensive social media management. Starting as a side hustle in 2018, Jake built Brick Media by recognizing a critical shift in the marketing landscape: the emergence

29:04

From Music Producer to Marketing CEO: Domain Expertise

Future of Consumer Marketing ·

2026/02/20

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Peter Malick, Founder and CEO of InboundAV. Peter's journey from professional musician and audio producer to marketing agency founder offers a unique lens on how creative expertise translates into marketing innovation. InboundAV has evolved from a marketing automation shop into a forward-thinking agency that's leveraging AI to build micro-SaaS products and fundamentally reimagine what marketing

30:10

Breaking Through LinkedIn's Noise: A Systematic Approach

Future of Consumer Marketing ·

2026/02/20

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Scott Leff, Founder of Leff Communications, a content marketing agency that has scaled from a solo freelancer operation to a 30-person team serving global B2B clients. While Leff Communications primarily operates in the B2B space, Scott shares universal lessons about building authority through content, cutting through algorithmic noise on platforms like LinkedIn, and adapting to the AI-driven

30:48

From Fashion to SaaS: Humanizing Technical Products

Future of Consumer Marketing ·

2026/02/19

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Dimitra Papastathi, Head of Creative Design at Typeform. Typeform has transformed the mundane task of data collection into an engaging experience for over 150,000 businesses worldwide. Leading a lean team of four designers plus an extended creative agency, Dimitra shares how she's evolved Typeform's visual identity while maintaining brand consistency, navigated the rapidly changing AI landscape

32:48

Scaling D2C Brands: YouTube, Amazon, Retail Measurement

Future of Consumer Marketing ·

2026/02/19

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Brett Curry, CEO of OMG Commerce, a performance marketing agency specializing in YouTube advertising and omnichannel growth for consumer brands. Since 2010, OMG Commerce has evolved from a general search marketing agency into a specialized growth partner for seven, eight, and nine-figure retail brands. Brett shares how his team creates measurable, incremental growth across YouTube, Meta, Amazon,

22:42

How AI Trained on 75M Tickets Optimizes Event Marketing

Future of Consumer Marketing ·

2026/02/19

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Markus Hetzenegger, Founder & CEO of NYBA Media. NYBA is transforming how the live entertainment industry approaches ticket sales by bringing performance marketing precision to an industry that traditionally relies on unmeasurable old-school advertising. Starting from promoting small university events in Germany, Markus has scaled NYBA to sell over 75 million tickets for artists ranging from

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