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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

40:50

460. Beyond January: Behavioral Insights for Lasting...

The Brainy Business | Understanding the Psychology of... ·

2025/01/07

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of resolutions and the challenges of keeping commitments. As the New Year begins, many people find themselves struggling to maintain their resolutions, and Melina provides insights into why this happens and how to overcome it. She explores concepts from behavioral economics, including time discounting, anticipated regret, and counterfactual thinking, to understand the subconscious influences on our

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51:07

459. 4,000 Mondays: Making Every Week Count with Jodi...

The Brainy Business | Understanding the Psychology of... ·

2025/01/02

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for an inspiring discussion on living a life without regrets. Jodi shares her insights on how to make the most of our limited time, emphasizing the importance of embracing mortality as a motivator for living fully. With a unique blend of humor and wisdom, she helps listeners explore the concept of mortality not as a source of fear, but as a catalyst for action and meaningful living

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49:59

458. Harnessing the Power of Regret with Dan Pink

The Brainy Business | Understanding the Psychology of... ·

2024/12/31

In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force for good. As the episode airs on New Year's Eve, it encourages listeners to reflect on their past year, consider their regrets, and use them as a tool for growth and improvement in the

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43:50

457. Proximity: Redefining Business and Innovation in...

The Brainy Business | Understanding the Psychology of... ·

2024/12/26

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Rob Wolcott and Kaihan Krippendorff, co-authors of the book Proximity. Rob, an adjunct professor of Innovation at both the Booth School of Business and Kellogg School of Management, and Kaihan, the CEO of Outthinker Networks, delve into the concept of proximity and its transformative potential across industries. The discussion begins with the origins of the book, inspired by a tech conference and further catalyzed during

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35:59

456. Moonshot Strategies: Business Insights from...

The Brainy Business | Understanding the Psychology of... ·

2024/12/24

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can learn from NASA. Originally aired in the summer of 2019 to commemorate the 50th anniversary of the moon landing, this episode explores the remarkable success of NASA's missions and their relevance to business strategies today. Melina explores the historical context of NASA's achievements, highlighting President Kennedy's influential speech that galvanized public support

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45:57

455. The Influence Equation: Transformational Change...

The Brainy Business | Understanding the Psychology of... ·

2024/12/19

In this episode of The Brainy Business podcast, Melina Palmer is joined by Steve Martin, the acclaimed author of Influence at Work and a leading expert in the psychology of persuasion. Steve is known for his collaboration with Robert Cialdini and his extensive work in applying influence and persuasion science to business and public policy. Steve shares insights into his influence equation, a framework designed to simplify the complex nature of influence by integrating evidence, economics, and

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42:21

454. Social Proof in Action: Understanding the...

The Brainy Business | Understanding the Psychology of... ·

2024/12/17

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of social proof, a cornerstone of behavioral economics and a powerful tool for influencing decision-making. Melina goes beyond mere ratings and reviews, emphasizing our inherent tendency as a herding species to look to others for guidance in decision-making. She discusses how businesses can effectively leverage social proof to build trust and credibility, using real-world examples and the six types of social

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51:16

453. Elevating Brand Perception: DJ Sprague’s Journey...

The Brainy Business | Understanding the Psychology of... ·

2024/12/12

In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise sales, and reputation management. DJ has worked with major brands such as Hyundai, Toyota, and NASCAR, and has a wealth of experience in improving online brand reputation and increasing site traffic and conversions. As the CMO of Shopper Approved, DJ shares insights into creating an integrated marketing strategy that delivers a cohesive brand experience to delight customers. The

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44:51

452. Embracing Negative Reviews: Behavioral Economics...

The Brainy Business | Understanding the Psychology of... ·

2024/12/10

In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for conversions. She explores why negative reviews stick with us more than positive ones, touching on psychological concepts like herding instincts, social

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49:39

451. Why Everyone Else Is A Hypocrite: Exploring Our...

The Brainy Business | Understanding the Psychology of... ·

2024/12/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Robert Kurzban, author of Why Everyone Else Is a Hypocrite, for an enlightening discussion on the modular nature of our brains and the evolutionary psychology behind our behaviors. Robert shares his extensive background in psychology and evolutionary biology, offering insights into how our brains are compartmentalized with different modules responsible for various functions and beliefs. Throughout the conversation, Melina and

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43:42

450. The "G" in NUDGES: Mastering Feedback for...

The Brainy Business | Understanding the Psychology of... ·

2024/12/03

In this episode of The Brainy Business podcast, Melina Palmer revisits a key topic from the foundational series on nudges, emphasizing the importance of feedback in correcting expected errors and guiding decision-making. Melina explores how thoughtful feedback mechanisms can keep individuals on track by providing timely and relevant cues, whether it's in daily life or within business processes. Melina shares practical examples of feedback in action, such as the use of flashing lights on speed limit

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40:54

449. Embracing Winter: Mindset Shifts with Dr. Kari...

The Brainy Business | Understanding the Psychology of... ·

2024/11/28

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the Arctic embrace winter, as well as her new book, How to Winter, which explores the opportunities that winter presents both literally and metaphorically

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22:56

448. Embracing Familiarity Bias: The Comfort of the...

The Brainy Business | Understanding the Psychology of... ·

2024/11/26

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally aired in April 2021, to explore how familiarity bias affects our choices and how we can leverage it to our advantage. Melina discusses the implications of

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39:14

447. The Hive Mind at Work: Transforming...

The Brainy Business | Understanding the Psychology of... ·

2024/11/21

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leaders in creating agile and productive environments, drawing from her role as an executive in charge of transformation at international firms like ANZ Bank

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30:31

446. The Taste of Success: How Flavor Impacts Buying...

The Brainy Business | Understanding the Psychology of... ·

2024/11/19

In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is service-based or product-focused, Melina emphasizes the importance of considering all senses, including taste, in your strategy. Melina delves into the intricate relationship between taste and smell, revealing

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49:44

445. From Insights to Action: Behavioral Science at...

The Brainy Business | Understanding the Psychology of... ·

2024/11/14

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isabel, a behavioral scientist with a PhD in public policy from Harvard University, focuses on leveraging economic and psychological forces to guide the

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30:57

444. Bridging the Intention-Action Gap: Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2024/11/12

In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a company that helps people straighten their teeth with clear aligners, and her journey to incorporate behavioral science into business practices. During the episode, Sudy shares insights from her research on

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51:44

443. The Birth of Consumer Choice w/ Jason Voiovich

The Brainy Business | Understanding the Psychology of... ·

2024/11/07

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little Black Dress, for a fascinating discussion about the consumer revolution of the 1920s. Jason, with over 25 years of experience in launching innovative products, shares his insights into how the Roaring Twenties shaped modern consumer behavior and choice culture. Jason discusses his journey from a family of artists, immigrants, and entrepreneurs to becoming a fractional chief

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36:43

442. The Power of NUDGES and Choice Architecture...

The Brainy Business | Understanding the Psychology of... ·

2024/11/05

In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial elements in the field of behavioral economics. Originally aired as episode 35, this episode sets the stage for understanding how subtle changes in the way choices are presented can significantly influence decision-making. Melina refreshes this episode to prepare listeners for her upcoming conversation with author Jason Vojovich. Melina delves into the work of

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52:26

441. Cracking Consumer Codes: Hunter Thurman of...

The Brainy Business | Understanding the Psychology of... ·

2024/10/31

In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncover the deeper motivations behind consumer actions. With a focus on the BEV 50 report, Hunter reveals fascinating insights into how pricing perceptions

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560 results

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