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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

14:00

Think Bigger Than a Niche

Keep What You Earn ·

2025/10/29

In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in. I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term

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42:41

From Fashion Apparel to Facial Franchising with...

Keep What You Earn ·

2025/10/22

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences. Learn how FACE FOUNDRIÉ's focus on customer service, community engagement, and a scalable franchise model has led to its rapid growth. Michele also discusses key traits of successful franchisees, the importance

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08:12

Depreciation Decoded: Avoiding Tax Traps Final

Keep What You Earn ·

2025/10/20

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they’re often about tax deferral rather than elimination, and what to watch for when selling assets or a business. You’ll walk away with practical insights to help you manage your assets wisely and make confident, informed tax decisions. What you'll hear in this episode: [05:35] Consult your tax advisor

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11:47

Fractional CFO vs. Bookkeeper - What Do I Need?

Keep What You Earn ·

2025/10/08

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business

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09:59

Do You Need a Financial Facelift?

Keep What You Earn ·

2025/10/06

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management. Tune in to learn how to map out your cash flow, prioritize impactful financial issues, and make confident decisions that will help you scale your business. Don't miss Shannon's insights on how to stop masking core financial

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13:58

How to Build Investor-Ready Financials

Keep What You Earn ·

2025/09/29

Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be prepared for potential buyout offers, shares strategies for keeping your financials in order, and emphasizes the importance of transparency and accuracy in financial reporting. Learn how the quality of your financials influences your business valuation and why considering these details now can set you up for a smoother, more

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13:45

The Hidden Cost of Complexity in $3M+ Businesses

Keep What You Earn ·

2025/09/24

As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more products or services. Shannon emphasizes the importance of simplicity in scaling, advising business owners to standardize their offerings and create streamlined processes. Tune in to learn actionable tips for maintaining clarity and efficiency, ensuring sustainable growth, and enhancing profitability. What you'll hear in

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44:29

High School Hobby to Vegas Merch Enterprise - How...

Keep What You Earn ·

2025/09/22

Shannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his parents' garage to growing it into a multi-million dollar enterprise over the past 17 years. They discuss the importance of humility, continuous learning, and seeking knowledge from those more experienced. Austin's story highlights the value of focusing on sales, sensible investment, and building a strong, empowered team. Tune in to gain insights on

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35:24

Why You Need More than Contracts to Protect Your...

Keep What You Earn ·

2025/09/10

Asset protection is invaluable, especially for business owners. Shannon is joined by Blake Harris, an expert attorney specializing in offshore trusts. Dive deep into the intricacies of asset protection trusts, understand the benefits of offshore trusts in places like the Cook Islands, and why this strategy is not just for the ultra-wealthy. Discover how proper asset protection can safeguard your wealth from lawsuits, divorce, and unexpected liabilities, and why planning ahead is crucial. Blake

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10:43

Your Most Expensive Habit

Keep What You Earn ·

2025/09/08

The most expensive habit for business owners is distraction. Shannon explains how distraction not only wastes valuable time but also has a compounding negative effect on your business's growth. From shiny object syndrome to direct distractions like social media, learn how to identify and manage distractions, maintain focus on your core profit engines, and strategically align your actions with your long-term goals. Tune in for actionable insights to keep your business on track and thriving. What

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10:12

Four Ways You Might Be Stuck in Business

Keep What You Earn ·

2025/09/03

Shannon discusses the multifaceted role of business owners as resource allocators. She introduces a quadrant framework that helps identify where businesses stand in terms of capital and information, offering actionable advice for each scenario—whether you're capital-constrained, data-constrained, or simply overwhelmed with resources. Tune in for practical insights on how to better manage your financial metrics, cash flow, and prioritization to ensure steady growth and sustainability for your

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38:54

Finding Your Marketing Focus with Amber Frankhuizen

Keep What You Earn ·

2025/09/01

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the unprecedented value of training and empowering team members. Amber shares her wisdom on establishing a strong personal brand and leveraging it for

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51:17

Profit Sharing Options for Employees with Rob Gallaher

Keep What You Earn ·

2025/08/20

In this episode, Shannon dives into the transformative potential of profit sharing with expert guest Rob Gallagher. Rob, a successful business owner, shares his journey from the grueling early days of entrepreneurship to a thriving, profitable enterprise powered by a well-crafted profit sharing program. Learn the ten critical rules to structuring a successful profit sharing scheme, from making it substantial and attainable to the importance of education and financial wellness for employees. Rob

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43:53

Luxury Travel & Perks for Business Owners with Eli...

Keep What You Earn ·

2025/08/13

Ready to unlock a life of luxury travel without breaking the bank? In this episode, Shannon sits down with Eli Facenda, the “Eli Travel Guy,” to reveal how business owners can experience bucket-list adventures, maximize credit card points, and design a business that funds your dream lifestyle. What You'll Hear: [2:00] The 3 big myths stopping entrepreneurs from traveling [8:10] The “Experiential Millionaire” framework: designing a business that funds your dream lifestyle [13:00] How travel

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45:43

What to Expect From Your CFO with Pam Jordan

Keep What You Earn ·

2025/08/06

In this episode, Shannon sits down with Pam Jordan, an experienced CFO and founder of Pivot Business Group. Together, they demystify the role of a CFO, discuss the differences between CFOs, CPAs, and bookkeepers, and share actionable advice for business owners looking to scale and build enterprise value. What You'll Hear: [5:00] What is a fractional CFO? [10:00] The difference between CFOs, CPAs, and bookkeepers [20:00] How to get value from your CFO, even with messy books [30:00] The

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12:47

Ways to Maximize Customer Value

Keep What You Earn ·

2025/07/25

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend, enhance retention, and improve cash flow by transitioning from reoccurring to recurring revenue models. Shannon shares actionable tips on upselling, improving customer experience, and leveraging customer referrals to reduce acquisition costs and boost LTV. Tune in to learn how focusing on customer value can significantly impact your business growth

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13:18

How to Unf*ck Cash Flow

Keep What You Earn ·

2025/07/21

Let's get into the critical topic of cash flow management for business owners. Building on the previous discussion about cash flow basics, Shannon outlines practical strategies for 'unf*cking' your cash flow, pinpointing issues of timing and blind spots. Whether you're overspending on personal expenses or mismanaging payments for loans and leases, this episode provides actionable insights for aligning your cash inflows and outflows. Shannon highlights the importance of understanding your profit

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11:30

Keep Your Business Profitable with Strategic Cost...

Keep What You Earn ·

2025/07/16

Do you understand the true importance of a solid budget? Shannon calls this your 'profit plan,' and explains how to categorize expenses into fulfillment costs, acquisition costs, and operating costs. She provides actionable strategies for ensuring your business remains profitable despite variable monthly profits. Learn how to analyze your profit and loss statement, identify areas of overspending, and make conscious decisions about investments in marketing and personal versus team development. Tune

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11:08

A Deep Dive into Your Profitability Strategy

Keep What You Earn ·

2025/07/14

This episode dives deep into understanding operating profit or net profit, a metric crucial for any entrepreneur or business owner. Learn how to measure and manage your operating profit effectively, why it's essential to look at it as a percentage of sales, and how to balance acquisition costs, operating expenses, and your overall budget for sustained profitability. Shannon also touches on practical tips and actionable steps to ensure your business remains profitable even when overhead costs are

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10:22

From Pricing to Profits: How to Ensure Your Core...

Keep What You Earn ·

2025/07/11

How can you ensure you're making enough on each unit sold to cover the costs of running your business? The focus is on evaluating your pricing strategy, understanding product-market fit, and considering the impact of scaling on customer affordability. Shannon offers actionable advice on reducing costs, negotiating with suppliers, and fine-tuning your pricing to improve profitability. She also underscores the importance of strict boundaries regarding service offerings and the potential need to prune

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710 results

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