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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

19:27

Why It's So Hard to Communicate Our Value with Lynn...

Keep What You Earn ·

2024/10/22

Today’s episode features a dynamic conversation with Lynn Smith, a transformative media and confidence coach, and former news anchor with over 15 years of experience at NBC News, MSNBC, and CNN Headline News. Shannon dives deep into the art of communication, the challenges many entrepreneurs face in conveying their value, and the power of authenticity and confidence. Lynn shares her personal journey of overcoming public speaking fears, transitioning from journalism to coaching, and the importance

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16:10

Managing the Employee Expectation Gap

Keep What You Earn ·

2024/10/21

Today, Shannon dives deep into the ever-challenging task of aligning employee expectations with those of the business owner. Shannon shares her personal journey of going from a corporate hiring manager to managing a dynamic team of her own, outlining the surprising complexities of hiring and onboarding in a small business. She discusses the importance of clearly communicating your vision, core values, and expectations to avoid misunderstandings and foster a trusting work environment. Shannon also

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20:16

The Truth About Tax Savings and Strategies

Keep What You Earn ·

2024/10/18

Today, Shannon tackles the topic of tax savings and strategies for entrepreneurs. In this episode, she challenges common perceptions and discusses why not all tax-saving tactics are worth the time and effort. Shannon explores the importance of proactive tax planning to avoid surprises, evaluates popular tax strategies like hiring your kids, and emphasizes the value of focusing on revenue growth over implementing every tax hack. Get ready for valuable insights on how to better manage your business

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15:01

Here Are My Most Expensive Mistakes

Keep What You Earn ·

2024/10/17

Today, Shannon discusses her three most expensive business mistakes. Shannon candidly shares her experiences with hiring and overpaying the wrong people, making hasty decisions, and neglecting constant sales efforts. Tune in for valuable insights and practical tips on avoiding these common pitfalls in your own business journey. Whether you're new to entrepreneurship or a seasoned pro, this episode offers lessons you won't want to miss. What you'll hear in this episode: 03:47 Learn, adapt, identify

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38:48

Breaking Down BOI Reports with Frank Tumminello

Keep What You Earn ·

2024/10/16

In this episode, Shannon delves into the new Beneficial Ownership Information (BOI) reporting requirements, which are essential for nearly all small business owners in the United States. Shannon is joined by Frank Tumminello, co-founder and CEO of fileforms.com, a leading expert on navigating regulatory requirements. Together, they will break down the critical aspects of BOI reports—from the practical steps of filing and avoiding hefty fines, to the important role CPAs can play and how

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12:52

Why You Should Get Financing Before You Need It

Keep What You Earn ·

2024/10/15

In today's enlightening discussion, Shannon dives into the crucial topic of cash management and why securing financing before you actually need it can be a game-changer for your business. Drawing from her extensive experience as a CPA and insights from the financial industry, Shannon explains the benefits of establishing a credit history, even for businesses that have thrived without debt. She discusses practical strategies like obtaining a line of credit for future opportunities and emphasizes the

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22:14

How Living in Costa Rica Changed My Mindset

Keep What You Earn ·

2024/10/14

In this episode, Shannon explores how living in Costa Rica for the past four years has profoundly impacted her mindset and approach to both business and life. From shifting away from a hustle-centric mentality to embracing patience and a sense of community, the lessons Shannon has learned have reshaped her perspective. She shares key takeaways from her experiences, discusses the cultural differences that prompted these changes, and provides insights on how these shifts have positively influenced her

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18:56

What Taylor Swift Taught Me About Business

Keep What You Earn ·

2024/10/11

In this installment, Shannon delves into the fascinating business acumen of global music sensation Taylor Swift. Shannon offers a unique perspective on Taylor Swift's career, exploring how her strategic moves can provide invaluable lessons for entrepreneurs. From playing the long game and handling criticism to evolving her brand and focusing on core strengths, Shannon uncovers key takeaways that can transform any business strategy. Whether you're a Swiftie or not, these insights are sure to inspire

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14:07

Is Hiring A Tax Strategist For You?

Keep What You Earn ·

2024/10/10

In this episode, Shannon delves into the often overwhelming world of tax strategy and its true impact on business finances. If you've ever questioned whether you need a tax strategist or simply want to avoid surprise tax bills, this episode is tailor-made for you. Shannon will debunk common myths, highlight the importance of proactive communication with tax professionals, and stress why understanding your financial landscape is more important than chasing every possible deduction. Whether you're an

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32:37

Captivating an Audience Through Story with Mike Ganino

Keep What You Earn ·

2024/10/09

Today's episode features storytelling expert Mike Ganino, who reveals the secrets to captivating your audience through vivid, relatable narratives. We'll explore the power of non-judgmental messaging, the difference between autobiography and memoir, and how creating impactful scenes can make your communication memorable. Discover why personal stories are more effective than credentials, how to craft engaging introductions, and the importance of avoiding cognitive overload. Plus, hear about Mike's

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19:30

Stop Educating and Start Connecting with Mike Ganino

Keep What You Earn ·

2024/10/08

In today's episode, we have a dynamic conversation with Mike Ganino, an exceptional speaker coach who specializes in helping people harness the power of storytelling and public speaking. Forget everything you thought you knew about public speaking—Mike challenges traditional advice and offers new insights into how you can truly connect with your audience. From memorable tips on enhancing your Instagram bio to unlocking the full potential of your voice and movement, Mike shares it all. You'll hear

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16:13

Unlocking Growth: CFO Strategies for Entrepreneurs -...

Keep What You Earn ·

2024/10/07

Today, we are sharing a portion of Shannon’s interview on Lori Harder’s podcast “Earn Your Happy.” In this episode, Shannon and Lori tackle some of the most common myths about financial management for business owners, including the misconception that you only need a tax professional once a year. Shannon sheds light on the significant value a fractional CFO can bring to your business, regardless of its stage. From the importance of good bookkeeping to the strategic oversight that can help you reach

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15:37

3 Ways to Become a Better Small Business Customer

Keep What You Earn ·

2024/10/04

In this episode, Shannon delves into three key strategies for becoming a better customer to small businesses, inspired by her recent experiences in Costa Rica. Through real-world examples and heartwarming stories from her community, Shannon highlights how to support local businesses during their slow seasons. Whether listeners are small business owners or dedicated patrons, these tips aim to foster stronger relationships and create a thriving business ecosystem. What you'll hear in this episode:

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10:24

Productivity Does Not Equal Profitability

Keep What You Earn ·

2024/10/03

In today's episode, Shannon delves into an essential but often overlooked topic: the difference between productivity and profitability. Drawing from personal experience and client stories, Shannon explains why simply working more hours doesn't necessarily translate to higher earnings. She shares actionable advice on prioritizing tasks that generate profit and avoiding common pitfalls like "procrasti-working." Plus, stick around for tips on evaluating your business activities for maximum

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22:12

Discover Your Value by Serving More with John Ray

Keep What You Earn ·

2024/10/02

Today Shannon is joined by special guest John Ray, author of "The Generosity Mindset." In this continuation from the previous episode, they explore the crucial concept of serving to sell. John Ray shares his strategies for articulating value, building confidence in services, and approaching clients with a heart of generosity. He provides insights on differentiating oneself in a crowded market by prioritizing client needs and fostering strong, value-based relationships. The discussion also highlights

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23:56

Avoid These Pricing Red Flags with John Ray

Keep What You Earn ·

2024/10/01

In today's episode, Shannon delves into the complexities of pricing strategies with John Ray, a seasoned consultant and business coach. John specializes in helping service professionals such as consultants, attorneys, and coaches overcome their biggest challenges: pricing and business development. As the bestselling author of "The Generosity Mindset," he shares invaluable insights on identifying pricing red flags, effectively communicating value, and breaking free from the outdated model of selling

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20:52

The Five Money Metrics You Need

Keep What You Earn ·

2024/09/30

In today's episode, Shannon breaks down the five essential money metrics every business owner and CEO should track. Simplifying the often overwhelming financial landscape, Shannon shares insights on gross margin, net margin, net cash flow, revenue retention, and the LTV to CAC ratio. This episode will equip you with the knowledge to understand these critical metrics, so you can make informed decisions, diagnose business issues, and ultimately drive growth. Stay tuned for actionable tips that can

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15:30

Don't Make This Huge Mistake with Goal Setting

Keep What You Earn ·

2024/09/27

Today, Shannon tackles a common and critical mistake that business owners encounter when setting their goals. As Q4 begins and 2025 approaches, Shannon shares valuable lessons her team has learned about effective goal-setting. Listeners will discover how to avoid the pitfalls of over-measuring and the importance of celebrating milestones. Shannon walks through their journey of transformation, offering practical insights to help entrepreneurs set purposeful, manageable, and motivating objectives for

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25:03

Build Wealth Through Connections with Fred Moskowitz

Keep What You Earn ·

2024/09/25

In this episode, Shannon continues a riveting conversation with Fred Moskowitz, an expert in alternative investing and mortgage note investing. Fred sheds light on leveraging connections with other entrepreneurs and investors to educate oneself on various investment strategies. The discussion covers the wealth of investment advice available, ways to sift through it safely, and how to leverage expert networks to best serve investment goals. Additionally, Shannon and Fred touch on tax-efficient

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21:05

Exploring Alternative Investment Strategies with Fred...

Keep What You Earn ·

2024/09/24

In today's episode, we're exploring alternative investment strategies with special guest Fred Moskowitz, an expert in mortgage note investing. Fred and our host Shannon Weinstein discuss moving beyond traditional investments like 401Ks and index funds. Fred breaks down mortgage note investing, emphasizing its potential for generating cash flow and offering more financial control. Whether you're a seasoned investor or just starting, this episode is packed with insights on diversifying your

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