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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

08:53

563 - Five Traits of High Performing Tech Consultants

Paul Higgins Podcast ·

2024/09/19

Feeling stuck while watching others in your industry thrive? In this solo episode, I dive into the secrets of high-performing tech consultants and what truly sets them apart. Inspired by a listener's question, I outline five key traits that successful partners share: continuous learning, tight niches, strong company culture, diversified revenue streams, and personal branding. If you're ready to elevate your consulting game, this episode is packed with actionable insights!Resources and Links497 - 7

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27:49

562 - Best of Both Worlds Balancing Services and...

Paul Higgins Podcast ·

2024/09/16

Why you should listenDiscover how to choose the right niche for your services business while launching a successful product.Learn how to identify and solve the right customer problems that can lead to product success.Understand the infrastructure and investment needed to launch a product alongside your service offerings effectively.Are you running a services business and considering launching a product but don’t know where to start? In this episode, I talk to Sandeep Banga from Acutedge about the

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28:51

561 - Stop Getting Ghosted: Master Account-Based...

Paul Higgins Podcast ·

2024/09/09

Why you should listenLearn how to target and secure deals worth $50,000 to $100,000 through effective account-based marketing (ABM).Gain strategies from Wouter Dieleman, a HubSpot consultant with over a decade of experience, to elevate your marketing game.Discover actionable tools and resources that can help you streamline your ABM efforts and improve client engagement.Are you tired of getting ghosted on LinkedIn and via email while trying to close high-value deals? In this episode, Paul Higgins

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08:23

560 - The Ultimate Sales Playbook for Tech Consultants

Paul Higgins Podcast ·

2024/09/05

Are you a tech consultant staring at an empty sales pipeline, worried about paying your contractors and keeping your business afloat? You’re not alone. Many tech consultants who once thrived on referrals face a tough reality as the market shifts. The good news? You don’t need to overhaul your entire business or become a content marketing expert overnight. What you need is a well-crafted, tech consultant-specific sales playbook to help you maximize every sales opportunity. In this solo episode, I’ll

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32:20

559 - Three Cold Email Myths Busted with Damien Elsing

Paul Higgins Podcast ·

2024/09/02

Why you should listenLearn the truth behind common misconceptions about cold email and how to overcome them.Discover actionable strategies to increase your cold email open rates and responses.Gain insights from an industry expert with years of experience in cold email marketing.Are you struggling with cold emails that just don't get responses? In this episode, I sit down with Damien Elsing from CLCK Digital to bust three common myths about cold emailing that are holding you back. Damien shares his

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36:28

558 - Breaking Through the Partner Pack to Stand Out...

Paul Higgins Podcast ·

2024/08/26

Why you should listenLearn proven techniques to differentiate your business in a saturated market and attract the right clients.Discover how David's scientific approach to sales can help you refine your messaging and connect with clients on a deeper level.Gain insights into the challenges partners face today and how to overcome them with effective sales strategies.Are you struggling to stand out as a partner in a crowded marketplace? Feeling like your solutions are just blending in with the rest? In

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09:45

557 - Unlocking Your Potential with the Tech Collective

Paul Higgins Podcast ·

2024/08/22

Feeling isolated, overwhelmed, and unsure of how to scale your tech consulting business? In this episode, I tackle these common challenges head-on by introducing the Tech Collective. I share how joining a community of peers can provide fast answers, proven shortcuts, and exclusive experiences to help you overcome obstacles and accelerate your growth. Tune in to discover how you can unlock your potential by leveraging the power of community.Resources and LinksJoin the Tech CollectiveEpisode 549 -

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35:22

556 - Discover the Power of Slack: More Than Just a...

Paul Higgins Podcast ·

2024/08/19

Why you should listenLearn how Slack can go beyond messaging and become a central collaboration hub for your business.Learn practical examples of how companies use Slack to streamline operations and improve efficiency.Get tips and strategies from a Slack veteran on leveraging the platform for maximum business impact.Do you still see Slack as just a messaging tool? In this episode, I sit down with Laurence Fitch from Bryd.io to uncover how Slack can be so much more. We dive into how businesses can

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40:37

555 - Leveraging Industry Experience and ERP...

Paul Higgins Podcast ·

2024/08/12

Why you should listenLearn Jamie's approach to selecting and integrating new ERP systems for growing businesses.Hear about Jamie's personal journey and the challenges she overcame in expanding her SaaS partnerships.Get actionable tips on managing client experiences and financial strategies in a dynamic business environment.Feeling overwhelmed as a tech consultant with one SaaS partner and considering adding another? In this episode, I speak with Jamie Smith, co-founder of Amplified Advisors, about

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04:40

554 - Shift Your Tech Consulting Business Into High Gear

Paul Higgins Podcast ·

2024/08/08

Are you a tech consultant feeling stuck and overloaded with no clear path to sustainable growth? In this solo episode, I share what I learned from 18 years of successfully scaling and exiting my business and now mentoring other tech consultants to do the same. I introduce a new free lead magnet, the Tech Consultant’s Roadmap, a practical guide to boosting cash flow and achieving real profits and freedom. Discover the proven strategies to transform your business.Resources and LinksTech Consultant’s

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38:32

553 - How White Label Automation Can Revolutionize...

Paul Higgins Podcast ·

2024/08/05

Why you should listenLearn how Tibi leverages no-code solutions to help businesses streamline their processes and integrate various SaaS platforms.Discover how MakeItFuture has helped companies overcome automation challenges and significantly improve their operations.Gain actionable tips on implementing automation in your business and understand the benefits of outsourcing automation services.Struggling with the lack of capability or capacity to seize new business opportunities? In this episode, I

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34:10

552 - How to Work 2 Days a Week with a Supportive...

Paul Higgins Podcast ·

2024/07/29

Why you should listenLearn how Geraldine manages her business while working only two days a week, focusing on efficiency and delegation.Gain insights from a Salesforce Hall of Famer on effective Salesforce implementation and client management.Discover the benefits of fractional leadership roles and how they can contribute to business success.Balancing a tech consulting business and a personal life can be overwhelming, but Geraldine Gray shares how she successfully manages her thriving Salesforce

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12:40

551 - Optimizing Your Marketing Strategy A Framework...

Paul Higgins Podcast ·

2024/07/25

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing

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36:32

550 - Demystifying Outsourced SDRs: Key Insights for...

Paul Higgins Podcast ·

2024/07/22

Why you should listenLearn from Filip Popov's journey from an SDR to VP of Partnerships, with practical advice on managing sales prospecting.Discover effective methods to automate and streamline your top-of-funnel activities.Hear success stories and specific scenarios where outsourced SDRs made a significant impact.Feeling overwhelmed with the front end of your sales funnel? In this episode, I talk to Filip Popov from Growth Era about how outsourced SDRs can bridge the gap when your team cannot

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36:19

549 - Expert Outreach Strategies to Drive Top of...

Paul Higgins Podcast ·

2024/07/15

Why you should listenDiscover strategies to rejuvenate your lead generation efforts and fill the top of your funnel.Gain insights into maintaining accurate data and effective prospecting methods.Understand the benefits of staff augmentation to streamline your business operations.Are your referral sources drying up, leaving you struggling to generate new leads? In this episode, I sit down with Tom Simpson, founder and CEO of We Are Team Rocket, to discuss how to revitalize your lead generation

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09:57

548 - Who Are Your Champions?

Paul Higgins Podcast ·

2024/07/11

In this solo episode, I address many business owners' challenges, especially when struggling to manage finances and maintain cash flow. Drawing from my experiences, I share the importance of leveraging mentors and champions to navigate through tough economic cycles. I'll take you through my journey from my early days at Coca-Cola to running my businesses and how the guidance of various mentors helped me overcome obstacles and achieve success.Resources and LinksBook: Who Not How by Dan Sullivan and

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42:16

547 - Achieving No. 1 Google Analytics Partner Status...

Paul Higgins Podcast ·

2024/07/08

Why you should listenLearn how Feras turned a layoff into an opportunity, growing multiple successful businesses.Gain practical advice on sales, marketing, and scaling your business from someone who's done it all.Discover the importance of strategic partnerships and certifications in building credibility and driving growth.Navigating the complexities of payroll and other business operations can be overwhelming, especially when it leads to short-changing yourself. In this episode, I chat with Feras

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32:13

546 - When to Hire Your First Salesperson with Rory...

Paul Higgins Podcast ·

2024/07/01

Why you should listenLearn when and how to hire your first salesperson to scale your tech consulting business.Discover strategies for building a high-quality, effective team.Gain insights into maintaining a strong company culture and leveraging your network for growth.You've grown your tech consulting business and are juggling too many responsibilities, one of which is sales. In this episode, I talk to Rory Galvin, founder and CEO of Navirum, about the crucial decision of when to hire your first

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10:30

545 - Using AI to Improve Sales Call Rapport

Paul Higgins Podcast ·

2024/06/27

Building rapport is essential for a successful sales call, but it's often inefficient, wasting valuable time. In this solo episode, I share strategies for building rapport using AI tools. Learn how to use AI to quickly gather insightful information about your potential clients, enabling you to make a stronger personal connection rightfrom the start. Discover how this approach can lead to more meaningful conversations and, ultimately, more closed deals.Resources and LinksPerplexity.aiEpisode 506 -

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31:17

544 - Building a Sales Process: Key Strategies for...

Paul Higgins Podcast ·

2024/06/24

Why you should listenLearn how to spot inefficiencies in your current sales funnel and address them effectively.Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization.Discover practical tips for using technology to improve your sales team's performance and close more deals.Many tech consultants struggle with marketing and lead generation due to gaps in their sales processes. In this episode, I talk to Jason Kramer, founder of Cultivize, about the

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