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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

36:46

We Found Where AI Gets Its Answers (It’s Not Your...

Marketing Against The Grain ·

2026/04/14

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoecEp. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine

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24:07

The Real Reason Your AI Content Is Average (It's Not...

Marketing Against The Grain ·

2026/04/10

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbrEp. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dives into why building better skills isn’t enough—and shares the Pixar-inspired secret to world-class, distinctive results with AI. Learn more on the crucial difference between skills and the foundational context layer, harnessing "brain trust" principles to transform your marketing, and the four

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18:40

The AI Skill Ladder (Beginner → Workflow Builder)

Marketing Against The Grain ·

2026/04/08

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtvEp. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futurepedia) dive into the levels of AI maturity and how marketers can go from AI novices to master workflow builders. Learn more on the step-by-step journey to AI fluency, the power of building reusable AI skills, and how to leverage tools like Manus to automate complex marketing workflows and outperform

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23:18

Can AI Actually Make Good Ads? Replit Ad Maker Review

Marketing Against The Grain ·

2026/04/02

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skwEp. 414 How do you create killer ads when you don’t have a marketing team or big budget? Kipp dives into testing out Replit’s latest AI ad generation tool live, showing how anyone can validate ideas and iterate ad creative faster than ever. Learn more on crafting powerful prompts that drive results, iterating your way to great creative without breaking the bank, and navigating the pitfalls and possibilities of AI-powered ad creation on

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15:16

I Replaced a $5,000 Designer with Google Stitch

Marketing Against The Grain ·

2026/03/31

Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse Ep. 413 What if you could design a website just by describing what you want? Kipp has Matt Wolfe (Future Tools) dive into Google's new Stitch tool, which uses AI to turn your prompts into polished web designs—no coding or design experience required. Learn more on how Vibe Design changes the way marketers build landing pages, why Stitch could replace legacy tools like ClickFunnels, and how you can export and iterate your site ideas

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27:53

Claude Broke. Perplexity Built the App Anyway

Marketing Against The Grain ·

2026/03/26

Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnvEp. 412 How fast can you build a viable marketing tool with AI? Kipp and Kieran dive into building a Creator Hub app on air, showing real-time problem-solving, iteration, and what it takes to turn an AI prototype into an MVP tool. Learn more on leveraging AI for creator partnerships, the behind-the-scenes process of live building with Perplexity Computer and Claude Code, and the surprising bugs,

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19:28

AI Is Making Your Marketing Worse (And How to Fix It)

Marketing Against The Grain ·

2026/03/24

Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs Ep. 411 “Most marketing teams are scaling with AI right now, and the output is getting worse and worse” Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry. Learn more on why simply creating more content with AI isn’t enough, how brands like Unilever and Coca-Cola are experimenting (and sometimes struggling) with AI-driven marketing, and which new

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24:46

This Content AI Agent Runs My 0-Employee Marketing...

Marketing Against The Grain ·

2026/03/19

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbmEp. 410 The aftermath of the webinar is more important than the presentation itself. Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building custom AI agents for personalized marketing workflows, and maximizing team collaboration with streamlined

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28:04

My 11-Skill AI Content Team (Built in Claude Code)

Marketing Against The Grain ·

2026/03/17

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbmEp. 409 Why do some content ideas go viral while others flop? Kieran dives into building an AI-powered content team that can research, analyze, draft, and constantly improve your marketing output. Learn more on orchestrating 11 essential AI-driven content skills across workflows, crafting personalized audience profiles and writing styles, and using feedback loops to supercharge your content system month after month. Mentions

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21:26

I Built a $20,000 AI Consultant You Can Have For Free

Marketing Against The Grain ·

2026/03/12

Get our free $20K AI Transformation Consultant: https://clickhubspot.com/kbnrEp. 408 Did you know most teams aren't even clear on how their own workflows actually happen—and AI can help fix that, today? Kipp and Kieran dive into the essential steps to transform your work with AI, including a free, $20,000-level AI consulting skill you can use right now. Learn more on how to identify gaps in your daily tasks using AI assistants, the best ways to implement and scale AI-first workflows (even if

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17:18

This One Chart Exposes Why Most Companies Are Failing...

Marketing Against The Grain ·

2026/03/10

Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm Ep. 407 Did you know that 84% of people surveyed have never used AI? Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when

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26:38

Perplexity Computer: The Super Agent Playbook (5 Real...

Marketing Against The Grain ·

2026/03/05

Get Kipp's favorite AI Skill (+ framework): https://clickhubspot.com/rhbmEp. 406 Is AI just building too much clutter in your workflow? Kipp and Kieran dive into the rise of super agents like Perplexity Computer, Manus, Claude Code, and OpenClaw, and share actionable ways to harness their power for marketing teams. Learn more on the core use case every AI company is chasing, best practices for integrating AI into your daily workflow, and how to iterate on skills to unlock creative, efficient

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48:42

Claude Code: Landing Page to Lead Magnet in 50 Minutes

Marketing Against The Grain ·

2026/03/03

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqmEp. 405 Did you know it’s possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what

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37:18

We Tested an AI Agent That Builds 1000 Ads in 10 Minutes

Marketing Against The Grain ·

2026/02/26

Get our free AI Ads Workflows + Prompts to create 1k Ads: https://clickhubspot.com/kws Ep. 404 Will every business have a creative agency “coworker” powered by AI? Kipp, Kieran, and Patrick Haede (founder of Superscale AI) dive into how autonomous advertising agents are revolutionizing paid ads—making it possible for any business, no matter the size or budget, to compete with the world’s biggest brands. Learn more about how AI-driven agents can democratize access to high-quality ad production,

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14:38

I Built a Team of AI Assistants That Live in My Email...

Marketing Against The Grain ·

2026/02/24

Get the guide to create AI Agents: https://clickhubspot.com/wvhEp. 403 Can you build a team of AI assistants—like a competitive researcher, content strategist, and world-class data analyst—all inside your email inbox? Kieran dives into how AI specialists can supercharge your productivity right from your inbox. Learn more on setting up inbox-native AI agents, why bespoke email-based delegation beats chatbots, and the game-changing workflows for competitive analysis and content repurposing—all

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24:58

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain ·

2026/02/19

Automate your work with our AI Agents Playbook: https://clickhubspot.com/gkhEp. 402 How to get your own personal game changing autonomous agent. Kipp and Kieran dive into how Meta’s newly acquired Manus AI agent quietly outpaces the hype around OpenClaw—making autonomous agents accessible, useful, and genuinely transformative for marketers and beyond. Learn more on why Manus might just be better than OpenClaw, how you can set up your own personal AI agent in just minutes, and the power of

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21:35

770,000 Agents, 0 Humans: Inside the First AI Social...

Marketing Against The Grain ·

2026/02/17

Get the AI Agents Playbook: https://clickhubspot.com/fnoEp. 401 There's a huge social network for agents—where humans aren’t allowed to post. Kieran dives into how a weekend project became an autonomous AI ecosystem, changing how we interact with the web. Learn more about the meteoric growth and viral community of OpenClaw, the wild agent-only social network Moltbook, the real-world security challenges that come with autonomous agents, and how you can safely get started experimenting with your

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31:30

This AI Workflow Replaces 10 Hours of Ad Research

Marketing Against The Grain ·

2026/02/12

Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egsEp. 400 Can you automate the most painful, time-consuming parts of marketing with AI—without sacrificing creativity or results? Kipp and Mike Futia (Founder of SCALE AI) dive into Mike’s real-world blueprint for AI-powered social trendspotting and creative production for brands. Learn more on building custom AI tools (no coding experience required), the line between automation and human creative

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19:44

The Claude Update That Just Changed Marketing Forever

Marketing Against The Grain ·

2026/02/10

Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkrEp. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering

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29:44

This AI Workflow Turns Every Sales Call Into a Custom...

Marketing Against The Grain ·

2026/02/05

Grab Kristin’s free prompts & automations for better slides: https://clickhubspot.com/3e23f6Ep. 398 Are slides the most underappreciated format of content on the internet—and has AI totally changed how we should use them? Kipp, Kieran, and Kristin Fracchia of Gamma, dive into the new world of automated, AI-powered slide workflows that turn every sales call, meeting, or brainstorming session into a high-impact visual deck. Learn more on using AI for automated sales follow-ups, brainstorming from

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