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Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

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29:54

Marketing Crypto Casinos: Trust Over Traditional Ads

Future of Consumer Marketing ·

2025/12/29

In this episode of The Future of Marketing, host Anders Figueira interviews Tyler Axon, Head of Growth at BetHog, a crypto casino and sportsbook from the founders of FanDuel. BetHog is entering one of the most challenging marketing environments imaginable: combining crypto and gambling regulations while competing against established giants like Stake. With just 15 people, BetHog is building trust in a space flooded with anonymous crypto casinos by leveraging their team's FanDuel pedigree, pioneering

26:15

Launching New Services Free: The Comp-to-Scale Model

Future of Consumer Marketing ·

2025/12/23

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andrew Maffettone, Founder of BlueTuskr, a full-service e-commerce marketing agency that operates at the intersection of Amazon marketplaces and direct-to-consumer strategies. With 15 years in e-commerce marketing and multiple agency exits under his belt, Andrew has built BlueTuskr into a 55-60 client operation that serves as an outsourced marketing department for e-commerce brands. BlueTuskr's differentiation lies

31:02

How We Built AI Tools That 10x Our Consulting Speed

Future of Consumer Marketing ·

2025/12/17

In this episode of The Future of Marketing, host Anders Figueira interviews Billy Boozer, Chief Technology Officer at Dual Boot Partners. Dual Boot Partners has evolved from building products for early-stage startups to becoming a strategic technology partner for mid-market and enterprise companies navigating the AI revolution. Through their proprietary AI tools DB90 and 3PO, they've created a methodology for accelerating software development by embedding AI agents at every stage of the development

26:05

How a 9-Person Team Competes With Lancôme & Maybelline

Future of Consumer Marketing ·

2025/12/17

In this episode of The Future of Marketing, host Andres Figueira interviews Lin Sällström, Head of Sales & Marketing at Hickap, a 9-year-old Scandinavian vegan beauty brand. Hickap is carving out space in the highly competitive beauty market by building an inclusive community-first brand that treats customers like friends rather than transactions. Operating with a lean team of just nine people, Hickap has become one of the fastest-growing vegan beauty brands in Scandinavia through a marketing

27:26

Marketing Destinations, Not Products: Hospitality...

Future of Consumer Marketing ·

2025/12/17

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jordan Malara, owner of Adventure Inn Durango and The Ridge Hotel (rebranding to The Outrider Hotel). Jordan is building a boutique hotel brand in Colorado's competitive hospitality market by recognizing a fundamental insight: guests don't search for hotels first - they choose destinations, then look for places to stay. By marketing the destination alongside the property and focusing on authentic local experiences

32:28

Why Soccer Fans Don't Convert: Targeting Beer...

Future of Consumer Marketing ·

2025/12/12

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tyson Hill, Vice President of Content, Marketing and Communications at Phoenix Rising Football Club. Phoenix Rising operates in one of marketing's most challenging environments: a second-division soccer team competing in a crowded sports market dominated by NFL, NBA, and major university programs—while also competing globally against Premier League and international soccer broadcasts. Rather than trying to convert

29:39

90-Day Sprints: Guaranteeing 2x Revenue Growth for...

Future of Consumer Marketing ·

2025/12/12

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Hal Smith, Founder of H Street Digital, a performance marketing agency that guarantees to 2x digital advertising revenue for eight-figure DTC brands in 90 days. After a decade of scaling multiple performance marketing agencies and working across presidential campaigns, Fortune 100 banks, and DTC brands, Smith identified the systematic bottlenecks that prevent most brands from scaling efficiently. His agency's

30:02

How Volcano Flowers Disrupted a $9B Industry With $13K

Future of Consumer Marketing ·

2025/12/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews John Tabis, Founder and Chairman of The Bouqs Company. The Bouqs Company transformed the floral industry by eliminating the traditional five-to-six layer supply chain and shipping flowers directly from eco-friendly farms in Ecuador, Colombia, and beyond to consumers across the United States. Starting with just $13,000, Tabis and his co-founder grew the company from $2 million in year one to $32 million by year

31:27

Clinical Testing as Marketing: 11 Doctors vs...

Future of Consumer Marketing ·

2025/12/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Allie Egan, Founder and CEO of Veracity. After reversing her own autoimmune thyroid disease through functional medicine, Allie built Veracity into a doctor-recommended, clinically-backed metabolic health brand that's achieved 40x growth in two years. Operating in the increasingly crowded natural alternatives to GLP-1s market, Veracity has differentiated itself by combining rigorous Western scientific validation with

26:22

AI for Prototyping, Humans for Launch: Hyperice's...

Future of Consumer Marketing ·

2025/12/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Andres Gimeno, Director of Growth Marketing at Hyperice, the world's leading recovery technology company. Hyperice has mastered the art of building premium brand authority through professional athlete validation while simultaneously scaling to everyday consumers. Born from a courtside observation of Kobe Bryant's recovery routine 12 years ago, Hyperice now partners with every major professional sports league

31:00

200K Customers With 9 Employees: AI-Powered Lean Growth

Future of Consumer Marketing ·

2025/12/10

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Sangwook Park, Chief Executive Officer at Laughland. Laughland is disrupting the oral care category by bringing dentist-level personalization to teeth whitening at an accessible price point. Starting from a consumer growth equity background at a fund investing in brands like Olaplex and Curology, Park identified a critical gap: oral care lacked the innovation and fun that had transformed skincare and beauty, while

25:51

Why China Still Wins Manufacturing (It's Not Labor...

Future of Consumer Marketing ·

2025/12/10

In this episode of The Future of Marketing, host Andres Figueira interviews Joseph Heller, CEO & Founder of The Studio. The Studio has quietly become one of the most essential manufacturing platforms for consumer brands, serving over 100,000 customers across 14 years by solving one of the hardest problems in consumer business: finding the right manufacturer. Rather than competing on price or technology features, The Studio built its business around curation and trust—acting as the critical

35:04

Beating Plastics: Platform Strategy for Sustainable...

Future of Consumer Marketing ·

2025/12/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Phil Cohen, COO and Co-Founder of Simplifyber. Simplifyber is tackling one of manufacturing's most entrenched challenges: making sustainable materials compete directly with plastics at scale. Rather than positioning themselves as a premium alternative that costs more, they've engineered a platform technology - combining proprietary liquid natural fiber slurries with custom manufacturing equipment - that can produce

28:15

Demand Generation vs Capture: Rethinking Paid Social

Future of Consumer Marketing ·

2025/12/04

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ankur Goyal, SVP of Growth at Coterie. Coterie is disrupting the baby care category dominated by legacy CPG giants through a relentless focus on product superiority, demand generation marketing, and leveraging direct-to-consumer advantages that traditional competitors simply cannot replicate. In four years, Ankur has scaled the company 15x while taking it from unprofitable to highly profitable, culminating in an

26:34

From Product-First to Full-Funnel: A 12-Year Evolution

Future of Consumer Marketing ·

2025/12/04

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ajay Prakash, Co-Founder & CEO of Rinse. Since 2013, Rinse has been building a technology-enabled dry cleaning and laundry service that's tackling one of life's most universal pain points through strategic category creation. Operating across 11 major North American markets with expansion into Canada, Rinse has built a trusted brand in an industry that hasn't innovated in decades. Rather than relying on viral

14:05

Building the Future of Headphones: Creating New...

Future of Consumer Marketing ·

2025/12/03

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Gary Spittle, Founder and CEO of Sonical. Sonical is pioneering the "Headphone 3.0" category—building hearing computers that transform how consumers interact with audio technology. Rather than accepting the fixed functionality of traditional headphones and earbuds, Sonical created a platform that lets users customize their audio experience through downloadable apps, applying the smartphone model to wearable audio

19:01

From 100 Videos to 2,000: How Echelon Scaled Content...

Future of Consumer Marketing ·

2025/12/03

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lou Lentine, CEO and Founder of Echelon. Echelon has built a distinctive position in the crowded connected fitness market by designing products around consumer pain points rather than technology first. While competitors focused on premium positioning and professional installation, Lou's team created equipment that consumers could set up in 30 minutes without tools - a critical differentiator during COVID when in-home

25:52

Category Creation: Selling Premium Products Nobody...

Future of Consumer Marketing ·

2025/12/02

In this episode of The Future of Marketing, host Brett interviews Sarah Meller, CEO of Saatchi Art. Saatchi Art operates at the intersection of technology and the art world, running a global online art marketplace alongside The Other Art Fair and a hospitality art advisory business. Sarah discusses the unique challenge of marketing a premium product category that most consumers don't yet know they want—original artwork—while competing against mass-produced wall art and fighting the perception that

32:09

How Sports Teams Market to Fans, Not Customers

Future of Consumer Marketing ·

2025/11/26

In this episode of The Future of Marketing, host Andres Figueira interviews Daniel Perales, Head of Digital Marketing at Baskonia-Alavés Group. Daniel oversees digital marketing for an unprecedented sports conglomerate that includes a EuroLeague basketball team, a La Liga football club, gyms, sports academies, and residential facilities. Operating from Spain's Basque Country, Daniel navigates the unique challenge of marketing to fans rather than customers—a distinction that fundamentally changes how

35:02

Targeting Gen Z and 40-Year-Olds With One Health Brand

Future of Consumer Marketing ·

2025/11/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ari Tulla, CEO and Co-Founder of Elo Health, a smart nutrition company pioneering the concept of "food as medicine" through personalized supplements, AI-driven insights, and at-home blood testing. Elo Health is building nutrition products that act as multipliers for medical treatments and lifestyle interventions—where one plus one equals three. After analyzing data from 10,000 users, they've evolved from

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