PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

26:51

Less Mustache, More Grown Up: How Lyft Rebranded...

Future of Consumer Marketing ·

2026/04/20

Cass Zawadowski, Executive Creative Director at Lyft, takes us inside the most significant transformation in Lyft's 14-year history — a year-long rebrand that touched everything from color palette and logo to photography, brand strategy, and brand archetype. She walks through what it actually takes to evolve a beloved brand without losing the soul that made it iconic, how Lyft launched its first major brand campaign post-rebrand targeting young working adults in New York and San Francisco, and how

18:48

Wait, This Is Made From Chicken Breast?

Future of Consumer Marketing ·

2026/04/16

Carmen Fadel, VP of Marketing at WILDE, takes us inside one of the most unusual products in the CPG snack aisle — a 100% all-natural chicken breast chip that is growing 50% year over year and landing on shelves at Whole Foods, Costco, Target, and beyond. She breaks down the brand's "chips and lips" obsession with driving trial, the "shock and disbelief" campaign strategy that turns first reactions into word-of-mouth, and how she used a mixed media modeling platform to turn top-of-funnel brand spend

24:46

We Sell Smokeless Fire Pits. But Really We Sell...

Future of Consumer Marketing ·

2026/04/10

Liz Vanzura has spent her career turning around and launching iconic consumer brands — the New Beetle at Volkswagen, the civilian Hummer, Truly Spiked & Sparkling at Boston Beer, and three-plus years at Fanatics. Now she's CMO of Solo Brands, the platform behind Solo Stove, and she came in as a board member first during a company turnaround. In this episode, Liz shares the national loneliness study that became Solo Stove's core brand insight ('we sell togetherness, not fire pits'), how the Snoop

22:12

From Farmer's Market to 16,000 Stores: Malk Organics'...

Future of Consumer Marketing ·

2026/04/01

Malk Organics started at a farmer's market 11 years ago. When Jason Bronstad joined as CEO in 2020, the brand was in 1,200 stores. Today it's in more than 16,000 — across all 50 US states, in most major chains — with 17 SKUs, a new line of coconut creamers, and shelf-stable Tetra products built entirely on three ingredients: water, organic almonds, and salt. In this episode, Jason walks through the data discipline that turns shelf space into profitability, the counterintuitive decision to cut back

26:37

From WWE to Trading Cards: Building the Low-Fee...

Future of Consumer Marketing ·

2026/03/23

Rob Kligman is the Chief Revenue Officer of Anthem Sports & Entertainment Inc. and the founder of Collectible Lane — a low-fee, AI-powered collectibles marketplace built to give collectors back control. In this episode, Rob draws on 30 years of advertising and sponsorship experience to break down how he built an authoritative brand voice before the app ever launched, why storytelling and FOMO are the only marketing engines that work in collectibles, and why his 6-to-9-month goal isn't to beat

25:49

AppLovin, AI Bowls, and the Measurement Stack Running...

Future of Consumer Marketing ·

2026/03/23

Ollie’s subscription model doesn’t just deliver fresh dog food — it runs machine learning models on photos of your dog’s teeth, tracks body condition and stool health, and feeds all of it into a wellbeing score that adjusts portions over time. Kalina Fridrich, VP of Growth and Retention at Ollie, joins The Future of Consumer Marketing to break down how a direct-to-consumer pet wellness brand is building a full-stack growth engine on top of that data. She covers the launch of “Feed the Obsession,”

28:56

Pants Science, Physical Catalogs, and the Return of...

Future of Consumer Marketing ·

2026/03/20

In this episode of The Future of Consumer Marketing, host Andres Figueira sits down with Renee Halvorsen, CMO of Marine Layer — the San Francisco-based casual apparel brand built on California cool, signature softness, and a marketing philosophy of radical authenticity. Renee pulls back the curtain on how a brand founded on a founder’s obsession with his favorite worn-out T-shirt has grown to 54 stores while leaning hard into analog marketing at a moment when everyone else went digital. She digs

31:18

Kate Gagnon: Why Organization Is an Operating System,...

Future of Consumer Marketing ·

2026/03/17

Kate Gagnon is the VP of Marketing at Neat Method, the largest home organizing brand in the United States. With 15 years of experience as a hybrid marketing leader and startup advisor, Kate leads marketing across two distinct businesses: an in-home organizing service delivered through 100+ franchise owners nationwide, and a direct-to-consumer product line launched six years ago. In this episode, Kate unpacks the brand’s core philosophy — organization as an operating system for your life, not an

26:42

Stop Optimizing for CAC. Start Optimizing for LTV

Future of Consumer Marketing ·

2026/03/10

Bryce Winkelman joined Typeform as CRO 14 months ago — a profitable, 150,000-customer form and survey platform with a footprint in 98% of Fortune 500 companies. Before Typeform, he was the 10th employee at Qualtrics, which he helped grow through $700M+ in revenue, an SAP acquisition, and an IPO. In this episode, Bryce unpacks how Typeform is repositioning from world-class form builder into a full flow activation platform, why they’re pivoting marketing investment from paid toward AI-visible organic,

25:51

The Brand That Turned Poop Jokes Into a $308M Business

Future of Consumer Marketing ·

2026/03/10

Three roommates in Chicago started using baby wipes as toilet paper in 2011, decided to sell their own, and ended up building one of the fastest-growing CPG brands in America. Joey Thomas joined as VP in late 2021 when Dude Wipes revenue was sub-$60 million — by 2025 the company had hit $308 million, almost entirely bootstrapped. In this episode, Joey breaks down the specific moves behind that trajectory: why TikTok Shop is the biggest channel unlock of the last 18 months, how the stocking stuffer

33:27

If the First Idea Doesn’t Offend You, Push Harder

Future of Consumer Marketing ·

2026/03/10

Reese Pozgay spent 10 years at Marc Jacobs building ecommerce from zero to over $100 million and inventing campaigns that used social media as literal entry currency — before Instagram existed. After launching his own 360 marketing agency (with Google as his first client, secured before he even had an LLC) and serving as Head of Digital Transformation at Revlon where he led the first beauty TikTok campaign to hit 2 billion views, he joined Moose Knuckles Canada as VP of Brand and Creative Marketing

24:34

How Bala Got Kim Kardashian Without Spending a Dollar

Future of Consumer Marketing ·

2026/03/10

Max Kislevitz co-founded Bala after quitting a 12-year advertising career to travel with his then-girlfriend Natalie — and conceived the idea for redesigned wrist and ankle weights on that trip. What started as a $40,000 Kickstarter campaign shipped out of a Brooklyn apartment has grown into a 30+ product design-led fitness brand that has sold over 4 million pairs of Bala Bangles and nearly doubled revenue in 2025. Max unpacks how Bala built a brand without any meaningful paid marketing in its early

25:38

How 127 Hotel Rooms Became a Daily Sales Channel

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with Phil Pirkovic, former Director of Brand and Partnerships at Shinola. Phil built the brand's storytelling infrastructure from scratch — shifting Shinola from a product-and-factory narrative into a full lifestyle brand rooted in emotional memory. He shares how he engineered experiential touchpoints across 21 stores, a Detroit hotel, and a small but disciplined marketing team to compete in a $6 billion watch industry

27:05

Why Outdoor Marketing's Aspirational Default Is a Trap

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with John St. Juliana, SVP of Marketing at Backcountry — the 25-year-old premium outdoor retailer that has quietly become one of the most resilient e-commerce brands in a category currently littered with Chapter 11 filings and store closures. While competitors chase aspirational "top of mountain" imagery, John is rethinking what it means for an outdoor brand to show up in everyday life — and rebuilding a loyalty program

28:52

When Brand and Performance Marketing Collide

Future of Consumer Marketing ·

2026/03/05

In this episode of The Future of Marketing, host Andres Figueira sits down with Yulia Popyk, Head of Brand at Petcube — a smart pet tech company that has spent 13 years building connected devices for pet parents. What started as a single camera to monitor pets at home has grown into a full ecosystem of hardware and software: GPS trackers, smart fountains, and a new AI-powered app bringing health monitoring, vet access, and device data into one place. Yulia unpacks how Petcube markets emotionally

30:20

From 50 to 1,000 Clients: The Revenue Factory Model

Future of Consumer Marketing ·

2026/03/04

In this episode of The Future of Marketing, host Andres Figueira sits down with Mads Wedderkopp, Chief Revenue Officer at Flowbox, a UGC platform working with over 1,000 consumer brands across fashion, cosmetics, fitness, and home goods. Mads unpacks how the smartest consumer brands are turning authentic customer content into their most durable competitive advantage — and why the brands that win in the next decade will be the ones that make community their moat, not their product.Topics

22:15

The Hyperlocal Content Gap Franchise Brands Ignore

Future of Consumer Marketing ·

2026/02/27

In this episode of The Future of Marketing, host Andres Figueira speaks with Matthew Cancino, founder of Candid Collective, a video content agency specializing in hyperlocal content strategy for franchise brands and multi-location businesses. Over two years, Candid Collective has grown to serve 20+ monthly retainer clients by solving a distribution problem most national brands quietly struggle with: how do you make a national brand feel local at scale when your entire creative team is in one

28:15

The Three P's Framework That Scaled Mammaly to Market...

Future of Consumer Marketing ·

2026/02/27

In this episode, host Andres Figueira speaks with Bernd Kruschewski, COO of Mammaly, Europe's #1 dog supplement brand. Built from zero to market leader across DACH in just five years, Mammaly scaled from a pure D2C startup to an omnichannel brand across 1,000+ retail doors — all while staying ruthlessly focused on a single category, a single region, and a lean operational model. Bernd shares the operational and organizational principles that allowed Mammaly to grow fast without breaking, and what's

41:42

From Medtech to Public Safety: A Category Reframe...

Future of Consumer Marketing ·

2026/02/26

In this episode of The Future of Marketing, host Andres Figueira speaks with Katerina Miras, VP of Marketing at Avive Solutions, a public safety technology company reimagining emergency cardiac response. With survivability rates from sudden cardiac arrest unchanged for decades despite hundreds of thousands of AEDs already in the market, Avive diagnosed the real problem as connectivity - not devices. Katerina walks through how a sub-100-person team is executing a sophisticated B2G/B2B marketing

33:25

5,000 to 500K Units: Retail Demo Strategy That Scaled

Future of Consumer Marketing ·

2026/02/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews David Lee, Co-founder and CEO of Nex. Nex has built Next Playground, an active play system that's transforming how families engage with screen time by turning living rooms into interactive fitness and gaming experiences. Starting as a basketball training app called Home Court that went viral during the pandemic, the company pivoted to create a motion-tracking camera system that has now sold 350,000 units and secured

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Future of Consumer Marketing

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