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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

29:26

598. Magic Words: Transforming Communication and...

The Brainy Business | Understanding the Psychology of... ·

2026/10/08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the power of language and how subtle shifts in wording can significantly influence people's actions and perceptions. Listeners will explore the concept of identity creation through language, such as how referring to someone as a "helper" instead of simply asking for

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52:21

597. Beyond Efficiency: Transforming AI into a...

The Brainy Business | Understanding the Psychology of... ·

2026/10/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in business, many organizations are falling into the efficiency trap, focusing on speed over meaningful outcomes. Will shares his insights on how to leverage AI effectively, emphasizing the importance of context and the non-conscious factors that drive consumer behavior

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42:06

596. From Target to Apple: Lessons in Retail Innovation

The Brainy Business | Understanding the Psychology of... ·

2026/09/24

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ron Johnson, author of Shop Different and the visionary behind the iconic Apple Store experience. Ron shares his journey from his early days in retail at Target to revolutionizing how consumers interact with technology at Apple. With a focus on design and customer experience, he discusses the bold strategies that transformed Apple Stores into destinations for creativity and connection. Listeners will discover the importance

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50:58

595. Understanding Motivation and the Brain

The Brainy Business | Understanding the Psychology of... ·

2026/09/16

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures the subtle erosion of motivation many employees are experiencing in today's work environment. With over half of the workforce feeling this way, understanding the underlying reasons becomes crucial. Masud shares his extensive research on motivation and

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53:49

594. The Art of Incentives: How to Send the Right...

The Brainy Business | Understanding the Psychology of... ·

2026/09/10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC San Diego, shares his insights on how incentives shape our behaviors and the stories they tell about us. Listeners will discover how seemingly harmless incentives can send mixed signals, altering perceptions and motivations in ways that can be counterproductive. Uri

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48:44

593. Navigating AI Adoption through Behavioral Insights

The Brainy Business | Understanding the Psychology of... ·

2026/09/03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations. With a staggering 95% of AI projects failing to deliver measurable returns, Gleb dives into the psychological barriers that prevent teams from embracing this transformative technology. Listeners will gain insights into the varying attitudes towards AI adoption, from

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44:14

592. Strategies for Confident Communication

The Brainy Business | Understanding the Psychology of... ·

2026/08/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and how to communicate effectively under pressure. With decades of experience as a lecturer at Stanford's Graduate School of Business, Matt shares invaluable insights into overcoming the anxiety that often accompanies speaking on the spot. Listeners will learn practical techniques to navigate high-stakes situations, such as job

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47:29

591. AQ Unleashed: New Intelligence for a Changing World

The Brainy Business | Understanding the Psychology of... ·

2026/08/20

In this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelligence for a World That's Always Changing. Liz, a leadership coach and founder of Inner Genius, dives into the concept of AQ (Agility Quotient) and its critical role in navigating the ever-changing landscape of today's world. With her extensive experience working with high-growth companies like Facebook and Instagram, Liz shares insights on how understanding and

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01:04:08

590. Unlocking the Secrets to a Happier Life

The Brainy Business | Understanding the Psychology of... ·

2026/08/13

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate relationship between time and happiness. With the pressures of modern life, many individuals find themselves feeling overwhelmed and unfulfilled, often sacrificing joy for productivity. Cassie shares her insights on how to reclaim happiness by investing our time wisely and intentionally. Listeners will learn about the concept of time poverty and how it affects

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38:31

589. Signals of Success: Unpacking Status and Behavior

The Brainy Business | Understanding the Psychology of... ·

2026/08/06

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and a remarkable portfolio of projects, Dan shares his insights on the fascinating world of behavioral science and its application across diverse industries, from luxury fashion to airport security. Listeners will discover how Dan's work at Ogilvy involves tackling complex behavior change problems and how the lessons learned can be

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56:30

588. Find Your Five: Your Key to Turning Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2026/07/30

In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've ever felt overwhelmed by the multitude of concepts in this field, this episode is tailored for you. Melina shares her insights on how to effectively narrow down the concepts you should focus on to start seeing results without feeling bogged down. Listeners will learn about the importance of selecting a manageable number of concepts

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43:52

587. Unlocking the Secrets of Super Teams

The Brainy Business | Understanding the Psychology of... ·

2026/07/23

In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what truly sets exceptional teams apart from the rest. Drawing from extensive research, Ron shares key insights into the characteristics that define super teams and how organizations can cultivate these traits to enhance performance. Listeners will discover that creating a super team isn't just about having the right people; it's also

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47:10

586. The Fun Habit: Rediscovering Joy in Everyday Life

The Brainy Business | Understanding the Psychology of... ·

2026/07/16

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an organizational psychologist and behavioral scientist, shares his insights on why prioritizing fun is essential for our overall happiness and well-being. Listeners will learn about the pitfalls of chasing happiness as an

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45:07

585. How Cultural Insights Shape Business Success

The Brainy Business | Understanding the Psychology of... ·

2026/07/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can dramatically influence consumer behavior and decision-making. Oliver, a business anthropologist at Ipsos, shares his experiences observing everyday routines and behaviors that shape how people interact with products and

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53:24

584. The Category Creation Formula

The Brainy Business | Understanding the Psychology of... ·

2026/07/02

In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how companies can strategically position themselves in the marketplace. Kevin shares his extensive experience in journalism and technology, providing valuable insights into how competition can actually validate a market category rather than threaten it. Listeners will learn the significance of

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28:31

583. How the Outdoors Boosts Your Brain

The Brainy Business | Understanding the Psychology of... ·

2026/06/25

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health and well-being. As a professor in the Department of Environmental and Occupational Health and co-director of the Center for Health and Nature, Jay shares groundbreaking insights into how our environments influence our mental and physical health. Listeners will learn about the physiological benefits of spending time in nature and why

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28:31

582. How to Get What You Want

The Brainy Business | Understanding the Psychology of... ·

2026/06/18

In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Science of Persuasion. Together, they delve into the fascinating world of persuasion and the subtle art of influencing others without seeming pushy. Joshua shares his unique perspective on how understanding the desires and feelings of others can lead to more effective communication and successful outcomes. Listeners will discover that

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49:26

581. The Science of Cool: How to Make Your Brand...

The Brainy Business | Understanding the Psychology of... ·

2026/06/11

In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inherent quality, but Troy reveals that there is a psychological foundation behind what makes something or someone cool. As the chief scientist at On Your Feet and a repeat guest on the show, Troy brings a unique blend of scientific insight and artistic creativity to the discussion. Listeners will learn how the concept of cool is defined

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51:38

580. Building Incorruptible Companies

The Brainy Business | Understanding the Psychology of... ·

2026/06/04

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainable organizations that resist the corrosive forces of financial gravity and short-term thinking. Eric shares compelling stories of well-intentioned founders whose visions were undermined by systemic pressures, revealing the hidden incentives that can lead companies astray. Listeners

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52:39

579. Personal Branding for Introverts

The Brainy Business | Understanding the Psychology of... ·

2026/05/28

In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept of personal branding. For many, the term evokes excitement, while others feel overwhelmed or skeptical, especially those who identify as introverts. Goldie shares her journey of building her own personal brand as an introvert, creating over 800 consecutive daily LinkedIn videos, and how that led to numerous opportunities, including

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