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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

41:19

536. Unlocking Consumer Choices: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2025/09/30

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their

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51:21

535: I Need That: Unpacking the Psychology of...

The Brainy Business | Understanding the Psychology of... ·

2025/09/25

In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a

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45:40

534. Shifting Perspectives: The Science of Changing...

The Brainy Business | Understanding the Psychology of... ·

2025/09/23

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal identity. Andy shares insights on the complexity of self-perception and the varying degrees of opinion strength, highlighting how cultural contexts can shape

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56:07

533. Stand Out: Authentic Branding in a Crowded...

The Brainy Business | Understanding the Psychology of... ·

2025/09/18

In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget. Louis shares his insights on how to be brave in branding and the importance of embracing a unique positioning that resonates with your audience. The conversation dives into the

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36:03

532. Conquering Procrastination in Business

The Brainy Business | Understanding the Psychology of... ·

2025/09/16

In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we navigate the complexities of decision-making in a rapidly changing environment. Bikeshedding, a term coined by Cyril Northcote Parkinson, highlights our tendency to spend excessive

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42:40

531. Learn From Losing: The Psychology of Resilient...

The Brainy Business | Understanding the Psychology of... ·

2025/09/11

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the business world. Sebastian shares his journey from a high-stress career in money management to a deep exploration of psychology, emphasizing that effective

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48:22

530. Building Authentic Brands

The Brainy Business | Understanding the Psychology of... ·

2025/09/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust. Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the

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15:44

529. Lights, Camera, Brainy: Launching Our New...

The Brainy Business | Understanding the Psychology of... ·

2025/09/04

In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintaining the integrity of the existing podcast. Listeners will hear about the challenges and insights gained during the process of creating a new channel that

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29:00

528. Nostalgia and Tradition: The Emotional Ties that...

The Brainy Business | Understanding the Psychology of... ·

2025/09/02

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our brains are wired to cherish these experiences. This episode revisits the powerful emotional connections that nostalgia can create, influencing decision-making, brand loyalty, and innovation. Melina delves into the origins of nostalgia, revealing its roots in human experience and the benefits it brings, such as increased self-esteem and social

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47:50

527. Deep Listening: The Secret to Connection and...

The Brainy Business | Understanding the Psychology of... ·

2025/08/28

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they explore the transformative power of deep listening in fostering better communication, stronger relationships, and effective leadership in both personal and professional settings. Emily, an award-winning journalist and executive coach, shares her journey in developing the Deep Listening Project, emphasizing the importance of truly hearing others in a

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50:23

526. Bridging the Gap: How Simple Conversations Can...

The Brainy Business | Understanding the Psychology of... ·

2025/08/26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Booth School of Business. Together, they explore the profound impact of everyday interactions and the often-overlooked value of connecting with others, even in brief exchanges. As loneliness reaches epidemic levels, Nick shares his insights on how simple gestures like saying hello or offering a compliment can significantly enhance our well-being and

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37:04

525. Unpacking Left Digit Bias with Choiceology

The Brainy Business | Understanding the Psychology of... ·

2025/08/21

In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast from Charles Schwab. Together, they delve into the intriguing concept of left digit bias, a psychological phenomenon that influences how we perceive prices and make decisions. As Melina shares her experience as a guest on Choiceology, listeners will learn about the powerful implications of left digit bias, from its impact on pricing strategies—like

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34:57

524. Relativity in Action: Why Your Brain Needs...

The Brainy Business | Understanding the Psychology of... ·

2025/08/19

In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that shapes how we perceive value through comparisons rather than absolutes. Originally aired in 2018, this foundational episode is refreshed to highlight its relevance today, especially in light of an upcoming crossover episode on left digit bias. Melina explains how our brains struggle to assign value to unique items without comparisons, using engaging

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17:56

523. The Power of Not Yet: How to Do More

The Brainy Business | Understanding the Psychology of... ·

2025/08/14

In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode dives deep into the psychological barriers that lead to procrastination and how understanding our brain's tricks can empower us to take action on the things that matter most. Melina reflects on her journey as an entrepreneur and the power of intentional focus, emphasizing the importance of saying "not yet" to distractions in order to prioritize what

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47:04

522. Behind the Mic: Crafting a Brainy Podcast

The Brainy Business | Understanding the Psychology of... ·

2025/08/12

In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her own journey since starting the show in 2018. With over 500 episodes, a global audience, and multiple books published, Melina dives into the intricacies of podcasting, offering insights from a behavioral economics perspective. Listeners will discover the importance of strategy, consistency, and intentionality in podcasting, along with practical advice for

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40:05

521: Buycotting for Change

The Brainy Business | Understanding the Psychology of... ·

2025/08/07

In this episode of The Brainy Business podcast, Melina Palmer sits down with Diane Osgood, an environmental economist and author of Your Shopping Superpower, to explore the intersection of sustainability and consumer behavior. Their conversation dives into the power of values-based shopping and how individual choices can create significant impact in the world. Diane shares her insights on how even small shifts in consumer behavior—like choosing one product a week—can lead to transformative changes

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47:52

520. Designing for Behavior Change

The Brainy Business | Understanding the Psychology of... ·

2025/08/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions. Amy shares her extensive

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44:25

519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of... ·

2025/07/31

In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki, a digital product designer with a rich background in behavioral science, shares her unique approach to decision-making through an interactive journey that encourages readers to ask meaningful questions about their lives. Melina and Vicki dive into the art of questioning, discussing how the right inquiries can unlock insights and foster personal

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26:10

518. The Endowment Effect: Why We Overvalue What We Own

The Brainy Business | Understanding the Psychology of... ·

2025/07/29

In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue the things we own. From cherished coffee mugs to long-held ideas, this cognitive bias reveals how ownership can skew our perception of value. As Melina revisits her original deep dive from February 2021, she underscores the implications of the Endowment Effect on decision-making in both personal and professional contexts. Listeners will learn how even

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55:22

517. Navigating Consumer Insights Research

The Brainy Business | Understanding the Psychology of... ·

2025/07/24

In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolving landscape of consumer insights and the importance of asking the right questions in marketing. Devora shares her extensive experience working with major brands like Netflix, Pepsi, and TikTok, and her insights into the revolutionary approach of agile neuroscience testing that captures subconscious consumer reactions in real time. The conversation

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536 results

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