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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

20:27

This Video Proves AI Generated Images are Dying

Marketing Against The Grain ·

2026/01/13

Get our AI content system that keeps your content human: https://clickhubspot.com/fbeEp. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like Equinox are flipping AI slop into standout campaigns, and the practical steps you need to succeed in a

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20:11

How to Make the Most Realistic AI Videos...

Marketing Against The Grain ·

2026/01/08

Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhvEp. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial for creating high-quality, believable AI-powered videos, even if you’re not a video expert. Learn more on how to develop a creative concept that AI tools can’t replace, the essential workflow for using Veo 3.1 and Nano Banana Pro, and why reference images are the secret to seamless video scenes. This

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30:35

5 AI Tools The Smartest Marketers Are Using In 2026

Marketing Against The Grain ·

2026/01/06

7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the top five AI launches and must-have skills transforming marketing in 2026, breaking down what matters amid an overwhelming wave of new technology. Learn more on using Gemini 3 for content remixing and competitive intelligence, mastering next-level image and video creation with cutting-edge models like

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29:08

I Used ChatGPT & n8n to Stop Customers from Leaving |...

Marketing Against The Grain ·

2025/12/30

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dteEp. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for building powerful AI workflows? Kipp and Tina Huang, data scientist and YouTuber, dive into how anyone can use tools like ChatGPT and n8n to stop customers from leaving by automating and personalizing your workflows for true impact. Learn more on identifying the right problems to automate, the essential

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13:41

Can you really build a viral content creation app in...

Marketing Against The Grain ·

2025/12/18

Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdbEp. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid process of building an AI-powered app that transforms any YouTube video into viral talking points you can use across all your content channels. Learn more on how to craft educational hooks, develop spicy takes, and leverage actionable data nuggets to fuel your social media, newsletters, and more. Find out

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18:13

How to do 4 Hours of Data Analysis in 10 Minutes with...

Marketing Against The Grain ·

2025/12/16

Want our free Data Storyteller Stack (7 AI prompts)? Get it here: https://clickhubspot.com/rvgEp. 386 How can you turn painstaking manual data analysis and deck-building into just minutes of work? Kipp and Kieran dive into the new cloud workflow that will save you hours every week and change your reporting forever. Learn more on creating interactive dashboards from messy CSVs, uncovering actionable insights with a single prompt, and using AI to auto-generate executive-ready decks—no more pivot

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45:48

‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on...

Marketing Against The Grain ·

2025/12/11

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbcIs SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what’s really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and

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45:22

Don't Hire a Developer Until You Watch This Gemini 3...

Marketing Against The Grain ·

2025/12/09

Get our vibe code prompts: https://clickhubspot.com/dfmEp. 384 Did you know that Gemini 3 can build an interactive landing page in less than 10 minutes? Kieran and Logan Kilpatrick, of Google, dive into the paradigm-shifting capabilities of Google’s Gemini 3, showing marketers exactly how AI can transform creative workflows and level up your marketing game. Learn more on using Gemini 3 for vibe coding viral apps, turning landing pages into interactive user experiences, rapid image and video

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44:58

The AI Workflow That Lets 50 People Do the Work of...

Marketing Against The Grain ·

2025/12/04

Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehgEp. 383 Can 50 people really do the work of 500 in the new AI era? Kipp, Kieran and guests Grant Lee, co-founder and CEO of Gamma, and Kristin Fracchia, who leads Marketing at Gamma, dive into the revolutionary AI workflows and org design lessons powering Gamma’s $2B company—plus how any team can scale smarter with fewer resources. Learn more on building lean, high-growth teams with

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20:58

The AI That Builds Apps for You (Claude Opus 4.5...

Marketing Against The Grain ·

2025/12/02

Get our list of 60+ Claude hacks with prompts: https://clickhubspot.com/kbg Ep. 382 The Opus 4.5 model is “mind blowing”. Kieran dives into how the latest advances in AI are transforming the marketing playbook, showing you real-world use cases you can implement today. Learn more on using Claude Opus 4.5 to create interactive customer personas, building dynamic dashboards to analyze campaign performance (and make smarter budget decisions), and remixing content into multiple formats with powerful

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13:08

This New Google AI Feature Replaces 10 Hours of Work

Marketing Against The Grain ·

2025/11/25

Get our free guide to Gemini & NotebookLM: https://clickhubspot.com/cfdEp. 381 Google’s new Nano Banana Pro feature inside NotebookLM can complete tasks that would “have taken a human hours to do”. Kipp dives into how game-changing AI features are transforming content creation. Learn more about generating custom infographics and slide decks at lightning speed, building multimedia content for every marketing channel, and personalizing knowledge sharing for teams using Google’s latest AI

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25:48

Why We’re Leaving ChatGPT for Google’s Gemini 3

Marketing Against The Grain ·

2025/11/20

Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sceEp. 380 Is Gemini 3 better than GPT-5? Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, search, and AI-driven business tools. Learn more on how Gemini’s state-of-the-art multimodal reasoning unlocks custom interactive apps in search, why dynamic AI-generated UIs signal the end of the blue links era, and how marketers can leverage Gemini to

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48:45

AI Just Broke Marketing (And What You Need to Do Now)

Marketing Against The Grain ·

2025/11/18

Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph Ep. 379 Did you know that more than 74% of the new web pages online today contain some form of AI-generated content? Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how

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42:59

Inside the Hidden Playbooks of Businesses That...

Marketing Against The Grain ·

2025/11/12

Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqfEp. 378 “What matters is that you're building something people want. The VCs will come once they see that there is something exciting.” Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn more on why distribution is the new moat for startups, what it means to build in public and harness

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10:22

I Used Gemini Code Assist to Build a Newsletter App...

Marketing Against The Grain ·

2025/11/06

Use our 10 prompts to create interactive tools with Gemini Code: https://clickhubspot.com/ewdEp. 377 How fast could you build a custom app to grow your newsletter—without writing a single line of code? Kieran dives into Google’s powerful new AI Code Assistant and how it unlocks a new era of code-powered marketing for businesses of any size. Learn more on the true power of Google’s AI ecosystem, how to automate demand capture and email sign-ups, and practical tips for leveraging AI coding tools

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35:46

The AI System That Built a 1.4M Audience | Sabrina...

Marketing Against The Grain ·

2025/11/04

Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp Ep. 376 This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on autopilot with AI-powered content repurposing. Kipp, Kieran, and guest Sabrina Romanov, of Blotato, dive into how solopreneurs and marketers can go from a simple app idea to launching viral lead magnets, driving traffic, and scaling their brand with AI, even if you don’t have technical experience

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14:54

How I Built a Marketing Campaign in 10 Minutes (With...

Marketing Against The Grain ·

2025/10/30

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gchEp. 375 Did you know you can build a full marketing campaign in just 10 minutes with AI? Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, tap your customer personas for real insights, and automatically generate HTML emails that are ready to

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42:44

9 ChatGPT Use Cases from the Top 1% of Marketers

Marketing Against The Grain ·

2025/10/28

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv Ep. 374 Is ChatGPT the most impactful tool in the marketer’s tech stack? Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating

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20:52

OpenAI Just Launched a Web Browser (and It’s Smarter...

Marketing Against The Grain ·

2025/10/23

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwkEp. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with

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10:15

Claude Skills: Build Your Own AI Experts (Full...

Marketing Against The Grain ·

2025/10/21

Get our 10 new claude skills prompts: https://clickhubspot.com/ksnEp. 372 Did you know you can now teach Claude AI any expert skill just by uploading the right prompt? Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts. Mentions Claude

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397 results

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