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PODCAST

Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

How do I attract more customers to my store? How do I get more sales? How do I book out my shop"s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm

business management

All Episodes

45:57

89. Money Talk & Mindset with Profits First Coach...

Creative Shop Talk with Wendy Batten ·

2022/01/10

April Stroink is a Profits First expert and money coach who is passionate about helping entrepreneurs fall in love with their finances. She started out 20 years ago as a classically trained financial advisor but was simultaneously developing her financial practice and working with her husband to run their large specialty outdoor gear retail business. She opens up about the classic mistakes they made during that time - chasing top-line revenue, and the problems that creates. Mindset and money go hand

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32:37

88. Retailer Success Series: Making Pivotal (and...

Creative Shop Talk with Wendy Batten ·

2022/01/03

This series is not just to share the highlight reel of real retailers' success, but also the ups and downs as retailers grow into their confidence, CEO role to see that success. It is a journey. Meet Melanie Kolb. Melanie's shop owner journey is a remarkable one. Her business growth and her love for her customers has grown since day one due to her hard work, following her dream, and pushing through the hard things with determination. Like many, Melanie started out as a hobby, progressed to booths

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48:03

87. Retail Success Series: The Journey to CEO Level...

Creative Shop Talk with Wendy Batten ·

2021/12/27

This series is not just to share the highlight reel of real retailers' success, but also the ups and downs as retailers grow into their confidence, CEO role to see that success. It is a journey. Meet Stacey Allgood. Stacey didn't start out wanting a business (an accidental entrepreneur) she quickly realized that her love of people helped her to significantly grow and find her niche. She has grown and morphed from a tiny space to her own brand new building - she's successfully selling creative kits,

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41:58

86. Avoid Biz Burnout - Take Control and See the Full...

Creative Shop Talk with Wendy Batten ·

2021/11/29

Is your business running you or are you running your business? Do you know there is more potential for success but you don't know how to get there? Headed to burnout trying to figure it all out? Making business decisions on how you want your business to run is in your control. In this last episode of Season 2 of the Creative Shop Talk podcast, I'm sharing my story of burnout, how I see the pattern repeated with many retailers, and 5 ways you can fast track past mistakes and take full control. I

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34:46

85. Four Ways to Wow and Delight Your Holiday...

Creative Shop Talk with Wendy Batten ·

2021/11/22

You have lots of customers coming in the door this season - how are you making sure you wow and delight them so that they can't help but smile when they leave and become superfans? If you've listened to my podcast for a while, you know that we talk a lot about the 5 parts of retail marketing, the framework I call Foot Traffic Made Simple. We can keep our marketing unique, but there are 5 things we all need to do to keep that marketing engine humming along. Attract. Engage. Nurture. Serve. Wow and

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32:17

84. Six Tips to Help You Amplify Your Team’s...

Creative Shop Talk with Wendy Batten ·

2021/11/15

Are you investing in your staff, or as I like to say, your team? Paying attention to your team RIGHT NOW is as important as having the right inventory and pricing, both major pieces of your retail success. Your team is an extension of you and your brand. They are a huge asset. It can be hard being the boss. Today I'm sharing some strategies that will help our employees be better at what they do for us. Strategies that will help them represent our brand in the best way possible and keep them happy

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22:23

83. What Does Success Look Like For You In 2022?

Creative Shop Talk with Wendy Batten ·

2021/11/08

Success. What does that even mean? Are we talking about particular goals you may have? To me, it's more about how you FEEL about your business. Success can mean - more time off, maybe a bigger paycheck or reaching goals. It might mean getting your doors open, or expansion or maybe just making your first sale. It all depends on what stage of business you are in, and the lifestyle you want to go along with it. Now is the time to plan your goals out for success in 2022. Goals such as: More ease within

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35:56

82. Five Steps to Simplify Your Content Planning

Creative Shop Talk with Wendy Batten ·

2021/11/01

Our overall motto going into 2022, friends, is “how can we make things light and easy?” Believe it or not, content planning CAN be EASY! I know content can be overwhelming. Are you staring at the screen wondering what to share and put out there and when? Whether you're using Facebook, Instagram, email marketing, or a website - content humanizes our brand so customers know us, our values, and what we have to offer. Are you feeling stuck when it comes to content? These five steps will surely help you

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46:54

81. Optimize Your Google My Business Profile with...

Creative Shop Talk with Wendy Batten ·

2021/10/25

Google My Business may not be the sexy popular platform we think of - mainly because you have to fit your business into their parameters, but it is essential. And FREE! Many businesses stop at just having a Google My Business profile, but are not taking the time to optimize it. 25 years ago, Chris Hickle's wife was teaching piano lessons to help pay for college. The business really began to grow and they started really focusing on their online marketing strategy. Chris was then able to quit his 9-5

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28:53

80. Managing Your Energy and Expectations - Don't Hit...

Creative Shop Talk with Wendy Batten ·

2021/10/18

The holidays are coming. For some of you, this season is treating you well and it's amazing. But for others, the feeling of tiredness has really set in. Today I am sharing a few strategies that will help you if you feel like you’re about to hit a wall and the mental anxiety of it all is starting to set in. A healthy business needs a healthy CEO and can't operate their business if they aren't in love with it. (Re-listen to Episode 45 for some inspiration on falling back in love with your business)

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28:45

79. Your Competitive Advantage Over Amazon

Creative Shop Talk with Wendy Batten ·

2021/10/11

Let's talk about Amazon. First - you are not Amazon. And boy that's awesome, isn't it? In today's episode, I am going to give you some strategies and ideas that will give you a competitive advantage over Amazon. First up - change your mindset. Think of Amazon as just another business down the road, and ask yourself "what do they do well that I can incorporate into my independent shop?" Your competitive advantage is HUGE. You are a passionate, caring hard-working shop owner. But let's look at a few

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51:46

78. Retail Success Stories - Learning to Level Up...

Creative Shop Talk with Wendy Batten ·

2021/10/04

Amy Hart was an elementary school teacher first, then started teaching painting classes at a friend's local store in 2016. In that same store, Amy and her friend started a line of paint by number products and sold it to stores all over the country. She created toile (pronounced "twall") which means "linen cloth" or "canvas" in French. Amy shared it at a local flea market in the Spring of 2017 and then opened her first little shop in Tallahassee, FL in September of 2017. When she quickly outgrew her

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25:23

77. The 1% Difference - Easily Increase Your Average...

Creative Shop Talk with Wendy Batten ·

2021/09/27

Let's discuss the 1% difference. What if we just increase everything by 1%? What if we focus on small, tiny tasks and put them into action within our business? Sometimes that's hard to implement. I know. It's all about the percentages, though. Every percentage matters. Whether you're trying to increase your foot traffic, increase your conversion, increase or decrease your margins, cut the payroll fees, etc. One little step at a time shows progress instead of always trying to make unattainable, giant

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22:41

76. Stop DIY’ing Your Business

Creative Shop Talk with Wendy Batten ·

2021/09/20

Are you keeping yourself small? Are you DIY'ing your entire business? I was. Entrepreneurs have that mindset that we can figure it out ourselves. That's just the way we are wired. Throw in a creative spirit and drive - and well - we want to DIY it all. But in this episode, I want to share with you how you can think a little bit differently and create a massive impact on your business! Recently, I made the revelation that I was keeping myself small in an area of my business I wanted to grow. Over the

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39:44

75. Adding Ecommerce to Your Brick and Mortar: With...

Creative Shop Talk with Wendy Batten ·

2021/09/13

Today we are sharing strategy on adding Shopify or ecommerce to your brick and mortar with my friend and Shopify expert Susan Bradley of The Social Sales Girls! We will talk about tips and tricks on how to build an ecommerce Shopify site and find success. Susan had her own brick-and-mortar retail business in 1990 and sold her small chain of stores in 2010. A year later, she bought a little ecommerce company called We Squeak where most of the sales were wholesale to brick and mortar retail boutiques

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29:30

74. Maximize Your Business With The Right Size Audience

Creative Shop Talk with Wendy Batten ·

2021/09/06

Here's two questions I get asked all the time: How big does my audience need to be to see profits in my shop? What should I be posting on social media to get the most people I can to visit my website? We don't have to have a million people following us in order to be successful. We just need the RIGHT people following us. It's all about the quality of your AUDIENCE. Your people, the buyers, your customers, your community. In today's episode, we will discuss a few ways that we can maximize profits,

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28:48

73. Encore Series: Three Simple Sales Metrics...

Creative Shop Talk with Wendy Batten ·

2021/08/30

A replay from Episode #58 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and you won't want to miss them! They are extremely relevant as you are planning for the holidays. It's important to level up and become that CEO right now. Enjoy! I know…nobody wants to talk retail math and numbers. I get it. There are so many numbers we feel like we should be looking at within our business like profit and loss, balance sheets, etc, etc,

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28:15

72. Encore Series: Five Simple Things You Can Do To...

Creative Shop Talk with Wendy Batten ·

2021/08/23

A replay from Episode #50 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and you won't want to miss them! They are extremely relevant as you are planning for the holidays. It's important to level up and become that CEO right now. Enjoy! One question I received from a coaching client is, "What's coming for retail, and how can I be ready?" The answer is simple: Get ready! Don't be complacent, take action on the momentum you may

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33:27

71. Encore Series: The 3 Biggest Time Wasters for...

Creative Shop Talk with Wendy Batten ·

2021/08/16

A replay from Episode #48 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and you won't want to miss them! They are extremely relevant as you are planning for the holidays. It's important to level up and become that CEO right now. Enjoy! Are you constantly asking yourself, where did the day go? Or, why time runs so fast? Believe it or not, we are bombarded by so many time wasters in our day-to-day business that we don't realize

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22:21

70. Encore Series: You're Not Just a Shopkeeper,...

Creative Shop Talk with Wendy Batten ·

2021/08/09

A replay from Episode #2 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and you won't want to miss them! They are extremely relevant as you are planning for the holidays. It's important to level up and become that CEO right now. Enjoy! Before you roll your eyes at this episode title. Know that I don't mean corporate, stuffy, suited CEO….I mean head honcho, the queen bee, the chief creative, the VISIONARY of your biz, etc. I

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