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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

31:55

648 - Skating to Where the Puck is Going: AI...

Paul Higgins Podcast ·

2025/11/10

Why you should listenMark Emond shares his strategic pivot from traditional marketing automation to AI transformation services, offering a proven roadmap for consultants looking to evolve their positioning before the market forces them to.Discover how to identify and attract visionary clients who are ready to invest strategically rather than just experiment—learn the signals that separate early adopters from those who'll waste your time with endless pilot projects.Get practical insights on building

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13:19

647 - The Cost of Figuring It Out Alone

Paul Higgins Podcast ·

2025/11/06

Ever feel like you're burning through tactics (LinkedIn, conferences, outbound) with nothing sticking while your spouse picks up the financial slack? You're smart enough to execute anything, but you're making million-dollar decisions about equity, offshore teams, and pipeline strategy completely alone. Your peer group can't help because they're still solopreneurs. Your casual mentors give generic advice. And you'd pay someone a fortune just to tell you what you did wrong in the last 12 months. Two

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33:04

646 - Why This Consultant Targets Job Postings...

Paul Higgins Podcast ·

2025/11/03

Why you should listenDiscover why targeting companies posting job ads on LinkedIn crushes cold outreach, and how Andy positions himself to connect directly with decision-makers actively looking for his expertise (no complex funnels required).Learn how podcasting opens doors. Andy shares how it gets him in front of impossible-to-reach prospects, plus the truth about why most consultants quit after two episodes.Get Andy's exact visibility playbook including how to leverage awards and PR for massive

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38:19

645 - How to Build AI Automations That Actually Make...

Paul Higgins Podcast ·

2025/10/27

Why you should listenJason Alberti reveals his complete end-to-end automation system built on N8N that transforms website leads into qualified prospects with research reports, generates customized proposals from call transcripts, and eliminates the hours you're wasting on repetitive client work.Discover why strategically keeping humans in the loop at specific checkpoints prevents AI disasters and builds trust with clients who can tell when everything is automated versus thoughtfully assisted by

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10:15

644 - From $10K Deals to $200K Deals: A Business...

Paul Higgins Podcast ·

2025/10/23

You're spending thousands on outreach agencies, cold email tools, and marketing tactics—but your revenue is stuck. You keep trying new strategies, but nothing seems to move the needle.Here's the hard truth: the problem isn't your tactics. It's your business model. And you can't see it because you're inside the jar.In this episode, I share two real client examples who transformed their revenue—not by running faster, but by fixing their fundamental business model. One went from confused positioning

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42:46

643 - From Tech Chaos to White-Label Software in 90...

Paul Higgins Podcast ·

2025/10/20

Why you should listenRobin Alex shares the exact problem that led to creating GoHighLevel—and how solving your own biggest pain point can become an 8-figure business opportunityLearn why the most successful agencies focus on outcomes instead of showcasing their impressive tech stacks, and how to reposition your business accordinglyDiscover the emerging opportunities in AI, WhatsApp, and desk phone integration that are driving unexpected growth for consulting partners right nowI've watched too many

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38:37

642 - Stop Being a Platform Expert - Why Business...

Paul Higgins Podcast ·

2025/10/13

Why you should listenSarah McDevitt shares insider insights from HubSpot's Partner Experience team, revealing what separates successful partners from those stuck in license-selling modeLearn why data quality is the hidden bottleneck preventing partners from delivering on AI promises—and how to fix it before it destroys client trustDiscover HubSpot's innovative use of AI tools to democratize partner feedback and accelerate decision-making across their ecosystemYou're stuck selling licenses when you

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10:21

641 - How to Escape the Delivery Trap Without...

Paul Higgins Podcast ·

2025/10/09

If you're drowning in delivery work, putting in 80-hour weeks, and feeling like your business controls you instead of giving you freedom, this episode is for you. I'm sharing the story of one of my clients who was completely maxed out—working across multiple SaaS partner relationships, positioned as an hourly contractor, and so exhausted he looked like he'd fall asleep on our calls. Sound familiar?Here's what most technical consultants don't realize: you're solving the wrong problems. You love

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33:30

640 - How to Stop Being Invisible to Microsoft's...

Paul Higgins Podcast ·

2025/10/06

Why you should listenRob Fegan shares the exact 4-phase framework he used to transform his Microsoft partner business from zero to millions in annual revenue—and how SMB partners can replicate this success even as "small fish" in a 30,000-person sales ecosystem.Learn how to leverage Microsoft's Commerce Incentives Fund to access thousands in funded engagements per customer, essentially getting Microsoft to pay you to deploy their solutions while you focus on high-margin services.Discover why

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41:03

639 - How to Stop ChatGPT from Lying to You (AI PhD...

Paul Higgins Podcast ·

2025/09/29

Why you should listenGarima Agrawal bridges the gap between PhD-level AI research and practical consulting applications—she understands both the Formula One engine and how to help you drive the car better.Learn the layered prompting technique that eliminates most hallucinations and turns ChatGPT into a thinking partner rather than a content generator you can't trust.Discover which LLM to use for specific tasks—ChatGPT for analysis, Claude for coding, Gemini for technical research, and Perplexity for

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07:47

638 - The Rapid ROI Methodology

Paul Higgins Podcast ·

2025/09/25

Ever freeze up when a perfect prospect asks, "What makes you different from the other consultants we're considering?" You know you deliver incredible results, but when it comes to explaining your approach, you sound just like everyone else. I struggled with this exact problem until I discovered the game-changer: mapping your scattered expertise into a clear proprietary methodology. In this episode, I share exactly how one client went from competing on price to commanding premium rates by packaging

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35:42

637 - The Full-Cycle Advantage: Refusing to Be Just...

Paul Higgins Podcast ·

2025/09/22

Why you should listenGeorge Easton shares his journey from executive recruiter to building North America's largest Zoho partner by headcount (60 team members), offering invaluable lessons for scaling service-based businesses.Learn his "full-cycle business management consultancy" model that serves manufacturing, legal, healthcare, and home services - and why being the "chocolate wheel" beats being a specialist.Discover how to transition from subcontractor-heavy operations to employee-focused teams,

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36:21

636 - The Systematic Approach to Building Bigger AI...

Paul Higgins Podcast ·

2025/09/15

Why you should listenTaireez reveals how AI consultants can identify specific automation opportunities worth significant annual savings for any client role, transforming vague "AI implementation" conversations into concrete ROI discussions.Learn the systematic approach to expand your share of client value beyond single platform implementations, positioning yourself as a strategic advisor rather than a technical order-taker.Discover a practical tool that helps consultants confidently sell AI

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14:02

635 - Why Your Sales Problem Isn't Actually a Sales...

Paul Higgins Podcast ·

2025/09/11

You're working 60+ hours a week, racking up business debt from marketing that isn't working, and you haven't even put yourself on payroll. Every time you try to scale, you hit the same ceiling—more clients means more personal delivery time, which means less time for marketing, which means your pipeline dries up. In this episode, I walk you through a real case study of Jay, a Zoho consultant who thought he had a sales problem but was actually trapped in what I call a "capacity spiral." I'll show you

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29:29

634 - Stop Being the Bottleneck and Build Leaders...

Paul Higgins Podcast ·

2025/09/08

Why you should listenRachel Plowman shares her authentic 9-month journey transitioning from project manager to COO at radianHub, offering real-world insights for anyone considering or navigating a leadership promotion in their consulting business.Learn practical strategies for managing P&L responsibility, project profitability analysis, and time tracking systems that actually work without crushing team morale.Discover how to successfully delegate while maintaining quality standards, plus proven

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28:42

633 - From 10% to 50% LinkedIn Acceptance Rates with...

Paul Higgins Podcast ·

2025/09/01

Why you should listenOleg Sobolev reveals his proven warmup formula that increased LinkedIn connection acceptance rates from 10% to 50% in a controlled test of 1000 prospects, with 15-20% of warmed prospects reaching out first via DM.Learn how to build a systematic approach to social selling that scales for your team without relying on generic "just be genuine" advice—turning it from art into science.Discover the strategic differences between commenting on mega-influencers versus niche creators and

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15:29

632 - From Podcast Listener to Client: The Journey...

Paul Higgins Podcast ·

2025/08/28

Have you been consuming business content for months, picking up tips here and there, but still feeling like there's something crucial you're missing to break through to the next level? In this episode, I share the story of Jay, who went from being a podcast listener just like you to becoming a client, and what made all the difference in that pivotal conversation. I walk through the exact moment when someone transitions from curious listener to ready-to-transform client, using my Framework to

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31:20

631 - From Scattered Docs to AI-Powered Knowledge...

Paul Higgins Podcast ·

2025/08/25

Why you should listenAaron Edwards reveals how to create custom AI agents for customer support that achieve 60-70% resolution rates out of the box, dramatically reducing support team workload and costs.Learn how DocsBot provides a flexible, cost-effective alternative to expensive enterprise solutions like Salesforce's AgentForce.Discover innovative lead generation strategies using intent-based SEO and free AI tools that can capture high-quality leads in today's challenging SEO landscape.Are you

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41:04

630 - The Death of Hourly Consulting From...

Paul Higgins Podcast ·

2025/08/18

Why you should listenIsar Meitis reveals why small businesses are actually falling behind enterprises in AI adoption—despite predictions they'd run circles around big companies.Learn the critical difference between tactical AI (saving 2 hours on marketing) and strategic AI (transforming your entire business model) and why leadership buy-in determines everything.Discover how the MCP protocol is creating "USB-like" connections between AI and your existing tech stack, eliminating the need for massive

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06:42

629 - Why I Still Have a Coach - Lessons from the Inside

Paul Higgins Podcast ·

2025/08/14

As a consultant who's been mentoring others for years, I caught myself in the same trap I help my clients escape—overcomplicated everything. Despite helping hundreds of consultants build profitable businesses, I found myself spending more time on tactics than strategy, chasing clients instead of having them come to me. In this episode, I share why I still work with a coach after 28 years in business, the 9 transformative principles I'm implementing, and how you can apply these immediately to

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