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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

04:19

658 - The Delivery Trap

Paul Higgins Podcast ·

2026/01/05

Spending 60+ hours a week on client work and wondering why your pipeline is empty? In this episode, I break down why being brilliant at delivery is actually keeping you stuck. You'll learn the four-step framework I use to help consultants escape the delivery trap and start tracking the metric that actually matters: growth hours. If you've built a job instead of a business, this episode shows you how to change that.Resources and LinksApply for a Multiplier CallPrevious episode: 657 - What's Your

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02:35

657 - What's Your Resolution?

Paul Higgins Podcast ·

2025/12/29

Heading into the new year without a clear focus for your consulting business? In this quick episode, I reflect on 2025 and encourage you to use any downtime to dig into the podcast archives. Whether you're looking for episodes on AI, positioning, partnerships, pricing, or escaping delivery, there's something here for you. I'd also love to hear from you directly. What's your resolution for 2026? What challenge are you tackling first? Drop me a message and let's connect.Resources and LinksEmail me at:

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07:26

656 - Don't Do It Alone

Paul Higgins Podcast ·

2025/12/22

Did you hit your targets in 2025? Or are you still stuck chasing clients and trying to figure it out alone? In this solo episode, I get brutally honest about my own struggles, including when I couldn't see what needed to change from inside my own business and had to bring back my mentor to push me. I share how one client, Jack, made the WHO and WHAT decisions he'd been avoiding and increased his revenue by 29% with his highest month ever. I also explain why AI, as powerful as it is, can't make the

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06:51

655 - From Hourly Rates to Outcome Pricing

Paul Higgins Podcast ·

2025/12/15

Stuck waiting for your platform's marketplace to send you your next lead? In this episode, I break down the three traps that keep SaaS partners grinding on low-margin implementations, and what happened when a Monday.com partner finally made the WHO and WHAT decisions he'd been avoiding. We dig into how he went from competing on price with thousands of other partners to closing his biggest deal ever by selling outcomes instead of configurations. If you're a Salesforce, Zoho, or HubSpot partner who's

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35:13

654 - How to Build Automations That Actually Scale...

Paul Higgins Podcast ·

2025/12/08

Why you should listenLearn the specific signals that indicate a client is ready for automation support, including the "cusp of scale" indicators Jared uses to identify businesses where systems work can deliver immediate ROI.Get the scoping questions Jared asks before every automation project, from "Is this always going to be assigned to this person?" to the scale and maintenance questions that prevent tech debt before it starts.Discover how Jared positions automation services as strategic

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05:54

653 - Why Plumbers Get Paid More Than Most Consultants

Paul Higgins Podcast ·

2025/12/04

Tired of hearing "let me think about it" after every proposal? In this episode, I break down why most tech consultants are stuck grinding on $3K projects while plumbers are one of the highest paid trades. I share the story of David, a CRM consultant who was targeting the right companies but solving the wrong problem, and how one shift took him from $5K projects to his first $250K contract in six months. If you've been told you need better marketing, better positioning, or a tighter niche but

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38:34

652 - Building a Top 3% HubSpot Partner Through...

Paul Higgins Podcast ·

2025/12/01

Why you should listenGemma shares how she turned a £7 million stack of paper inquiries into a thriving HubSpot consultancy—proof that seeing inefficiency others ignore can become your biggest opportunity.Understand why narrowing your focus during uncertainty can accelerate growth faster than diversifying.Discover how building a culture focused on psychological safety helped HubGem become one of the world's happiest workplaces—and why that's their competitive advantage against bigger agencies.How do

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30:46

651 - Platform-Agnostic Consulting: Why SaaS Partners...

Paul Higgins Podcast ·

2025/11/24

Why you should listenDiscover the simple formula for calculating ROI on AI tools before you implement them, so you stop wasting money on platforms you'll never use.Leandra reveals how she helps burnt-out business owners fall back in love with their companies while scaling revenue—without adding more to their plate.Learn why the most effective automations aren't the flashy AI agents everyone's talking about, but strategic tweaks to tools you already own.You're stuck at a revenue ceiling and drowning

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07:59

650 - How to Turn a Quiet List into a Revenue Machine

Paul Higgins Podcast ·

2025/11/20

You've got a database of hundreds, maybe thousands of leads sitting there not converting, and you're stuck wondering if you should keep chasing new leads or finally fix your positioning. I recently worked with a business owner who had this exact problem—thousands of people in their database, strong team, solid systems, but fuzzy messaging. In this episode, I walk through the three-step process we used to get them on track for 50% growth without adding headcount. I also share why most reactivation

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38:11

649 - The Real Reason Your To-Do List Never Gets Done...

Paul Higgins Podcast ·

2025/11/17

Why you should listenKelly Fifield shares her practical approach to using AI for productivity without getting lost in complicated automations that waste weeks of your time.Discover the critical difference between using AI as a task-focused executive assistant versus a strategic business coach—and why you need both to avoid getting trapped in research while missing revenue goals.Learn why starting simple with AI beats jumping straight to complex automations, and get Kelly's framework for deciding

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31:55

648 - Skating to Where the Puck is Going: AI...

Paul Higgins Podcast ·

2025/11/10

Why you should listenMark Emond shares his strategic pivot from traditional marketing automation to AI transformation services, offering a proven roadmap for consultants looking to evolve their positioning before the market forces them to.Discover how to identify and attract visionary clients who are ready to invest strategically rather than just experiment—learn the signals that separate early adopters from those who'll waste your time with endless pilot projects.Get practical insights on building

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13:19

647 - The Cost of Figuring It Out Alone

Paul Higgins Podcast ·

2025/11/06

Ever feel like you're burning through tactics (LinkedIn, conferences, outbound) with nothing sticking while your spouse picks up the financial slack? You're smart enough to execute anything, but you're making million-dollar decisions about equity, offshore teams, and pipeline strategy completely alone. Your peer group can't help because they're still solopreneurs. Your casual mentors give generic advice. And you'd pay someone a fortune just to tell you what you did wrong in the last 12 months. Two

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33:04

646 - Why This Consultant Targets Job Postings...

Paul Higgins Podcast ·

2025/11/03

Why you should listenDiscover why targeting companies posting job ads on LinkedIn crushes cold outreach, and how Andy positions himself to connect directly with decision-makers actively looking for his expertise (no complex funnels required).Learn how podcasting opens doors. Andy shares how it gets him in front of impossible-to-reach prospects, plus the truth about why most consultants quit after two episodes.Get Andy's exact visibility playbook including how to leverage awards and PR for massive

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38:19

645 - How to Build AI Automations That Actually Make...

Paul Higgins Podcast ·

2025/10/27

Why you should listenJason Alberti reveals his complete end-to-end automation system built on N8N that transforms website leads into qualified prospects with research reports, generates customized proposals from call transcripts, and eliminates the hours you're wasting on repetitive client work.Discover why strategically keeping humans in the loop at specific checkpoints prevents AI disasters and builds trust with clients who can tell when everything is automated versus thoughtfully assisted by

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10:15

644 - From $10K Deals to $200K Deals: A Business...

Paul Higgins Podcast ·

2025/10/23

You're spending thousands on outreach agencies, cold email tools, and marketing tactics—but your revenue is stuck. You keep trying new strategies, but nothing seems to move the needle.Here's the hard truth: the problem isn't your tactics. It's your business model. And you can't see it because you're inside the jar.In this episode, I share two real client examples who transformed their revenue—not by running faster, but by fixing their fundamental business model. One went from confused positioning

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42:46

643 - From Tech Chaos to White-Label Software in 90...

Paul Higgins Podcast ·

2025/10/20

Why you should listenRobin Alex shares the exact problem that led to creating GoHighLevel—and how solving your own biggest pain point can become an 8-figure business opportunityLearn why the most successful agencies focus on outcomes instead of showcasing their impressive tech stacks, and how to reposition your business accordinglyDiscover the emerging opportunities in AI, WhatsApp, and desk phone integration that are driving unexpected growth for consulting partners right nowI've watched too many

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38:37

642 - Stop Being a Platform Expert - Why Business...

Paul Higgins Podcast ·

2025/10/13

Why you should listenSarah McDevitt shares insider insights from HubSpot's Partner Experience team, revealing what separates successful partners from those stuck in license-selling modeLearn why data quality is the hidden bottleneck preventing partners from delivering on AI promises—and how to fix it before it destroys client trustDiscover HubSpot's innovative use of AI tools to democratize partner feedback and accelerate decision-making across their ecosystemYou're stuck selling licenses when you

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10:21

641 - How to Escape the Delivery Trap Without...

Paul Higgins Podcast ·

2025/10/09

If you're drowning in delivery work, putting in 80-hour weeks, and feeling like your business controls you instead of giving you freedom, this episode is for you. I'm sharing the story of one of my clients who was completely maxed out—working across multiple SaaS partner relationships, positioned as an hourly contractor, and so exhausted he looked like he'd fall asleep on our calls. Sound familiar?Here's what most technical consultants don't realize: you're solving the wrong problems. You love

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33:30

640 - How to Stop Being Invisible to Microsoft's...

Paul Higgins Podcast ·

2025/10/06

Why you should listenRob Fegan shares the exact 4-phase framework he used to transform his Microsoft partner business from zero to millions in annual revenue—and how SMB partners can replicate this success even as "small fish" in a 30,000-person sales ecosystem.Learn how to leverage Microsoft's Commerce Incentives Fund to access thousands in funded engagements per customer, essentially getting Microsoft to pay you to deploy their solutions while you focus on high-margin services.Discover why

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41:03

639 - How to Stop ChatGPT from Lying to You (AI PhD...

Paul Higgins Podcast ·

2025/09/29

Why you should listenGarima Agrawal bridges the gap between PhD-level AI research and practical consulting applications—she understands both the Formula One engine and how to help you drive the car better.Learn the layered prompting technique that eliminates most hallucinations and turns ChatGPT into a thinking partner rather than a content generator you can't trust.Discover which LLM to use for specific tasks—ChatGPT for analysis, Claude for coding, Gemini for technical research, and Perplexity for

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355 results

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