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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

26:38

Perplexity Computer: The Super Agent Playbook (5 Real...

Marketing Against The Grain ·

2026/03/05

Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbmEp. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for integrating AI into your daily workflow, and how to iterate on skills to unlock creative, efficient

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48:42

Claude Code: Landing Page to Lead Magnet in 50 Minutes

Marketing Against The Grain ·

2026/03/03

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqmEp. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what

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37:18

We Tested an AI Agent That Builds 1000 Ads in 10 Minutes

Marketing Against The Grain ·

2026/02/26

Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws Ep. 404 Will every business have a creative agency “coworker” powered by AI? Kipp, Kieran, and Patrick Haede (founder of Superscale AI) dive into how autonomous advertising agents are revolutionizing paid ads—making it possible for any business, no matter the size or budget, to compete with the world’s biggest brands. Learn more about how AI-driven agents can democratize access to high-quality ad production,

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14:38

I Built a Team of AI Assistants That Live in My Email...

Marketing Against The Grain ·

2026/02/24

Get the guide to create AI Agents: https://clickhubspot.com/wvhEp. 403 Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all inside your email inbox? Kieran dives into how AI specialists can supercharge your productivity right from your inbox. Learn more on setting up inbox-native AI agents, why bespoke email-based delegation beats chatbots, and the game-changing workflows for competitive analysis and content repurposing—all

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24:58

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain ·

2026/02/19

Automate your work with our AI Agents Playbook: https://clickhubspot.com/gkhEp. 402 How to get your own personal game changing autonomous agent. Kipp and Kieran dive into how Meta’s newly acquired Manus AI agent quietly outpaces the hype around OpenClaw—making autonomous agents accessible, useful, and genuinely transformative for marketers and beyond. Learn more on why Manus might just be better than OpenClaw, how you can set up your own personal AI agent in just minutes, and the power of

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21:35

770,000 Agents, 0 Humans: Inside the First AI Social...

Marketing Against The Grain ·

2026/02/17

Get the AI Agents Playbook: https://clickhubspot.com/fnoEp. 401 There's a huge social network for agents—where humans aren’t allowed to post. Kieran dives into how a weekend project became an autonomous AI ecosystem, changing how we interact with the web. Learn more about the meteoric growth and viral community of OpenClaw, the wild agent-only social network Moltbook, the real-world security challenges that come with autonomous agents, and how you can safely get started experimenting with your

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31:30

This AI Workflow Replaces 10 Hours of Ad Research

Marketing Against The Grain ·

2026/02/12

Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egsEp. 400 Can you automate the most painful, time-consuming parts of marketing with AI—without sacrificing creativity or results? Kipp and Mike Futia (Founder of SCALE AI) dive into Mike’s real-world blueprint for AI-powered social trendspotting and creative production for brands. Learn more on building custom AI tools (no coding experience required), the line between automation and human creative

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19:44

The Claude Update That Just Changed Marketing Forever

Marketing Against The Grain ·

2026/02/10

Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkrEp. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering

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29:44

This AI Workflow Turns Every Sales Call Into a Custom...

Marketing Against The Grain ·

2026/02/05

Grab Kristin’s free prompts & automations for better slides: https://clickhubspot.com/3e23f6Ep. 398 Are slides the most underappreciated format of content on the internet—and has AI totally changed how we should use them? Kipp, Kieran, and Kristin Fracchia of Gamma, dive into the new world of automated, AI-powered slide workflows that turn every sales call, meeting, or brainstorming session into a high-impact visual deck. Learn more on using AI for automated sales follow-ups, brainstorming from

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41:56

Stop Prompting: Build an AI "Design App" Instead (Demo)

Marketing Against The Grain ·

2026/02/03

Description link: Want access to Lior Albeck's AI toolkit? Get it here: https://clickhubspot.com/eb1adbEp. 397 If you’re not building systems for creative work, are you falling behind? Kipp and Lior Albeck (CEO and Co-Founder of Weavy) dive into how AI is radically changing creative marketing and why system-building is now essential to stay competitive. Learn more on how to break down the mindshift every team needs, how to future-proof your creative assets, and the secrets behind building an

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21:22

ChatGPT Ads: The New Arbitrage for 2026

Marketing Against The Grain ·

2026/01/29

Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swaAttend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 Ep. 396 Could ChatGPT become a $47 billion ads business by matching Google’s user monetization? Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based

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26:48

This AI Tool Works Like a $300,000 McKinsey Consultant

Marketing Against The Grain ·

2026/01/27

Get our playbook to reverse engineer any competitor + 10 market research prompts: https://clickhubspot.com/mkvEp. 395 Making market research more efficient and way cheaper. Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it. Learn more on how you can unlock high-value, easy-to-use market research, competitive intelligence, and actionable insights by combining Manus with SimilarWeb data, see how to model budgets using real

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24:38

Marketing is Already Dead, You Just Don't Know It

Marketing Against The Grain ·

2026/01/22

Get our AI content system that keeps your content human: https://clickhubspot.com/krv Ep. 394 Is automating comments with AI the future of marketing, or a path to disaster? Kipp and Kieran dive into the controversial rise of AI marketing agents and why automating community engagement could ruin what makes marketing—and the Internet—remarkable. Learn more on why human-crafted content and authentic participation build real brands, the problems with automating community interactions, and how to use

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43:19

233M Views in 3 Days: The David Beckham AI Workflow

Marketing Against The Grain ·

2026/01/20

Get PJ's free AI Video Production Stack + Workflow: https://clickhubspot.com/whsEp. 393 233 million views in just three days — can AI-generated ads really replace million-dollar productions? Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows and the viral David Beckham ad that’s turning heads across the industry. Learn more about AI-driven creative teams, the tools behind photorealistic video production, and the emerging future—where

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18:04

Claude Cowork Just Did 7 Days of Work in 15 Minutes

Marketing Against The Grain ·

2026/01/15

Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smdEp. 392 Is this the ChatGPT moment for business productivity? Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use, breaking down how it empowers non-technical users to work faster and smarter than ever. Learn more about what makes Cowork unique (local file access and true desktop integration), how AI can automate your workday (from building strategies to batch-creating assets), and

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20:27

This Video Proves AI Generated Images are Dying

Marketing Against The Grain ·

2026/01/13

Get our AI content system that keeps your content human: https://clickhubspot.com/fbeEp. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like Equinox are flipping AI slop into standout campaigns, and the practical steps you need to succeed in a

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20:11

How to Make the Most Realistic AI Videos...

Marketing Against The Grain ·

2026/01/08

Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhvEp. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial for creating high-quality, believable AI-powered videos, even if you’re not a video expert. Learn more on how to develop a creative concept that AI tools can’t replace, the essential workflow for using Veo 3.1 and Nano Banana Pro, and why reference images are the secret to seamless video scenes. This

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30:35

5 AI Tools The Smartest Marketers Are Using In 2026

Marketing Against The Grain ·

2026/01/06

7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the top five AI launches and must-have skills transforming marketing in 2026, breaking down what matters amid an overwhelming wave of new technology. Learn more on using Gemini 3 for content remixing and competitive intelligence, mastering next-level image and video creation with cutting-edge models like

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29:08

I Used ChatGPT & n8n to Stop Customers from Leaving |...

Marketing Against The Grain ·

2025/12/30

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dteEp. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for building powerful AI workflows? Kipp and Tina Huang, data scientist and YouTuber, dive into how anyone can use tools like ChatGPT and n8n to stop customers from leaving by automating and personalizing your workflows for true impact. Learn more on identifying the right problems to automate, the essential

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13:41

Can you really build a viral content creation app in...

Marketing Against The Grain ·

2025/12/18

Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdbEp. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid process of building an AI-powered app that transforms any YouTube video into viral talking points you can use across all your content channels. Learn more on how to craft educational hooks, develop spicy takes, and leverage actionable data nuggets to fuel your social media, newsletters, and more. Find out

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