x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

12:52

How To Use Claude As Your Executive Assistant (10-min...

Marketing Against The Grain ·

2025/01/16

Ep. 293Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing follow-up management to keep projects on track. Mentions Claude https://claude.ai/ Get our guide to build your own Custom GPT:

en

23:52

How to do 10 hours of research in 20 minutes with Ai...

Marketing Against The Grain ·

2025/01/14

Ep. 292Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio feature for real-time, engaging learning. Mentions Gemini https://gemini.google.com/ NotebookLM https://notebooklm.google/ Dharmesh Shah

en

26:14

9 AI Tools You MUST Know In 2025 (Productivity,...

Marketing Against The Grain ·

2025/01/09

Ep 291How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools like Delphi, and HeyGen will be indispensable for video content creation and professional image generation in 2025. Mentions Delphi

en

44:45

The Ultimate Guide to Using Claude AI for Work

Marketing Against The Grain ·

2025/01/07

Ep. 290Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike? Kipp, Kieran and guest Scott White (Claude) dive into the ultimate guide for using Claude AI in your daily work and unlock its true potential in transforming complex tasks. Learn more on how Claude AI can become your virtual collaborator, enhancing your interactions with existing systems. Discover the benefits of personalized integrations for security and compliance, and explore its evolving

en

15:25

AI Agents Will Kill Marketing As We Know It,...

Marketing Against The Grain ·

2025/01/02

Ep. 289 What does advertising look like in an AI-driven world? Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn more on the disruption of search and paid advertising, creating ads that captivate AI agents, and navigating an AI-dominated go-to-market landscape. Mentions Perplexity https://www.perplexity.ai/ Aravind Srinivas https://www.linkedin.com/in/aravind-srinivas-16051987/ Gemini

en

10:15

How Beehiiv Uses ‘Drop Marketing’ To Create Buzz

Marketing Against The Grain ·

2024/12/31

Ever wondered how Beehive managed to make a splash with their audio newsletter drop? Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of picking the right channels and creative for your drop calendar, and the power of employee and customer

en

18:42

How is AI revolutionizing Product Led Growth (PLG)?

Marketing Against The Grain ·

2024/12/24

Ep. 288How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops in expanding your user base, and how natural language processing can reinvent your onboarding experience. Mentions Christopher Miller’s Marketing

en

22:29

This AI Reads The Internet For You (Grok 2 Changes...

Marketing Against The Grain ·

2024/12/19

Ep. 287 Summarizing the impressive summary features of the Grok update! Kipp and Kieran dive into how AI advancements like Grok 2.0 are revolutionizing the way we consume information online. Learn more about Grok's real-time summarization capabilities, the shift in marketing strategies due to AI's summarization power, and the rise of AI-generated hyper-real image content. Mentions Grok https://x.ai/ Gemini https://gemini.google.com/ Apple Intelligence

en

29:51

We Built a Custom AI Content Grader in 5 Minutes (No...

Marketing Against The Grain ·

2024/12/17

Ep. 286Ever wondered how AI can triple your content output while saving millions? Kipp and Kieran dive into how to leverage AI for revolutionary content efficiency and creative workflows. Learn more on integrating audience style guides to perfect your messaging, utilizing advanced real-time AI tools for enhanced productivity, and the incredible potential of AI in reshaping content strategies. Mentions Grok https://x.ai/ 60 Minutes AI Segment

en

22:15

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

Marketing Against The Grain ·

2024/12/12

Ep. 285Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on the hilariously half-baked attempts at AI-generated memes, the reality behind text-to-video technology, and the chaotic landscape of AI data privacy. Mentions Sora https://openai.com/sora/ Grok https://x.ai/ Marques Brownlee https://www.youtube.com/watch?v=OY2x0TyKzIQ Get our guide to build your

en

37:45

The AI Strategy That Doubled His Email Conversion...

Marketing Against The Grain ·

2024/12/10

Ep. 284What if AI could double your email conversion rates overnight? Kipp and Kieran dive into the revolutionary AI strategies that are transforming the way we approach email marketing, featuring insights from Dan Wolchonok of Reforge. Learn more on how leveraging proprietary data can create hyper-personalized emails for increased engagement, the importance of seamlessly integrating AI solutions into existing workflows, and the innovative use of AI-generated content to make compelling email

en

32:14

Copy ANY Writing Style with AI in 30 Seconds...

Marketing Against The Grain ·

2024/12/05

Ep. 283Can AI truly mimic any writing style in under 30 seconds? Kipp and Kieran dive into transforming your content by leveraging AI's incredible capabilities. Learn more on creating detailed audience guides, customizing content with specific styles, and using AI to enhance productivity and profitability. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Packy McCormick https://www.linkedin.com/in/packym/ Get our guide to build your own Custom GPT:

en

40:57

How to Win at Search When AI is Changing Everything

Marketing Against The Grain ·

2024/12/03

Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ahead in this shifting landscape. Learn more on leveraging AI to boost human skills, tapping into untapped keywords for early-stage businesses, and maximizing Reddit as a high-trust traffic source. Mentions Ross Simmonds https://rosssimmonds.com/ Foundation https://foundationinc.co/ Claude

en

32:39

How She Scaled an AI App to 3M Visitors/Mo Using AI...

Marketing Against The Grain ·

2024/11/26

Ep. 281Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influence and impressions over clicks, and discovering the essential workflows and tools for efficient and high-quality content creation. Mentions Chang Chen

en

27:01

I lost 30% search traffic to AI… What do I do?

Marketing Against The Grain ·

2024/11/21

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying your traffic sources to mitigate the impact. Mentions Perplexity https://www.perplexity.ai/ Claude

en

42:00

We Built a GAME-CHANGING AI Sales Agent in Slack...

Marketing Against The Grain ·

2024/11/19

Ep 279Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the intricacies of API integration, the seamless experience with Replit's AI assistant, and optimizing email outreach using enriched data. Mentions Horacio Lopez https://www.linkedin.com/in/horacio-lopez/ Replit https://replit.com/ Replit AI SDR template:

en

49:56

The Marketing Tactics I Used to Build & Sell a $100M...

Marketing Against The Grain ·

2024/11/14

Ep. 278Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, and the benefits of producing high-quality, in-house content for sustained brand

en

33:45

Will Google's AI Experiment Replace Search Engines?

Marketing Against The Grain ·

2024/11/12

Ep. 277Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategies for marketers to thrive amidst evolving search technologies. Mentions Google’s Learn About

en

43:15

Revealing the 2024 Marketing Strategy of a $200M Founder

Marketing Against The Grain ·

2024/11/07

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to stay ahead with Ryan Deiss (The Scalable Company). Learn more on transforming unstructured customer data into valuable insights, creating and testing style guides efficiently with AI, and rediscovering the crucial art of copywriting in today's digital landscape. Mentions Ryan Deiss

en

34:06

Surprising AI-Marketing Opportunities Driving INSANE...

Marketing Against The Grain ·

2024/11/05

Ep. 275Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the evolving definition of SEO, the importance of an omnichannel strategy, and the future of marketing in

en

399 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...