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PODCAST

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

38:23

Pre-Q4: The Silent Killer of eCommerce Profits: Fix...

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2025/10/08

Wesley Hartley is Chief Commercial Officer at Leaf. Leaf is a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands. And they've recently launched a new conversion tracking & monitoring solution called Leaf Signal. Dive in:[05:00] "From Downloads to Engagement Focus"[08:54] Effective Facebook Ad Data Strategies[10:00] "eCommerce Tracking: A Critical Gap"[14:09] "First-Party Cookie Solutions Explained"[19:08]

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39:45

Pre-Q4: Media Buying 101 – How to Test, Measure, and...

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2025/10/01

Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results.Dive in:[06:30] Targeted Advertising Strategy Insights[08:22] "Ad Strategy: Broad vs. Targeted"[11:00] Campaign Strategies: Social vs. Traditional[15:28] Strategic Media Planning for Brands[18:54] Out-of-Home Advertising Strategy[20:26] Flexible Creative Timing[25:02] Evolving Ad

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37:20

Pre-Q4: Why Podcast Advertising Works (and How to Use...

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2025/09/24

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising.Dive in:[04:58] Podcast Advertising Platform Launch & Closure[08:17] Podcast Engagement vs. Social Media[10:36] Identifying Suitable Show Categories[15:06] Authentic Ads Boost Engagement[18:21] Tracking Website Visits from Podcasts[20:10] Podcast Ad Campaign Timeline[23:00]

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35:10

Pre-Q4: Embracing AI in eCommerce...

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2025/09/17

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”.Dive in:[03:12] "Insights from eCommerce Expert Lucy"[08:19] Streamlining Work Beyond AI Concerns[10:19] Automation Paradox: More Grind

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33:45

Marketplaces: How to Optimise Your Amazon Ads for...

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2025/09/10

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales.Dive in:[05:04] Amazon Fees Impact Sellers' Profits[06:41] Amazon's Key Focus: Conversion Rate[12:39] Efficient Amazon Product Research[15:47] Optimizing Sponsored Brand Ads[18:13] Monitor Sales and Competitor Trends[20:41] "Optimizing Sales with DSP Advertising"[25:29] Insider Tips from George!The 4

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31:44

Marketplaces: How to Boost Amazon Sales with...

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2025/09/03

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform.Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the right affiliates for their program.Dive in:[04:32] Transition to Amazon Influencer Program[09:58] Influencer Videos on Amazon Listings[10:53] Amazon's

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30:10

Marketplaces: Insider Strategies to Boost Organic...

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2025/08/27

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses.Dive in:[04:47] Understanding Amazon's Unique Ad Ecosystem[07:26] Optimizing Amazon Product Listings[10:55] Optimizing Product Listing Strategy[13:11] "Amazon Ads: High Conversion Advantage"[18:08] "Second-Step: Sponsored Brands Ads"[20:22] Insider Tips from Han!Amazon is Pay-to-Play—But Organic

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34:54

Marketplaces: Proven Amazon Strategies for Optimising...

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2025/08/20

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably.Dive in:[04:36] "Amazon vs. Web Store Skills"[06:49] Analyzing Amazon Storefront Metrics[12:05] "Maximize Impact with A+ Content"[15:23] Focus on Hero Products[16:32] Behavioral Science in eCommerce[22:45] "Mastering Amazon & Marketplaces"[23:21] Insider Tips from Emma!Use Customer

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37:28

Marketplaces: How to Choose Channels and Grow Profits...

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2025/08/13

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already.Dive in:[03:21] Journey from App Development to eCommerce[08:39] "Prioritize Positive Customer Experience"[10:19] Marketplace Focus: Amazon's Key Role[15:15] Focus on Mastering One Platform[16:16] Integrated Marketing Strategies

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37:15

SEO: The 3 Questions Every eCommerce Brand Should Be...

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2025/08/06

Dan Coleman is an eCommerce Wizard.He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston.Dive in:[04:04] eCommerce Journey: From F1 to SEO[08:08] Pre-Internet Search Methods[11:25] Rethinking SEO Strategy[15:42] Evaluating eCommerce Ranking Effectiveness[19:00]

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35:49

SEO: How to Improve eCommerce SEO with a Content...

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2025/07/30

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching!In this episode, he shares why cleaning up your site might be the smartest SEO move you make this year.Dive in:[05:41] User Experience Over Quick SEO Wins[08:30] Guiding Principles for Google SEO[10:16] SEO Strategies Beyond

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37:46

SEO: How to Drive SEO Buy-In From Plan to Execution...

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2025/07/23

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, the tips we share can help you effectively communicate the value of your SEO initiatives.In this episode, we speak with Owain Lloyd-Williams, an SEO

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33:34

SEO: Using TikTok Data to Create High-Impact Content...

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2025/07/16

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost traffic by aligning with trends, this one’s for you.The intersection of TikTok trends and SEO is a hot topic. This episode gets into how brands can harness

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28:53

SEO: ChatGPT + Shopify... How can you capitalise on...

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2025/07/09

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright, emphasizes that the structure of your product data will dictate your success in this decentralized

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30:29

Google Ads: The Ultimate Guide to Six-Figure...

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2025/07/02

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we’ll share valuable insights that can help you

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38:35

Google Ads: Advanced Tips for Precision Conversion...

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2025/06/25

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value customers rather than just any lead. Our guest, Michael Cole, shares insights from his experience at Everflow,

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34:37

Google Ads: Optimising Your Shopping Feed for Maximum...

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2025/06/18

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a

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30:26

Google Ads: Audience Targeting Strategies for...

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2025/06/11

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding

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35:13

Google Ads: The 5 Dos and 5 Don'ts of PMax...

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2025/06/04

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights from Google Ads experts Becky Hopkin and Johnny Hyams, we'll equip you with practical tips to fill your optimisation to-do list for months to come.The 5 Dos

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28:41

Email & SMS: Why SMS Should Be Your Next Marketing...

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2025/05/28

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis, an expert in the field, who shares actionable insights on the types of campaigns to send and the importance of messaging that provides real

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