x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

40:54

449. Embracing Winter: Mindset Shifts with Dr. Kari...

The Brainy Business | Understanding the Psychology of... ·

2024/11/28

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the Arctic embrace winter, as well as her new book, How to Winter, which explores the opportunities that winter presents both literally and metaphorically

en

22:56

448. Embracing Familiarity Bias: The Comfort of the...

The Brainy Business | Understanding the Psychology of... ·

2024/11/26

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally aired in April 2021, to explore how familiarity bias affects our choices and how we can leverage it to our advantage. Melina discusses the implications of

en

39:14

447. The Hive Mind at Work: Transforming...

The Brainy Business | Understanding the Psychology of... ·

2024/11/21

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leaders in creating agile and productive environments, drawing from her role as an executive in charge of transformation at international firms like ANZ Bank

en

30:31

446. The Taste of Success: How Flavor Impacts Buying...

The Brainy Business | Understanding the Psychology of... ·

2024/11/19

In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is service-based or product-focused, Melina emphasizes the importance of considering all senses, including taste, in your strategy. Melina delves into the intricate relationship between taste and smell, revealing

en

49:44

445. From Insights to Action: Behavioral Science at...

The Brainy Business | Understanding the Psychology of... ·

2024/11/14

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isabel, a behavioral scientist with a PhD in public policy from Harvard University, focuses on leveraging economic and psychological forces to guide the

en

30:57

444. Bridging the Intention-Action Gap: Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2024/11/12

In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a company that helps people straighten their teeth with clear aligners, and her journey to incorporate behavioral science into business practices. During the episode, Sudy shares insights from her research on

en

51:44

443. The Birth of Consumer Choice w/ Jason Voiovich

The Brainy Business | Understanding the Psychology of... ·

2024/11/07

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little Black Dress, for a fascinating discussion about the consumer revolution of the 1920s. Jason, with over 25 years of experience in launching innovative products, shares his insights into how the Roaring Twenties shaped modern consumer behavior and choice culture. Jason discusses his journey from a family of artists, immigrants, and entrepreneurs to becoming a fractional chief

en

36:43

442. The Power of NUDGES and Choice Architecture...

The Brainy Business | Understanding the Psychology of... ·

2024/11/05

In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial elements in the field of behavioral economics. Originally aired as episode 35, this episode sets the stage for understanding how subtle changes in the way choices are presented can significantly influence decision-making. Melina refreshes this episode to prepare listeners for her upcoming conversation with author Jason Vojovich. Melina delves into the work of

en

52:26

441. Cracking Consumer Codes: Hunter Thurman of...

The Brainy Business | Understanding the Psychology of... ·

2024/10/31

In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncover the deeper motivations behind consumer actions. With a focus on the BEV 50 report, Hunter reveals fascinating insights into how pricing perceptions

en

38:02

440. AI Meets Behavioral Economics: Predicting...

The Brainy Business | Understanding the Psychology of... ·

2024/10/29

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research industry and discusses the innovative work his team is doing with Flash.AI to create predictive models that help businesses increase sales and improve customer connections. Sam explains how Behaviorally leverages a rich database of system one

en

46:38

439. Behavioral Science at Scale: William Mailer on...

The Brainy Business | Understanding the Psychology of... ·

2024/10/23

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of economists, psychologists, and data scientists work to improve financial well-being and climate action outcomes for millions of Australians. The episode

en

45:01

438. Apple Card: Behavioral Economics in Action...

The Brainy Business | Understanding the Psychology of... ·

2024/10/21

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Apple, the delayed pricing strategy, and the clever use of framing and herding behaviors to captivate potential customers. She also explores how familiarity

en

53:02

437. The Science of Immersion: Transforming Business...

The Brainy Business | Understanding the Psychology of... ·

2024/10/16

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the

en

28:00

436. The Brainy Biases: Why Novelty and Stories...

The Brainy Business | Understanding the Psychology of... ·

2024/10/14

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizarreness effect, humor effect, pareidolia, and more, illustrating how these biases impact our decisions and interactions in both personal and professional

en

49:10

435. Scaling Behavioral Economics at BBVA with Quique...

The Brainy Business | Understanding the Psychology of... ·

2024/10/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into their business practices. Quique shares his experience at BBVA, where he has been instrumental in developing a behavioral economics unit over the past

en

45:03

434. Designing for Behavior Change: Insights from Dr....

The Brainy Business | Understanding the Psychology of... ·

2024/10/07

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significant roles at organizations like the Busara Center for Behavioral Economics and Morningstar, and authored several books, including the focal point of

en

51:05

433. The Art of Strategic Relationships: A...

The Brainy Business | Understanding the Psychology of... ·

2024/10/02

In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and networking. With nearly 25 years of experience, Andy has been recognized as one of Europe's leading business networking strategists by the Financial Times. He is an international speaker, podcast host, and author of six books, including the Financial Times Guide to Mentoring, co-authored with Ruth Gotian. In this episode, Andy shares his insights on investing in

en

48:25

432. Mastering Ethical Influence with Brian Ahearn...

The Brainy Business | Understanding the Psychology of... ·

2024/09/30

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation. As a faculty member of the Cialdini Institute, Brian is dedicated to teaching the science of influence to help people achieve greater professional

en

48:34

431. Is Your Work Worth It? Exploring Purpose with...

The Brainy Business | Understanding the Psychology of... ·

2024/09/25

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Christopher Wong Michelson, co-author of Is Your Work Worth It?. Christopher, a philosopher with 25 years of experience advising business leaders, explores the profound questions surrounding the meaning and value of work. With a PhD in philosophical ethics and aesthetics, Christopher has held significant roles at PwC and academic positions at the Wharton School and NYU's Stern School of Business. His extensive background

en

48:24

430. Unlocking the Secrets of Behavioral Change with...

The Brainy Business | Understanding the Psychology of... ·

2024/09/23

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of creating lasting behavior change. Katy, a professor at the Wharton School and co-director of the Behavior Change for Good Initiative, shares insights from her book How to Change. Melina and Katy discuss fresh starts, temptation bundling, and the importance of understanding the underlying barriers to change. They also cover the surprising benefits of giving advice to others as a

en

549 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...