PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

28:18

Why This Luxury Brand Quit Social Media & Grew Anyway

Future of Consumer Marketing ·

2025/11/14

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Harry Doull, Founder and Creative Director of Keap Candles. Keap Candles is building a luxury candle brand that combines master perfumer-level scent design with radical circular design and a regenerative vision. What makes this conversation particularly compelling is Harry's counterintuitive marketing playbook: in January 2021, Keap completely abandoned social media - a decision that has strengthened rather than

23:45

Pre-Orders & Ripeness: Building Trust Through Friction

Future of Consumer Marketing ·

2025/11/14

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Christophe Schmidt, CEO of Gebana, a direct-to-consumer food company that's reimagining the online grocery model by prioritizing farmer livelihoods, product quality, and radical transparency over convenience. Operating across Europe with 900 employees (800 in Africa), Gebana has built a €60 million business that only sells fresh fruit when it's ripe—requiring customers to pre-order and wait until nature decides the

20:13

Making Data Exposure Personal: Scaling Problem Awareness

Future of Consumer Marketing ·

2025/11/12

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Pulkit Gupta, Head of Marketing at Cloaked. Cloaked is tackling one of the most pervasive problems in modern digital life: data exposure and its consequences - spam, identity theft, and financial fraud. Operating in a space where consumers are increasingly aware of privacy issues but often lack practical solutions, Cloaked has built an all-in-one privacy platform that combines data removal, unlimited email and phone

28:49

How 3.5M Bottle Sales Built an Algorithm for Perfect...

Future of Consumer Marketing ·

2025/11/07

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tom Bell, Co-Founder of SkinnyBrands and Founder of DrinkWell UK. Tom has built a data-driven alcohol marketplace that reverses traditional product development—instead of creating brands and hoping consumers follow, DrinkWell tracks millions of purchase decisions to algorithmically design products that perfectly match consumer behavior. Starting from his garage selling Canadian beer to rugby clubs, Tom has scaled

33:57

Creating Categories: Cold Brew's $0 to Premium

Future of Consumer Marketing ·

2025/11/07

In this episode of The Future of Consumer Marketing, host Andres speaks with Mesh Gelman, Founder and CEO of Cumulus Coffee Company. Cumulus is pioneering the premium at-home cold coffee category with the world's first on-demand nitro cold brew system. While the coffee industry saw cold beverages explode from 35% to 75% of Starbucks orders in just six years, no premium at-home solution existed until Cumulus spent five years developing a patented system that extracts nitrogen from ambient air and

29:16

Sliimeyhoney's Mark Lin: Organic TikTok to Shark Tank...

Future of Consumer Marketing ·

2025/11/05

In this episode, Andres Figueira interviews Mark Lin, Founder and CEO of Sliimeyhoney, who scaled a pandemic hobby into $2.7 million in revenue and 1 million followers without frameworks, paid acquisition, or prior business experience. Starting at 15, Mark built a manufacturing operation from his parents' garage while maintaining UCLA academics, navigating the operational chaos of Shark Tank-driven demand spikes, and defending premium positioning in a category dominated by $5 mass-market

40:31

How Text-Based Games Win Without Graphics:...

Future of Consumer Marketing ·

2025/11/03

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Deniz Kural, Director of Product Marketing at Candywriter, the Miami-based studio behind BitLife. BitLife is a text-based life simulator that has captured millions of players with its unprecedented depth, cultural relevance, and ability to let players role-play literally any life path imaginable. Seven years after launch, the game continues to dominate its category through hyper-culturalization, consistent community

28:47

Building Community-First Brands in Male-Dominated...

Future of Consumer Marketing ·

2025/10/31

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alicia Moore, VP of Marketing at Halfdays. Halfdays is disrupting the ski and snowboard apparel industry by creating performance fashion specifically designed for women at the intersection of outdoor functionality and contemporary fashion. Founded by Olympic skier Kylie Tinsley, fashion strategist Ariana Ferwerda, and Karel Vredenburg five years ago, the brand addresses a fundamental gap in the market: ski apparel

26:29

Marketing a Dual Mandate: Products and Equity...

Future of Consumer Marketing ·

2025/10/31

In this episode of The Future of Marketing, host Brett Stapper interviews Curtis Schlaufman, VP of Marketing and Communications at DeFi Technologies. Curtis shares his journey from crypto skeptic to marketing leader at a publicly traded digital asset company that nearly went bankrupt during the 2022 bear market. DeFi Technologies survived by maintaining an aligned management team willing to make extreme personal sacrifices—including going without pay for six months, selling homes, and taking out

29:38

Building Gaming's First AI-Powered Publisher

Future of Consumer Marketing ·

2025/10/30

In this episode of The Future of Marketing, host Andres Figueira interviews Joshua Cabrera, Marketing Director at Hakuro.io, a new game publisher building a proprietary AI-powered engine that analyzes gaming sentiment across Reddit, Discord, TikTok, Twitch, YouTube, and other platforms. By scraping and correlating community data, Hakuro provides developers with actionable insights directly from gamers—informing both game design decisions and go-to-market strategies. Currently emerging from stealth

19:46

Profitable CPG Growth: 15K Stores Without Burning Cash

Future of Consumer Marketing ·

2025/10/30

In this episode, host Andrés Figueira interviews Ian Wishingrad, Co-Founder and Chief Marketing Officer of Three Wishes Cereal, a high-protein, low-sugar, grain-free breakfast cereal brand. Unlike typical CPG startups that burn venture capital pursuing rapid market share, Three Wishes has built a profitable, growing brand now in 15,000 stores across North America through disciplined expansion and creative marketing. Ian shares how his background running a creative agency informed his approach to

21:10

Managing 85K Creators: Udemy's Content Marketing Play

Future of Consumer Marketing ·

2025/10/29

In this episode of The Future of Marketing, host Brett Stapper interviews Genefa Murphy, Chief Marketing & Content Officer at Udemy. Murphy leads a 140-person team managing both B2B and consumer marketing while overseeing a community of 85,000 instructors who create content for the platform. She shares how Udemy is navigating the shift from paid channel dependency to organic growth, adapting to the AI-driven search landscape, and building authentic experiences in an increasingly noisy market

33:03

Unpacking the Thumbtack Marketing Playbook w/ Llibert...

Future of Consumer Marketing ·

2025/10/29

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Llibert Argerich, Chief Marketing Officer at Thumbtack. Thumbtack is a two-sided marketplace connecting homeowners with home service professionals, competing primarily against word-of-mouth referrals in an extremely fragmented market. Over the past two years, Llibert has transformed Thumbtack's marketing from a concentrated SEM strategy into a sophisticated 11-channel growth engine that balances national profit

27:49

Micro-Moments: Converting Customer Service Into...

Future of Consumer Marketing ·

2025/10/28

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Michelle Nadeau, Head of Marketing & Communications at Martie. Martie is transforming the surplus grocery market by connecting brands with excess inventory directly to consumers through a deal discovery platform that delivers savings of up to 70-80% off retail prices. Operating as a digital-first marketplace with over 4,000 brand partnerships and 1,500 active SKUs at any given time, Martie has solved a critical

26:25

Making Clinical Products Feel Like Cereal Brands on...

Future of Consumer Marketing ·

2025/10/27

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ankit Patel, Co-Founder and Chief Brand Officer at Obvi. Obvi is disrupting the supplement industry by transforming collagen from a clinical product into a consumer lifestyle brand. Starting six years ago in a market dominated by medicinal-looking white and gray packaging, Obvi created a colorful, cereal-aisle-inspired brand that appealed to consumers who wanted premium supplements without the clinical feel. Through

30:52

Marketing Technicians, Not Services: The Named...

Future of Consumer Marketing ·

2025/10/27

In this episode of The Future of Marketing, host Andres Figueira interviews Ryan Reese, Marketing Director at Mechanical One, a home repair and maintenance company serving Central Florida. Mechanical One launched their residential division in 2021 after establishing themselves in new construction, and Ryan was brought on to build their consumer-facing marketing from the ground up. In a hyper-competitive local services market where customer trust is paramount and competition is fierce, Ryan shares

30:07

The Integration Chain: Why Great Products Don't Sell

Future of Consumer Marketing ·

2025/10/24

In this episode, host Andres Figueira interviews Taras Rybak, Partner at Fusion Asset Management. Fusion operates in the UK wealth management sector with three complementary businesses: acquiring independent financial advisory firms, managing investment portfolios for private clients, and operating Justify Technology—a unified platform that consolidates the fragmented tech stack financial advisors use daily. Managing £2 billion in assets across 13 UK offices, Fusion is navigating the intersection of

30:00

Turning Furniture into Technology: Escaping Commodity...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lisa Tan, Chief Marketing Officer at Reverie. Reverie is transforming the sleep technology market by repositioning adjustable bases and customizable mattresses from medical devices for the elderly into personalized wellness tools for health-conscious consumers. Over her 12-year journey from a "three-to-six month project" to CMO, Lisa has pioneered a direct-to-consumer strategy that emphasizes education over

30:34

From Global to Local: Building City-Based Fandom in...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Marketing, host Andres Figueira interviews Tien Ho, Head of Marketing at MOUZ, one of esports' oldest and most successful organizations. MOUZ is pioneering a radical shift in esports marketing by bringing a digital-first industry back to physical reality. While other esports organizations chase global audiences online, MOUZ is building a 22-year legacy brand through hyper-local community engagement, treating their Hamburg headquarters as both a performance facility

27:13

Pivoting from Marketplace to Infrastructure: A Data Play

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Filip Strömsten, Co-founder and COO of Chapter Two. Chapter Two is solving one of the music industry's most foundational problems: royalty data is completely broken. While catalog acquisitions from artists like Justin Bieber and Bob Dylan make headlines, the underlying infrastructure for understanding music earnings remains opaque and fragmented. Chapter Two is building the data infrastructure that will enable

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