x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

41:03

Affiliates: Structuring the Perfect Affiliate Offers...

Keep Optimising ·

2024/01/31

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can

en

34:57

Affiliates: How Affiliate Marketing Can Elevate...

Keep Optimising ·

2024/01/24

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.In this episode, we discuss:The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:[04:19] Affiliate marketing is still very much

en

34:28

Affiliates: Tips for Diversifying Your Affiliate...

Keep Optimising ·

2024/01/17

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.In this episode, we discuss:The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:[04:32] The different types of affiliates brands can incorporate in their

en

37:58

Affiliates: Simple Strategies to Make Affiliate...

Keep Optimising ·

2024/01/10

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51]

en

34:39

Affiliates: Why Affiliate Marketing is a Key Strategy...

Keep Optimising ·

2024/01/03

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.In this episode, we discuss:Why affiliate marketing is a balance between relationship-building and analyticsThe opportunities presented by the

en

28:41

Content: Optimising User-Generated Content for...

Keep Optimising ·

2023/12/27

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about

en

35:10

Content: Navigating the Social Commerce Landscape...

Keep Optimising ·

2023/12/20

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social

en

36:48

Content: The Intersection of Behavioural Science and...

Keep Optimising ·

2023/12/13

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.In this episode, we discuss:Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological

en

36:22

Content: SEO & Blogging with Generative AI. Katrina...

Keep Optimising ·

2023/12/06

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.In this episode you will learn:How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and

en

33:34

TikTok: TikTok Shop Affliates 101 with Amelia...

Keep Optimising ·

2023/11/29

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.In this episode we discuss:Use LinkedIn as a resource for learning more about TikTok strategiesWhy is SEO becoming more important on TikTok?Generating original content is necessary for successHow will the Shop tab on

en

30:05

TikTok: Should you be doing TikTok Ads? with Sam...

Keep Optimising ·

2023/11/22

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.In this episode we discuss:What makes TikTok's creative offering unique?Why TikTok is more of an awareness platform than a platform for direct salesHow can brands effectively test TikTok advertising?What percentage of ad spend do brands typically allocate to TikTok?Some potential ROI that brands could expect from TikTok advertising in the

en

35:47

TikTok: 4 Ways to Grow your TikTok Shop Sales with...

Keep Optimising ·

2023/11/15

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.In this episode we discuss:How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer collaborationsStrategies

en

42:15

TikTok: From Ops to Sales with TikTok Shop with...

Keep Optimising ·

2023/11/08

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!In this episode we discuss:How to set up fulfilment for TikTok ShopHow to drive sales

en

45:44

TikTok: Case Study: How Aisle3 have used it to grow...

Keep Optimising ·

2023/11/01

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy.In this episode we discuss:Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent

en

31:19

Organic Social: Which Social Media Platform should...

Keep Optimising ·

2023/10/25

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check.In this episode we discuss:You need clear goals to develop a social media strategyHow can

en

36:56

Organic Social: Creating a Content Calendar for High...

Keep Optimising ·

2023/10/18

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!In this episode we discuss:What do you need in a content calendar?The different ways to visualise and organise a content calendarHow can organic social media exposure lead people to discover a brand on other channels?Having a consistent presence across multiple social

en

38:51

Organic Social: A 7-figure Brand’s Social Media...

Keep Optimising ·

2023/10/11

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…In this episode we discuss:How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads[06:11] Frustration with low engagement on social

en

31:39

Organic Social: How do you achieve high growth...

Keep Optimising ·

2023/10/04

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.In this episode we discuss:Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real customer

en

36:39

Black Friday Top Tips 2023 including TikTok Shop,...

Keep Optimising ·

2023/09/27

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday:Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric Haynie,

en

36:03

Peak Season: How to use Generative AI to create...

Keep Optimising ·

2023/09/20

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.In this episode we discuss:How to use AI to create website copy effectively every timeHow to easily protect your brand from the errors of AIHow to win in an AI content

en

292 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...