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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

34:19

203. How long will it take to reach your goals?

The Ecommerce Roadmap ·

2024/02/20

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program. She’s built the business she was dreaming

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23:28

202. We're getting consistent revenue now

The Ecommerce Roadmap ·

2024/02/13

Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me smile. Danielle had participated in my Reliable Revenue program in January. It is an eight week course combined with coaching, designed to get store owners bringing in predictable, reliable revenue that they can count on every month. I thought you might like

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43:40

201. Make your business run without you. Here’s how.

The Ecommerce Roadmap ·

2024/02/06

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months. Listen in and find out: 💪 How Sam finally “put down the tape gun” and started working ON, not in, her business. ⚙️ What happened when she implemented an automated system to put sales on auto-pilot. 😴How Sam kept earning a paycheck while on

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27:04

200. Avoid the spam folder. Do this today

The Ecommerce Roadmap ·

2024/01/30

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard. To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now. Tune in and learn: ❓ What’s changing and why

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53:43

199. 2024: See what we're doing to pile up wins this...

The Ecommerce Roadmap ·

2024/01/23

Your most valuable resource is your time and attention. Use your time and attention wisely by: 1) Remind yourself that you’ll make more progress by doing a few things well. 2) Deciding what you will focus on, and doing that consistently until you are confident you’ve mastered it and made it a habit. 3) Give yourself permission to choose to “dive into new training” later, after you’ve created the time to give it the time and attention needed to to do it well.

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42:51

198. What happens when you put Marketing First

The Ecommerce Roadmap ·

2024/01/16

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit - it doesn’t have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business. Tune in and

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39:23

197. 2024: How to reach your big Goals this year

The Ecommerce Roadmap ·

2024/01/09

Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.) We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat for you on our website – the exact tool we use to track and measure our numbers to reach our numbers

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28:32

196. We can teach you how to sell anything online....

The Ecommerce Roadmap ·

2024/01/02

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode. Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here’s the back story for this episode: Last year we created new

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21:29

195. Here's what to do differently next year

The Ecommerce Roadmap ·

2023/12/26

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy. We’ll be letting you in on: 🎥 Why you NEED a video content strategy 🙃 How to embrace imperfection and watch engagement soar ⬆️ An innovative way to boost lead generation 📈The surprising metric you SHOULD be tracking (and probably aren’t) And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these

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41:56

194. How to reach your big goals in 2024

The Ecommerce Roadmap ·

2023/12/19

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you’re in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals. In this episode I’m joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW. Grab a pen, because these are strategies every store owner

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29:01

193. The #1 Strategy to get more sales in 2024

The Ecommerce Roadmap ·

2023/12/12

Today on the podcast, I’m closing the loop on a strategy that we first introduced early this year. It’s important to you, because I believe this is the #1 strategy everyone can use to grow their sales in 2024. Here’s the back story: Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequalified - the right people, AND it had to be affordable, and easy, and something that everyone can do - no

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24:32

192. Are your Apps giving you an ROI, here's how to...

The Ecommerce Roadmap ·

2023/12/05

Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don’t have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren’t worth the cost. In this episode, we’ll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you’re investing in software that gives you a return. Tune in and learn: How to get clear on the outcome you’re expecting when installing

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28:57

191. How Melissa reduced her cost of acquiring a...

The Ecommerce Roadmap ·

2023/11/28

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad

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50:29

190. The stress free content plan that built a huge...

The Ecommerce Roadmap ·

2023/11/21

In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue. She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-Day Audience Booster, and seamlessly integrating product posts. The results? Melissa triumphs over

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52:17

189. Make your business more valuable. You might not...

The Ecommerce Roadmap ·

2023/11/14

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure? Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover: Understand the importance of highlighting what your business needs to thrive and find the perfect buyer

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35:13

188. Gross Profit: Will you take charge and pay...

The Ecommerce Roadmap ·

2023/11/07

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?" In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity. Here's what you'll learn: Unraveling Gross Profit: Understand the crucial concept of Gross Profit and why

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24:01

187. Do you even know what it costs to get a new...

The Ecommerce Roadmap ·

2023/10/31

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren’t making faster progress. The truth is, building a solid foundation for steady sales isn’t exciting (or quick), but it's absolutely necessary. So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for

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32:49

186. Ditch your decision fatigue. I'm giving you my...

The Ecommerce Roadmap ·

2023/10/24

Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden. We've all been there. Running an online product-based business can sometimes feel like an uphill battle Join us on this podcast with Krista Williamson, e-commerce business coach. Discover the game-changing Decision Filter technique to banish decision debt. Learn how to Define outcomes Align with your goals Find clarity in every choice you make. Say

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31:58

185. Struggling to sell your high priced products?...

The Ecommerce Roadmap ·

2023/10/17

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks. Tune in and learn: How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion Ana's persistence and strategic approach through email marketing, social media, and retargeting Why setting the right margins, emphasizing product quality, and

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45:23

184. 6 steps you should take to get the results you...

The Ecommerce Roadmap ·

2023/10/10

Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle, I kept my eye on her. Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships live house plants right from her home… that’s right, live! Chontelle is the perfect example of what’s possible when you focus on your goals, show up, and actually ‘do the work’ to make them happen. I first noticed Chontelle in our $15

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311 results

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